Train Station Advertising in Loughor / Casllwchwr

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Advertising in Train Station in Loughor / Casllwchwr

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

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What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Loughor / Casllwchwr

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

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1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Loughor / Casllwchwr gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Loughor / Casllwchwr

The cost of railway adverts in SA4 6 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Loughor / Casllwchwr reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

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If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

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Other locations available for train station advertising
Blaengwynfi Port-Eynon Corlannau Morfa Glas Creunant / Crynant Rhos Dunvant Cilmaengwyn Ynus-tawelog Rhydding Pen-lan Cymmer / Cymer Kittle Cwrt-y-defaid Llanlleian-wen Oldwalls Cwm Felindre Pantyffynnon Winsh-wen Murton Aberavon Lunnon Cimla Cynonville Rhiwfawr Cwmbwrla Cwmgwrach Barland Common Clyne Coedhirwaun West Town Pen-clawdd Tirdeunaw Plas-Marl Llanmadoc Hendrewen Glais Middleton Burry Lon y Felin Oxwich Cae-Bricks Pant-Iasau Reynoldston Oxwich Green Pen-y-Bont Penyrheol Llantwit Blue Anchor Brynmill Cnap-Llwyd Llangiwg Pontwalby / Pont-Walby Graigfelen Onllwyn Pontardawe Perriswood Knelston Fforest-fach Penrice Abergwynfi Burry Green Brombil Ynysygwas Leason Manselfield Cilybebyll Pencaerau Pantdu Norton Neath Abbey Peniel Green Port Talbot Ystalyfera Tonna Blaengwrach Oldway Caer-eithin Tre-boeth Wernffrwd Ynysmeudwy Carnglas Horton Cwm-felin-fâch Mount Pleasant Glyn-neath / Glyn-nedd Dan-y-graig Heol Las Oystermouth Southgate Foxhole Killay Bishopston / Llandeilo Ferwallt Olchfa Tir-Nest Little Reynoldston Aberdulais Warren Hill Lower Sketty Llangennith Parkmill Cwrt Sart Abertawe Duffryn Slade Llansamlet Pilton Green Cwm Ivy Gellygron Pen-y-Lan Nant-y-cafn Sandfields Penmaen Velindre Brynhyfryd Bryn-coch Graig-Fawr Port Mead Melincourt Dyffryn Clydach Mayhill Eglwys Nunydd Cae'r-graig Black Pill Caerhendy Llanmorlais Clydach Tonmawr Wern-olau Pitton Pwll-y-glaw Loughor / Casllwchwr St Thomas Felin Newydd Waungron Limeslade Alltwen Ilston Nicholaston Pentre-chwyth West Cross Mount Pleasant Penllergaer Waunarlwydd Rhyd-y-gwin Craig-y-Duke Cockett Craig Llangiwg Shelone Llwynbrwydrau Penyrheol Llandarcy Croeserw Tircanol Cwmavon / Cwmafan Cwm Langland Cefn-hengoed Grovesend Jersey Marine Efail-fâch Godre'r-graig Ty'n-y-caeau Pontlliw Taibach Trebanos / Trebannws Mynydd-bach-y-glo Banwen Scurlage Fforest Gôch Crymlyn Burrows Brynbryddan Llanddewi Tregof Village Cwmgors Baglan Lletyharri Giants Grave Mayals Faerdre Upper Killay Cadoxton-Juxta-Neath / Llangatwg Pen-y-cae Ynystawe Ynysmaerdy Pentrebach Graig Trewyddfa Fairwood Cilfrew / Cil-ffriw Pontarddulais Mynydd-Garn-Lwyd Crofty Talgarth's Well Pentreclwydau Tynewydd Cadle Three Crosses Penydre Seven Sisters / Blaendulais Abercregan Pennard Rallt Mount Pleasant Pentre'r-Gaseg Gowerton / Tre-gwyr Morriston / Treforys Goytre Caswell Tre-Forgan Fagwyr Tairgwaith Sketty Gellinudd Garnswllt Craig-cefn-parc Cheriton Llangyfelach Pentre-dwr Penfilia Rhyd-y-fro Cefn-y-Garth Clase Tai'r-ysgol Tircoed Cwm Gwyn Lon-las Briton Ferry / Llansawel Birchgrove Mynydd-bach Lisbon Mumbles Raven Hill Hanover Square Penrhiwtyn Bach-y-gwreiddyn Rhossili Berry Pen-y-bryn Pyle Newton Landore / Glandwr Cwmllynfell Poundffald Bon-y-maen Bryn Cwmdu Pwllygrafel Abergarwed Margam Llwyncelyn Trallwn Mumbles Hill Gorseinon Garden Village Glyn Castle Upper Forge Cae-maes-y-bar Waun-Gron Landimore Ty-draw Resolven / Resolfen Melincryddan Skewen / Sgiwen Brynhyfryd Dyffryn Cellwen Neath / Castell-nedd Thistleboon Manselton Gorseinon Hafod Port Tennant Gwaun-Cae-Gurwen Parc-hendy Tyn-y-cwm Uplands Gwaun-Leision Townhill Canisland Ty-coch Norton Ynysforgan Frog Moor Pen-rhiw-forgan Llanrhidian Pen-caer-fenny Lower Brynamman The Knab Cwm Dulais Gendros The Common Aber-Clydach Cerrig Llwydion Pontrhydyfen Pen-Rhiw-fawr Cae-mawr Cwmrhydyceirw Glyncorrwg Wernbwll

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