Train Station Advertising in Seckington

Get in touch

Advertising in Train Station in Seckington

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Seckington

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Seckington gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Seckington

The cost of railway adverts in B79 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Seckington reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Seckington (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Baddesley Clinton Radway Haseley Knob Plough Hill Great Pinley Langley Green Longbridge Kemps Green Whatcote Whateley Upper Milcote Stourton Hill Wormleighton North End Hatton Rock Lower Quinton Stareton Five Ways The Spring Atherstone Coughton Campion Hills Littlewood Green Whichford Ashow Ash Green Coughton Fields Cosford Lapworth Bentley Hallend Baddesley Ensor Grandborough Bermuda Green Lane Littleworth End Drayton Lower Binton Shottery Willoughby Street Ashton Little Dassett Haseley Sydenham Bishop's Itchington Lillington Birchley Heath Tachbrook Mallory Tipper's Hill Heath End Maxstoke Hunningham Barton-on-the-Heath Atherstone on Stour Robinson's End Blyth End Red Hill Ansley Burmington Camp Hill Easenhall Ailstone Red Hill Oversley Green Upper Brailes Leek Wootton Kinwalsey Salford Priors Church Lawford Wolfhampcote Leamington Hastings Offchurch Abbot's Salford Botts Green Exhall Southam Tredington Snitterfield Chattle Hill Marton Crackley Weston-on-Avon Baxterley Marston Jabbett Ilmington Whitestone Hurley Common Cock Bevington Copston Magna Newbold Pacey Church End Lower Norton Cliff Combrook Barford Ansty St Nicolas Park Bishop's Tachbrook Wood Bevington Bridge Town Lea Marston Churchover Wroxall Tanworth-in-Arden Wolston Mancetter Stoneleigh Dorsington Bedworth Wolvey Hill Whitacre Heath Long Lawford Shilton Middleton Little Warton Cathiron Kineton Alderminster Weethley Bank Little Kineton Tidmington Dordon Cliff Hill Wasperton Ladyes Hills Hoggrill's End Pillerton Hersey Chessetts Wood Lowsonford Shelfield Green Milverton Great Alne Overslade Hillmorton Ashorne Warmington Lower Tysoe Water Orton Leicester Grange Braggington Ryton-on-Dunsmore Kingswood Brook Hill Top Kites Hardwick Polesworth Henley-in-Arden Abbey Fields Stoneton Barnacle Cubbington Model Village Lawford Heath Clifton upon Dunsmore Broadwell Stretton-on-Fosse Bulkington Preston Bagot Spernall Flecknoe Ridge Lane Devitts Green Finwood St Helena Bearley Cross Little Alne Black Hill Marton Moor Whittington Barton Hatton Old Milverton Royal Leamington Spa Allen End Middle Tysoe Sawbridge Great Wolford Marlcliff Chesterton Draycote Myton Birchmoor Langley Old Town Tiddington Newnham Griff Kitebrook Knightcote Baginton Arlescote Wood End Kinwarton Billesley Oxhill Ascott Duke End Woodloes Park Morton Spirt Alveston Merevale Norton Lindsey Wolvey Heath Gorcott Hill Old Arley Weston in Arden New End Binton Forshaw Heath Long Itchington Aston Cantlow Grendon Common Rowington Green Little Walton Fulready Collycroft Luddington Alvecote Armscote Kenilworth Attleborough Hawkesbury Mount Pleasant Honington Radford Semele New Arley Brandon Gaydon Borrowell Nether Whitacre Little Compton Oldberrow Farnborough Loxley Preston on Stour Hunningham Hill Brownsover Oldfield Birdingbury St Johns Coalpit Field Rushbrook Wimpstone Deppers Bridge Shelford Littleworth Beausale Nuthurst Warton Haseley Green Nebsworth Horeston Grange Burton Green Kingsbury Cawston Bramcote Mains Morton Bagot Walton Walcote Little Packington Rugby Pailton Guy's Cliffe New Town Preston Green Lighthorne Heath Thurlaston Curdworth Moreton Morrell Monwode Lea Weddington Newbold-on-Stour Hill Top Sherbourne Windy Arbour Ballard's Green Wibtoft Harborough Magna Warwick Grendon Lower Clopton Chapel Green Priors Marston Meon Vale Buckley Green Bilton Hopsford Caldecote Bascote Heath Marston Wilmcote Bourton on Dunsmore Shipston-on-Stour Barcheston Lower Brailes Marston Doles Claverdon Dunchurch Aspley Heath Bushwood Wolverton Little Shrewley Winderton Upper Tysoe Whitnash Bascote Corley Ash Iron Cross Gross Green Brinklow Church End Coleshill Waste Green Newton Clifford Chambers Binley Woods Pinley Green Earlswood Bretford Hillmorton Paddock Hatton Green Ladbroke High Cross Gilson Little Morrell Astley Shrewley Sun Rising Green End Ingon Fenny Compton Hampton Lucy Cranhill Princethorpe Austrey Crimscote Hartshill Upton Rookery Alveston Hill Mill End Hampton on the Hill Copt Green Bramcote Turner's Green Nethercote Wootton Wawen Harborough Parva Danzey Green Pillerton Priors Cloudesley Bush Kite Green Monks Kirby Haselor Stockingford Lye Green Bishopton Kings Coughton Preston Fields Lower Shuckburgh Beaudesert Chadshunt Park Hill Wixford Bedworth Heath Hungerfield Over Green Corley Weston under Wetherley Welford-on-Avon Marston Nuneaton Rushford Trap's Green Freasley Hurley Brownlow Green Ansley Common Broom Tattle Bank Lime Tree Village Harbury Frankton Stretton under Fosse Dunnington Upper Quinton Idlicote Abbey End Shustoke Compton Wynyates Outhill Weethley Bidford-on-Avon Woolscott Galley Common Goldicote Hill Wootton Temple Herdewyke Corley Moor Studley White Stitch Gilbert's Green Ufton Blackwell Burton Dassett Stourton Shotteswell Budbrooke Newbold on Avon Seckington Furnace End Ardens Grafton Kington Exhall Stockton Sutton-under-Brailes Darlingscott Black Bank Bickmarsh Hunts Green Wood End New Bilton Tomlow Bridge End Honiley Bedworth Woodlands Ratley Barnmoor Green Fillongley Piccadilly Stratford-upon-Avon Kingswood Terry's Green Grove End Wolfhamcote Butlers Marston Lighthorne Newtown Bentley Common Heathcote Little Lawford Alne Hills Rowington Eathorpe Withybrook Nethercote Weethley Gate Wood End Castle Green Shuttington Keresley Newlands No Man's Heath Whitemoor Neal's Green Wishaw Priors Hardwick Blunt's Green Ullenhall Long Compton Whittleford Wellesbourne Yew Green Chapel Green Yarningale Common Hampton Magna Edgehill Willey Holywell Arrow Chilvers Coton Halford Mousley End Stretton-on-Dunsmore Packmores The Cape Stoke End Heath End Lighthorne Rough Admington Shelfield Ettington Goodyers End Alcester Newton Regis Knowle End Oldbury Edstone Wappenbury Northend Blackdown Cherington Little Wolford Emscote Long Marston Lower Clopton Charlecote Sambourne Bassetts Pole Bodymoor Heath Over Whitacre Dunsmore Heath Willington Bubbenhall Dean's Green Bearley Alne End Foul End King's Newnham Pathlow Avon Dassett Napton on the Hill Temple Grafton Chesterton Green Chapel End Mappleborough Green Burton Hastings Moreton Paddox Middletown Hartshill Green Priory Hall