Train Station Advertising in Chad Valley

Get in touch

Advertising in Train Station in Chad Valley

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Chad Valley

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Chad Valley gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Chad Valley

The cost of railway adverts in B15 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Chad Valley reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Chad Valley (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Colehall Digbeth Chadwick End Balsall Common Rood End Wollescote Dudley Port Church Hill Hill Wood Winson Green Yew Tree Wednesbury Cradley Heath Bowling Green Wallington Heath Barr Common The Straits Hall Green Shenley Fields Cinder Hill Gospel Oak Hill Top Boldmere Pickford Green Yardley Wood Benton Green Stechford Wyken Green Stirchley The Lunt Lodge Hill Shard End St Chads Darlaston Green Carol Green Short Heath Bordesley Green Rowley Regis Monkspath Stoke Aldermoor Bushbury Hill Perry Beeches Willenhall Bishopgate Green Castlecroft Pinley Gardens Oscott Westwood Gardens Millfields Brades Village Copt Heath Harvest Hill Little Heath Tettenhall Coundon Highfields Lutley Harden Friar Park Hill Solihull Bell Green Fishley Moseley Village Brownhills Wood End Hayley Green Bromley Bradley Handsworth Stivichall Hart's Hill Lifford Harvills Hawthorn Short Cross Holly Bank Thimble End Vicarage Old Dock Lyndon Bramford Henley Green Pelsall Bloxwich Catherine Cross Tower Hill Caldmore Old Hill Whitmore Park Norton Wyken Chapel Green Fallings Heath Claregate Smethwick Edgwick Russell's Hall Little London Aldersley Green Lane Woodsetton Shirley Street Foxford Deritend Bunker's Hill Tile Hill Upper Witton Hateley Heath Albion Moor Hall Upper Eastern Green Wood End Blowers Green Gib Heath King's Heath Darlaston Brockmoor Longbridge Ryecroft Tilehouse Green Chad Valley Beechwood Swan Village Sparkbrook Green Lanes The Knowle Kates Hill Lapal Tile Cross Cape Hill Ocker Hill Low Hill Shirley Heath Underhill Pinley Brickhouse Farm Gravelly Hill Elmdon Heath Bacon's End King's Norton Bescot Banners Gate Sedgemere Cofton Common Hay Mills Walker's Heath Goldthorn Park The Woods Lime Tree Park Upper Ettingshall Newtown Halesowen Causeway Green Bradmore Whitmore Reans Wood Hayes Hasbury New Invention Kingshurst Freezeland Griffin's Hill Greet Ladymoor Ten Acres Priory Parting of the Heaths Brookfields Dudley's Fields Heronfield Princes End Penn Old Fallings Balls Hill Tidbury Green Paradise Mere Green Spring Bank Lower Bradley Netherton Lambert's End Ruiton Stow Heath West Heath Alum Rock Packwood Gullet Walmley Minworth The Delves Palfrey Draper's Fields All Saints Ladywood Bilston Golds Green Elston Hall Hall Green Newbolds New Town Row Compton Monmore Green Fen End Penn Fields Park Village Waring's Green Kingstanding Four Oaks Park Churchfield Neachells Solihull Lodge Binley Northfield Fallings Park Maney Daw End Walsall Dudley Wood Stockfield Wednesfield Charlemont Mount Pleasant King's Hill Moseley Hamstead Canley Gardens Old Swinford Saltley New Cross Blakenall Heath Cheylesmore Goscote Coal Pool Warley Woods Stockwell End Hilltop Whitley Primrose Hill Pedmore Springfield Handsworth Wood Yardley Fields Toll End Blakenhall Fordbridge Portobello Walsall Wood Batmans Hill Foleshill Bushbury Scotlands Oxbarn Court House Green Swan Village Bristnall Fields Lower Stoke Stambermill Pelsall Wood Billesley Common Chelmsley Wood Coventry Ward End Castle Vale California Bartley Green Temple Balsall Tividale Alderman's Green Catshill Ladywood Selly Park Tudor Hill Box Trees Chapel Fields Mesty Croft Moor Green Tansley Hill Middle Bickenhill Oakham Gosford Green Tividale Hall Lea Hall Stoke South Yardley Washwood Heath Aldridge Walsal End Goldthorn Hill Whitlock's End Lode Heath Balsall Street Radford Woodside Berkswell Hardwick Watford Gap Beech Lanes Tippity Green Eaves Green Scott's Green Merridale Great Barr Whitehouse Common Stockland Green Aston Grove Vale Eastcote Pype Hayes Gilbertstone Sandwell Great Heath Hall Green Wake Green Stourbridge Millison's Wood Lozells March End Brownshill Green Woodgate Valley Spring Vale Sutton Coldfield Knowle The Leys Wren's Nest Flint's Green Parkes Hall Tyseley County Bridge Moxley Beechwood Gardens Springs Mire Springfield Daisy Bank Doe Bank Shepwell Green Priestfield Withymoor Village Cotteridge Illey Leighswood Highter's Heath Clayhanger Lane Head Coseley Bournville New Oscott Highgate Amblecote Wootton Green Tyburn Merry Hill Longford Greenleighs Moseley Hampton in Arden New Town Ettingshall Park Perry Common Wolverhampton Hillfields Bourne Vale Dudley Londonderry Finchfield Mushroom Green Black Patch Roughley Tettenhall Wood Leamore Wall Heath Hall Green Norton Green Ridgacre Coombeswood Brierley Hill Woodgate Greets Green Nechells Green Rotten Row Oldwich Lane Acocks Green Four Oaks Reddicap Heath Birchills Darby's Hill Hill Hook Weoley Castle Brandhall Brownhills West The Manor Shirley Upper Stoke Deepfields Garrets Green Netherwood Heath Palmers Cross Sparkhill Castle Bromwich Spon End Harborne Oakeswell End Darby End Rushall Shire Oak Small Heath Hollyberry End Cannon Hill Wallbrook Hurst Hill Cheswick Green Pinkett's Booth Guns Village Hall End Newbridge Earlsdon New Mills Lee Bank Ettingshall Tipton Green Upper Gornal Sedgley Quarry Bank Golds Hill Mayer's Green Wednesbury Oak Whiteheath Gate Selly Oak Keresley Rough Hay Witton Balsall Heath Langley Dickens Heath Soho Darley Green Wightwick Pendeford Black Lake Rumbush Stubber's Green Bickenhill Showell Green Pheasey Ryders Green Pleck Canley Red Hill Roseville Bromford Packwood Rough Hills Bearwood West Bromwich Hockley The Chuckery Baptist End Wellington Place Stoke Park Frankley Hawne Tibbington Mill Green Stone Cross Oldbury Old Oscott Ley Hill Little Bromwich Allesley Green Coundon Green Reeves Green Heath Town Fordhouses Woodcross Birches Green Wood Green Sheldon Pensnett Vigo Ridge Hill Lower Eastern Green Falcon Lodge Turves Green Round's Green Hill and Cakemore Illshaw Heath Balsall Woodshires Green Royal Sutton Coldfield Birchfield Newton Potter's Green Parkfield Oxley Salter Street London Fields Birmingham Portway Great Bridge Bournbrook Bordesley Green East West Smethwick Summerfield Park Springfield Gibbet Hill Merry Hill Summer Hill Three Maypoles Wollaston Hockley Heath Gornalwood Wylde Green Bloomfield Allesley Brandwood End Tipton The Flatts Loxdale Dibdale Blakeley Green Bordesley Bentley Willenhall Pickford Summerford Place Four Oaks Perry Ashmore Park Marston Green Wordsley Windmill End Haden Cross Cradley Kineton Green Langley Green Nordley Hill New Town Grace Mary Estate Shelfield Meer End Lanesfield Lye Middle Stoke Catchems Corner Hawkesley Meriden Hawkes End New Dock Hodgehill Brown's Green Titford Lodge Green Kitt's Green Heath End Whoberley Little Bloxwich Church End Barston Queslett West Coseley Woodcock Hill Eve Hill The Coppice Ashmore Lake Manor House Bentley Heath Dixon's Green Rotton Park Billesley Edgbaston Warstock Perry Barr Hurst Green Walsgrave on Sowe Vauxhall Erdington Elmdon Streetly Wergs Nechells Blossomfield Rubery Lyndon Green Aston New Town Lower Gornal Tat Bank Tollbar End Buckland End Garretts Green Dunstall Hill Holbrooks Hockley Catherine-de-Barnes Ulverley Green Glebe Farm Yardley Streetly Finham Knowle Grove Bradnock's Marsh Stow Lawn Kirby Corner Short Heath Burnt Tree Horseley Heath Chester Road Woods Bank Westwood Heath Sharmans Cross Blackheath Stoke Heath Alcester Lane's End Olton Hasluck's Green Dorridge Cawney Hill Holly Hall Rowley's Green Woodway Park Spring Vale Monks Park Kingswinford