Train Station Advertising in Chad Valley

Get in touch

Advertising in Train Station in Chad Valley

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Chad Valley

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Chad Valley gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Chad Valley

The cost of railway adverts in B15 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Chad Valley reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Chad Valley (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Monkspath Kineton Green Willenhall Eastcote Lozells Wake Green Little Heath Little Bloxwich Wollaston Hardwick Stone Cross Chadwick End Wootton Green Bilston Digbeth Shirley Heath Castle Bromwich Freezeland Ridge Hill Short Heath Cannon Hill Hill and Cakemore Neachells Whitley Shepwell Green Elmdon Heath Moseley Yew Tree Barston Pensnett Walsall Sparkhill Knowle Grove Billesley Common Eaves Green Tyburn Hurst Hill Cheswick Green Canley Gardens Bradmore Green Lane Hill Heath Town Nechells Springs Mire Tividale Hall Sedgemere Netherwood Heath Woodway Park Kingswinford Gibbet Hill Warstock Billesley King's Norton Pheasey Pickford Whitehouse Common Canley Hill Wood Compton Hayley Green Perry Common Eve Hill Hay Mills Brierley Hill Titford Bickenhill West Smethwick Olton Hawne Dibdale California Heronfield Merridale Longbridge Newton Edgwick Lower Eastern Green Cradley Balsall Street Ley Hill Merry Hill Lower Gornal Lifford Buckland End Deepfields Perry Beeches Ashmore Park Lode Heath Griffin's Hill Brownhills Bromley Stockfield Salter Street Finchfield King's Hill Bordesley Green East Tettenhall Flint's Green Meriden Leamore Roseville Rowley Regis Manor House Bordesley Allesley Windmill End Gib Heath Boldmere Low Hill Lower Bradley Pickford Green Darlaston Green Ryders Green Nordley Hill Pype Hayes Yardley Wood Tyseley Leighswood Aldridge Shard End Weoley Castle Middle Bickenhill Springfield Northfield Rough Hay Shirley Hilltop Albion Woodcock Hill Parkfield Little Bromwich Moor Green Walsal End The Lunt Copt Heath Woodsetton Rough Hills Woodgate Hurst Green Park Village Hamstead Packwood Court House Green Claregate Sheldon Harden Nechells Green Ridgacre Mesty Croft New Dock Sparkbrook Knowle New Town Row Hall Green Church Hill Greenleighs Balsall Edgbaston Highfields Middle Stoke Vicarage Pleck Ettingshall Witton West Heath Woods Bank The Leys New Cross Alderman's Green The Manor Great Heath Benton Green Blackheath Allesley Green Wyken Green Hollyberry End Blakenall Heath Ward End Parkes Hall Heath End Wren's Nest Woodshires Green Lime Tree Park Foleshill Wollescote Tidbury Green Dudley Wood Cotteridge Black Patch Bradnock's Marsh Summerfield Park Wall Heath Minworth Golds Green Sandwell Lower Stoke Toll End Greets Green Darby's Hill Streetly Oldwich Lane Russell's Hall New Mills Hasluck's Green Princes End Mayer's Green Merry Hill Bordesley Green Bramford Bushbury Goldthorn Hill Lutley Lyndon Horseley Heath New Town Reddicap Heath Bromford Stoke Aldermoor Banners Gate Dorridge Tipton Green Newbridge Doe Bank Catshill Bushbury Hill Tansley Hill Wood End Reeves Green Newtown Stoke Heath Baptist End South Yardley Monks Park Temple Balsall Darby End Fallings Park West Coseley Catchems Corner Underhill Selly Park Beechwood Garretts Green Palfrey Washwood Heath Hart's Hill Dudley Port New Invention Packwood Gullet Tettenhall Wood Wednesbury Oak Potter's Green Wolverhampton Brades Village The Flatts Hampton in Arden Batmans Hill New Oscott Quarry Bank Handsworth Wood Darlaston Sedgley King's Heath Blossomfield Blowers Green Little London Stambermill Lanesfield Lodge Green Norton Rood End Maney Langley Green Parting of the Heaths Pinley Gardens Oakham Henley Green Stoke Berkswell Whitmore Park The Delves Wood End Ten Acres Tudor Hill Roughley Mount Pleasant Hodgehill Blakenhall Tividale Green Lanes Rotten Row Dixon's Green Acocks Green Stockland Green Ladywood March End Sutton Coldfield New Town Coombeswood Spring Bank Alum Rock Bescot Tat Bank Dudley's Fields Grace Mary Estate Chester Road Shenley Fields Vauxhall Fishley Kingshurst Dudley Short Cross Great Barr Newbolds Shirley Street Chad Valley Three Maypoles Keresley Ladymoor Spon End Whoberley Bournville Moor Hall Haden Cross Brockmoor Chapel Fields Hateley Heath Spring Vale Perry Elston Hall Hill Top Charlemont Thimble End Four Oaks Park Perry Barr Daisy Bank Brown's Green Stirchley Tile Cross Penn Fields Solihull Lodge Priestfield Erdington Bloomfield The Chuckery Hockley Heath London Fields Ettingshall Park Alcester Lane's End West Bromwich Queslett Bishopgate Green Whitmore Reans Londonderry Walsall Wood Coseley Penn Causeway Green Streetly Guns Village Moseley Short Heath Stourbridge Bourne Vale Aldersley St Chads Ruiton Birchfield Brownhills West Gravelly Hill Daw End Primrose Hill Radford Pedmore Church End Illey Oscott Upper Eastern Green Black Lake Gornalwood Chapel Green Gilbertstone Lea Hall Darley Green Hall Green Blakeley Green Yardley Fields Westwood Heath The Coppice Glebe Farm Pinkett's Booth Gospel Oak Norton Green Old Hill Scott's Green Garrets Green Colehall Holbrooks Golds Hill Shire Oak Bradley Ocker Hill Yardley Stechford Fen End Lye Walmley Beech Lanes Pinley Woodgate Valley Hawkes End Birches Green Rowley's Green Rubery Turves Green Small Heath Lyndon Green Hall Green Wood Hayes Mushroom Green Harborne Upper Gornal The Knowle The Straits Hasbury Millfields Bartley Green Wellington Place Tippity Green County Bridge Old Dock Round's Green Cofton Common Wallington Heath Scotlands Draper's Fields Kitt's Green Millison's Wood Brookfields Paradise Clayhanger Pelsall Goldthorn Park Frankley The Woods Harvills Hawthorn Coundon Castle Vale Four Oaks Catherine-de-Barnes Wood Green Spring Vale Oxbarn Highter's Heath Langley Cheylesmore Vigo Old Fallings Wednesbury Sharmans Cross Castlecroft Stivichall Great Bridge Withymoor Village Upper Witton Bell Green Mill Green Brandhall Balsall Heath Fallings Heath Burnt Tree Bristnall Fields Upper Stoke Meer End Smethwick Coundon Green Swan Village Woodside Lodge Hill Palmers Cross Catherine Cross Kirby Corner Cradley Heath Wednesfield Carol Green Balls Hill Ulverley Green Watford Gap Cinder Hill Walker's Heath Pendeford Pelsall Wood Westwood Gardens Finham Whiteheath Gate Woodcross Hockley Walsgrave on Sowe Grove Vale Solihull Hockley Box Trees Handsworth Greet Bournbrook Rushall Falcon Lodge Churchfield Lane Head Moxley Wyken Chelmsley Wood Stoke Park Soho Wergs Hill Hook Holly Hall Shelfield Portway Priory Barr Common Hawkesley Old Swinford Bunker's Hill Monmore Green Caldmore Holly Bank Brandwood End Moseley Village Bentley Swan Village Winson Green Stubber's Green Cawney Hill Kingstanding All Saints Wordsley Hall Green Aston Ladywood Kates Hill Summer Hill Foxford Birmingham Hall End Stow Lawn Dickens Heath Oakeswell End Red Hill Bowling Green Tower Hill Elmdon Lambert's End Amblecote Tilehouse Green Springfield Oxley Showell Green Halesowen Bloxwich Wylde Green Bacon's End Tipton Mere Green Aston New Town Gosford Green Highgate Loxdale Tollbar End Balsall Common Wightwick Longford Deritend Tile Hill Whitlock's End Upper Ettingshall Portobello Rumbush Fordhouses Brickhouse Farm Rotton Park Stow Heath Birchills Lee Bank Wallbrook Selly Oak Oldbury Ryecroft Willenhall Friar Park Illshaw Heath Binley Royal Sutton Coldfield Netherton Old Oscott Four Oaks Saltley Summerford Place Goscote Coventry Fordbridge Brownshill Green Marston Green Ashmore Lake Waring's Green Bentley Heath Tibbington Springfield Dunstall Hill Cape Hill Coal Pool Earlsdon Hillfields Stockwell End Bearwood Harvest Hill Warley Woods Beechwood Gardens Lapal