Train Station Advertising in Woodsetton

Get in touch

Advertising in Train Station in Woodsetton

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Woodsetton

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Woodsetton gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Woodsetton

The cost of railway adverts in DY3 1 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Woodsetton reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Woodsetton (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Fallings Heath Chelmsley Wood Garrets Green Hill Top Monmore Green Falcon Lodge Wyken Green Bradmore Binley Ridge Hill Pelsall Springfield Eve Hill South Yardley Compton Heath Town Bowling Green Dudley's Fields Woods Bank Buckland End Holbrooks Newbolds Golds Green Old Dock Handsworth Wood Salter Street Rowley Regis Birches Green Streetly Middle Stoke Withymoor Village Leamore Parkes Hall Moxley Wollescote Rubery Ladywood Moseley Catshill Bushbury Stockwell End Alderman's Green Fordbridge Hasbury Hockley Walsal End Dixon's Green Winson Green Bournville Albion Bescot London Fields Yardley Oakeswell End Olton Little Bromwich Warstock Paradise Mill Green Tyburn West Smethwick Blakenall Heath Swan Village Goscote Canley Gardens Bourne Vale Low Hill Eastcote New Dock Sharmans Cross Bloomfield Hall Green Queslett Palmers Cross King's Hill Pedmore Birchfield Chadwick End Portobello Gibbet Hill Lower Bradley Cinder Hill Princes End Bunker's Hill Holly Hall New Mills King's Heath Summer Hill Bournbrook Rowley's Green Ruiton Cofton Common Edgwick Harvills Hawthorn Chad Valley Guns Village Walker's Heath Smethwick Tudor Hill Perry Yew Tree Coundon Green Gornalwood Benton Green Tilehouse Green Coombeswood Kingshurst Swan Village Monks Park Castle Vale The Leys Green Lane The Manor The Knowle Brierley Hill Bushbury Hill Shelfield Barr Common Tibbington Chapel Fields Netherton Canley Stubber's Green Blakeley Green Catchems Corner Church End Roughley Woodcock Hill Short Heath Tile Hill Brickhouse Farm Red Hill Wylde Green Finham Ulverley Green Hall End Bradley Cape Hill Woodside Penn Green Lanes Lode Heath Brownhills Great Heath Acocks Green Pendeford Stow Lawn Manor House Frankley Lower Stoke Great Barr Tippity Green Ettingshall Barston The Flatts Church Hill Goldthorn Park Balls Hill Weoley Castle Wellington Place Perry Beeches Perry Common Wednesbury Marston Green Hawkes End Wallbrook Grace Mary Estate Dunstall Hill Westwood Heath Greet Mesty Croft Ryecroft Saltley Stoke Aldermoor Sedgley Darley Green Colehall Griffin's Hill Bristnall Fields California Mount Pleasant Wood Green Oscott Lutley Balsall Heath Oakham Bentley Heath Ward End Bordesley The Chuckery Mushroom Green Round's Green Oxbarn Kingswinford Darby's Hill Longbridge Lye Woodway Park Clayhanger Newbridge Upper Stoke Aldersley The Lunt Hill Hook Tollbar End Wednesfield Ettingshall Park Sandwell Perry Barr Charlemont Ocker Hill Beechwood Gardens Knowle Grove Londonderry Portway Lapal Coundon Bradnock's Marsh Court House Green Norton Green Vigo Stoke Heath Radford Old Hill Cradley Harborne All Saints Churchfield Potter's Green Springfield Brades Village Small Heath Woodgate Valley Heath End Highter's Heath Wood Hayes Cradley Heath Earlsdon Willenhall Minworth Ley Hill Tividale Hall Eaves Green Sparkbrook West Coseley Hockley Heath Bromley Gravelly Hill Underhill Upper Eastern Green Carol Green Keresley Lower Eastern Green Fordhouses Nechells Springfield Hall Green Longford Whitehouse Common Lifford Castle Bromwich Illshaw Heath Allesley Green Halesowen Penn Fields Woodcross Wood End Freezeland Elmdon Heath Beech Lanes Scott's Green Billesley Common Dudley Wightwick Four Oaks Four Oaks Park Streetly Friar Park Horseley Heath Balsall Reddicap Heath Shirley Heath Bloxwich Dudley Port Blowers Green Neachells Yardley Wood Spring Bank Brookfields Coventry Merry Hill Moseley Village Pensnett Dickens Heath Tettenhall Hawkesley King's Norton Ashmore Park Wallington Heath Watford Gap Shirley Catherine Cross Wergs Leighswood Westwood Gardens Birmingham Hill and Cakemore Turves Green Heronfield Aldridge Sedgemere Moor Hall Hamstead Hill Stockland Green Woodgate Pheasey Balsall Common Tividale Causeway Green Wood End Pype Hayes Merry Hill Solihull Lodge Warley Woods Cawney Hill Batmans Hill Black Lake Toll End Tat Bank Holly Bank Whitmore Reans Packwood Alum Rock Rough Hills Bell Green Baptist End Russell's Hall Flint's Green Hampton in Arden Showell Green Walsall Birchills Pinley Gardens Doe Bank Harvest Hill Willenhall Hart's Hill Chapel Green Lyndon Green Greenleighs Rood End Hill Wood Whitley Allesley New Town Woodshires Green Little Bloxwich Deepfields Wyken Blackheath Bacon's End Grove Vale Little Heath Bickenhill Stirchley Summerford Place New Cross Shard End Greets Green Tile Cross Garretts Green Whoberley Rumbush Merridale Hay Mills Shepwell Green Tidbury Green Gilbertstone Summerfield Park Fishley Gospel Oak Brownshill Green Langley Pelsall Wood Alcester Lane's End St Chads Bartley Green Langley Green West Heath Pinkett's Booth Dudley Wood Bilston Selly Park Edgbaston Wren's Nest Coseley Hall Green New Oscott Soho Spon End Aston Hawne Shire Oak Brownhills West Newtown The Delves Old Fallings Reeves Green Stoke Rushall Nechells Green Daw End New Invention Tipton Burnt Tree Oldwich Lane Lower Gornal Goldthorn Hill Royal Sutton Coldfield Whitlock's End Monkspath Sheldon Packwood Gullet Oxley Pinley Stechford Lyndon Stow Heath Lodge Green Lee Bank Amblecote Walsall Wood The Coppice Northfield Beechwood Stone Cross Dorridge Whitmore Park Short Cross Brown's Green Yardley Fields Kates Hill Cheswick Green Washwood Heath Lozells Quarry Bank Golds Hill Windmill End Park Village Hollyberry End Tower Hill Kirby Corner Bordesley Green Titford Springs Mire Caldmore County Bridge Tipton Green Upper Witton Pleck Middle Bickenhill Harden Three Maypoles Elmdon Old Oscott Stourbridge Hardwick Darlaston West Bromwich Bramford Glebe Farm March End Wollaston Highgate Maney Ryders Green Ladywood Priestfield Bentley Illey Hilltop Old Swinford Gib Heath Little London Loxdale Ridgacre Oldbury Finchfield Hall Green Lea Hall Daisy Bank Ladymoor Bearwood Hasluck's Green Shirley Street Wednesbury Oak Bishopgate Green Coal Pool Millfields Spring Vale Copt Heath Short Heath Ten Acres Shenley Fields Upper Ettingshall Hodgehill Wake Green Hurst Green Palfrey Bromford Whiteheath Gate Stambermill Elston Hall Billesley Kitt's Green Lambert's End Dibdale Wall Heath Lanesfield Vauxhall Brandhall Pickford Green Hurst Hill Highfields Spring Vale Wolverhampton Stockfield Cotteridge Blakenhall Kineton Green Rough Hay Box Trees Parting of the Heaths Lane Head Cheylesmore The Straits Castlecroft Bordesley Green East Pickford Banners Gate Tyseley Scotlands Walsgrave on Sowe Meriden Lodge Hill Waring's Green Thimble End Cannon Hill Temple Balsall Moor Green Digbeth Walmley Norton Henley Green Selly Oak Primrose Hill Catherine-de-Barnes The Woods Nordley Hill Berkswell Solihull Foxford Netherwood Heath Handsworth Wordsley Sutton Coldfield Moseley Darlaston Green Woodsetton Millison's Wood Draper's Fields Aston New Town Deritend Ashmore Lake Hayley Green Stivichall Newton Four Oaks Roseville Boldmere Hateley Heath Chester Road Rotton Park Brockmoor New Town Claregate Mayer's Green New Town Row Mere Green Rotten Row Fen End Foleshill Darby End Brandwood End Erdington Meer End Tettenhall Wood Kingstanding Stoke Park Blossomfield Balsall Street Hockley Tansley Hill Upper Gornal Sparkhill Black Patch Hillfields Lime Tree Park Witton Parkfield Haden Cross Wootton Green Knowle Vicarage Gosford Green Fallings Park Great Bridge Priory