Train Station Advertising in Apuldram

Get in touch

Advertising in Train Station in Apuldram

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Apuldram

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Apuldram gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Apuldram

The cost of railway adverts in PO20 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Apuldram reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Apuldram (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Hammerpot Buchan Hill East Beach Rose Green Parbrook Slinfold Horsted Keynes Quags Corner Broomershill Heyshott Fyning Southgate Apuldram Wiston Minsted Broomer's Corner Smithbrook Shoreham Beach Nepcote Mackerel's Common Binsted West Thorney Watersfield Trotten Marsh Hole Street Bosham Selham Wiggonholt Titty Hill Marley Heights Southwick Aldwick Sunnyside Bines Green Slindon Common Merston Sidlesham Walderton Maudlin The Haven Breach North End Small Dole Stoughton Holbrook Abingworth Cocking Durleighmarsh Tilgate Forest Row Bexleyhill Cocking Causeway High Salvington Sompting North Mundham River Slindon Steyning Lowfield Heath Shoreham-by-Sea Tullecombe Lordington Furnace Wood Hickstead East Harting Franklands Village Middleton-on-Sea Woodgate Didling Bignor Westbourne Heath End Kingsley Green Ashurst Wood Leggatt Hill Hangleton South Harting Horsham Foxhill Down Park Forestside Little Bognor Pound Hill Black Corner Sompting Abbotts Hardham Littleworth Mannings Heath Warminghurst Wineham Offham South Bersted Norton Pyecombe Commercial Square Worth Abbey West Burton Furnace Green Up Marden Roundstreet Common Chithurst Ifieldwood Lodsworth Strettington Inlands Hurst Wickham Lyoth Common Trotton Habin High Cross Hawkhurst Court Upper Wardley Little London Codmore Hill South Mundham North Heath Broadfield Shipley Heyshott Green Balcombe Lane Manor Royal Rotherbridge Oving Redford Lower Fittleworth Ifield Barlavington Brookpits Stubbermere Burpham Crabbet Park Rookwood Northchapel Fernhurst Saddlescombe Coneyhurst Crawley Down East Dean Wheatsheaf Common Thakeham Nyewood Snow Hill West Chiltington Common Lidsey West Grinstead Avisford Charlton Ifold Scayne's Hill Wepham Crawley Newtimber West End Lickfold Rowfant Pulborough Petworth Westhampnett Coombes Dial Green Southbourne Whyke Findon Valley Castle Town Sullington Gossops Green Summersdale Bolnore White's Green Eastergate Tillington Ebernoe Atherington West Ashling East Worthing Sutton East Hampnett Pagham Bedham Lyminster Highleigh Twineham Staplefield Elbridge Haywards Heath Bolnore Village Tinsley Green Billingshurst Flathurst Ford Warninglid Rapkyns Selsey Gospel Green Colgate Chilgrove Brook Street Crossbush Langley Blackstone West Town Amberley Ancton Fisherstreet Worthing Nutbourne Albourne Street Halfway Bridge Tortington Shermanbury Yapton Gorehill Crabtree Aldingbourne Nuthurst Haslingbourne Blackwell Balcombe Westerton Lancing Lower Cokeham Albourne Bolney Midhurst Bury Common Nutbourne Rogate Gunter's Bridge Upper Beeding Bilsham Clayton Crockerhill Bury Earnley West Lavington Marylands Park Milland Rackham Boxgrove Bepton Warnham Prinsted East Wittering Singleton Ansty Rock Rustington Colworth Westergate The Close Windfallwood Common Coates Clapham Upper Norwood West Kingston Felpham World's End Walstead Hillgrove Shripney Chichester Greatham Shillinglee Graffham East Marden East Lavington The Common Queen's Corner Northgate Slaugham Hampers Green County Oak Kirdford Wisborough Green Whitehall Sharpthorne Five Oaks Three Bridges Linchmere Goring-by-Sea Almodington Stonequarry Easebourne Worth Madehurst Handcross Albourne Green Sutton End Nep Town Fittleworth Fernhill South Ambersham Rake Houghton Fishbourne Durrington-on-Sea Sta Twineham Green Lodsworth Common Upper Cokeham Maidenbower Itchingfield Little Haven Hassocks Compton Chidham Keynor Estate Eartham North End West Chiltington Lambs Green Nursted Newpound Common Kingston Gorse Hatch Farm Hill Halnaker Ifield Green Barns Green Withypitts West Hoathly Fox Lea Wick Storrington St John's Common Horsemere Green Goddards' Green Pease Pottage East Kingston Marehill Cross Gate Plummers Plain Staples Hill Copsale Littlehampton Bramber Dial Post Hurstpierpoint Fox Hill Broadbridge Woodend Washington North Marden Coolham Henley Common Duncton Portfield Henfield Elsted Brooks Green Keymer Bepton Common Stopham Adsdean Woodmancote Dragons Green Arundel Iping Terwick Common Tangmere Woodcote Oakhill Langley Green Loxwood North Lancing Stockbridge East Lavant Maplehurst Treyford Edburton Findon West Durrington Church Norton Shopwyke Rusper Ferring Shipley Bridge Henley Nyton Crouchers Street End North Stoke Two Mile Ash West Harting Dumpford West Dean West Green Cootham Broadford Bridge Hambrook Hoyle Nutbourne Common Doomsday Green Selsfield Common Upperton Forge Wood Burgess Hill Tilgate Gay Street Pickhurst South Lancing Alfold Bars Ardingly Turners Hill Lindfield Mid Lavant Lickfold Warningcamp Topleigh Climping North End Botolphs Rudgwick New Town Poling Angmering Elsted Marsh Plaistow Elmer Camelsdale Woodmansgreen Whitemans Green Shipton Green Tower Hill Racton Toddington Bosham Hoe Robins Andrew's Hill Elmers Marsh Somerley Ashurst Monk's Gate Cuckfield West Lavant Balls Green Bewbush Kingston by Sea Shopp Hill Woodmancote Churchwood Fisher Sayers Common Coldwaltham Halecommon Broadbridge Heath Ingrams Green Slough Green Lagness Riverhill West Wittering Donnington Bury Hollow Birdham Borden Norton Burleys Wood Hammer Tisman's Common West Barnham Westlands West Marden Goose Green Lurgashall Byworth West Itchenor Sullington Warren Kent Street Aldsworth Tyler's Green Adversane Cote Barnham East Grinstead Fulking Deanlane End Chownes Mead Smock Alley Broadwater Beggars Bush Navant Hill Woldhurst Fontwell West Stoke Chorley Common Nyetimber Crosspost North Bersted Patching Balls Cross East Ashling Highbrook Salvington Baldwins Hill South Stoke Upwaltham Bognor Regis Rowhook Sidlesham Common Ashington Copthorne Bucks Green West Tarring Burndell West Worthing Hooksway Southwater Hunston Faygate Trotton Marsh Cowfold Thorney Island Lower Beeding Old Shoreham Woolbeding Funtington Abbotsford Roffey Lumley Kingsfold Lower Horncroft Ashfold Crossways Walberton Cinder Hill Waterbeach Strood Green Green Street Poling Corner Little Heath Southwater Street Partridge Green Flansham Bedlam Street Dell Quay Birchgrove East Preston Stedham Runcton Poynings Durfold Wood Bracklesham