Train Station Advertising in Birdham

Get in touch

Advertising in Train Station in Birdham

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Birdham

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Birdham gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Birdham

The cost of railway adverts in PO20 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Birdham reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Birdham (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Elbridge Lodsworth Beggars Bush Coombes Kingston Gorse Pagham Upwaltham Prinsted East Dean Ansty Durleighmarsh Robins Tullecombe Small Dole Street End West Marden Northchapel Colgate Broadbridge The Common Patching Upper Cokeham Rudgwick Burgess Hill Lyminster Bury Common West Lavant Buchan Hill Milland Slindon Common Shopp Hill Ifield Kingston by Sea Minsted Boxgrove Camelsdale West Dean Doomsday Green Dial Post Stubbermere Brookpits The Close Charlton Whitehall Strood Green World's End Two Mile Ash Slinfold Whitemans Green Northgate Walstead Sutton End Lancing North Bersted Church Norton Newtimber Rusper Wineham Horsemere Green Handcross Cocking Causeway North Marden Thakeham Gospel Green Little Bognor Upper Norwood Heath End North Mundham Fyning Sullington East Grinstead Crawley Down Lower Fittleworth Pyecombe West Tarring Breach Three Bridges East Harting Terwick Common East Beach Hickstead Tisman's Common Woldhurst Holbrook Shipley Monk's Gate Ferring Yapton Shipton Green Slaugham Redford White's Green Colworth Bury High Cross Warningcamp Henfield Ashington Plummers Plain Avisford West Kingston Merston Bignor Lyoth Common Hatch Farm Hill West Chiltington Rogate Fisher Crabbet Park South Harting Byworth Woolbeding Tilgate Forest Row Rotherbridge Hardham Tower Hill Hassocks Little Heath Bolney North End Racton Ashurst Inlands Lower Beeding Pulborough Middleton-on-Sea Woodmancote Rookwood Goddards' Green Goose Green West Stoke East Ashling Hammer Wisborough Green Slough Green Aldsworth North Stoke Lowfield Heath Hampers Green Hunston Treyford Toddington Portfield Storrington Duncton Bognor Regis Staples Hill Hawkhurst Court Trotton Marsh Hurstpierpoint Balls Green Twineham Green Bosham Hoe Hambrook St John's Common Burleys Wood Adsdean Topleigh Queen's Corner Partridge Green Shoreham-by-Sea Pease Pottage Burndell Tillington Fox Hill Balls Cross Nyton Crawley Cuckfield Walderton Scayne's Hill Turners Hill Rake West Durrington Foxhill Elmer West Town Crossbush Chithurst Gay Street Roundstreet Common Coldwaltham Stockbridge Highbrook Woodmansgreen West Chiltington Common West End Climping Bolnore Bines Green Cross Gate Henley Common Ancton Itchingfield West Barnham Titty Hill Hoyle Warnham Woodend Petworth South Mundham Chorley Common Keynor Estate Steyning Deanlane End Lower Cokeham Littleworth Plaistow Nutbourne Common Selsfield Common Compton Smithbrook Gossops Green Mid Lavant Sompting Halnaker Marley Heights West Hoathly Sullington Warren River Baldwins Hill Broadford Bridge Chichester Copsale West Ashling Hammerpot Keymer Atherington Durrington-on-Sea Sta Worth Abbey Blackstone Ford Sharpthorne Furnace Wood Arundel Fontwell Mannings Heath Bexleyhill Strettington Lagness Twineham Upperton Maidenbower Riverhill Albourne Street Fishbourne Trotton Broadwater Watersfield Sidlesham Common Woodgate Black Corner Up Marden Saddlescombe Parbrook North Lancing Salvington Walberton West Itchenor New Town Ifieldwood Lambs Green Selsey Lidsey Cootham Houghton Gorehill Fernhill Barlavington Cote Shoreham Beach Hooksway Elsted Marsh Cinder Hill Bepton Common Elmers Marsh Little Haven Bepton East Preston Gunter's Bridge Oakhill Bedlam Street Bedham Broadfield Westbourne Westlands Coolham Broomer's Corner Warminghurst Broomershill Ingrams Green Ifield Green Codmore Hill Lower Horncroft Coneyhurst Aldwick East Lavington Tyler's Green Copthorne Wick Marylands Park Bracklesham Poling Corner West Burton Fox Lea Birchgrove Wepham North End Bramber Maudlin Kingsfold Durfold Wood Stoughton Westhampnett West Worthing Flathurst Leggatt Hill Dial Green Hurst Wickham Graffham Summersdale Henley Sompting Abbotts Botolphs Amberley Rose Green Madehurst Lindfield Thorney Island Didling West Green Elsted Lordington Bosham Linchmere Little London Burpham Whyke Iping Poynings Tortington Shillinglee Midhurst Rackham East Marden Birdham Ashurst Wood Nep Town East Kingston West Lavington Clapham Bucks Green Barnham Findon Eastergate Navant Hill Billingshurst Clayton Trotten Marsh Castle Town Bilsham East Wittering Offham Cocking Lurgashall Furnace Green Bury Hollow Findon Valley West Grinstead Southwater Street Fisherstreet Selham Faygate Nutbourne Pound Hill Barns Green Upper Beeding Nutbourne Southgate East Lavant Washington Balcombe Easebourne Brook Street Horsted Keynes West Wittering Hangleton Blackwell Habin East Hampnett Crouchers Loxwood Singleton Slindon Nepcote Langley Green Binsted Goring-by-Sea Sunnyside Fulking Broadbridge Heath Abbotsford Shopwyke Adversane Worth Fernhurst Lickfold Coates Greatham Southbourne Chilgrove Eartham Crockerhill Forge Wood Ardingly North Heath Crosspost Windfallwood Common South Ambersham Kingsley Green Cowfold Westergate Wheatsheaf Common Lumley East Worthing Apuldram Albourne Green Woodcote Littlehampton Donnington Old Shoreham Fittleworth South Stoke Westerton Somerley Rowhook Stonequarry Commercial Square Dragons Green Angmering Crabtree Haywards Heath Chidham Ifold Albourne Smock Alley Marehill Hole Street Nuthurst Forestside Rock Southwater Tinsley Green Woodmancote Flansham Heyshott Green Rapkyns West Harting Poling Five Oaks Manor Royal Snow Hill Mackerel's Common Chownes Mead Stedham Staplefield Ebernoe Runcton Warninglid County Oak Sutton Almodington Maplehurst Sidlesham North End Oving Upper Wardley Wiggonholt Franklands Village Halfway Bridge Nyetimber Worthing Tangmere Pickhurst Kent Street Alfold Bars Abingworth Ashfold Crossways Highleigh Kirdford Balcombe Lane Edburton Waterbeach Nursted Felpham Borden Aldingbourne Roffey Stopham Dumpford Lodsworth Common Shipley Bridge Tilgate High Salvington Quags Corner Dell Quay The Haven Lickfold Sayers Common Green Street West Thorney Shripney Norton Rowfant Norton Rustington Wiston Churchwood Andrew's Hill Funtington Heyshott Southwick Haslingbourne Shermanbury Brooks Green Bolnore Village Nyewood Bewbush Hillgrove Down Park Newpound Common Langley South Bersted Earnley South Lancing Halecommon Horsham Withypitts