Train Station Advertising in Charlton

Get in touch

Advertising in Train Station in Charlton

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Charlton

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Charlton gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Charlton

The cost of railway adverts in PO18 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Charlton reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Charlton (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
West Grinstead Heyshott Kingsfold Lowfield Heath Sharpthorne Tortington Cocking Causeway Wisborough Green Graffham Summersdale Bury Common Bosham Hoe Langley Green Norton Littlehampton Parbrook Felpham Lagness Shripney Nepcote Dial Green Hickstead Albourne Green Steyning Rustington West Green Baldwins Hill Halecommon Shermanbury Slindon Nyewood Dell Quay Fernhill Blackstone Cross Gate Woldhurst Broadford Bridge Lindfield Fox Hill Nutbourne Rake West Worthing West Wittering Bolnore Village Burleys Wood Broadbridge South Ambersham Henley Common Strettington Rapkyns Kent Street Ifield Green Brookpits Southwick Upper Wardley Greatham Churchwood Alfold Bars Selham West Chiltington Coneyhurst East Wittering Westlands Terwick Common Boxgrove Tisman's Common Bilsham Marylands Park Goddards' Green Funtington Ifold Withypitts North End Earnley Black Corner Wheatsheaf Common Woodgate Walstead Crabbet Park Almodington Lordington Abingworth Bexleyhill Lodsworth Common Chichester Forge Wood Hunston Rotherbridge Lumley Nutbourne Common Maidenbower Bewbush Kingsley Green Eartham Walberton Charlton Madehurst Hoyle Redford Tower Hill Sutton End New Town North Heath Elmer Tyler's Green Lodsworth Fisher Dumpford East Worthing Sullington Warren Crawley Lower Horncroft Pickhurst Bury Bepton Common Shillinglee Highleigh Nyton Tilgate Forest Row Fernhurst Bosham South Bersted Pound Hill Crosspost Woodmansgreen Andrew's Hill West Ashling Northgate Stockbridge North Lancing Hurstpierpoint Balls Green Fyning Kingston Gorse Bracklesham Windfallwood Common Fishbourne Fisherstreet Bignor Roffey Durfold Wood Little Bognor Maplehurst Lower Beeding Bines Green Singleton Ashfold Crossways Byworth Mannings Heath Broadwater Chidham Navant Hill Plaistow North Mundham Littleworth Aldsworth West Stoke The Common Hammerpot Horsham Abbotsford Henfield Lambs Green Halnaker Rose Green Upwaltham The Close Small Dole Nursted East Grinstead Doomsday Green Fontwell Ford Lickfold Snow Hill Beggars Bush Marley Heights Durleighmarsh Haslingbourne North End West Barnham Fulking Sutton White's Green Gossops Green Findon Valley Lower Fittleworth Hole Street Clapham Lancing Inlands Coombes Southwater Street Twineham Green Itchingfield Rowhook Goring-by-Sea Hassocks West Thorney Five Oaks Ardingly Nyetimber East Harting Faygate Linchmere Crossbush Nep Town Gay Street Handcross Stubbermere Little Haven Warningcamp Toddington Keymer Amberley Burndell Runcton Chithurst Mid Lavant Sompting Abbotts Wick Nutbourne Chorley Common Flathurst Pyecombe Sidlesham Old Shoreham Green Street Hardham Yapton West Hoathly Climping East Kingston Patching Racton Tullecombe West Harting North End Shipton Green Whitehall West Town Staplefield Easebourne Trotton Marsh Monk's Gate Salvington West Tarring Lyoth Common Botolphs West Lavant Loxwood Avisford Two Mile Ash South Mundham Lurgashall Stoughton Storrington Bolney Midhurst Bognor Regis Atherington East Hampnett Habin Three Bridges Copsale Goose Green Bury Hollow Newtimber Ancton High Cross St John's Common Whyke Sunnyside Wiggonholt Balls Cross The Haven Clayton Watersfield Barns Green Upper Beeding Hillgrove Waterbeach Partridge Green Rogate Lickfold Upper Norwood Commercial Square North Bersted Ashurst Shoreham Beach Tilgate Tillington Compton Breach Queen's Corner Robins Cote Southwater Pagham South Harting Heath End Quags Corner Prinsted North Stoke Oving Castle Town Milland Westergate Slaugham Holbrook Nuthurst West Burton Pease Pottage Houghton Rock Lidsey Crockerhill Slindon Common Thorney Island Elsted Marsh Copthorne Petworth East Marden Furnace Green North Marden Upper Cokeham Buchan Hill Ashurst Wood Coates Furnace Wood Woodend Colgate Fox Lea Scayne's Hill Up Marden Forestside Poling Corner Fittleworth Minsted Bedham Maudlin Southgate High Salvington Topleigh Bepton Keynor Estate Shopp Hill Bedlam Street Hampers Green East Ashling Poynings Brooks Green River Ashington Selsey Sullington Colworth West Dean Ebernoe Dragons Green Burpham Broomershill West End Leggatt Hill Eastergate Elbridge Rudgwick Broadfield Borden Trotten Marsh East Dean West Kingston Riverhill Angmering Birchgrove Hurst Wickham Plummers Plain Newpound Common East Lavington Little London Down Park Saddlescombe Highbrook Whitemans Green Strood Green Crabtree Upperton Thakeham Cinder Hill Worthing Stonequarry Albourne World's End Slinfold Barlavington Gunter's Bridge Worth Abbey Edburton Titty Hill Woodmancote Kingston by Sea Westerton Wineham Twineham Poling Deanlane End Hambrook Lyminster Rookwood Smithbrook Merston Little Heath Cocking Codmore Hill Billingshurst Didling East Preston Hatch Farm Hill Somerley South Stoke Coldwaltham Broadbridge Heath Aldwick West Itchenor Henley West Chiltington Common Turners Hill Findon Manor Royal Langley Haywards Heath Pulborough Marehill Durrington-on-Sea Sta Ansty South Lancing Heyshott Green Portfield Lower Cokeham Offham Chownes Mead Shipley Bridge Warninglid Hawkhurst Court Woodmancote Franklands Village Chilgrove Wiston Crawley Down Rusper Staples Hill Horsemere Green Ifield Treyford Elsted Bramber Birdham Balcombe Aldingbourne Southbourne West Lavington Adsdean Arundel Adversane Camelsdale Iping Gospel Green Ifieldwood Woolbeding Warminghurst Shopwyke Bolnore Horsted Keynes Elmers Marsh Street End Halfway Bridge Sidlesham Common Flansham Westhampnett Binsted Shipley Ferring Oakhill Roundstreet Common Mackerel's Common Cootham Slough Green Trotton Cuckfield Hangleton Foxhill Westbourne Hammer Church Norton Stedham Crouchers Shoreham-by-Sea County Oak Smock Alley Broomer's Corner Balcombe Lane Walderton Donnington East Beach Stopham Blackwell Coolham Tangmere Tinsley Green Norton West Durrington Barnham Ingrams Green Wepham Sompting Gorehill Kirdford Middleton-on-Sea Bucks Green Apuldram Woodcote Hooksway Duncton West Marden Brook Street Dial Post Cowfold Sayers Common Worth Burgess Hill Northchapel East Lavant Washington Albourne Street Selsfield Common Rackham Warnham Rowfant