Train Station Advertising in Manor Royal

Get in touch

Advertising in Train Station in Manor Royal

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Manor Royal

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Manor Royal gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Manor Royal

The cost of railway adverts in RH11 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Manor Royal reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Manor Royal (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Kingsley Green Sompting Slough Green Hickstead Sompting Abbotts Hillgrove Dell Quay Nyton Cote Graffham Halnaker Shopp Hill Westergate Albourne Green Heyshott North Bersted South Ambersham Little Heath Dial Green Waterbeach Lower Fittleworth Lower Cokeham Chichester West Lavant Brooks Green Summersdale Hunston Copthorne Cinder Hill Fontwell Lower Beeding Barnham Pound Hill East Lavant Churchwood Toddington Up Marden Bucks Green Broomer's Corner Shipton Green Forge Wood Westhampnett Aldsworth Buchan Hill Bolnore Lower Horncroft Byworth Kingston by Sea Clapham Alfold Bars Colgate Heath End Itchingfield Rackham Pease Pottage East Hampnett Yapton South Stoke Angmering Marehill Wheatsheaf Common Worthing Nutbourne Tullecombe Burgess Hill Funtington Slindon Common Foxhill Queen's Corner Twineham Lodsworth Castle Town Beggars Bush Broadbridge Racton Keynor Estate Bognor Regis West Itchenor Chidham Oving Keymer West Marden Felpham Slaugham Adsdean Eartham Abingworth Hardham Horsham Street End Bosham Hoyle South Bersted Whitehall Poling Corner Stubbermere Dial Post Crosspost Lagness Terwick Common Selsey Burpham Crouchers Fyning Balcombe Lane Coldwaltham Albourne Snow Hill Sunnyside Ebernoe Newpound Common North End Lickfold Stoughton Woodmancote Baldwins Hill Langley Stopham Commercial Square Lancing Ifieldwood Fisher Gay Street South Mundham Warningcamp North Marden Southwater Street Shoreham Beach High Salvington West Chiltington East Marden West Town Merston Five Oaks Abbotsford West Harting Fishbourne Flathurst Runcton Barlavington Rogate Nyewood Rose Green East Grinstead Wick Strettington Woodend West Chiltington Common Pagham Norton Amberley Furnace Wood Upper Cokeham Fittleworth Balcombe Newtimber Washington Thorney Island Titty Hill East Lavington Kingsfold Lurgashall Mid Lavant Houghton Selsfield Common Bewbush Oakhill North Mundham West Wittering Maudlin Bury Common Lidsey Middleton-on-Sea Down Park Woodcote Westbourne Codmore Hill Somerley Bedlam Street Portfield Hassocks Durrington-on-Sea Sta Coneyhurst East Preston Ashurst Clayton Findon Valley Wineham Bolnore Village Lumley Hatch Farm Hill Adversane Sayers Common Lowfield Heath Shripney Small Dole Kirdford Shillinglee Holbrook Franklands Village Sullington Warren Elsted Faygate Ansty Trotton Lodsworth Common Rowhook Littlehampton Lyoth Common Stonequarry Birdham Hangleton Patching Fernhurst Watersfield Nutbourne Fisherstreet Poynings Breach Flansham Eastergate Climping Compton West Grinstead Coombes Woodgate Ardingly Trotten Marsh Andrew's Hill Burleys Wood Ifield Green Heyshott Green Petworth Fox Hill Nyetimber Tilgate Southwick Marylands Park Earnley Lordington Borden Church Norton Woldhurst Langley Green Blackstone The Common Cowfold Lyminster Staplefield Rake Broadwater Littleworth Cuckfield Riverhill Woolbeding Broomershill Nutbourne Common West Lavington Crockerhill Cocking Causeway Durfold Wood Birchgrove White's Green Monk's Gate Balls Cross Loxwood West Stoke Coolham Habin Tortington Offham Botolphs Bines Green Elbridge Apuldram Upper Beeding North End Crabtree Worth Abbey Maidenbower Gossops Green Goddards' Green Broadfield Black Corner Rustington Albourne Street Old Shoreham Ashfold Crossways Henley The Haven Aldingbourne Kingston Gorse Whyke East Ashling Bepton Common Topleigh West Durrington Arundel Greatham Mackerel's Common Tinsley Green Billingshurst Treyford Upwaltham Stedham Henfield Crabbet Park Walderton Hurst Wickham East Dean Crawley Down Leggatt Hill Tilgate Forest Row Sullington Ford Lickfold Broadbridge Heath Ferring Cootham Pulborough Cross Gate Crossbush Nepcote Nep Town Bury Hollow Partridge Green Barns Green Whitemans Green Bosham Hoe Nursted Shoreham-by-Sea Plaistow Shermanbury Easebourne Hammer North Lancing Ifield Twineham Green Edburton Elmer North Heath Madehurst Tyler's Green West Burton Withypitts Saddlescombe Fulking Halecommon West Green Southgate Ancton Trotton Marsh Elmers Marsh Brook Street Boxgrove Walberton Salvington Singleton Rusper Redford Bignor Mannings Heath Tillington Haywards Heath Roundstreet Common Robins Rowfant West Dean Ingrams Green Cocking Deanlane End South Lancing Upperton Donnington Camelsdale Burndell Little Bognor Chilgrove Lindfield East Kingston Charlton Sidlesham Common Blackwell Two Mile Ash St John's Common Thakeham Turners Hill Green Street Bolney Little London Chorley Common Chownes Mead Horsemere Green Upper Wardley South Harting Highleigh Fox Lea Pyecombe Hampers Green Furnace Green West End Hambrook Balls Green Avisford Hawkhurst Court Wiggonholt Plummers Plain Durleighmarsh Hurstpierpoint Prinsted Highbrook Ashurst Wood Copsale Horsted Keynes Manor Royal Forestside Pickhurst Haslingbourne New Town Hole Street Bracklesham Tangmere Fernhill Inlands Tisman's Common Halfway Bridge Scayne's Hill Warnham Warninglid Smithbrook Broadford Bridge Bepton Strood Green High Cross Shipley Bridge Tower Hill Worth Rapkyns Atherington Rookwood Navant Hill West Worthing Wepham East Harting Hooksway Crawley East Worthing Findon Bedham Woodmansgreen Roffey Bilsham Little Haven East Beach World's End North Stoke Southbourne Northgate Midhurst Gospel Green Didling Three Bridges Shopwyke Minsted Quags Corner Northchapel Ifold Duncton North End Doomsday Green Aldwick Rudgwick Slinfold Steyning West Ashling West Tarring Poling Brookpits West Kingston Maplehurst River Parbrook Rotherbridge Norton Goose Green Iping Elsted Marsh Woodmancote Stockbridge County Oak Sutton End Kent Street Sharpthorne Upper Norwood Sutton Colworth The Close Windfallwood Common Warminghurst Bexleyhill Selham Handcross Gorehill Southwater Smock Alley Goring-by-Sea Hammerpot Almodington Wiston Henley Common Gunter's Bridge Walstead Linchmere Slindon Westlands Westerton Bramber Milland Sidlesham Chithurst Marley Heights Dumpford Nuthurst East Wittering Rock Lambs Green Coates Shipley Storrington West Thorney West Hoathly Ashington Dragons Green Staples Hill Bury Wisborough Green Binsted West Barnham