Train Station Advertising in Scotland

Get in touch

Advertising in Train Station in Scotland

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Scotland

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Scotland gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Scotland

The cost of railway adverts in LS18 5 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Scotland reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Scotland (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
New Scarborough Green End Wood Row New Scarboro' Gauxholme Gate Foot Mill Bank Runtlings Emley Gawthorpe Granary Wharf Lower Woodlands Walton Hilltop Estate Low Weardley Westerton Woodbottom Pye Nest Kettlethorpe Upper Denby Tannery Yard New Crofton Hill Top Lady Balk Gawthorpe Truncliffe Bradley Mills Dalton Vale Bingley Hole Bottom Lotherton Lumbrook Moor Top Denholme Gate Lepton North Featherstone Fearnville Bolton Sowood Copley The Shay Fairweather Green Mankinholes Netherthong Claremount Lane End Airedale Bottomley Low Utley Eastbourne Thornton Riddlesden Bierley Tong Jaw Hill Savile Town Harehills Corner Boothtown Ireland Wood Birds Edge Thurstonland West Hardwick West Royd Half Acres Cotton Stones Nook Beck Hill Gawthorpe Green Brown Hill Low Town End Newton Hill Brownroyd Hill Gildersome Black Moor Low Common South Elmsall Kirkheaton Millwood Farnley Tyas Colton Dirk Hill Town End Moor End Staygate Norristhorpe Shay Gate Four Lane Ends Wood End Littlemoor Bottom Marsh Rawdon Wyke Common Batley Agbrigg Hainworth Town End Benomley Lane Head Woodhouse Common Upper Wortley Slaithwaite Kirkstall Mount Pleasant Fartown Snydale Low Springs Ben Rhydding Knottingley Todmorden Ferrybridge Hill Eastborough Thorpe Audlin Crawshaw Upper Hirst Headingley Hill Gomersal Hill Top Hyde Park Eldwick Copley Hill Coley Ovenden Wood Spen Harewood Park Wood End Low Mill Village Lupset Wibsey Slack High Weardley Wellroyd Ogden Hipperholme Whitecote Woodhouse Carr Catherine Slack Crossley Hill Mount Hightown Honley Blakestones Upper Eastwood Kilnhurst Wellington Hill Addingham Lee Lane Woodhouse Low Fold Old Hills Clayton Heights Howden Clough Ackton Parkside Old Bramhope Greetland Toftshaw Moor Scotland Primrose Hill Flush House Low Fold Cackleshaw Highfields Langley West Town East Garforth Cross Gates Normanton Common Beeston Hill Mount Pleasant Black Hill Lofthouse Gate Monkswood West Carlton Upper Common Lumb Foot Newlay Armitage Bridge Primrose Hill Heaton Royds New Blackpool Pecket Well Newtown New Mill Common Side Oldfield Roberttown Utley Wooldale Idle Moor Lower Wellhouse Seacroft Lidget Green Weetwood Old Lindley Harley Wood Swillington Liphill Bank Ferncliffe Sands Erlings Sowerby Bridge Sheepscar Shaw Fields Priestwell Meltham Mills West End Adwalton Littletown Stead Lower Fagley Park Hill Oakwell Wentbridge Friendly South Ossett Tingley Calderside Tinshill Moor Ledston Luck Pike End Midgley Cross Hill Nab Armley Painthorpe Low Ackworth Hill Top Estate Cragg Vale Burley Woodhead Upperthong Baildon Holmes Bantam Grove Hunslet Carr New Brighton Elm Estate Swinnow Moor Lindley Scissett Hawksworth Quarry Hill Mag Dale Bankhouse Bottom Bents Head Sawood Fixby Shearbridge Pontefract Atkinson Hill Hallfield Marsh Pledwick Braithwaite Birkenshaw Newsam Green Willow Field Helme Stourton Holdsworth Beechwood Brearley The Flatts Flockton Eastburn Halton Killingbeck Roundhay Thwaite Gate Gipton Wood Netherton Mount Pleasant Beechwood Kirkburton Hartshead Moor Side Bracken Park Castle Street Glass Houghton Hough Side Wheatley Wrose Flockton Green Morley Farsley Beck Bottom Oldfield Riddings Paddock Denholme Clough Kirkthorpe Lane Head Lamplands Upper Holme Ravenscliffe Slack Side Nab Wood Slack Mill Stables Highfield Cartworth Lighthazles Woodhall Hills Moorthorpe Wheldale Portsmouth Clayton West Quarmby Clayton Islington Gilcar Houses Hill Intake Daw Green Illingworth Woodkirk Lidgett Park Queensbury Brooks Bank Thorner Hanging Heaton Collingham New Town Snow Lea Potterton Woodhouse Nethertown Crofton Slack Micklethwaite Village Drub Paleside Mytholmes Moor Gate Lofthouse Broomfields Heath Common Stocks Bank Golcar Roker Lane Bottom Lindwell Crimbles Tranmere Park Highburton Wilsden Pike Law Beechcliffe Park Wood Halifax Flushdyke Patrick Green Horse Race End Church Hill Oakenshaw Hill Top Adel Cavalier Hill Shepherd Hill Dean Lane Head Calverley Moorend Stockbridge Little Bradley Chapel Green Exley Half Mile Crossley Hall Upper Cumberworth Hough End Holt Head Crosland Hill Wetherby Jagger Green Idle Lower Mickletown Monkhill Barcroft Knotford Littlemoor Silsden Blackley Linton Norr Swincliffe Sheepridge Skircoat Green Carlinghow Low Green Upper Green Shelley Westfield Dockroyd Holme Woodhall Hill Top Ryhill Triangle Longley Chevin End Mountain Cross Roads Grove Place Town End Rawfolds Calder Grove Heaton Grove Ferrybridge Ellentrees Huddersfield South Hiendley Hepworth Clifton Nutclough West End Carr Crofts Old Dolphin Worth Village Lower Cumberworth Wilshaw Burley Outlane Moor Castleford Ings Bailiff Bridge Bolton Outlanes Brookroyd Crossflatts John o' Gaunts Washpit Garforth Westborough Damems Lee Mount Dewsbury Moor Dodd Naze Noon Nick Thunder Bridge Chellow Heights The Lumb Scotgate Cookridge Slead Syke Elland Lower Edge Delf Hill Farsley Delph End Horbury Charlestown Estate Water Fryston Alverthorpe Round Hill Lawnswood Haycliffe Hill Windhill Whitley Head Slaid Hill New Farnley Ossett Barkisland Baildon Shade Tyersal Swillington Common Rowley Hill Leymoor Prince Royd Priory Estate Belle Isle Pool-in-Wharfedale Highfield Bank Thorpe on the Hill Shackleton Mill Shaw Methley Junction Towngate Laisterdyke Hightown Heights Upper Armley Ledsham Eastbrook Wibsey St Johns Moor Head Shaw Cross Cross Stone Buslingthorpe Horbury Bridge Park Estate Wapping Clough Foot Swain Green Krumlin Low Common Greengate Mytholmroyd Peas Acre Ingrow Shipley Small Banks Saltaire Thackley Pollard Park New Scarborough Oakes Bank Nook Hade Edge Sharlston Osmondthorpe Wike Aberford Thornhills Altofts Haggs Hill Bottom Boat Birkenshaw Bottoms Rishworth Lees Hunslet Blackmoorfoot The Oval Leaventhorpe Taylor Hill Sunnybank Nook Showfield Clerk Green Yews Hill Bank Top Woodend Ripleyville Cold Hiendley Upper Heaton Meanwood Swinnow Methley Birstall Moorside Gully East Keswick Shinwell Bailey Hills Minsthorpe Rhyddings Cowlersley East Rigton Wilsden Hill Skelmanthorpe Cleckheaton Overthorpe Cornholme Thongsbridge South Kirkby Colton Common Lower Denby Burley in Wharfedale Birkhouse Belle Vue England Lane The Leylands Height Sandy Lane Thornbury Spring End Holme Moldgreen Whitkirk Bradford Moor Stanks North Elmsall Fearn's Island Harewood Hill Sandal Steeton Liversedge Rufford Park Lower Hopton Baildon Green Streethouse Birks Norwood Green Moortown Bradley Hill Springhead Hollin Park Rodley Buttershaw Old Micklefield Carr House Gate Hartshead Moor Top Great Cliff Bradshaw Ackworth Moor Top Hill Top Cromwell Bottom Eccup Lane End Low Farm Snowgate Head Otley Deighton Gates Horton Bank Bottom Goosehill Park Spring Heath Denholme Church Garforth Little London Portobello Meal Hill Allerton Bywater Elland Upper Edge Beechwood Isle of Skye Quarry Stocksmoor Lower Hirst Rawthorpe Lawkholme Greenfield Black Gates Little Preston Fox Royd Frizinghall Shepley Flockton Moor Arrunden Slippery Ford Austhorpe Burnlee Moor Garforth Fitzwilliam Knowle Park New Brighton Middleton Swartha Woodhouse Hill Stoney Royd Nettleton Hill Green Hill Hollingthorpe Holbeck Low Fields Riley Well Hill Cambridge Midgehole Flanshaw Far Royds Town End Hawksworth Hall Bower Fenay Bridge Daisy Hill Lower Shelf Cowcliffe Warley Town Thornes Crackenedge Newsholme Lower Wortley Rothwell Westfield Holme Brackenhill Hole Bottom Yeadon Common End Dudley Hill Rodmer Clough Lower Houses Lingbob Salterhebble Hill Top Newall West Park Whinmoor Snake Hill Beeston Royds New Town Hill Top Horton Bank Bracken Bank Haddingley Crosland Edge West Morton Greystone Greengates Little Hemsworth Gilstead Pellon Alwoodley Moor Side Walton Kebroyd Scholey Hill Highroad Well Hartshead Stile Common Moor Top Chapelthorpe Moor Side Spring Bank Knowl Old Town Goose Eye Pickwood Scar Ravensthorpe Cutsyke Springfield Almondbury Common Bramhope Brookhouse Holmbridge Hessle Esholt Chickenley Gamble Hill Park Wood Bottom Manningham Marl Pits Gildersome Street Common Side Salendine Nook Broomhill Westgate Hill Ambler Thorn Pudsey Walshaw Booth Wood Kinsley Bolton Woods Shibden Head Hove Edge Lower Holme Merchant Fields Raggalds Ripponden Brownhill End West Ardsley Woodhouse Luddenden Foot Mirfield Ossett Spa Stone Chair Marshfields Victoria Cowmes Robin Hood Brookfoot High Flatts Beeston Park Side Fall Ings Undercliffe Upper Fagley Middleton Purston Jaglin Baildon Wood Bottom Bolster Moor Pole Moor Slack Adel East Moor Lower Grange Peckfield Bar Farnley Bank Ousel Hole Aireworth Netherton Lower Wyke Milnsbridge Methley Lanes Barkerend Hill Cringles Sowood Green The Green Sowerby New Wortley Cragg Hill Upper Green The Crescent Spring Side Low Moor Hebden Bridge Knowl Wood Carleton Chapel Allerton Brackenhall Upper Moor Side Woolley Grange Ripponden Wood Middlestown Outlane Longwood Edge Lumbutts Bramham Under Hill Southowram Thornhill Edge Cradle Edge Mixenden Heptonstall Mytholm Havercroft Shelley Woodhouse Newmillerdam Batley Carr Marsh Top Scott Green Upper Marsh Carlton Kiddal Lane End Gillroyd Little Horton Green High Utley Lydgate Machpelah Knowsthorpe Burmantofts Farnley Darrington Nether Yeadon Coxley Hainworth Shaw Chiserley West Scholes Heckmondwike Sandal Magna Thornhill Lees Deighton Pule Hill South Crosland Ryecroft Great Horton Ledston Raby Park Brook Hill Upper Greetland Botany Newtown Newsome Chequerfield Alwoodley Gates Savile Park New Road Side New Town Townville New Gate Goose Hill Bowling Weardley Wilberlee Little Lepton Woolgreaves Booth Wakefield Mabgate Steander Meltham Hey Green Carr Gate Churchfields Burn Knolls Healey Camp Field Priesthorpe Ovenden Shadwell Bradshaw Richmond Hill West Garforth Denby Dale High Brunthwaite Rashcliffe Oakwood Harecroft Hermit Hole Rawdon Carrs Horsforth Scapegoat Hill Woodthorpe Miles Hill Beeston Earlsheaton Hemsworth Brown Moor Longwood Harewood America Moor Ashenhurst Alwoodley Park New Popplewell Tandem Shaw Lane Stanningley Brianside Shore Lockwood Wrenthorpe New Micklefield Cross Green Hill Estate Berry Brow Keelham Sun Side Manston Snow Hill Horsforth Woodside Cross Roads Pudsey Staincliffe Parklands Lower Clough Hunsworth Brunthwaite Greenbottom Horton Bank Top Holt Park Cullingworth Holmfield Netheroyd Hill Borough Corner Fartown Green Exley Head Stony Lane Brighouse Denholme Edge Paradise Green Midgley Clifford Kirkhamgate Barnbow Carr West Vale Flush Waterloo Hightown Hall Cliffe Woodhouse Hill Woodlesford New Fryston Birstall Smithies Common End Scar Top Rosemount Royds Green Lidgett Linfit High Ackworth Lane Head Cutler Heights Troy Outwood Wragby Elland Bradley Rothwell Haigh White Lee Morley Hole Thorp Arch Nab Hill Bracken Hill Woodside Marsh Brockholes Hall Green Thackley End Cockersdale Lee Moor Whitwood Walpole Gipton Silver Royd Hill Roydhouse Cross Hill Hogley Green East Morton East Hardwick Girlington Swarcliffe Tyersal Gate Walsden Brandy Carr Newstead Linthwaite Warmfield Halton Moor Shearing Cross Stump Cross Hillhouse Featherstone Moor Edge Bagby Fields Northgate Lower Altofts Bruntcliffe Nunroyd Under Bank Kippax Common Hullen Edge Gledhow Old Snydale Hollinthorpe Windmill Hill Greetland Wall Nook Booth Bank Hopetown Birchencliffe Low Moor Side Swain House Dogley Lane Hillfoot Ouzlewell Green Pool Bank Almondbury Potternewton Stand Bridge Tong Park New Scarbro Kitson Hill Wrangbrook Woodside Cliff Round Hill Kelcliffe Fell Lane Priestley Green Oulton Beldon Hill Brooklands Well Heads New Town Charlestown Pinders Fields Jackson Bridge Eccleshill Castleford East Moor Micklethwaite West Bretton Stainland Sandhills Normanton Eldwick Beck Norton Tower East Bierley Odsal The Fall Strawberry Hill Heaton Heaton Shay Scott Hall Bradford Menston Knowler Hill Salford Hawks Stones Fulstone Scholemoor Upper Brockholes Haigh Fold Holy Croft Felkirk Eastwood Strong Close Barnside Leeming Headingley Harehills Troydale Moorhead Stanley Upper Wyke Moor Side Overton Thornhill Aspley Crosland Moor Cottingley Brown Royd Green Clough Ossett Street Side Northorpe Stanbury Scholes Stanley Ferry Honley Moor Norwood Park Milnthorpe Fagley Badsworth Ainley Top Fulneck Thorpe Edge Little Horton Allerton Cockley Hill Eastwood Tong Street Apperley Bridge Durkar Scammonden Bankfoot Arthursdale Pickles Hill Guiseley Arthington Folly Hall Notton Moor Allerton Hoo Hole Northowram Upper Hopton Chidswell Birkby Rastrick Blackshaw Head Wintersett Scholes Thorpe Moorbottom Mill Bridge Newton Graveleythorpe Lower Popeley Beggarington Hill Toftshaw Dewsbury Boothroyd Booth Mickletown Lady Wood Hill Top Woodhouse Cliff Lepton Edge Ramsden Wood Far Headingley Horbury Junction Nether End Tarn Wainstalls Bramley Bank Top Charlestown Thorpe on The Hill Pottery Field Greenside Scholes Laycock Kitchenroyd East Bowling Edgerton Owlet Bardsey New Close Woodhouse Harden Holmfirth Low Ash Kippax Addingford Troy Hill Steep Lane Thick Hollins Salford West End Topcliffe Siddal Penda's Fields Foulby Haigh Moor Crigglestone Daisy Hill Barwick in Elmet Cottingley Bar Thorncliff Priestthorpe Nook Penny Hill Sharlston Common Luddenden Holywell Green Heathfield Park Eastburn Br Causeway Foot Drighlington Thwaites Micklefield Clayton Hill Lydgate Holmfield Hanging Stone Addingham Moorside Upton Akroydon Park Villas Low Baildon Westgate Common Whitkirk Lane End Woolley Whitwood Mere Hinchliffe Mill Leeds Warland Netherton Camp Town Lower Soothill Whins Wood Hubberton Green Great Preston Simpson Green Flappit Spring Tinshill Ilkley Wyke Manywells Height Long Lee Highroad Well Moor Birks Hungate Rotcher Henshaw Lingards Wood Lawns Boulder Clough Sandford Totties Lister Hills Fourlands Guard House Green Side Moorside Hill Top Barley Cote Combs West Bowling Colne Bridge Shelf Whitley Lower Birchcliffe Calder Vale Norland Town Churwell Holme Wood Upper Denby Low Bentley Thornton Lodge Scarcroft Willow Park Boston Spa Mount Tabor Grange Moor Haworth Crow Nest Marsden Gomersal Briestfield New Sharlston Grove Town East Carlton Oxenhope Thorpe Gate Estate Oakworth Clough Head Soyland Town King Cross East Ardsley Upper Batley Parlington Bogthorn Thwaites Brow Keighley Healey Ashfield Battyeford Lightcliffe Colden