Train Station Advertising in Claddach Illeray / Cladach Iolaraigh

Get in touch

Advertising in Train Station in Claddach Illeray / Cladach Iolaraigh

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Claddach Illeray / Cladach Iolaraigh

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Claddach Illeray / Cladach Iolaraigh gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Claddach Illeray / Cladach Iolaraigh

The cost of railway adverts in HS6 5 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Claddach Illeray / Cladach Iolaraigh reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Claddach Illeray / Cladach Iolaraigh (Western Isles)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Pairc Shiaboist Cuidhir Lemreway / Leumrabhagh Siadar Uarach Dòun Chàrlabhaigh Calbost Drinishader / Drinisiadar Sandwick / Sanndabhaig Aird Tong / Àird Thunga Crùlabhig Baile Ailein Bac Glenside / Taobh a' Ghlinne Raon na Crèadha Ceann a Bhàigh Islibhig Crothair Bàgh a' Chàise Ardmore / Àird Mhòr Croir Tobson Sruth Mòr Finsbay / Fionnsabhagh Achamore / Acha Mòr Strumore / Struth Mòr Cross / Cros Cnoc an t-Solais Lochmaddy / Loch nam Madadh Cearsiadair Eanacleit Ceann Hurnavay Uigen / Uigean Hacklete / Tacleit Kyles Flodda / Caolas Fhlodaigh Nask / Nasg Horgabost Maaruig / Màraig Cliaid Borrowston / Borghastan Càrnan Aignish / Aiginis Laxdale / Lacasdail Caw / Cadha Baghasdail Plocrapool / Plocrapol Brèbhig Dail Beag Baile Raghaill Gramasdail South Galson / Gabhsann bho Dheas Creagastrom Dalabrog an Iar Aird Ardvourlie / Àird a' Mhulaidh Lochboisdale / Loch Baghasdail Borve / Na Buirgh Diraclett / Direcleit Iolaraigh Vatersay / Bhatarsaigh Habost / Tàbost Castlebay / Bàgh a'Chaisteil Abhainn Suidhe Ballantrushal / Baile an Truiseil Tobhtaral Mangersta / Mangarstadh Carishader / Cairisiadar Baile Gearr / Ballagarr Carnach Eilean Anabaich Gerinish / Geirinis Oratobht Coig Peighinnean Drimsdale / Dreumasdal Labost Shawbost / Siabost Balnabodach / Buaile nam Bodach Garynahine / Gearraidh na h-Aibhne Mullach Chàrlabhaigh Lackalee / Leac a' Lì Habost / Tabost Ceann a Deas Loch Baghasdail Bràigh na h-Aoidhe Ceann-na-Cleithe Paible Stornoway / Steòrnabhagh Dalmore / Dail Mòr An Cnoc Ard An Gleann Ur Peninerine / Peighinn nan Aoireann Holmar / Tholmair Gramsdal Barabhas Iarach Mingearraidh Blashaval Cladach a' Bhaile Shear Siabost bho Dheas Cairinis Cradhlastadh Carloway / Càrlabhagh Clachan Sands / Clachan Shannda Cleat / Cleit Timsgarry / Timsgearraidh Barbhas Uarach Kirivick / Cirbhig Lionel / Lìonal Baile Mhic' Phàil Howbeg / Tobha Beag Bruernish / Bruairnis Cnoc a' Lin Creagorry / Creag Ghoraidh Knock / An Cnoc Taobh Tuath Geisiadar Melbost Borve / Mealabost Bhuirgh Griminish / Griminis Breasclete / Breascleit Griomsidar Brue / Brù Callanish / Calanais Guershader Seilebost Siabost bho Thuath Uidh Tangasdal Lundale / Lundal Cnoc nan Gobhar Shulishader / Sulaisiadar Leth Meadhanach Daliburgh / Dalabrog Crois Dùghaill Balmartin / Baile Mhàrtainn Coire an Fhuarain South Glen Dale / Gleann Dail bho Dheas Na Pairceanan South Lochboisdale / Taobh a' Deas Baghasdail Beitearsaig Geàrraidh na Mònadh Kyles Stockinish / Caolas Stocinis Urgha Claddach Illeray / Cladach Iolaraigh North Lochboisdale Àird Reef / Riof Tom an Fhuadain Ness / Nis Smerclate / Smeircleit Stilligarry / Stadhlaigearraidh Sildinis / Shiltenish Manish / Mànais Stoneybridge / Staoinebrig Baghasdal Marvig / Marbhig Kershader / Cearsiadar Shader / Siadar Cille Pheadair Ruisgarry / Ruisigearraidh Garenin / Na Gearrannan Àird na Monadh Àird Uig Àird Adhanais Swainbost / Suainebost Samhla Geocrab Àird Mhithinis South Dell / Dail bho Dheas Claddach Kyles / Cladach a' Chaolais Cladach Chairinis Kildonan / Cill Donnain Rubha Ban Five Penny Borve / Coig Peighinnean Bhuirgh Ardhasaig / Àird Asaig Srannda / Strond Ceann nam Buailtean Balivanich / Baile a' Mhanaich Upper Bayble / Pabail Uarach Frobost Cill Amhlaidh Govig / Gobhaig An Leth Meadhanach Grithean Àird Mhìghe Ahmore / Athmòr Kneep / Cnip West Kilbride / Cille Bhrìghde Orinsay / Orasaigh Blackhouse Village Lochcarnan / Loch a' Chàrnain Grenitote / Greinetobht Ardheisker Baile Glas Ceann Shìphoirt Cnoc Màiri Haun / Haunn Broker / Brocair Bogach Einacleit Malacleit Ceann a' Ghàraidh Buaile Dhubh Ceann a-staigh Chuil Balla / Am Baile Camas an t-Saoithein Ollag Linshader / Linsiadar Acairseid Corunna Hougharry / Hogha Gearraidh Bunavoneadar / Bun Abhainn Eadarra Scarista / Sgarasta Liurbost Kyles Scalpay / Caolas Scalpaigh Dunganachy / Dùn Gainmhich Borve / Borgh Eagleton / Baile na h-Iolairne High Borve / Bail Àrd Bhuirgh Carnais Caolis / Caolas Rubha Dubh Scadabay / Scadabhagh Claddach Kirkibost / Cladach Chirceboist Flodabay / Fleoideabhagh Barvas / Barabhas Eoropie / Eòropaidh Cromore / Cromor An t-Ob Baleshare / Baile Sear Holm / Tolm Àird Choinnich Hushinish / Huisinis Gleann Tholastaidh Likisto / Liceasto Valtos / Bhaltos Tong / Tunga Tigharry / Tigh a' Ghearraidh Baile nan Cailleach Ranais Bun a' Mhuillinn Tobha Beag Newmarket Claddach-Knockline / Cladach Chnoc a Lin Àird Mhidhinis Trumaisgearraidh Rhughasinish / Rubha Ghaisinis Earshader / Iarsiadar Scalpay / Sgalpaigh Allasdale / Allathasdal Bàgh Mòr Lochportain Borsham / Boirseam Gress / Griais Breinis Kentangaval / Ceann Tangabhal Portvoller / Port Mholair Doune Carloway / Dùn Chàrlabhaigh Cliasmol Steinis Milton / Gearraidh Bhailteas Meavaig / Miabhaig Sollas / Solas Kirkibost / Circebost North Dell / Dail bho Thuath Barraglom Cnoc Cuidhein North Glendale / Gleann dail bho Tuath Bayhead Middlequarter / Ceathramh Meadhanach Sidnish / Saighdinis Scotvein / Scotbheinn Grimshader / Griomsiadar South Locheynort / Taobh a Deas Loch Aineort Clachan na Luib Arnol Torastay / Torastaidh Tolsta Chaolais / Tolastadh a' Chaolais Giosla Eoligarry / Eòlaigearraidh Garry Claddach / Gearraidh Cladach Grimsay / Griomasaigh Ormiclate / Ormacleit Adabroc Àird Mhòr Loch a' Ghainmhich Tom na Ba Crosbost Torlum Gabhsann bho Thuath Rhenigidale / Reinigeadal Sgarasta Bheag Bruach Màiri Kallin / Ceallan Hosta Collam Col Cabharstadh Beinn Casgro North Tolsta / Tolastadh bho Thuath Bragar Cnoc an Torrain Earsary / Earsairidh Grìanan North Locheynort / Taobh a Tuath Loch Aineort Bayherivagh / Thiarabhagh Balemore Sheshader / Seisiadar Craigston / Baile na Creige Garrabost Breaclete / Breacleit Siadar Iarach Ceann a-muigh Chuil Carminish / Cairminis Mealasta Ardroil Baile Gharbhaidh Culrigrein Greosabhagh Meavag / Miabhaig East Kilbride / Taobh a' Chaolais Flodaigh Beacravik / Beacrabhaic Geàrraidh Gadhal Skigersta / Sgiogarstaigh Arivruaich / Airidh a Bhruaich Àird nan Strùban Cluer / Cliuthar Uachdar Lower Bayble / Pabail Iarach Gravir / Grabhair Portnaguran / Port nan Giùran Leachcan / Leacainn Blathaisbhal Taobh Siar Liniclate / Lionacleit Sandwick / Sanndabhaig Meavaig / Miabhaig Keose Glebe / Glib Cheois Bostadh Rodel / Roghadail Eochar / Iochdar Eishken / Eisgean Ceann a' Chòinich Botarua / Botarubha Àird Dhail Ardslave / Àird Shleibhe Seana Bhaile Port Sgiogarstaigh Bornish / Bornais Brevig / Brèibhig Howmore / Tobha Mòr Port nan Long Borve / Borgh Locheport / Loch Euphort Ceann Loch Carragreich / Carragraich Tarbert / An Tairbeart New Tolsta / Bail' Ur Tholastaidh Àird Ruairidh St Kilda / Hirta / Hiort Port of Ness / Port Nis Leideag Àird Cumhang Kilerivagh / Cill Eireabhagh Garyvard / Gearraidh Bhaird Gearradubh / Gearraidh Dubh Swordale / Suardail Melbost / Mealabost Lacasaidh Valasay / Bhalasaigh Lingarabay / Lingreabhagh Grìminis Cnoc Amhlaigh Cialla Sgarasta Mhor Eorodale / Eòradal Upper Coll / Col Uarach Pàirceanan Gleann Sgallairidh Baile Iochdrach Fidigeadh Borve / Borgh Hacklet / Haclait Strombane / Srom Ban Borrisdale / Borghasdal Losgaintir Ardvey / Àird Mhìghe Snishival / Sniseabhal Cliff / Cliobh Keose / Ceòs Àird a' Mhachair Lionacuidhe Steinis Flesherin / Fleisirin Sliabh na h-Airde Balranald / Baile Raghnill Cuidhtinis Cnoc Bhuirgh Lochskipport / Loch Sgioport Aisgernis / Askernish Vatisker / Bhatasgeir Coilleag Baile Lacasdal Urgha Beag

Pages

Legal information