Train Station Advertising in Hayes Knoll

Get in touch

Advertising in Train Station in Hayes Knoll

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Hayes Knoll

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Hayes Knoll gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Hayes Knoll

The cost of railway adverts in SN5 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Hayes Knoll reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Hayes Knoll (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Wadswick Eastrip Bishopstone North End Tidworth Brook Waters Abbey Meads Seend Cleeve Homanton Little Horton Cold Harbour Easton Royal Hanging Langford Uffcott Churchfields Fisherton de la Mere Alton East Everleigh Donhead St Mary The Warren Axford Garsdon Membury Tuckingmill Bridgemead East Knoyle Groundwell Faberstown Gare Hill Stoford Bremhill Seend Head New Town Berwick St John Woodsend New Town Ditchampton Rudge Gasper Draycot Cerne Lavington Sands Clench Restrop Kepnal Sturford Strangways Greatfield Ashton Keynes Winterbourne Dauntsey Fittleton Ebbesbourne Wake Lea West End South Newton Easterton Sands Woolley Green Quemerford Long Dean Hoggington Swanborough Birdbush Bishopdown Mildenhall West Grafton Blunsdon St Andrew Common Platt Sutton Row Westrop Bowldown Redstocks Britford Nettleton The Common New Town Easterton Newtown Tockenham Wick Greenhill Bulford Camp Henley Great Durnford Newbury Upper Stratton Whaddon Upper Minety Lover Westwells Ashton Common Rollestone Camp Boscombe Brokerswood Ratford Bowden Hill Lower Stratton Dorcan Peckingell St Paul's Queen Street Orcheston Coped Hall Westdown Camp Etchilhampton Malmesbury Hinton Parva Bullock's Horn Woodminton Rook Street Charlton The Causeway Upper Studley Upper Westwood Crofton Eastcourt Rollestone Gastard Marlborough Bishops Cannings Durrington Chelworth Upper Green Lower Stanton St Quintin The Pitts Lower Chicksgrove Horsedown West Overton Stanley Wilcot Longbridge Deverill Filands Lower Studley Crooked Soley The Stocks Longhedge Studley Longstreet Clench Common Horningsham Mooray Sells Green White Cross West Yatton Warminster Mile Elm Crockerton Green Westbury Leigh Washwell Newtown Vastern Manton Hillmead Royal Wootton Bassett The Prinnels Amesbury Roundway Kingsdown Burton The Shoe Penleigh Rodbourne Bottom Chilmark Enford Castle Woodlands Upton Mid Wilts Way Coate Kingsdown Tytherton Lucas The Ham Fonthill Bishop Pole's Hole Avoncliff Chapel Barton Marr Green Bowerhill Cloatley End Latton Little Cheverell Westlea Yatesbury Chiseldon Ferne Hackthorn Foscote Whitepits Westbrook Cuckoo's Knob Burton Huggler's Hole Bottlesford Easton Town Old Dilton Lower Woodford Barkers Hill Willesley Trowbridge Upton Lovell Henfords Marsh West Kington Wick Lockeridge Dene Larkhill Southbrook Chippenham Crockerton Broad Blunsdon Knook Bremhill Wick Seagry Heath St Katharine's Hilmarton Dogridge Bewley Common Ramleaze Netheravon Wilson and Kennards Yard Bleet Gladstone Parade Lawn Upper Chute Waterhay Chitterne Westcourt Norton Bavant Berwick St James Chittoe Heath Staverton Littlecott Newton Tony Hook Street Foxham Inglesham Bullenhill Park North Beckhampton Bohemia Rivar Spirthill Clatford Wichelstowe Chirton Burton Hill Windmill Hill Teffont Magna Ragnal Barrow Street Catcomb Rodbourne Hamptworth Compton Chamberlayne Sutton Mandeville Upper Castle Combe Ditteridge North Newnton Sopworth Inmarsh Old Sarum Upper Upham Woodcock Straight Soley Dertfords Purton Melksham Forest Luckington Ansty Coombe Widbrook Beechingstoke Zeals Milton Mount Cowdown The Close Avebury Wilsford West Knoyle Easton Piercy Brunton Hodson Maddington Charnage Southcott Brinkworth Hankerton Bowerchalke Tanis Sherston Parva Semley Roughmoor Wylye Lydiard Plain Hoopers Pool Lopcombe Corner Mere Brooklands Derry Hill East Winterslow Great Chalfield Chute Cadley South Marston Westwood Littleton Drew New Town Beanacre Charlton Horpit Thornhill Allington Swallowcliffe Fifield West Winterslow Edington Laverstock East Stowell Marston Upper Town Ash Brake Jockey Green Heddington Wick Elston New Zealand South Tidworth Seend Horton Idmiston Donhead St Andrew Yarnfield Gomeldon Stert Figheldean Turleigh Whitbourne Springs Liden North Tidworth Hyde The Middles Ansty Clearwood Eastleaze Conock Rushall Croucheston Hisomley Knapp Hannington Wick Monkton Farleigh Little Durnford Foxley Cotmarsh Eastrop Greenmeadow Eldene Stibb Green Hawkeridge Porton Upper Wanborough Berwick Bassett Lower Everleigh Farley Chalford New Mill Dilton Marsh Crudwell Greenman's Lane Woodbridge Thingley Chapel Plaister Ram Alley West Grimstead Tidworth Camp Neston Codford St Mary Middle Coombe Penknap Bratton Holloway Blagrove Lower Upham Upper Chicksgrove Middle Woodford Townsend Allington Bar Dauntsey Freshbrook Stoke Farthing Wardour Townsend Gorse Hill Covingham Sutton End Boyton Stratford sub Castle West Ashton Stourton Lower Wraxall Haxton Derry Fields Kingshill Conkwell Chelworth Sevington Calstone Wellington Grittleton Cloatley Dauntsey Lock Cholderton Great Ashley Hampton Park Norton Sheldon Corner Hailstone Hill Alton Priors The Pry Corsley Heath Devizes Codford St Peter Hudswell Lydiard Green The Friary Oare Baydon Steeple Langford Ford Preston Ogbourne St Andrew Dunge Hannington Upper Woodford Melksham Kington St Michael The Splatts Christian Malford Collingbourne Kingston Lower Coombe Nettleton Shrub Little Bedwyn Corsley Stapleford Knapp Hill Poulshot Purton Common Mere Down Berwick St Leonard Little Ashley Ludwell Wingfield Elcombe Hurdcott Downton Faulston Shaw Ballard's Ash Brigmerston Hitcombe Bottom Bishopstone Heddington Manningford Bruce Easton Grey Milkhouse Water East Chisenbury Bodenham Brixton Deverill Chedglow Walcot West Minety Elm Cross Walcot East Zeals Row Farleigh Wick Alvediston Harnham Buck Hill Purton Stoke Marten Cadley The Linleys Stanton St Bernard Fugglestone St Peter Southwick West Sharcott Lower Zeals New Town Chute Forest Upton Scudamore Eastcott Stockley Sherston Murcott Giddeahall All Cannings Warminster Common Coombe Startley Whitbourne Moor Wroughton Brokenborough Petersfinger Hilperton Marsh Green Hill Paxcroft Mead Coombe Bissett The Fox Homington Hill Deverill Overtown Tidcombe Nettleton Green Nursteed West Chisenbury Ugford Westmead Bemerton Whittonditch Sunton Littleton Eysey Limpley Stoke Potterne South Wraxall Ogbourne Maizey Winterbourne Earls Badbury King's Corner Sutton Veny Townsend Winterbourne Monkton West Crudwell Manningford Bohune Leigh Winterbourne Bassett Pie Corner Broad Chalke Lower Blunsdon Avebury Trusloe Monkton Deverill Bishopstrow Low Bridge St Andrews Ridge Lower Moor Everleigh Marridge Hill Fiddington Sands Kingston Deverill Lower Village Shalbourne Bulford Cowesfield Gate Ogbourne St George Chisbury Chittoe Ham Milford Cotswold Community Murhill Winsley Okus Widham Blackland West Kennett Stanton St Quintin Swallett Gate Church End Maiden Bradley Chapmanslade West Kington Salterton Lake Wick Barford St Martin Bapton Charlton St Peter Goatacre Sutton Benger Norleaze Stratton St Margaret Kilmington Upper Pickwick Bulbridge Middle Winterslow Littlecott Middlehill Westwood Cherhill Clevancy Quidhampton Potterne Wick Little Abbots Mead End Ivy Mead Alderbury Clanville The Gibb Aughton Compton Bassett Castle Eaton Steeple Ashton Chute Standen Hook Castle Combe Heywood Ham Green Kington Langley Baverstock Hilperton Dinton Moredon Great Wishford Tytherington Upavon West Gomeldon Sharcott Broadbush Braydon Side Winterbourne Gunner Honeystreet North Wroughton Ratfyn Imber Cricklade Underhill Charlton All Saints Lockeridge Chicksgrove Cleverton Broughton Gifford Milkwell Sem Hill Marden Medbourne Huntenhull Green Liddington Allington Piccadilly Leigh Delamere Stormore Mount Sorrel Chatter Alley Bell Hill Cowesfield Green Newton Chelworth Lower Green Littleworth Clyffe Pypard Perham Down Firsdown Hayes Knoll Thickwood Cadley Netton Rudloe Pinckney Green The Rectangle Rivermead Wilton Norrington Common Chicklade Shute End Bulkington Wedhampton Wolverton Rodbourne Bemerton Heath Great Somerford Sodom Easton Fyfield Grittenham Sedgehill Town's End New Town Pickwick Lower Pertwood Alcombe Huish Limpers Hill Notton Badbury Wick Mannington Nomansland Landford Plaitford Milbourne West Stowell Lower Wanborough Knowl Whiteparish Little London Old Town Salisbury Bushton East Grafton Hindon Lackham Bourton Collingbourne Ducis Higher Coombe Callow Hill Biddestone Horsey Down Lydiard Tregoze Fosbury Westbury Aldbourne Colerne Rockley Box Hill Slaughterford Whaddon Corton Sherrington Lacock Bonham Morgan's Vale Lydeway Fovant Oxenwood Tisbury Keevil Temple Worton Pinehurst Odstock Manningford Abbots Redlynch Even Swindon Brookside Townsend Drynham Upper Seagry Wootton Rivers Bradford-on-Avon Draycot Fitz Payne Portash North Bradley Chapel Knapp Box West Hill The Spa West Hatch Toothill Swan Fonthill Gifford Wilton Sandy Lane Great Cheverell Landfordwood Little Marsh Pitton Tollard Royal Hornbeam Grange West Lavington The Green Corston Well Head Ashley Heytesbury Henley East Grimstead Little Somerford Fox Holes Wilsford Oaksey Higher Pertwood Bradenstoke Market Lavington Charlcutt Martinslade Misselfore Draycot Foliat Whitley Teffont Evias Woolley Theobald's Green Yarnbrook Coulston Ford East Tytherton Hilcott Southend Lye's Green Holt Ridge Calne Little Salisbury Coate Bradford Leigh Broad Town Milston Forewoods Common Lower Seagry Paxcroft Northbrook Sevenhampton Semington Gutch Common Ludgershall Minety Common Fifield Bavant Bisley Burbage Old Wardour Longfield Preston Milton Lilbourne Highway Kellaways Stitchcombe East Hatch Cuckoo's Corner Kinghay Lower Westwood Winterbourne Stoke West End Lane End Tockenham Alderton Pewsham Norton Ferris Nythe Gore Cross Highworth East Sharcott Middleleaze Sedgehill Corner Marston Meysey Swindon Durley Studley Green Thoulstone Thornend Pewsey Alton Barnes Berryfield Woodborough The Square Normanton Fox Hill Upper Wraxall Wexcombe Broad Hinton Charlton Heath North Burcombe Little Chalfield Stockton Pewsey Wharf Mountain Bower Patney Shrewton Perry Green Bromham Great Bedwyn Bagshot Littleton Panell Wild Duck Mead Lydiard Millicent East Kennett Wincombe Trowle Common Erlestoke Rowde Nunton North Wraxall Urchfont Buttermere Kilmington Common Ablington Penhill Westrop Deptford Redlands Froxfield Wyndham Park Blue Vein Netherhampton Serrington Little Langford New Town Chilton Foliat Atworth Ramsbury Burcombe Quemerford Gate Corsham Upper Inglesham East Gomeldon East Town Hullavington Lyneham Short Street Calcutt Compton Langley Burrell Great Hinton Lower Chute Purlpit Outmarsh West Amesbury The Marsh Yatton Keynell Dursley Stratford Tony Allington Wanborough Avon Stopper's Hill Knowle Stanton Fitzwarren Tilshead Calne Marsh Church End Haydon Wick Reybridge