Train Station Advertising in Lower Bentley

Get in touch

Advertising in Train Station in Lower Bentley

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Lower Bentley

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Lower Bentley gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Lower Bentley

The cost of railway adverts in B60 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Lower Bentley reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Lower Bentley (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Four Pools Webheath Ronkswood Sneads Green Sherrard's Green Habberley Catshill Bell End Charford Hollybed Street Smith End Green Astwood Wants Green Worcester Martley Severn Stoke Dunley Oddingley Upper Wick Warndon Shell Welland Riverside Netherton Park Farm Little Acton Linthurst Worms Ash Longdon St Godwalds Lower Moor Stitchin's Hill Shrawley Bugle Gate Upper Bentley Structon's Heath Lenchwick Darbys Green Honeybourne Lime Street Areley Kings Beach Hay Headley Heath Baylis Green Blakebrook Winyates Green Hall Flat Grafton Upper Wyche Copcut Draycott Crowle Stanford Bridge West Hagley Abberley Westmancote Kyre Park Alfred's Well Little Beckford Stock Green Wickhamford Bromsgrove Kinnersley St John's Naunton Lower Illey Upper Lode Stakenbridge Ab Lench Franche Birts Street Abbeydale Callow Hill Knightwick Holt End Guller's End Hagley Hopwood Twyford Upper Welland Great Comberton Cowsden Lydiate Ash Offmore Farm Overbury Bayton Common Broadwaters Withybed Green Comberton Kyrewood Drugger's End Bournes Green Priestfield Lower Wyche Bradley Green Sheriff's Lench Ashton under Hill Welland Stone Broughton Hackett Northwick Holbeache Bushley Church Hill Baynhall Doddenham Mere Green Lye Head Burlish Park Stoke Bliss Battenton Green Corse Lawn Greenway Lea End Bastonford Ankerdine Hill Wadborough Sharpway Gate Newland Common Abbotswood Earl's Common Bransford Upper Catshill Great Malvern The Burf Harpley Aston Fields Astley Burf Headless Cross Newbridge Green Mount Pleasant Lineholt Common Spennells Sandford Upper Marlbrook Ravenhills Green Malvern Common Bredon Bank Street Britannia Square Town's End West Malvern Frankley Willow Green Holberrow Green Hanley Swan Astwood Clifton upton Teme Aldington Low Hill Yarhampton Cross Upper Gambolds Pebworth Whiteleaved Oak Chaddesley Corbett Carpenter's Hill Eight Oaks Chandler's Cross Wyre Piddle Newtown Marl Bank Henbrook Brownheath Common Slades Green Stratford Footrid Tardebigge Clifton upon Teme Menithwood Throckmorton Little Comberton Walton Pool Powick Cakebole Lower Marlbrook Pershore Evesham Brickfields Badger's Hill Long Green Windmill Hill Rushock Barbourne Woodrow Tutnall Park End Lower Heath Broad Heath Woolmere Green Phepson Elmley Lovett Hartle Belbroughton Wychbold Green Street Feckenham Hawthorn Bush Birch Green Shenstone Clows Top Burcot Purshull Green Hillhampton Eardiston Goom's Hill Rock Lower Hook Ham Green St Michaels Ockeridge Noutard's Green Wick Fladbury Cross Lem Hill Romsley Dodford Cooksey Green Gilbert's End Tanwood Brockencote Blackmore End Westlands North Malvern Harvington Suckley Knowl The Walshes Nineveh The Hook Tibberton Birch Acre Madresfield Wythall Kerswell Green Caunsall Berrow Green Leigh Clent Stanklyn Apes Dale Teddington Hands Sankyns Green Aston Somerville Bricklehampton Bengeworth Gallows Green Cotheridge Hampton Clifton Castlemorton Crowcroft Kyre Moseley Rainbow Hill Woodgates Green Lower Berrington Lower Broadheath Hall Green Upton Warren Lineholt Redditch Hallow Heath Trotshill Weatheroak Hill Huntsbridge Grimley Madeley Heath Bredicot West End Crowle Green Offenham Bell Green Birch Berrow Leapgate Pound Bank The Lakes Ross Green The Grove Broad Marston Golden Valley Callow End Hawford Bickley Arrowfield Top Harbours Hill Little Welland Bluntington Sinton Powick Village Hook Bank Little Malvern Hindlip Littleworth Sneachill Bevere Worlds End Winyates St Georges The Vines Woodsfield Ladywood Hales Park Callow Hill Diglis North Piddle Comhampton Branson's Cross Beckford Cross Collett's Green Longdon Heath Kitwell Kyre Green Major's Green Low Hill Greenlands Stonebow Cherry Orchard Upper Howsell Broadheath Common Gadfield Elm Libbery Shoulton Horsham Lower Westmancote Chadbury Chase End Street Dagtail End Witnells End Waresley Broad Alley Wilden Charlton Sytchampton Foxlydiate Vigo Walcot Broombank Brockamin Stone Cooksey Corner Leigh Sinton Blakedown Egdon Rushwick Gilvers Lane New End Witton Hill Clevelode Kent's Green Kingswood Mamble Elms Green Pensham Lickey Hills Grafton Flyford Netherwich Ryall Lickey End Upper Rochford St Peter the Great Broom Hill Pensax Great Witley Copyholt Hallow Park Gate Dines Green Flyford Flavell Lower Strensham Good's Green Norton Ipsley Swinesherd Lulsley Morton under Hill Fernhill Heath King's End Hinton on the Green Pin's Green Bouts Woodcote Green Noah's Green Stoulton Longley Green Sledge Green Eckington Eastham Upper Strensham Crossway Green Bewdley Bayton Brayswick Picken End Beoley Oakall Green Hill Side Hawbridge Holdfast Low Habberley Barnard's Green Enfield Newtown Spetchley Lower Sapey Upper Ham St Peter The Great Yieldingtree Broadmore Green Kersoe Nash End Foley Park Hurcott Village Primsland Sale Green Brook End Podmoor Stoke Pound Broadwas Forhill Berry Hill Mill End Crown East Frankley Hill Hollybush Ramsden Strensham Bank's Green Westacre Broome Rowney Green Blackpole Stockton on Teme Woodgate Stock Wood Southcrest Romsley Hill Cofton Hackett Northampton Smite Hill Red Cross Broad Common Lower Howsell Bishampton Rumbow Cottages Deblin's Green Far Forest Rhydd Stourport-on-Severn Frogsmarsh Catchems End Suckley Broad Green Lakeside Cladswell Pink Green Woodrow Upper Moor Lincomb Droitwich Spa Blackminster Grafton Smallwood Crabbs Cross Finstall Barnt Green Holt Norchard Briar Hill Pendock Outwood Frankley Green Stonepits Huddington Conderton Winterfold Fladbury Coles Green Alfrick Pound Cookley Birtsmorton Churchill Aggborough Offenham Cross Barnettbrook Drakelow Berrington Green Sweet Green Brotheridge Green Dunhampstead Malvern Link Berrow Lower Clent Ashfield Portway Bark Hill Halfkey Sidemoor Hollywood Holt Fleet Shatterford Pinvin Buckridge Gorst Hill Newnham Bridge Hipplecote Cruise Hill Matchborough Astley Cross Oldfield Bell Heath Kempsey Bliss Gate Ullington Rochford Wribbenhall Moor End Malvern Wells Cleeve Prior Childswickham Birlingham Bryan's Green Camer's Green Radford Rednal Cutnall Green Saleway Marsh End Queenhill Tunnel Hill Claines Newland Little Witley Doverdale Stanford on Teme Bredon's Norton Green Street Lower Lightwood Cobbler's Corner Dayhouse Bank Lower Wolverton Walkwood Hadzor Ribbesford Stoke Prior Heightington Baughton Hill Eachway Shelsley Walsh Tanner's Green Astley White Ladies Aston Cropthorne Pole Elm Harvington Link Top Owlhill Monkwood Green Knowle Fields Rous Lench Elcock's Brook Hartlebury Kinsham Cross Bank Churchill Chapman's Hill Hatfield Cobley Hill Timberhonger Upton upon Severn Buckbury Trueman's Heath Witton Dowles Hampton Lovett Hunnington Church Lench Dunstall Common Oakenshaw Shelsley Beauchamp Rashwood Lower Bentley Stoneybridge Lower Town Chadwick Atch Lench Alfrick Ombersley Hackman's Gate Bournheath South Littleton Stonehall Heath Green Drakes Cross Howsen King's Green Holy Cross Elmbridge Upton Snodsbury White End Wichenford Greenhill Laughern Hill Upper Arley Piper's Hill Dunhampton Bockleton Lower Wick Pound Bank Shawbrook Chawson Valley Uckinghall Besford Littleworth Duckswich Alvechurch Hadley Hill Furze Broughton Green Tenbury Wells Suckley Green Yarhampton Kemerton Bridge End Titton Slideslow Martin Hussingtree Hoden Guarlford Chatley Lindridge Knighton Pie Corner Baughton Little London Snead Common Ripple Upper Wolverton Aston Bank Hanbury Naunton Beauchamp Defford Greenhill Newtown Worles Common Interfield Frith Common Bredon's Hardwick Linkend Napleton Salwarpe Badsey Hardwick Green Chawson Hillpool Birchen Coppice Abberton Upper Berrington Sinton Green Peopleton Stanbrook Bordesley Astwood Bank Lodge Park Kidderminster Batchley Whittington Shernal Green Murcot Lickhill Kington Washford Tolladine Goosehill Green Abbots Morton The Rampings Longdon Hill End Kendal End Wildmoor Hartlebury Common Rhydd Green Hanley Castle Charlton Cookhill Inkberrow Mustow Green Hoobrook Sutton Farm Dormston Hurcott Inkford Neight Hill Bury End Stoke Wharf Beckford Woodmancote High Green Knighton on Teme Elmley Castle Little Inkberrow Little Eastbury Hunt End Hill End Pound Green Hinton Cross Bushley Green Long Bank Hill Croome Norton Red Hill Drakes Broughton Bretforton Lickey Blackwell Boreley Dordale Holt Heath Oldwood Grimes Hill Drayton Bateman's Green Broadway Shurnock Poolbrook Stoney Hill Summerhill Summerfield Uphampton Wolverley Perryfields Moon's Moat Torton Nineveh Dawshill Trimpley Wick Episcopi Hanley Child Saxon's Lode Acton Pirton Rye Street Hanley William Himbleton Orleton Edgiock Castle Hill Middle Littleton Stoke Heath Eldersfield Old Storridge Common Earl's Croome Sedgeberrow Blakeshall North Littleton Upper Haselor