Train Station Advertising in Redditch

Get in touch

Advertising in Train Station in Redditch

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Redditch

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Redditch gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Redditch

The cost of railway adverts in B97 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Redditch reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Redditch (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Church Hill Upper Strensham Woodmancote Sale Green Hallow Heath Frogsmarsh Portway Hunnington Stoke Pound Bordesley Shelsley Walsh Frankley Green Dunstall Common Inkberrow Town's End Rushwick Sedgeberrow Upper Bentley Shawbrook Chatley Mount Pleasant Bell Green Newtown Stitchin's Hill Grimes Hill Mere Green Childswickham Pound Green Structon's Heath Kington Marsh End Kitwell Trueman's Heath Bromsgrove Madeley Heath Rhydd Green Bevere Birch Green Upper Rochford Lower Westmancote Holy Cross Batchley Finstall Bushley Green Lower Strensham Lickey Hills Rumbow Cottages Dunley Fernhill Heath Buckbury Malvern Common Forhill Fladbury Suckley Elmley Castle Baughton Gadfield Elm Hadley Himbleton Brayswick Bournheath Kendal End Feckenham Woodcote Green Rainbow Hill Stock Green Titton Stockton on Teme Woodrow Bell Heath Lodge Park Frankley Walcot Romsley Romsley Hill Stanford on Teme Upper Haselor Alfred's Well Beoley Dayhouse Bank Bewdley North Littleton Powick Lower Moor Alfrick Pound Blakebrook Redditch Blakeshall King's End Baughton Hill Birch Acre Hall Green Pound Bank Monkwood Green Cropthorne Astley Kyrewood Far Forest Footrid Berrington Green Tanner's Green Stoney Hill Kinsham North Malvern Hadzor Wants Green Lower Lightwood Smite Hill Orleton Earl's Croome Uckinghall The Hook Camer's Green Bouts Hawbridge Hopwood Birch Berrow Broadmore Green Branson's Cross Lakeside Broome Franche Pinvin Upper Wick Pie Corner Primsland Hartlebury Common Huntsbridge Callow Hill Hanley William West End Elmley Lovett Stourport-on-Severn Grafton Wick Newtown Beach Hay Washford Evesham The Rampings Yieldingtree Stock Wood Martley Malvern Link Ripple Brickfields Foley Park Grafton Stanbrook Bastonford Welland Linthurst Leapgate Winyates Green Stoke Wharf Hunt End Cooksey Green White End Fladbury Cross Newbridge Green Good's Green Wichenford Comberton Great Malvern Hales Park Stoke Prior Ronkswood Lower Bentley Kinnersley Noutard's Green Little Witley Upper Howsell Doddenham Droitwich Spa Burlish Park Pensham Crowcroft Littleworth Suckley Knowl Cooksey Corner Westmancote Hurcott Dunhampstead Holt Fleet Stoke Heath Leigh Murcot Shenstone Great Comberton Pink Green Headley Heath Pirton Broad Green Charlton Drayton Bryan's Green Trotshill Weatheroak Hill Red Cross Rowney Green Broadway Hollywood Astley Cross Bushley Beckford Mustow Green Suckley Green Madresfield Little Beckford Gorst Hill Kyre Wick Episcopi Lea End Brockencote Britannia Square Brook End Enfield Broad Alley Lower Heath St Georges Tardebigge Chawson Low Hill Eldersfield Moor End Sharpway Gate Claines Broughton Hackett Holberrow Green Shell Hillhampton Kerswell Green Yarhampton Cross Park Gate Lower Wick Kyre Park Bredon Lulsley Clifton upton Teme Sheriff's Lench Teddington Hands Little Comberton Lindridge Norchard Moon's Moat Sankyns Green Stoneybridge Holt Worlds End Callow Hill Birtsmorton Hill Furze Lime Street Walkwood Pebworth Netherton Lineholt Common Tunnel Hill Priestfield Summerhill West Malvern Broad Marston Barnt Green Worms Ash Wythall Heightington Besford Church Lench Woolmere Green Hanley Swan Grafton Flyford Caunsall Sidemoor Eastham Woodgate Upper Arley Tibberton Whiteleaved Oak Blackpole Saleway Southcrest Holbeache Ashton under Hill St Godwalds Churchill Woodsfield Bishampton Major's Green Stakenbridge Broughton Green Little Acton Elcock's Brook Berrow Copyholt Hall Flat Littleworth Oakenshaw Lenchwick Elmbridge Outwood King's Green Cakebole Spennells Greenhill Sneads Green Bugle Gate Wadborough Eckington White Ladies Aston Broombank North Piddle Copcut Kidderminster West Hagley Bluntington Blackmore End Great Witley Summerfield Throckmorton Hollybed Street Bournes Green Hook Bank Winyates Eardiston Baylis Green Rushock Heath Green Stonehall Harvington Goosehill Green Drakes Cross Gallows Green Walton Pool Sherrard's Green Aston Fields Mill End Catshill Barnard's Green Offmore Farm Brownheath Common Upper Ham Stone Belbroughton Collett's Green Bockleton Twyford Drugger's End Wyre Piddle Hartle Cowsden Kemerton Hampton Lovett Old Storridge Common Witton Sneachill Trimpley Martin Hussingtree Lem Hill Barbourne Ipsley Upper Wolverton Broad Heath Egdon Chandler's Cross Hallow Bricklehampton Crowle Oddingley Gilvers Lane Waresley Holdfast Hawford Riverside Yarhampton Astwood Hill End Bengeworth Shrawley Earl's Common Owlhill Hinton Cross Rock Ullington Abbotswood Drakes Broughton Burcot Nineveh Bretforton Bickley Stratford Little London Nineveh Ankerdine Hill Hartlebury Radford Birchen Coppice Newland Peopleton Buckridge Westlands Duckswich Cobley Hill Lower Wolverton Badger's Hill Stonepits Rashwood Slideslow Chawson Valley Lickey End Golden Valley Ockeridge Greenway Cotheridge Woodrow Dormston Overbury Cruise Hill Torton Barnettbrook Briar Hill Astley Burf Hagley Broadwaters Powick Village Grimley Hindlip Charlton Sutton Farm Howsen Henbrook Nash End Broadheath Common Stonebow Snead Common Berrow Green Hanley Child Oldfield Ham Green Shoulton Bliss Gate Eight Oaks Tolladine Offenham Cross Piper's Hill Bark Hill Chadbury Alvechurch Bayton Cleeve Prior Morton under Hill Habberley Marl Bank Bateman's Green Longdon Hill End Knighton on Teme Bayton Common Atch Lench Hillpool The Walshes Smith End Green Clifton upon Teme Shatterford Windmill Hill Shelsley Beauchamp Pole Elm Harpley Bank Street St Peter The Great Cross Bank Longdon Chapman's Hill Berry Hill Bransford Crossway Green Libbery Horsham Sinton Foxlydiate Charford Crowle Green Harvington Mamble Woodgates Green Little Welland Bradley Green Halfkey Little Malvern Goom's Hill Upton Snodsbury Frith Common Oldwood Aldington Lower Illey Rednal Northwick Broad Common Sledge Green Aston Somerville Sandford Winterfold Lower Town Lower Wyche Lye Head Dowles Neight Hill Low Habberley New End Cofton Hackett Timberhonger Kingswood Newland Common Leigh Sinton Castle Hill Blackwell Low Hill Areley Kings Bredon's Norton Greenlands Pershore Hoobrook Cobbler's Corner Diglis High Green Hipplecote Guarlford Sytchampton Severn Stoke Newtown Bell End Conderton Lineholt Cutnall Green Sweet Green Coles Green Whittington Longdon Heath Crown East Lower Howsell Lincomb Worles Common Podmoor Drakelow Ab Lench Pound Bank Cladswell Napleton Broom Hill Birts Street Boreley Matchborough Worcester Aggborough Cookley Alfrick Birlingham Hill Croome Crabbs Cross Blakedown Lickhill Middle Littleton Strensham Wolverley Tutnall Wilden Welland Stone Lower Broadheath The Grove South Littleton Upper Catshill Hollybush Upper Gambolds Guller's End Draycott Ladywood Naunton Cherry Orchard Newnham Bridge Chaddesley Corbett Abbeydale Lydiate Ash Stoulton Knightwick Stanklyn Frankley Hill Swinesherd Knighton Cookhill Dodford The Lakes Corse Lawn Upton upon Severn Kersoe Bridge End Smallwood Tanwood Upper Moor Hurcott Village Tenbury Wells Battenton Green Hackman's Gate Shurnock Holt Heath Laughern Hill Dunhampton Phepson Park Farm Baynhall Dagtail End Ravenhills Green Greenhill Wildmoor Stoke Bliss Arrowfield Top Ryall Elms Green Castlemorton Willow Green Long Bank Rochford Rhydd Longley Green The Burf Little Eastbury Pendock Offenham Pin's Green Linkend Rous Lench Inkford St Michaels Kent's Green Red Hill Hatfield Saxon's Lode Astwood Bank Upper Wyche Bury End Hanley Castle Ombersley Norton Wribbenhall Broadwas Witton Hill Webheath Menithwood Hampton Hinton on the Green Queenhill Northampton Oakall Green Upper Welland Carpenter's Hill Witnells End Brockamin Defford Apes Dale Hanbury Deblin's Green St Peter the Great Perryfields Upton Warren The Vines Park End Kyre Green Darbys Green Bank's Green Doverdale Hardwick Green Dines Green Malvern Wells Holt End Netherwich Westacre Aston Bank Rye Street Beckford Cross Ribbesford Churchill Lickey Clifton Hoden Purshull Green Astwood Comhampton Callow End Hawthorn Bush Badsey Green Street Lower Clent Lower Sapey Harbours Hill Shernal Green Brotheridge Green Lower Berrington Eachway Kempsey Slades Green Knowle Fields Picken End Abberton Withybed Green Upper Marlbrook Long Green Ross Green Bredicot Blackminster Lower Hook Spetchley Lower Marlbrook Wickhamford Link Top Warndon Pensax Chadwick Bredon's Hardwick Huddington Dawshill Clent Clevelode Abbots Morton Upper Lode Chase End Street Clows Top Abberley Edgiock Norton Ashfield Sinton Green Acton Moseley Dordale Upper Berrington Catchems End Poolbrook Salwarpe Gilbert's End Stanford Bridge Honeybourne Naunton Beauchamp Ramsden Noah's Green Four Pools Green Street Hill Side Uphampton Interfield St John's Little Inkberrow Wychbold Headless Cross Vigo Flyford Flavell