Lorry and Truck Advertising in Harlington

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Advertising on Trucks in Harlington

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Harlington, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Harlington?

The costs for truck advertising in LU5 6 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Harlington for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover Harlington (Bedfordshire)

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Other locations available for lorry and truck advertising
Water End Clifton Littleworth Stopsley Common Odell Apsley End Whipsnade Cockayne Hatley Tartlett End Upper Dean Chapel End Workhouse End Bougton End Stewartby Dunstable Coffle End Knotting Green Clapham Green Silsoe Carlton Riseley Backnoe End Well Head Hockliffe Park Town Water End Pegsdon Harrold Langford Wrestlingworth Limbury Flitton Stratford Wood End Higher Rads End Swineshead Lidlington Upper Stondon Kempston Hardwick Kempston Church End Sharpenhoe North End Gossard's Green Chellington West End Winsdon Hill Wootton California Sutton Linslade Campton Colesden Duck End Caddington Higham Gobion Cliton Manor Hillfoot End Haynes Steppingley Haynes Church End Kempston West End Sundon Park Little Wymington Harlington Potsgrove Ravensden Woodmer End Churchend Great Barford Meppershall Hatch Bushmead Warden Hill Stotfold Eversholt Pinfoldpond Leagrave Maulden Bott End Hollington Houghton Conquest Beadlow Elstow Farndish Woodbury Pilgrims Rest Ridgmont Warden Street Holywell Kensworth Lynch Lower Gravenhurst Cranfield Sewell Girtford Wood End Wyboston Millow Fancott Middle End Milton Bryan Biggleswade Old Linslade Yelden Astwick Hanscombe End Fox Corner Wootton Broadmead Heath and Reach Keeley Green Woburn Green End Bramingham Park Bury End Henlow Upper Staploe Salford Cardington Ampthill Fenlake Souldrop Marsh Farm West End Stopsley Wilstead Little Staughton Upper Gravenhurst Southill Wootton Bourne End Stanbridge Chawston West End Colworth Ho Staploe Stanbridgeford How End Chalk Hill Northill Queen's Park Toddington Battlesden Renhold Haynes West End Chiltern Green Podington Sharnbrook Leighton Buzzard Thrales End Wootton Green Hall End Scald End Sheeplane Beecroft East End Little Barford Caulcott Wharley End Totternhoe Oakley Roxton Thorncote Green Water End Green End Farley Hill Elms Farm Lower End Slip End Eaton Bray Moor End Lewsey Farm Upper Shelton Newton Green End Pavenham Tempsford Biddenham Wigmore Pulloxhill Lower Dean East End Lower Sundon Chapel End New Town Stagsden Honeydon Stipers Hill South End Flitwick Chaul End Rushmere Barton-le-Clay West End Keysoe Milton Ernest East Hyde Ireland Bidwell Chicksands Hall End Wardhedges Clapham Kensworth Holwellbury Luton Colmworth Aley Green New Mill End South End Church End Thorn Streatley Melchbourne Wood End Tyrells End Newton Bromswold Bourne End Upper Sundon Studham Houghton Regis Birchmoor Green Upton End Blunham Edworth Herring's Green Wingfield Thurleigh Little Billington Rootham's Green Wilden Shefford Bury Park Shortstown Lower Stondon Church End Parkside Pertenhall Willington Staughton Moor Cleat Hill Farleygreen West Hyde Eggington Green End Great Denham Duck's Cross Bletsoe Church End Someries Stanford Mill End Shillington Westoning Billington Brook End Tingrith Tithe Farm High Town Old Warden Downside Wood End Church End Millbrook Salph End Sandy Top End Cross End Clophill Everton Church End Hinwick North End Wixams Bourne End Chapel End Knotting Husborne Crawley Brickhill Honeywick Church End Woodside Aspley Heath Deadman's Cross Stagsden West End Goldington Greenfield Chalton Emmaus Village Carlton Mount Pleasant Appley Corner Arlesey Kempston Ickwell Green Felmersham Broom Channel's End Moggerhanger Ickwell Duloe Leedon Lower Caldecote Potton Gibraltar Broad Green Seddington Aspley Guise Marston Moretaine Chalton Little Odell Cotton End Dunton Harrowden Holme Chadwell End Church End Radwell Houghton Park Round Green Bromham Keysoe Row Woodside Brogborough Lower Shelton Oldhill Wood Eyeworth Biscot Church End Speedwell Box End Tilsworth Shelton Higher Berry End Stevington Salford Ford Tebworth Wick End Beeston Bury End Stotfold Common Sevick End Hart Hill Upper Caldecote Hulcote Putnoe Turvey Cople Pepperstock Chalgrave Lower End Snow Hill Eastcotts Bolnhurst Wymington Bedford