Lorry and Truck Advertising in Melchbourne

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Advertising on Trucks in Melchbourne

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Melchbourne, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Melchbourne?

The costs for truck advertising in MK44 1 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Melchbourne for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover Melchbourne (Bedfordshire)

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Other locations available for lorry and truck advertising
North End Houghton Regis Wilstead Woodside Warden Hill Stagsden West End Pavenham Lower End Bury Park Snow Hill Eyeworth Shefford Gibraltar West End Millow East Hyde Wrestlingworth Blunham Ravensden Chalk Hill Harrold Podington Water End Fancott Colmworth Tebworth Stotfold Common Stratford Church End Pepperstock Aspley Guise Cleat Hill Winsdon Hill Greenfield Green End Edworth Caulcott Billington Maulden Tyrells End Radwell Biggleswade Barton-le-Clay Church End Aley Green Upper Staploe Birchmoor Green Stagsden Southill Souldrop Queen's Park Bidwell Newton Leagrave Cranfield Northill Streatley Deadman's Cross Sevick End Willington Sharpenhoe Chapel End Wood End Keysoe Oakley Workhouse End Potsgrove Upper Stondon Eastcotts West End Marston Moretaine Higher Rads End Kensworth Meppershall Wixams North End Mount Pleasant Apsley End Houghton Conquest Bromham Whipsnade New Town Duloe Heath and Reach Stipers Hill Little Staughton Caddington Bushmead Church End High Town Lower Caldecote Higher Berry End Girtford Upper Dean Farley Hill Goldington Colesden Fox Corner Chalton Little Wymington Farleygreen Green End Clapham Green Great Barford Hockliffe Milton Bryan Upper Caldecote Chalgrave Ireland Thorn Church End Bourne End Clophill Chalton Upton End Lower Shelton Millbrook Wootton Broadmead Roxton New Mill End Woodside Tilsworth Flitton Higham Gobion Cliton Manor Stopsley Common Pinfoldpond Stevington Ickwell Backnoe End Wootton Bourne End Lidlington Cardington Sewell Middle End Turvey Lewsey Farm East End Wingfield Littleworth Harrowden Riseley Bramingham Park Chapel End Ridgmont Salford Wood End Kempston West End Battlesden Stotfold Hall End East End Salford Ford Lower Dean Henlow Thurleigh Cople Beeston Biscot Brook End Pulloxhill Upper Gravenhurst Tithe Farm Moggerhanger Haynes Church End Lower End Odell Park Town Sharnbrook Eversholt Stewartby Honeywick Milton Ernest Chicksands Flitwick Knotting Green Box End Old Warden West End Elms Farm Upper Shelton California Chawston Church End Sheeplane Sandy Little Billington Tingrith Chadwell End Hollington Wick End Clifton West End Keeley Green Hatch Colworth Ho Stanbridge Herring's Green Farndish Sutton Bolnhurst Cockayne Hatley Wharley End Pertenhall Aspley Heath Staughton Moor Old Linslade Hanscombe End Wood End Brogborough Chapel End Upper Sundon West Hyde Green End Chellington Wyboston Shelton Top End Broom Bury End Pilgrims Rest Pegsdon Woodmer End Astwick Mill End Chiltern Green Linslade Gossard's Green Brickhill Church End Church End Studham Great Denham Totternhoe Someries Thrales End Chaul End Carlton Kempston Hardwick Wootton Green Bougton End Bott End Green End Hinwick Scald End Leedon Lower Gravenhurst Elstow Everton Bury End Hillfoot End Woodbury Staploe Sundon Park Swineshead Ickwell Green Keysoe Row Bourne End Churchend Downside Holme Silsoe Kempston Cotton End Stanbridgeford Dunstable Yelden Holywell Langford Honeydon Wardhedges Houghton Park Cross End Appley Corner Newton Bromswold How End Husborne Crawley Limbury Kensworth Lynch Well Head Campton Lower Stondon Coffle End Water End Parkside Oldhill Wood Hulcote Toddington Beecroft Fenlake Potton Haynes Clapham Ampthill Steppingley Stopsley Slip End Tartlett End Beadlow Church End Eaton Bray Seddington Duck's Cross Channel's End Rootham's Green Lower Sundon Wood End Water End Bedford Westoning Dunton Woburn Wootton Little Barford Bletsoe Leighton Buzzard South End Felmersham Broad Green Wymington Shortstown Emmaus Village Carlton Melchbourne Rushmere Luton Wigmore Biddenham Renhold Tempsford Putnoe Knotting Speedwell Thorncote Green Moor End Haynes West End Shillington Warden Street Arlesey Eggington Kempston Church End Harlington Hart Hill Little Odell South End Stanford Holwellbury Salph End Wilden Round Green Marsh Farm Hall End Duck End