Lorry and Truck Advertising in Preston Deanery

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Advertising on Trucks in Preston Deanery

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Preston Deanery, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Preston Deanery?

The costs for truck advertising in NN7 2 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Preston Deanery for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover Preston Deanery (Northamptonshire)

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Other locations available for lorry and truck advertising
Merefield Braunston Thorplands Brampton Ash West Haddon Brafield-on-the-Green Astrop Wilbarston Crowfield Parklands Duddington Tansor Sunnyside Winwick Wicken Polebrook Great Oakley Cranford St Andrew Marston St Lawrence Grafton Underwood Radstone Thorpe Waterville New Barton Woodwell Stoke Albany Queen's Row Lilbourne Spinney Hill Eydon Warkworth Overstone Lodge Whitfield Little Oakley Middleton Cheney Moulton Park Abington Vale Welton Deanshanger Standens Barn Westhorp Overstone Overthorpe Hatton Park Chadstone Haselbech Glapthorn Astcote Rothwell Foxhall Raunds Rothersthorpe Croughton Islip Bozeat Isham Cogenhoe Blisworth Oundle Collingtree Edgcote Hartwell Ecton Brook Kislingbury Chipping Warden Pytchley Hinton-in-the-Hedges Rockingham Kilsby Blatherwycke Boothville Holdenby Pitsford Caldecott Upper Boddington Furtho Irthlingborough Fawsley Foscote Great Purston Coton Wadenhoe Round Spinney Harrington Creaton Newnham Finedon King's Cliffe Stanwick Wakerley Easton Maudit Scaldwell Yarwell Ecton Wootton Heathencote Southfields Hill Top Great Billing Wilby Farthingstone Castle Ashby Spring Park Geddington Blakesley Woodford Halse New Buildings Irchester Weedon Lois Kelmarsh Weekley Courteenhall Great Houghton Maidford Chacombe Cottesbrooke Nether Heyford Corby Harlestone Elkington Papley Armston Naseby Everdon Woodend Barnwell Wellingborough East Carlton Thenford Teeton Upper Astrop Moor End Lowick Stoke Bruerne Sywell Litchborough Wappenham Church Stowe Laxton Clipston Stoke Doyle Nobottle Brockhall Passenham Hannington Deenethorpe Marston Trussell Blacky More East Haddon Little Billing Little Braunston Gayton Woodnewton Weston Favell Watford Towcester Bellinge Ashton Lower End Hinton Grendon Charwelton Lilford Quinton Green Dingley Tiffield Warmington Cattle End Alderton Knuston Rushton Orlingbury Charlton Upper Benefield Cottingham Upper Weedon Fineshade Thurning St James' End Badby Nassington Lower Middleton Cheney Camp Hill Walgrave Evenley King's Heath Ravensthorpe Barton Seagrave Boughton Foster's Booth Weston Roade Little Addington Little Houghton Norton Shutlanger Kingsthorpe Hollow Great Oxendon Piddington Cranford St John Aston le Walls Great Addington Earls Barton Caldecote Newbottle Flore Blackthorn Brackmills Little Irchester Upper Stowe Denton Lamport Little Everdon Weldon Greatworth Hargrave Foxley Whiston Moreton Pinkney Walton Grounds White Hills Drayton Sulgrave Grimscote Luddington in the Brook Crick Collyweston Abington Harringworth Wollaston Ashby St Ledgers Southwick Chapel End Lower Boddington Thornby Mawsley Village Kettering Duncote Quinbury End Upton Pury End Little Cransley Pattishall Loddington Canons Ashby Wadcroft Broughton Brackley Newton Wood Burcote Aldwincle Dallington Falcutt Carlton Purlieus Rushden Little Harrowden Kingsley Park Strixton Dodford Preston Deanery Woodford Quinton Sutton Bassett Emery Row Clopton Old Church Charwelton Wigsthorpe Church End Little Creaton Hanging Houghton Upper Catesby Barby Nortoft Lower Benefield Muscott Lower Weedon Hollowell Cosgrove Milton Malsor Clay Coton Farthinghoe Chelveston St James's End West Farndon Weedon Bec Plumpton Whilton Locks Moulton Arthingworth Duston Twywell Slapton Far Cotton Upper Heyford Brixworth Spratton Hulcote Lings Corby Old Village Great Brington Boughton Green Fotheringhay Bradden Aynho Eaglethorpe Brigstock Kings Sutton Titchmarsh Warmonds Hill Ashley Onley Hackleton Old Stratford Yelvertoft Stowehill Kingsthorpe Dalscote Little Brington Stanion Cold Higham Hellidon Horton Apethorpe Pipewell Mears Ashby Culworth Bulwick Holcot Great Harrowden Byfield Burton Latimer Thorpe Underwood Hardingstone Hardwick Welford Yardley Hastings Lutton Chapel Brampton Desborough Great Cransley Hemington Ringstead New Duston Adstone Harpole Polopit Staverton Lower Catesby Stanford on Avon Plumpton End Shelfleys Great Doddington Rectory Farm Syresham Church Brampton Middleton Moulton Leys Abthorpe Pilton Cold Ashby Preston Capes Eastfield Paulerspury Silverstone Sibbertoft Potterspury Slipton Goldings Daventry Achurch Guilsborough Whittlebury Kennels Cotts Orton Sudborough Draughton Yardley Gobion Elmington Northampton Thrapston Long Buckby Wharf Appletree Bugbrooke Thorpe Mandeville Ashton Denford Road Weedon Thorpe Malsor Queens Park Higham Ferrers Grafton Regis Deene Lodge Farm Gretton Swan Valley Long Buckby Briar Hill East Farndon Weston by Welland Whilton Halse Eastcote Easton on the Hill Cotterstock Maidwell Little Preston Puxley Greens Norton Barby Lower Thorpe Murcott Milthorpe Burrow's Bush Helmdon Braybrooke Warkton