Lorry and Truck Advertising in Mapperley

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Advertising on Trucks in Mapperley

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Mapperley, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Mapperley?

The costs for truck advertising in NG3 5 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Mapperley for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover Mapperley (Nottinghamshire)

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Other locations available for lorry and truck advertising
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Bilborough Belle Eau Park Beacon Hill Thoresby Retford New Lenton Caythorpe Kinoulton Stokeham Elston Cossall Grassthorpe Papplewick Granby Cox Moor Harworth Whitemoor Dalestorth Drakeholes Newstead Thorpe Pye Hill Hickling Pastures Sutton Bonington North Wheatley Lowdham Stanford Hills Mattersey Newthorpe North Carlton Meden Vale Cottam Norton Friezeland East Markham Zouch Hill Top Winkburn Osberton Adbolton Beckingham West Leake Gedling Cromwell Newtown Thrumpton Scaftworth Sneinton Blidworth Bottoms Clipstone Langford Misterton Gorsethorpe Barnby in the Willows Daybrook Stanton Hill Huthwaite Clifton Bentinck Town Mattersey Thorpe Newlands The Park Bolham Nuthall Haywood Oaks Whatton-in-the-Vale Newington Gibsmere Gunthorpe Ompton Old Basford Fledborough Thurgarton Egmanton Highbury Vale Halam Costock Barnstone Greasley Misson Edingley Normanton on Soar Ollerton Dunsill Bleak Hills Oxton Fackley Bole Calverton Ranby Blue Hill Broxtowe Carlton in Lindrick Warsop Vale Wiseton Torworth Wighay West Bridgford Dunham on Trent Boughton Rainworth East Bridgford Budby Ladybrook Elton on the Hill Top Valley Shelford Wellow Bestwood St Albans Plumtree West Field Inkerman Misterton Soss Standard Hill Bramcote Hills Stapleford Toadhole Treswell Hazelgrove Epperstone Lound Bailey Grove Plain Spot Gonalston White Houses Ruddington Holme Pierrepont Upton Carlton-on-Trent Bleasby Harwell Fulwood Alexandra Park Allen's Green New Kingston Upton Colston Bassett Bircotes Walkeringham Burrowsmoor Holt Rosemaryhill The Park Bothamsall Beechdale Bradmore Gamston Newton Town Bilsthorpe Moor Hempshill Vale Carlton Forest Hardwick Village Skegby Moorhouse Kilvington Wigthorpe Styrrup Old Lenton Bunny Hill Screveton Bulwell Forest Bulwell Thoroton Lenton Abbey Worksop Coates Upper Broughton Harworth Bobbers Mill Haughton Kirkby-in-Ashfield Mapperley Park Flawborough Beeston Teversal Car Colston Laneham Stony Dale Eastwood Hall Trowell Moor Sutton Bracebridge Carburton Wigsley Holme Lane Top Green Scarrington Weston Langold Lambley Eastwood Commonside Skegness Sturton le Steeple Averham Attenborough Newthorpe Common Kirklington Ordsall Netherfield Sutton cum Lound Maplebeck Harlow Wood Norwell Little Carlton Mansfield Woodhouse Hoveringham Colwick Ratcliffe on Soar Sutton on Trent Kilton Balderton Thorpe in the Glebe Aslockton Forest Fields Moorhaigh Clarborough Church Laneham Scrooby Top Plumtree Park Gateford Forest Town Spion Kop Cotgrave Normanton-on-the-Wolds Hucknall New Brinsley Balk Field Ruffs Clayworth Holbeck Brinsley Chilwell Markham Moor Morton Halloughton Little Gringley Beauvale Market Warsop Beauvale Cuckney Thrumpton Clipston Mapperley Fenton Barnby Moor South Muskham Westville Kimberley Oxton Hill Radmanthwaite Hyson Green East Drayton Shelton West Retford West Markham Radcliffe on Trent Coddington Sherwood Rise Redhill Morton Woodborough Oldcotes Kirton Rhodesia Costhorpe Ravensdale Redmay Corner Bevercotes Rampton West Drayton Toton Low Marnham Holbeck Woodhouse Hayton Blyth Bilby Babworth Hall Green West Stockwith Fernwood Holme Nether Headon Rylands East Leake Ranskill Radford Tuxford Fiskerton Bathley Littleborough Strelley White Post Nuncargate Tollerton Willoughby-on-the-Wolds Ravenshead Sibthorpe Grove Tibshelf Wharf Cropwell Bishop Bramcote Thorneywood Tithby Barrows Green Brinkley Butler's Hill Bakers Fields Sookholme Rockley Serlby Bestwood Village Walesby Rufford Orston Giltbrook Wollaton Cinderhill Hodsock Sunnyside Edwalton Harlequin Porchester Broomhill St Ann's Maythorne Tiln Woodbeck Nottingham Newark-on-Trent Milton Kings Clipstone Scofton Upton Field South Clifton Laxton Awsworth Burton Joyce Barton in Fabis Saundby Bulcote Elkesley New Balderton Babbington Wilford Knapthorpe Bassingfield Syerston North Leverton with Habblesthorpe Annesley Lane End Harby Welham Spalford Staunton in the Vale South Scarle Lower Beauvale Westhorpe Alma Dunkirk Collingham Southwell Stanley Stanford on Soar Swingate South Wheatley Thorney Hawksworth Everton Hickling Goverton Edwinstowe Upper Saxondale Mansfield New Ollerton Sibthorpe Hanstubbin Wallingwells Skegby Trowell Saxondale Girton Rolleston Askham Commonside North Muskham Selston Langar Ossington Normanton on Trent Rise Park Bingham New Cross New Westwood Eaton Cropwell Butler Weecar Besthorpe Shireoaks Bunny Sutton in Ashfield