Lorry and Truck Advertising in Horner

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Advertising on Trucks in Horner

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Horner, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Horner?

The costs for truck advertising in TA24 8 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Horner for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

Other locations available for lorry and truck advertising
Whitelackington Badgworth Lower Weacombe Creech St Michael Coombe Luxborough Sticklynch Blackford Berkley Marsh Lower Durston Radstock West Lydford Draycott West Stoke West Town Horton Cross Combe Rolstone Single Hill Hillside East End Woolvershill Batch West Lambrook Wilkinthroop West End Alvington Alston Sutton Kittisford Willand East Nynehead Tarr Way Wick Stretcholt Pitney Coultings Weacombe Claverham Woolston Launcherley Bagley Hatch Green Ashgrove Langford Budville Midelney Lye Hole Amesbury Muchelney Oldfield Park Hawkcombe Whatley East Combe Little Norton Star Kingsmead Pipehouse Chapel Leigh Belle Vue Newton St Loe Venn Shadwell Greendown Rackley Weare Longhouse Woolminstone Berkley Down Willett Lydmarsh Over Stowey Long Cross Corston Plaster's Green Moorledge Cambridge Batch Kibbear Lopen Norton sub Hamdon South Stoke Tone Rodgrove West End Perry Street Worlebury Newbridge Brockley Elm Nailsea Lower Aisholt Shalford Northwick Clayhanger Orchard Portman Mark Causeway Milborne 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Pylle Beardly Batch Hinton Blewett Bodden Barrow Vale Marston Magna West Compton Wall Mead Oath Lower Wraxall Dry Hill Upton Hewish Gold's Cross Leighland Chapel Clewer East Horrington Norton St Philip Havyatt Green Compton Dundon Little Moor Plainsfield Barlake Milton Larkhall Huntworth Sharpstone Kingsdon West Chinnock North Widcombe Hillcommon Exton Webbington Edingworth Canonsgrove Bedlam Preston Bowyer Stanton Wick Pitcombe Moorland Ilford Chew Magna Redcliffe Bay Lower Milton Spargrove Alhampton Ridge Kingston St Mary Widcombe Smitham Hill Taunton Ilminster Winterhead Greyfield Feltham Pathe Lyngford Capton Houndsmoor Towns End Allowenshay Upper Baggeridge Chard Claverton Stawley Lansdown Elborough Dundon Sticklinch Chipstable Parchey Pibsbury Ham Hackness Whitestaunton Yenston Stoney Stoke Wonderstone Dommett Shepton Montague Friarn Lyncombe Vale Yarberry Cutler's Green Northend Nimmer Town's End Hale Coombe Langport Bradley Green High Littleton Mearns Ruggin East End Aldwick 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Welham Lye Cross Yeovil Blackwater Peasmarsh Oake Green Vole Woodlands Chilson Selworthy Radlet Marston Gate Clavelshay Butleigh Wootton Priorswood Henstridge Marsh Nettlecombe Nailwell Holwell East Stoke Frome Widcombe Durborough Prestleigh Timberscombe Hillside Buscott Huntscott Felton Old Cleeve Dunwear Nye Wick Walcot Athelney Yarrow Yarde Higher Halsway Coppleham Stonebridge Marsh Street Northfield Field Claverton Down Batch Lodway Limington Wheathill Bulford Henley Bleadon Hicks Gate Pinksmoor Pensford The Oval Lower Merridge Terhill Moolham Pilton Egford Wick Elliots Green Ash Cross Battleton Hapsford Holly Brook Ashton Lypiatt Galmington Wallace Clandown Bayford Chewton Mendip Perrymead Carlingcott Treborough Fitzroy Marston Bigot Buckland Dinham Ridgeway Adsborough New England Milborne Wick Brean Primmore Corner Houndstone Culverhays Huntstile Wellington Street Ash Mudford Sock Downside Poleshill Monger Monksilver Green Parlour Wellsprings Coursley Higher Shepton Ham South Cadbury Warleigh Winterhay Green Holton Overleigh Heale Hillfarrance Oldford Firepool Somerton Hill Minehead Rowbarton Haines Hill Bathampton Brandish Street Wrangway Burnett East Huntspill Pudleigh Berrow Norton Hill Upper Langridge Paintmoor Green Ore Newtown Newtown Cole Priest Down Thorne St Margaret Icelton Axeford Estate Watchet Compton Martin Charlton Stoford Hillside Halse Ham Churchstanton Fitzhead Cutcombe Winscombe Rumwell Wilton Edithmead Comeytrowe Sparrow Hill Benter Welton Hollow Garden City Ford Street Daw's Green Welton West Hill Netherton Corfe White Cross Fenny Castle Catsham Pond Close Stanton Prior Waterside Carhampton Pitsford Hill North End Kenn Moor Gate West End Havyatt West End Blagdon Withyditch Little Lyde Regil Barrow Gurney Lipyeate Wellisford Southwood Cucklington Thurlbear Walton Upper Cheddon Cheddon Fitzpaine Rush Hill Otterhampton Merriott Greenham Stone Allerton Kingsbury Regis Combe Park Ubley Lower Westholme Dunkerton Knighton West Howetown Queen Charlton Bishop's Hull Fox Hills Butt's Batch Langley Atherstone Stoke sub Hamdon Broomhill Stockmoor Village West Wick Oakhill Hallatrow West Porlock Tunley Thornfalcon Bonson Chilton Polden Odd Down Langport Westover Codsend Westcombe Girt Burnham-on-Sea Kelston Down End Middle Burnham Rock Nyland Winford Nether Stowey Handy Cross Barton Timsbury West End Twinhoe Little Weston Englishcombe Ilchester West Leigh Holywell Lake Burrow Bowlish East Coker North Stoke Escott Sampford Brett Theale Stowey Butcombe Blindmoor Weston Village Coxbridge Westbury-sub-Mendip Greenway Chelmsine East Hewish Stembridge The Millands New Town Wortheal Westport Cloford Compton Pauncefoot Bishopswood Portbury Wooten Hall Dundon Hayes Northfield Batcombe Street Stapley Hockholler Wellow Somerton Providence Place Holcombe North Cheriton Cottiford Horsey Torre Gundenham Rickford Badger Street Ashcott Mark Glastonbury Heaven's Door Keward