Lorry and Truck Advertising in Colchester Green

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Advertising on Trucks in Colchester Green

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Colchester Green, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Colchester Green?

The costs for truck advertising in IP30 0 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Colchester Green for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

Other locations available for lorry and truck advertising
Chattisham Charsfield Charles Tye Chapel Hill Kersey Little Green Saxtead Little Green Hightown Green Easton Bavents Mells Larks' Hill Gunton Wangford Milden Chickering Hog's Corner St Margaret South Elmham Ufford Lower Street Stratford St Mary Haughley New Street Stanwell Green Iken Cretingham Assington Green Honey Tye Lady's Green Rendham Hollybush Corner Genesis Green Mendlesham Lampardbrook Scotland Street Blacksmith's Green North Cove Old Newton Sackers Green Shimpling Street Leiston Four Ashes Saxham Street Stoke Ash Stonham Aspal Bromswell Heath Lindsey Honington Dennington Cay Hill Newbourne Hanningfield Green Great Common Icklingham Curlew Green Yoxford Ballingdon Withersdale Street Felixstowe Ferry Dublin Hollesley Maypole Green Boyton End Eyke Timworth Rougham Landwade Occold Swingleton Green Botesdale Green Wissington Covehithe Felsham Marlesford Huntingfield Kettleburgh Nether Street Bull Green Roman Hill Earl's Green Trimley Lower Street Little Thurlow Tostock Potash Bicker's Heath Mendlesham Green Pinford End Tan Office Goddard's Corner Braiseworth Shelland Nowton Aldham Ipswich Cocks Green Bacton Green Brampton Cock Street Wyverstone Green Tunstall Coney Weston Rotten End Dalham Tuddenham Dagworth Lower Hacheston Willisham Stowlangtoft East Barton Sibton Great Green Cavenham Hartest Hill Wetherden Upper Town All Saints' South Elmham Bedingfield Street Clopton Barsham Gainsborough Shingle Street Burgate Euston Denham Street Barking Hanchett Village Fressingfield Stone Common Stonecross Green Cockfield Martlesham Heath Stuston Gedding Frostenden Sibton Green Great Glemham Wainford Fingal Street Sutton Onehouse Crowfield Green Boardy Green Mill Common Hepworth Hoo Wentford Mildenhall Stowupland Lakenheath Collipy's Green Stutton Dunstall Green Brantham Bradfield St Clare Thorpe Morieux Easton Kenton Corner Debach Broadgrass Green The Street Polstead Blundeston Bury St Edmunds Studlands Park Colton Market Weston Bromeswell Stoke Park Mount Pleasant 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