Lorry and Truck Advertising in Columbia

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Advertising on Trucks in Columbia

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Columbia, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Columbia?

The costs for truck advertising in NE38 7 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Columbia for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover Columbia (Tyne and Wear)

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Other locations available for lorry and truck advertising
Sunniside Fellside Benwell New Town Felling Shore St Peter's Pennywell Low Fell Melton Park Felling Brunton Park Low Greenside North Side Wideopen Hedgefield Deckham Dinnington Lemington High Southwick Hasting Hill High Barnes Pelaw Mill Dam Thornhill Cresecent Low Moorsley Beacon Lough Tunstall Farringdon St Anthony's Blaydon Haughs Cowgate Springwell Humbledon View Newcastle Helix Hylton Red House Grindon Marley Pots Dunston Hill Primrose Heaton Southwick Preston Grange Newcastle upon Tyne Philadelphia Lamesley Newcastle Great Park Earsdon Ayton High Moorsley Penshaw Windy Nook West Monkseaton Heworth Lane Lyndhurst Winlaton Arthur's Hill Shiney Row Mount Pleasant Willington Quay Ashbrooke Rosehill Killingworth Village Preston Stargate Benton Square Albany Kenton Bar Monkwearmouth Brandling Village Millfield Elemore Vale Callerton Lane End Byker South Benwell Walkergate Rainton Bridge Whickham Fell East Boldon East Denton Jesmond Camperdown South Bents Fulwell East Jarrow Portobello Meadow Well Rowlands Gill Coalburns Crawcrook Lyons Deptford Crookhill Donwell Brockley Whins Saltwell Middle Herrington Downhill Lady Park West Herrington Walbottle Holy Cross Low Southwick Bank Top Murton Teal Farm Carley Hill Easington Lane Hetton-le-Hole Sedgeletch South Shields Backworth Dudley Harraton Biddick Hall Bigges Main Low Thornley Low Eighton Grangetown Holystone Gosforth Killingworth New Herrington Seaton Burn Hazlerigg Sulgrave Burnside Coxlodge Winlaton Mill Callerton Middle Rainton West Boldon Point Pleasant Witherwack Kibblesworth Somervyl Way Columbia Axwell Park Ryton Houghton-le-Spring High Heaton New Silksworth Sunderland Barmston Horsley Hill West Denton Simonside Heworth Follingsby Throckley Colliery Row Washington Village Hebburn New Town Beechgrove Willington Castletown South Gosforth East Rainton Broom Hill Ayre's Quay Biddick Denton Burn Street Gate Brunswick Village Whitley Bay Palmersville High Shields Ryton Woodside Washington Hebburn Colliery Heworth Shore East Gateshead Jarrow Eighton Banks Teams Cox Green Willington Square North Hylton South Hylton Great Eppleton Lobley Hill Greenside Elswick Roker Allerdene Barlow Hedworth Blackhall Mill Plains Farm Black Callerton Mount Pleasant Billy Mill Cullercoats West Holywell Hebburn Fordley Silksworth Bensham Chopwell Longbenton Folly Blaydon Burn Sheriff Hill Cauldwell Town End Farm Lambton East Holywell East Howdon Blaydon Tyne Dock Spital Tongues Pelaw Main Blackfell Doxford Park Thorney Close West Harton Cleadon Park Killingworth Moor Concord Team Valley Cleadon Stella Battle Field Ford Chilton Moor Hylton Castle Sourmilk Hill Birtley Hendon Wardley Burdon Boldon Colliery Fellgate Swalwell West Chirton Percy Main Bishopwearmouth The Lawe Grasswell Hillview North Shields Kenton Bill Quay Usworth Newbottle Offerton Sunniside Walkerville West Allotment Hetton le Hill Moorside St Lawrence Monkton Whickham Hertburn Marley Hill High Spen Harton Nook Hebburn Hall Ponds Friars Goose New York Springwell Burradon Hetton Downs Bar Moor Old Benwell Fatfield Glebe Howdon Fawdon Woolsington Walker East Herrington Seaburn Shiremoor Dunston High Dubmire Low Walker Ryhope Pallion Whiteleas Rickleton Blakelaw Stony Gate Shipcote West Moor Old Burdon Newburn Fenham Westoe Kenton Bank Foot Hebburn Row Howdon Pans Monkseaton Carr Hill Clara Vale Leam Lane Whitley Sands Hooker Gate Victoria Garesfield Hastings Hill Old Fold Paradise Forest Hall Gateshead Marden Oxclose Old Ravensworth Tynemouth Whitehills Byermoor Chowdene Whitburn Scotswood Harlow Green Newbiggin Hall Estate Humbledon North Walbottle Harton Kingston Park Fence Houses Derwent Haugh West Jesmond Wallsend Westerhope Brenkley Town Centre Campbell Park Highfield Bell's Close North Brunton Benton Wrekenton Shieldfield