Lorry and Truck Advertising in Wolston

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Advertising on Trucks in Wolston

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Wolston, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Wolston?

The costs for truck advertising in CV8 3 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Wolston for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

Other locations available for lorry and truck advertising
Mappleborough Green Alvecote Oldberrow Lower Clopton Binton Compton Wynyates Hoggrill's End Heathcote Kingswood Brook Coughton Studley Woolscott Weston under Wetherley Beaudesert Fulready Mount Pleasant Kite Green Little Warton Wolfhampcote King's Newnham Bramcote Mains Whatcote Bridge End Grandborough Darlingscott Lower Norton Abbot's Salford Middletown Ratley Goodyers End Charlecote Welford-on-Avon Moreton Morrell Stockton Ashorne Bearley Wibtoft Oldfield Snitterfield Hunts Green Gaydon Cliff Hill Little Packington Hurley Haseley Knob Churchover Moreton Paddox Attleborough Ladbroke Hopsford Castle Green Dunsmore Heath Brinklow Dunnington Kitebrook Drayton Hartshill Freasley Meon Vale Stareton Cawston Loxley Lower Binton Whitnash Exhall Wilmcote Rookery Old Milverton Bishop's Tachbrook Rushbrook Corley Arlescote Temple Grafton Astley Bourton on Dunsmore Cliff Whateley Willington Little Kineton Marlcliff Chapel Green Heath End Bassetts Pole St Nicolas Park Avon Dassett Priors Marston Bramcote Wappenbury Earlswood Blackwell Kinwarton Grendon Langley Forshaw Heath Bulkington Borrowell Middle Tysoe Ash Green Ballard's Green Weddington Ilmington Winderton Crackley Church Lawford Abbey End New End Guy's Cliffe Newbold-on-Stour Preston Bagot Spernall Stretton under Fosse Lowsonford Burmington Eathorpe Hurley Common Shelfield Maxstoke Hampton Lucy Hampton Magna Chattle Hill Barford Budbrooke Lighthorne Bubbenhall New Town Little Walton Waste Green Red Hill Barnacle Honington Shelford Baddesley Ensor Harbury Morton Bagot Blyth End Rowington Bridge Town Tomlow Upper Tysoe Alveston Hill Long Lawford Ardens Grafton Birdingbury Knowle End Weethley Gate Hunningham Pailton Corley Ash Pillerton Priors Kings Coughton Atherstone Red Hill Arrow Wolfhamcote Southam Preston Green Goldicote Sherbourne Ridge Lane Chesterton Green Stratford-upon-Avon Baxterley Northend Butlers Marston Preston on Stour Stretton-on-Fosse Abbey Fields Sydenham Admington Curdworth Cloudesley Bush Fillongley Wishaw Gilbert's Green Nuthurst Littleworth End Radway Whitestone Black Bank Kemps Green Shotteswell Yarningale Common Napton on the Hill Finwood Chapel End Galley Common Tiddington Turner's Green Thurlaston Black Hill Tredington Mousley End Combrook Crimscote Harborough Parva Shuttington Preston Fields Weston-on-Avon Wroxall Long Marston Middleton Windy Arbour Lapworth Little Dassett Wolston Marston Cranhill Bedworth Woodlands Edstone Walton Knightcote Dordon Broom Longbridge Edgehill Alcester Grendon Common Weethley Bank Great Wolford Gross Green Nebsworth Ullenhall Oldbury Lower Quinton Dean's Green Leicester Grange Great Pinley Kingswood Hampton on the Hill Hill Royal Leamington Spa Littleworth Newton Regis Fenny Compton Gorcott Hill Old Town Bearley Cross Upper Quinton Gilson Bedworth Heath Lighthorne Rough Stretton-on-Dunsmore New Arley Lower Brailes Tipper's Hill Woodloes Park Green Lane Dunchurch Bentley Common Ailstone Wood End Whitacre Heath Grove End Burton Dassett Haseley Green Frankton Halford Hungerfield Wormleighton Barnmoor Green Nether Whitacre Newtown Binley Woods Wimpstone Birchley Heath Church End Camp Hill Pinley Green Griff Bentley Shrewley Polesworth Sun Rising Tanworth-in-Arden Alne End Harborough Magna Easenhall Chadshunt Salford Priors Hatton Little Wolford Radford Semele Ettington Bushwood Monks Kirby Exhall Wellesbourne Birchmoor Withybrook Whittleford Lawford Heath Alderminster Warwick Bishop's Itchington Little Morrell Lye Green Little Compton Whichford Sutton-under-Brailes Billesley Atherstone on Stour Whittington Weethley Shustoke Draycote No Man's Heath Walcote Little Lawford Collycroft Ascott Over Whitacre Marston Doles Danzey Green Weston in Arden Cock Bevington Lower Clopton Rushford Littlewood Green Bickmarsh Stoke End St Johns Long Itchington Lower Tysoe Warmington Overslade Heath End Ingon Yew Green Marton Moor Allen End Wolvey Iron Cross Clifton upon Dunsmore Whitemoor Priors Hardwick Bretford Marton Sambourne Willey Devitts 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Hastings Stourton Plough Hill Trap's Green Bascote Heath Hartshill Green Lighthorne Heath Over Green Ashow Burton Hastings New Bilton Outhill Rowington Green Keresley Newlands Barton Little Alne Coughton Fields Norton Lindsey Alveston Henley-in-Arden Bilton Kineton Lillington Burton Green Temple Herdewyke Cherington White Stitch Hatton Green Old Arley Upton Wood End Chesterton Blackdown Claverdon Lime Tree Village Chilvers Coton Coleshill Caldecote Park Hill Furnace End Terry's Green Marston Jabbett The Cape Tachbrook Mallory Newton Kites Hardwick Corley Moor Kinwalsey Stockingford Great Alne Stoneleigh Braggington Aspley Heath Oxhill Campion Hills Botts Green Pillerton Hersey Armscote Aston Cantlow Merevale Hallend Tattle Bank Mancetter Barcheston Church End Bishopton Stourton Hill Hill Top Milverton Morton Spirt Dorsington Haselor Wood Bevington Long Compton Farnborough Copston Magna Shelfield Green Leek Wootton Nuneaton Buckley Green Baginton Clifford Chambers Bodymoor Heath Lower Shuckburgh Bedworth Wolvey Heath Upper Brailes Nethercote Bascote Luddington Deppers Bridge St Helena Hill Top