Top 10 Free Marketing Tips For Small Businesses
30 Aug 2024 13:08
TV Advertising in Cobler's Green
Get in touchLooking to expand your brand's reach and increase awareness among your target audience?
TV advertising might just be the answer for you. In this article, we will explore the benefits of TV advertising, including its wide reach, high impact, and cost-effectiveness.
Whilst it's accurate to say that television advertising is expensive - when compared to other standard advertising options - it is often more affordable than people first imagine, and most importantly the results and profits it can generate are outstanding.
If advertising on television is something you are considering for your company, simply drop us a message today and we can give you more information and talk you through the various options suitable for your company.
Learn about how TV advertising works, the different types of TV advertising available, and how you can book TV advertising with PromoMedia.
If you're ready to take your advertising game to the next level, keep reading to find out more!
What Is TV Advertising?
TV advertising is a powerful marketing strategy that involves promoting products or services through television channels to reach a wide audience.
One of the key advantages of TV advertising is its ability to reach a vast and diverse demographic. With TV being a staple in many households, advertisements have the potential to reach millions of viewers at once, making it a highly effective way to showcase a brand. TV ads allow for creative storytelling and visual engagement, making it easier to connect with consumers on an emotional level. This emotional connection can significantly impact brand recognition and loyalty, as viewers tend to remember ads that evoke strong feelings.
TV Advertising Cost
We often get asked, “how much does it cost to advertise on TV?”. It will be no surprise that there is no fixed price when it comes to a TV campaign. This is because costs are determined by a number of different factors.
Technically TV spots are given what is called a TVR (Television Viewer Rating). A TVR is essentially a rating based on how likely and how many millions of viewers are going to see your TV advert at the time of day it broadcasts. The higher the TVR the more people are watching - programmes such as The X Factor, The News, Coronation Street have high TVR figures. And put simply, the higher the TVR, the higher the costs.
Factors that determine the cost of TV adverts (and their TVRs) are outlined below:
The length of the ad – the longer the television advert, the more expensive it is. Typically they are 10, 20 or 30 seconds. Very occasionally there are longer ones – like the infamous John Lewis ones at Christmas. Unless your brand is very well known (and you have a big budget) it’s best to go for 20 or 30 seconds so you have enough time to get your message across to the viewers.
The channel you are going on - you can choose between ITV, Channel 4, Sky Adsmart and ITV Player. Each of the different channels has different viewing figures and different types of audiences. With ITV you can break your campaign to target specific regions (outlined in the section below), whilst with Channel 4 you have to do a national package (as they can’t break their campaign options down into smaller regional areas).
The region – some areas of the country are more densely populated and the more people in a region (and therefore likely to see it) means your television advert will cost more. Areas like London and The North West (Granada) are expensive. However, you will reach more viewers and subsequently the results can be amazing for your company. You have to balance budget vs potential reach and possible profits.
The programmes you are targeting - you may want to target viewers of particular programmes by requesting certain spots - this can be done on ITV where you can select or “spot buy” e.g. You can pay for a guaranteed television ad slot in Coronation Street or This Morning. With Sky Adsmart you can also target certain “types” of people or demographics e.g. those that watch lots of sport or those that watch music programmes.
Time of day – you may want to target people in the morning, afternoon or evening with your tv ad. This depends on your product or brand. When you think about it you see lots of television adverts for children's toys in the morning but not late at night. Again, you should consider your target audiences viewing habits when booking TV ads, putting yourself in their shoes; think about what they are watching and a particular time of day.
Time of year – some times of year are more expensive than others. Christmas time is obviously more expensive and other key dates such as Valentines, Easter etc. are also very busy with advertisers keen to get their brand seen in the marketplace.
Contact us today for free quotes and more information on television advertising.
TV Advertisement Regions
Marketing on the independent ITV station is the most popular form of television advertising in the UK.
The country is broken into various ITV regions, each covered by different aerials, this means that your telly advert and tv ad can be broadcast in specific regions. This is why advertising on TV can work for mid-size companies and SMEs - who may just want to target a specific region to keep the cost down. The television regions of the UK are broken down as below:
Granada
STV
Central
Anglia
Borders
London
Meridian
Tynes Tees
West Country
Yorkshire
There are also options on Channel 4, Sky Adsmart and ITV Player online to consider, drop us a message for more information on these.
Why Should You Consider TV Advertising?
Considering TV advertising for your marketing strategy can offer numerous benefits, including wide audience reach and effective brand awareness.
One of the key advantages of TV advertising is its ability to target specific audiences based on demographics, interests, and viewing habits. This precise targeting not only maximizes the impact of the ad but also helps in reaching the most relevant potential customers.
TV ads have a lasting effect on brand recognition as they are seen by a vast number of viewers, leading to increased brand recall and trust over time.
Wide Reach and Audience Targeting
TV advertising provides a broad reach to connect with a diverse audience while enabling precise targeting to engage potential customers effectively.
By understanding the demographic characteristics and behaviours of different customer segments, advertisers can tailor their messages to resonate with the specific interests and preferences of viewers.
This personalised approach not only enhances the relevance of the advertisement but also increases the likelihood of viewer engagement and conversion.
Audience targeting allows advertisers to optimise their advertising budgets by focusing on the most receptive segments, thereby increasing the return on investment and overall campaign success.
High Impact and Brand Awareness
TV advertising has a significant impact on brand awareness through engaging TV adverts that resonate with viewers and reinforce brand recognition.
When well-crafted TV adverts are strategically placed on popular channels during peak viewing hours, they have the potential to reach millions of viewers and imprint the brand into their subconscious. The power of storytelling and visual elements in these adverts can evoke emotions, create memorable experiences, and build a connection with the audience that goes beyond just a fleeting moment. Brand recall becomes stronger as viewers associate the brand with the emotions and messages conveyed in the adverts, leading to a higher chance of them choosing the brand when making purchasing decisions.
Cost-effective and Measurable Results
TV advertising can be cost-effective when implemented strategically, and its impact can be measured using analytics to evaluate the effectiveness of marketing campaigns.
By utilising data analysis, companies can delve into viewer demographics, behaviour patterns, and ad performance metrics to tailor their TV ads for maximum impact. This targeted approach not only enhances brand visibility but also boosts conversion rates, leading to a higher return on investment.
Furthermore, the insights gained from analytics enable advertisers to refine their messaging, optimise ad placement, and allocate budget more efficiently, ensuring that every advertising pound is spent wisely.
How Does TV Advertising Work?
TV advertising operates through meticulous planning, strategic development, and precise media buying to ensure effective message delivery to the target audience.
At the planning stage, marketers delve into audience demographics, viewing habits, and market trends to identify the best approach for their TV advertising campaign. Once the target audience is defined, creative teams get to work, developing captivating visuals and compelling narratives that resonate with viewers. This creative content is then refined and tested to optimise its impact before being produced for broadcast. Media buying experts negotiate airtime slots, strategically placing the ads on popular channels during peak viewing hours to maximise reach and engagement.
Planning and Strategy
Effective TV advertising begins with comprehensive planning and strategic development to align marketing campaigns with business objectives and target audience preferences.
By carefully outlining a roadmap for your TV advertising initiatives, you can ensure that every aspect of your campaign, from creative content to media placement, works towards achieving your desired outcomes.
Strategic messaging is crucial to resonate with different audience segments, making it essential to conduct thorough audience segmentation to understand unique preferences and behaviours. Crafting messages tailored to specific demographics can significantly increase engagement and drive results. Constructing a well-thought-out strategy allows for accurate measurement of campaign performance, enabling you to optimise your TV advertising efforts for maximum impact.
Creative Development
Successful TV advertising relies on creative development to craft compelling messages that resonate with viewers and differentiate brands in a competitive landscape.
Message creation in TV advertising is a delicate art that requires a deep understanding of the target audience's preferences and emotions. By weaving captivating narratives with impactful visuals, advertisers can establish a strong connection with viewers and leave a lasting impression.
Storytelling plays a crucial role in evoking empathy and building brand loyalty by showcasing authentic human experiences and values.
Brand differentiation, on the other hand, involves finding a unique voice and visual style that sets a brand apart from competitors in a cluttered advertising space.
With a carefully crafted balance of creativity and strategy, TV commercials have the power to not only promote products but also leave a lasting impact on consumers' minds.
Media Buying and Placement
Strategic media buying and precise placement of TV ads on targeted channels and optimal time slots are essential for maximising viewer engagement and campaign effectiveness.
In terms of media buying for TV advertising, the selection of the right channels is crucial. Understanding the demographics, viewer behavior, and content genre of various television networks plays a significant role in determining where to place your ads. Optimising airtime is vital to ensure that your message reaches the intended audience when they are most likely to be tuned in. By strategically choosing the right time slots, advertisers can increase the chances of their ads being seen by a larger number of viewers.
What Are the Different Types of TV Advertising?
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Commercials
Adverts are a prevalent form of TV advertising that allows brands to showcase their products or services during breaks on popular TV channels.
Television adverts play a crucial role in helping companies enhance their brand exposure to a wide audience base. By strategically placing ads during high-viewership programmes, these adverts have the power to reach millions and create lasting impressions. They serve as a powerful tool for message delivery, allowing brands to communicate their unique selling propositions and key features effectively.
TV adverts can significantly boost audience engagement by capturing attention through creative storytelling and visually appealing content. This engagement can lead to increased brand recall and, ultimately, drive consumer action.
Sponsorships
Sponsorships in TV advertising involve brands supporting specific programmes or content on TV, including Video on Demand (VOD) services, to enhance visibility and brand association.
These partnerships enable brands to connect with their target audience in a seamless and engaging manner. By aligning their brand with relevant content, companies can enhance their credibility and reach among consumers. Sponsorships in TV advertising provide opportunities for brands to create tailored messages that resonate with the viewers, ultimately driving brand awareness and increasing sales. Leveraging sponsorships on VOD services allows brands to tap into the growing trend of streaming platforms, reaching audiences who consume content on-demand.
Product Placement
Product placement is a strategic TV advertising technique where brands integrate their products subtly into TV shows or films to increase exposure and leverage viewer engagement.
By seamlessly integrating products into the storyline, TV advertisements gain a more subtle way of reaching audiences who are becoming increasingly resistant to traditional ads. This tactic not only enhances the authenticity of the content but also helps brands connect with viewers on a deeper level, ultimately influencing their purchase decisions.
Product integration can significantly boost brand visibility as it embeds the product organically within the narrative, making it more memorable and likely to resonate with the audience. This increased visibility can lead to higher audience recognition and recall, capturing attention in a cluttered media landscape.
The subtlety of product placement enhances consumer engagement by seamlessly weaving the brand into the viewer's experience, fostering a sense of familiarity and trust.
Infomercials
Infomercials are extended TV adverts that provide detailed information about products or services, often created in collaboration with media agencies to engage viewers and drive sales.
These adverts blend traditional advertising with a touch of entertainment to captivate audiences and persuade them to make a purchase.
They serve as a platform for companies to showcase their offerings in an engaging manner, highlighting the unique selling points and benefits of the product.
Infomercials leverage storytelling techniques to create a narrative that resonates with viewers, establishing an emotional connection that goes beyond a standard advert.
How to Book TV Advertising with PromoMedia?
Booking TV advertising with PromoMedia involves identifying your target audience, setting clear goals, and selecting the right TV channels and time slots for maximum impact.
Once you've identified your target audience, the next step is to establish clear objectives for your TV advertising campaign. These goals could range from increasing brand awareness to driving website traffic or boosting sales. With PromoMedia, you can work with their team to define these objectives and ensure that your campaign aligns with your overall marketing strategy.
Channel selection is a crucial aspect of booking TV advertising. You need to consider factors such as the demographics of the viewers, the popularity of the channel, and the relevance to your target audience. PromoMedia provides detailed insights and data to help you make informed decisions on the best channels to reach your audience effectively.
Identify Your Target Audience and Goals
The first step in booking TV advertising with PromoMedia is to identify your target audience and establish clear marketing goals to align your campaign objectives.
Understanding your target audience is crucial as it helps in tailoring your message to resonate with their needs and preferences. Audience analysis involves examining demographics, psychographics, and behaviours to create audience segments that your campaign can effectively target.
Setting marketing goals is equally important as it provides a roadmap for measuring the success of your TV advertising efforts. Whether it's increasing brand awareness, driving website traffic, or boosting sales, defining clear objectives helps in crafting compelling and impactful ad content.
Choose the Right TV Channels and Time Slots
Selecting the appropriate TV channels and optimal time slots, such as ITV, Channel 4, or Sky, is crucial when booking TV advertising with PromoMedia to reach your target audience effectively.
Understanding the demographics of each channel's audience plays a key role in targeting the right viewers. For example, ITV might attract a different demographic than Channel 4 or Sky, influencing your selection based on who you want to reach.
Analyzing viewership trends can help identify peak times when your target audience is most likely to be tuning in. By considering factors like programme genres and audience behaviours, you can strategically place your ads during high-engagement moments.
Create Engaging and Memorable Advertisements
Crafting engaging and memorable adverts is essential for successful TV advertising campaigns, as creative content enhances viewer retention and brand recall.
In the competitive world of television advertising, capturing the audience's attention is more challenging than ever. With viewers bombarded by numerous adverts daily, it takes a special kind of creativity to stand out. This is where creative advert development plays a crucial role.
By infusing storytelling elements into adverts, advertisers can create a connection with the audience on an emotional level. Visual appeal is another key factor, as captivating imagery can leave a lasting impact on viewers. Incorporating strong brand messaging strategies ensures that the advert not only entertains but also effectively communicates the brand's values and offerings.
Track and Analyse Results
Tracking and analysing the results of your TV advertising campaigns using analytics is crucial to gauge performance, optimise strategies, and maximise the return on your marketing investment.
By leveraging data-driven insights, you can make informed decisions on where to allocate your advertising budget and which channels are most effective in reaching your target audience. Understanding key metrics such as reach, frequency, and conversion rates allows you to fine-tune your campaigns for better results. Tracking analytics also enables you to measure the impact of different creative elements and messaging, helping you refine your messaging for maximum impact. Integrating analytics into your TV advertising strategy is essential for staying competitive and ensuring the success of your campaigns.
TV Ad Agency
At PromoMEDIA we aim to be the best TV ad agency in the UK, delivering highly competitive pricing and the best TV spots for our diverse clients. When we get your enquiry we will pass this to the best and most suitable buyer for you. They will then call you to go through the options. Our teams can deliver:
National Television advertising campaigns
Regional Television advertising campaigns
Sky TV Advertising
When you are considering advertising on the television our media planners and media buyers will take the time to get to know your company, products and services to make sure that this is the most effective form of marketing media for your company. They will then put together a proposal, taking into account a good mix of relevant channels to fit your type of audience - matching your budget to your audiences’ television preferences - thus generating excellent results from your campaign.
Targeting Your Audience with TV Ads in Cobler's Green
The most successful campaigns are those which are targeted and timed effectively; some TV campaigns work best targeting daytime shows and the people who watch them – programmes like This Morning and Lorraine are great at targeting housewives, retired or those who are around in the daytime.
Peak-time evening shows such as Coronation Street, X-Factor, The ITV News or Emmerdale are watched by a mixture of millions of people, so these are of course brilliant at reaching a captive mass market quickly and telling them about you and what you offer. As when carrying out any marketing we suggest you put yourself in the mindset of your target market to achieve the best results; think about what are they doing, what do they like, what are they watching etc. That is the key to success - understanding who your target market is.
Sky Adsmart Advertising?
Sky Adsmart advertising is a brilliant way to target specific audiences with cheap telly advertising on Sky - it is a form of television advertising. Target markets are determined through the programmes that the consumers watch on Sky – so you could target viewers of Sky Sports, Sky News, and Sky 1 etc. This gives you a real and accurate idea of who is seeing your adverts - making sure that you are targeted and have little wastage.
To find out more information on Sky advertising watch the video below.
Can You Help With TV Advertising Production?
Yes! Experienced in the art of TV advert production, as well as media planning and purchase, PromoMEDIA is skilled experts when it comes to producing TV adverts across a wide range of sectors. The quality of a TV advert is very important, there is no point in having brilliant TV spots if you are let down by the actual television advert itself. If you need help with developing a concept script, casting, shooting and post-production we can help, you can read more here.
TV adverts also need to be approved by Clearcast (who are the regulatory board for TV ads) and we will take care of this on your behalf. We aim to remove the stress of TV advertising in Cobler's Green by making it a simple process for you - looking after the booking, creation and clearing of your advert.
Check out our Chitty Chitty Bang Band TV advert which recently ran on ITV. Starring Jason Manford, Claire Sweeney, Phill Jupitus and Carrie Hope Fletcher; the client was delighted with the results. We secured some great slots including Coronation Street, Emmerdale and This Morning.
Frequently Asked Questions
What is TV Advertising?
TV Advertising refers to the use of television as a medium to promote a product or service to a large audience. It typically involves creating and running commercials or advertisements during breaks in television programming.
Why is TV Advertising still relevant in today's digital age?
Despite the rise of digital advertising, TV Advertising remains a powerful and effective marketing tool. It allows businesses to reach a wide and diverse audience, often at a lower cost compared to other forms of advertising. TV also has a high level of credibility and trust, making it a valuable medium for building brand awareness and trust.
How does TV Advertising benefit my business?
TV Advertising has numerous benefits for businesses, including increased brand awareness, reach and frequency, targeting specific demographics, and creating a lasting impression. It also allows for a more creative and engaging approach to advertising, helping to capture and hold the viewer's attention.
Can TV Advertising be cost-effective for small businesses?
Yes, TV Advertising can be cost-effective for small businesses. With the rise of targeted and regional advertising options, businesses can now reach their specific target audience and geographical area without the need for a large budget. Additionally, TV Advertising can provide a high return on investment when done strategically.
How can I measure the success of my TV Advertising campaign?
TV Advertising can be measured through various metrics, such as reach, frequency, and audience engagement. Advertisers can also track website traffic, sales, and brand awareness before and after the campaign to assess its effectiveness. Advertisers can also use ratings and viewership data provided by television networks to gain insights into the success of their campaign.
Why should I choose PromoMedia for my TV Advertising needs?
PromoMedia has extensive experience in creating successful TV Advertising campaigns for businesses of all sizes. We have a team of experts who can help you strategize, create, and execute a compelling TV advertisement that will effectively reach your target audience. We also have strong partnerships with various television networks, allowing us to negotiate the best rates for our clients.
Contact Us
Get in touch with us today and see the benefits of TV advertising in Cobler's Green for your product or service. As outlined there are lots of benefits to this popular form of marketing, which is why it's used by a huge variety of different companies, plus with options to suit most budgets, it is therefore often more affordable than many realise.
We look forward to hearing from you soon and getting your product on the silver screen and in front of millions!
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