The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
01 Nov 2024 15:11
Vehicle Advertising in The City
Get in touchVehicle advertising is a great way to reach a wide range of people who are out and about.
As vehicle advertising specialists in The City we offer great prices and coverage on all types of vehicle advertising, these options include car, buses (side, back and wraps), taxis (interior and external), ad-vans, trains, trams, lorries and more.
Vehicle advertising is popular with a wide range of different companies and products as the standout and bold adverts often used on them (as vehicle graphics) are often brilliant at grabbing the attention of either passers-by or others driving. We have carefully selected media buyers in our outdoor marketing department who specialise in vehicle advertising should this be of interest.
For more information and to speak to the team, fill in the enquiry form and we'll get back to you with various vehicle marketing options and quotes for you to consider.
Most campaigns have a recommended minimum spend of £2500 to have a successful impact.
What is Vehicle Advertising?
Put simply, vehicle advertising is advertising on the side or back of vehicles with eye-catching artwork (in the form of vehicle graphics) and branding; the most popular mobile advertising vehicles include:
Buses
Taxis
Trains and lorries
Vans
Trams
Cars
All of these various vehicle advertising options are explored in more detail below but typically can include everything from full vehicle wraps to plastic sticky vinyl and vehicle magnet advert (attached to the side of vehicles) and also the attaching of window graphics.
For more information simply read on or drop us a message and we will send over more information today.
Options for Vehicle and Mobile Advertising
The main options include:
Bus Advertising in The City
We offer various types of bus advertising through our affiliated media buyers, as buses come in different shapes and sizes across the UK.
The most popular options include:
Bus rears - advertising on the rear of buses with posters (various sizes are available).
Bus-sides - large sites/areas on the side of buses.
T-side - again a large T side area on the side of buses, often good for stand-out messaging.
Interiors - posters inside the bus.
Coves - small posters above the seating areas.
Branding a whole bus - also known as bus wrapping.
We think buses are a great way to get your company noticed. This is because many different demographics typically see them whilst either using them, driving or just out and about on the streets.
They are essentially an eye-catching moving billboard.
Bus advertising is often an affordable option as you are able to select the number of buses wanted. It is also sometimes possible to select the routes that they travel on as they go through towns and cities. As bus advertising is a great way to reach a cross-section of communities (bus routes can often cover substantial geographical distances), we think they offer great value for money for any campaign, no matter what industry you are in.
Watch our video below to learn more about bus advertising and to see them in action. Also, for more information make sure you head over to our dedicated page which explains the options mentioned above in more detail, here.
Taxi Advertising in The City
Another very popular form of vehicle branding is taxi advertising.
This form of marketing has many of the benefits of bus ads but the added benefit that they often reach into areas not served by bus routes. They are therefore often a good back-up, or as support to a bus advertising or other elements of any outdoor advertising campaign; allowing you to really dominate an area with strong messaging and advertising.
Similar to buses there are various options to consider when looking at taxi advertising, including:
Branding the exterior of the taxi - you can wrap and brand the whole taxi or just the sides (vehicle wraps).
Internal options - internal taxi ad options include posters on the back of seats, digital screen advertising (where mini TV adverts and videos are played to customers as they travel) and window graphics.
Taxis are a popular form of advertising for many of our clients as they are used by lots of different people; from business people to tourists and families across the country.
Taxi ads are therefore employed as a marketing medium by a range of industries and are particularly popular with the following sectors; the advertising of luxury brands, retail and clothes marketing and the launch of new products.
Depending on the size of the fleet of taxis available, you can also make taxi advertising work on most budgets by simply selecting how many taxis you would like to brand - this makes it an affordable option and a possibility for those working on more limited budgets.
Take a look at our video below to see taxis working their magic for a cross-section of different businesses. If you think they could work for you, contact our teams for more information and free quotes.
Black Cab Advertising
Black cab ads are another form of taxi advertising. Their reach is often considered less than standard taxi advertising as they are only found in the centres of the main towns and cities in the UK. That said if your target market is likely to be the people who live or work in these urban areas, this form of vehicle advertising may be the best option for you.
They are particularly popular in areas such as London, Manchester, Birmingham, Cardiff, Edinburgh and Brighton.
In these areas, there are often lots of black cabs, so although your geographical reach may be smaller as mentioned above (as they don't cover the whole country or city), the sheer density of people can often be greater. On top of that, these urbanites may also be your preferred target market depending on what you are promoting.
As with standard taxis, you can; brand the sides, wrap the whole vehicle or look at internal options. Also, as with standard taxi ads, interactive taxi TV screens can also be used. These types of taxi advert are becoming more and more common throughout the UK and can be set up for a reasonable price.
PromoMedia Top Tip for Advertising With Taxis
"It is a well-known fact that taxi drivers love to chat with their customers. So we often advise clients with local businesses or events to get them on board by giving them free, samples, tickets, haircuts, trials etc of whatever they are selling or promoting.
If the drivers then like it, you ask them to spread the word to their passengers when talking to them! It's a brilliant and free way of generating word of mouth marketing for your business to the public!"
Car Wrap Advertising
Wrapping is the term given to branding a whole vehicle with artwork.
This can be done with most vehicles (as mentioned above it is most commonly done with buses and taxis) but some companies also do it with company cars. There are lots of different options to consider and some companies get very creative, whilst others use it more simply to carry company logos, phone numbers and web details.
One of the best and most famous forms of car wrap advertising was the campaign which Red Bull ran a few years ago to promote their drink - they basically created a fleet of cars which were massive cans of Red Bull - it certainly got great standout and grabbed people attention.
Advans in The City
Advans are vans with very large posters and vehicle graphics on their backs or sides.
They are often a cheap alternative to other forms of vehicle branding, however, they are still effective. Advans often drive through areas of high footfall and sometimes are even stationary at the side of main roads displaying eye-catching vehicle graphics.
They are commonly used by theatre shows where the image on the van can be the imagery of the show, whilst playing the soundtrack through a stereo system.
Tram Advertising in The City
Tram advertising is often an overlooked form of outdoor advertising as not many towns and cities in the UK still have them as a mode of transport.
That said in places where they do they have trams they are an effective part of a marketing campaign and work well - particularly as part of outdoor advertising in Manchester and outdoor advertising in Nottingham.
Typical options with trams advertising tend to be taking poster sites within the trams as well as tram stop advertising.
Lorry and Truck Adverts
Lorry and truck adverts are another popular form of vehicle graphics advertising.
With trucks and lorries, there are different ad options to consider, such as branding of the whole vehicle, the back or the sides. They are often highly effective as they become a form of national advertising - as they are often driven the length and breadth of the country - as well as sometimes internationally.
If you are looking to employ this type of advertising in one our your campaigns drop us a message today and we will send over more information or check out our dedicated truck advertising page - here - which goes into more depth about them and what they can offer.
Vehicle Advertising Costs in The City
Vehicle advertising costs can vary depending on a number of different factors, these are namely:
The type of vehicle you choose to advertise on - this could be cars, buses, trams, advans or lorries.
The number of vehicles you choose to brand with your vehicle graphics - the more you have the more expensive the campaign will be (however, your "opportunity to see" will be greatly increased). You can have one or a fleet of cars or vans.
Length of campaign - most campaigns last a couple of weeks minimum but some can last for over a year.
For more in-depth information on the costs of vehicle advertising, drop us a message today.
Which Companies Use Vehicles Advertising?
A whole range of companies and industries use vehicle advertising and vehicle graphics to promote their product, goods or service. This is because this form of advertising is highly effective and hits a true cross-section of society. Most commonly it is used by:
Whatever industry you are in contact us today and we will run through the suitable options.
Frequently Asked Questions About Vehicle Adverts
"How much can you get paid to advertise on your car?" That would depend on a number of factors, namely the size of your vehicle, location and what geographical area you covered daily.
"What is vehicular advertising?" It is advertising on vehicles, normally cars, vans, trucks, lorries and buses, with magnetic or plastic vinyl applied to carry a marketing or branding message,
Contact Us
We believe that vehicle branding and advertising, vehicle wraps and vehicle graphics are a fantastic way to promote nearly any business or product. With options to suit most budgets, it is one of the most popular forms of marketing we deal with.
Get in touch today and let's get the wheels in motion with your vehicle advertising - sorry we couldn't resist!
We cover The City (Buckinghamshire)