The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
01 Nov 2024 15:11
PPC Management in Inverness
Get in touchIf you are looking for PPC (Pay Per Click) management services we are able to help, offering this fantastic digital marketing option to help promote your business, service or product at a budget and time to suit you.
Managing Pay Per Click advertising campaigns can be tricky in making sure that the adverts are offering value for money and a return on investment at all times, but our specialist teams have the skills and expertise to make it a success, continually optimising campaigns and performance to make sure they are delivering results.
Advertising online, and digital marketing in general, is one of the most popular ways for brands to reach both a broad yet targetted audience.
With a PPC campaign, you can actively target those who are specifically looking for, or will be interested in your service or product based on their previous search histories and online behavioural patterns; this means wastage is reduced and return is often excellent.
Simply fill in the contact form and let us know what you are looking for from your PPC campaign and one of our team will come back with more information and a plan for you to consider.
What is Pay Per Click Advertising?
Pay Per Click advertising or PPC adverts are essentially online paid adverts that appear above the organic search results in Google and subsequently have great stand-out, offering great exposure for any business and any industry.
This form of marketing can be carried out as a stand-alone marketing option or is more commonly coupled with other forms of more traditional advertising methods for even greater returns. This means that a potential consumer may see or hear an advert and then at a later time "google" or search for your company online. If this is the case, it is advisable that you are sat near the top of the searches so that your initial marketing efforts are not wasted. This is the beauty of pay per click in guaranteeing this positioning.
The appeal of running a PPC campaign is that, as they sit at the top of searches (above the natural results), they are more likely to be clicked on. It is proven that people don't generally like searching across too many search pages, so being near the top of a Google (or another search engine) search is key and desirable for any company.
If you are looking for a PPC management agency to help with your online marketing drop us a message today and we will be in touch with more information.
The Benefits of a PPC Campaign
There are many benefits to running a pay per click or paid search campaign, the main ones are:
Controlled outlay - one of the main benefits of these paid search ads is that you can control your budget. Most PPC agencies will have a minimum spend requirement but most of the times these are pretty reasonable.
Highly targetted - with a PPC campaign you take target who, when and where you like. We will carry out keyword research, carry out a PPC audit and also create effective ad copy so that your audience sees your PPC campaigns, adverts and messaging at the top of relevant landing pages.
Quick results - organic SEO (search engine optimisation) techniques and natural and relevant backlinking methods are brilliant ways to achieve high positions in Google in a natural way, but they can take time. If you need to achieve results more speedily using a PPC agency and paid search campaign is probably the best option. PPC campaigns will also compliment other strands of your broader digital marketing, including social media and YouTube advertising.
As an experienced PPC agency, we can help you through the whole process, from researching your keywords and your target market to executing your whole campaign from start to finish. For more information get in touch with PPC management services teams today for a chat and more information.
PPC Ads - Flexible Online Marketing Campaigns For All
Pay Per Click marketing campaigns can be flexible to suit:
Different keywords
Budgets
To target certain times of the year
Be location specific
This means you can effectively turn them on and off at different times of year (great if you are selling seasonable products or services), whilst our PPC management teams will constantly tweak adverts and copy mid-campaign to achieve even greater results, making sure that everything is delivering and performing as it should. The type of responsive marketing is one of the reasons online marketing is so popular with many advertisers across a huge range of industries; you can up and down spends and change directions if needed.
Our teams at PromoMedia - and also PromoSEO - will carry out keyword research and look into your target audience before developing an online strategy to increase the number of visitors to your website through these PPC adverts.
How Much Does PPC Management Services Cost?
The beauty of PPC campaigns is that it can work for most budgets and the costs of PPC management fees are normally factored within total budgeted figures. Costs that determine the cost of a PPC campaign include:
Length of campaign - literally how long do you want it to run through? A week? A month? Something longer. Generally the longer the campaign the more expensive it will be. A PPC agency will guide you on what is best.
Reach - how many people are you looking to reach? This will be down to your target market and audience preferences. Again broadly the wider the reach the more costly but on the plus side you are being seen by more people.
The way that AdWords works is fairly simple, and it means you can never overspend. Basically, you'll decide on a budget and we'll find keywords to work for you. It couldn't be easier. Each keyword or phrase will have a different cost per click (CPC) depending on how competitive it is. So if you choose to have your ad shown when someone searches for a particular keyword, and that keyword has a CPC of £3.50, you'll pay £3.50 whenever someone clicks your ad. When your budget has been spent, the ad won't be shown anymore so you can't be charged for any further clicks. This is a great way to manage your spending and make sure it always stays affordable.
The results from a Pay Per Click advertising strategy can be extremely beneficial for your business.
For more information and a free quote get in touch.
Will PPC Work For My Company?
Yes! PPC advertising works for a full variety of companies - basically if someone is likely to Google what you offer it's worth looking into this form of online marketing. Pay Per Click is successful whether you are launching a new product, promoting your business or trying to sell products and services. It also works across a cross-section of industries including retail, healthcare, luxury and finance.
PPC adverts are particularly effective if you are selling something which is only available for a limited time, such as ticketed events and theatre shows, or items at a sale price.
Combining Traditional Marketing Which Works With PPC
Pay Per Click advertising can work alone as an individual form of marketing, however, this is often only successful if a person already has some knowledge of your product or service. At PromoMedia we, therefore, find that many of our advertisers use PPC as part of an overall marketing strategy often coupling this with other forms of advertising such as:
The reason they work successfully together is that people often see or hear these traditional forms of marketing but don't have time to respond to them straight away (as they are doing something else), they tend to then "Google" these events, products or businesses later; this is where PPC comes into force.
Traditional marketing can get their interest then PPC can take them to the next stage of the purchase and gets them on your website.
Frequently Asked Question About PPC Services
"What is PPC management services?" PPC management services are basically managing the entire process of your PPC campaign, from audience research to keyword research, design, implementation, tweaking and amending, reporting. There are many strands we pull together to make it a smooth and seamless process. As an online management agency, we will take you through the whole process from start to finish.
"How much does PPC cost?" There are no set costs as outlined in the guide. The beauty is that budgets can be set so there are no nasty surprises at the end. When you get in touch, we will normally run a PPC audit of what you have done before and talk through your aims and ambitions for the new campaign. After that, we will put together a bespoke plan and quote.
"What do you mean by pay per click?" Pay per click advertising is basically a paid search ad - sometimes known as Google ads. They are adverts that appear with a small AD next to them at the top of search engine results pages.
“I am looking for a marketing agency a PPC agency to look after my pay per click and social media advertising, what is the benefit of out-sourcing this rather than doing in-house?” You can obviously look after your social media and pay per click marketing in-house however we feel the main benefits of using an experienced team is that you can control the budget, know you are in safe and professional hands, plus it saves you time and money. For more information and a free quote get in touch.
"How do I manage Google ads?" You can choose to manage these yourself or get a specialist marketing agency such as us to manage this for. As well as offering online assistance, such as social media and YouTube adverts, we can advise on more traditional methods to complement your online campaign and hit your target audience in different ways and with different approaches.
Our Blog
Don't forget to check out our regular blog where we look at a full range of subjects including UK regional marketing, a look at "is advertising important" and A-Z guide of marketing jargon - and more!
Contact Us
If Pay Per Click (PPC) Advertising is of interest to your company please contact our online team today.
Simply fill in the enquiry box with your details and one of our specialists in PPC management will come back to talk you through the options.
We look forward to working with you.
We cover Inverness