The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
01 Nov 2024 15:11
Online Advertising in Inverness
Get in touchOnline Advertising Options
We are a leading digital marketing agency working closely with our individual clients in Inverness to produce leads, sales and the best return on investment on all forms of online advertising campaigns.
Digital marketing is a great way to get your business up and running and in the public eye, as well as keep yourself in touch with current customers. Most people and companies see the launch of their online platforms - their website, social media and digital marketing - as the launch of their businesses.
In ranking for the correct keywords, we make sure that our clients are found easily in organic searches, whilst paid online searches, in turn, also generate further leads and daily enquiries. The digital world is more complex than ever before. In light of that our team of digital experts will help you set up an online strategy so that people can find your website when searching online, through a combination of paid online ads, SEO and paid social media campaigns.
For more information on a full range of digital and online marketing options please contact us today.
Most campaigns have a recommended minimum spend of £3000 to have a successful impact.
Digital Marketing Strategy Options
Digital marketing is a great way to get your business and brand noticed and there a range of areas and options to consider, the main ones include:
SEO - this is ultimately working hard so that you rank naturally high in organic searches - with elements such as keywords, images, reviews and backlinks all important aspects. Our teams can carry out an SEO audit and put together a strategy to make sure you appear in prominent positions in relevant online searches, so you are seen by your target audience when they want to find you.
Paid online ads- also known as PPC. PPC is a well-known way of advertising online. This is where ads are placed above the natural search results on Google - you will have to pay each time someone clicks on your website. There are a number of strategies that can make PPC work better and our experts have years of experience and specialist knowledge on this; if you require more information please do not hesitate to contact us or read more here.
Social media - our digital marketers believe that outreach and engagement are two important parts of online optimisation and this is achieved through excellent social media - which can be both organic and natural, as well as paid. For more information on paid social ads read here.
YouTube Advertising - obviously, if you have great video content, this form of advertising is great for you. There are also options for adverts to run before searched for videos that your target audience may be watching. For more information on Youtube ads read here.
If you are interested in digital marketing options for your business, brand or company, contact us today and we will be in touch with more information.
What is SEO Marketing?
When people refer to "online" or "digital marketing" the main focus nowadays for most businesses is actually SEO.
SEO marketing basically is a way of promoting and presenting your products, information and services so that they rank as highly as possible and as close to the top of the search engine results page (SERPs). Companies obviously strive for this position as they achieve a high proportion of natural web track. SEO basically refers to how high a website naturally ranks on Google (or any other webs search engines - such as Bing, Yahoo etc) when somebody searches for related keywords connected to your service and product.
SEO marketing often works "hand in hand" with a variety of other advertising techniques. For example, a customer may see a TV ad or see you advert on an Underground poster, however, they are unlikely to remember your exact URL. The next likely step, therefore, is that they will carry out a Google or search online to find you. It is therefore important that you sit near the top, otherwise, your earlier marketing would be wasted.
Here at PromoMedia, we can assist companies to get their websites on the first page of the SERPs by giving expert tips. As mentioned digital advertising is becoming more and more important with the latest advancements in technology and with most people in Inverness using Google to search for products and services, basically there has never been a better and more important time to get your search engine optimisation in place.
For more information and FREE quotes contact us today via the enquiry form on this page.
How Much Does SEO Cost?
The price of SEO services in Inverness can vary depending on a range of different factors. There are a huge number of people out there who claim to be SEO gurus but you need to be wary and choose a respected and experienced company to look after this form of management for you. Google and other search platforms will rightly penalise websites if certain criteria and underhand tactics are used.
The management of SEO should always be done in a correct, balanced, trustworthy and natural way.
In light of that, it is important that you look for a company that has expert knowledge who can talk you through the process. Our digital marketing teams we will look at your targets, budget and current site ranking to create a plan for you to better your online position and ultimately create a great return on investment. As different websites are in different states of development a ballpark figure is impossible to give you. However, when contacting us if you tell us the website that needs some help we can have a look and base a cost around the amount of work that will be needed.
SEO Marketing Companies
If you are looking for an SEO digital marketing company that can provide a range of different services from on-page to off-page optimisation, we are able to help you. We specialise in:
Content writing - getting a natural but keyword balanced site is important so that customers can find you but also so that you rightly appear informative and clear in what you are discussing and your subject matter.
Web design - on-page is just as important as the link building aspects and social signals; if you do not have a good web design and the site is difficult to use, a lot of potential customers may click off your site. This can give your website a bad "bounce rate" meaning that Google will think the user has had a bad experience and so could rank your page lower in the SERPs.
Link building - building natural links and connecting with people in your industry is important, for more info read here.
As you can get a sense of ranking websites has a number of different elements which need to work together. Our digital marketing teams can offer you professional advice on how to move forward with this. Simply contact us today for more information.
How to Improve Your SEO
When looking to improve your SEO and Google position simply contact us today, the next steps will be:
Contact our team at PromoMedia via the form on this page.
Tell us about your business, your web address and your current rankings
Explain your goals and budget available
Let us create a plan for the optimisation of your website
Place an order with us
Leave the rest to us and wait for the rise in enquiries
Frequently Asked Questions About Digital Marketing
What is meant by digital marketing? Digital marketing is a broad term used to cover a range of online options; it can incorporate everything from SEO to social media, PPC, email marketing and advertising across various digital channels and platforms. Digital marketing is used as a sole advertising method as well as in conjunction with traditional marketing techniques to promote products or services.
What are the types of digital marketing? They are a few different terms that fall under the umbrella of digital marketing, these typically include SEO (organic search), social media marketing, PPC (Pay Per Click), online content marketing, video marketing and link building.
How can I do digital marketing? You can either manage your online or social media marketing in-house or outsource to an external company that can manage and implement your digital marketing plan.
Why is digital marketing important? Digital marketing is important so that you can spread the message about your company, brand or service to new and existing customers. A comprehensive digital marketing strategy is a key component of all marketing campaigns, with digital media one of the fastest-growing areas of advertising in the world.
What's the future of digital marketing? It looks very strong and ever-evolving, using digital platforms and channels is now carried out by nearly every company; it is a key part of any businesses marketing strategy and is often combined with other more traditional methods to reach many people.
Why digital marketing matters? It matters as it works – it gives a strong sense of personality, often helps with customer services and allows companies to communicate with their patrons quickly and effectively.
What channels make up digital marketing? A whole range makes up digital marketing options… but if you mean specifically social media-wise, the most popular are Facebook, Twitter and Youtube.
Digital Marketing Strategy Summary and Marketing Plan
As you can briefly see from the guide lots of potential elements fall under the banner of a digital marketing strategy, the term encompasses a range of options (from search engine optimization to PPC, content marketing, email marketing and social ads), all of which often work in conjunction with traditional marketing to increase brand awareness and attract new customers.
If you would like support with your digital marketing efforts and digital marketing plan, drop us a message today and we will develop a bespoke digital marketing strategy to fulfil the aims and ambitions of your company or brand.
Contact Us
For more information on digital marketing contact us today. We hope to hear from you soon and see your website and online presence improve through a combination of techniques.
We look forward to hearing from you.
We cover Inverness