SEO Marketing in Castle Donington

Get in touch

SEO Company in Castle Donington

PromoMedia is a top-rated SEO marketing agency and we have a range of services we carry out to increase online presence in organic search engine results. 

Our SEO strategies can help to improve your online and digital presence, helping to promote and raise awareness of your specific brand, company or service. This balanced approach means that your business will improve in the long run with a natural campaign, leading to increased search traffic, trust and, ultimately, exposure and sales.  

Indeed, natural and managed search engine optimisation is recommended if you want your ranking on Google (and other search engines) to be permanent and consistent. Although many SEO agencies may offer quick results, these need to be carefully considered as penalties can be given to websites that try to deliberately manipulate search results. A positive and balanced campaign will mean that if people either search for your company or whatever you are offering, you are visible and present.

SEO is not a form of advertising as such but is the best practice to ensure that when consumers know of you (often through paid advertising channels), they can find you easily to enquire or purchase. As a professional digital marketing agency, we can advise on effective SEO strategies to help your business, service or product, appear correctly in relevant searches. 

Contact Us

What is SEO?

SEO stands for search engine optimization. It basically entails the management of a website so that it ranks for what it should do; in essence, it means that if somebody is searching for you or what you offer, you appear higher in the search results they are given. 

The job of a search engine, be it Google, Bing, Yahoo or another, is to make sure that the web results that they give a web user (after an organic search) is relevant and what they are looking for.

Correct SEO management means that your website and what you offer is clear to the search engine algorithms, if so, they will place your website high in relevant searches, leading to exposure, enquiries, traffic and sales.   

There are many facets to SEO, and at PromoMedia, we believe that all the elements have to be balanced to be successful; this means that your on-page information and copy should always be up to date, social signals are strong, meta titles and descriptions are enticing and many more factors. 

Request More Information

What Are The Main Factors of Good SEO?

There are several factors that contribute to strong SEO marketing. At PromoMedia, we describe these as "SEO tools". These, and the factors which affect ranking: 

  • Copy - we believe high-quality, unique content that directly answers a search's question and intent is key. We would always encourage web pages to answer a search query with authority, confidence and accuracy. 

  • Site structure - make sure that your site is easy to navigate for a user and also for a search engine to be able to navigate and crawl the pages. A poor site structure can result in pages becoming de-indexed. 

  • Linking - strong internal links, which connect relevant subjects to help a browser answer their question or give them what they are looking for is very important. Internal links should connect up relevant thought processes. External links (links from other websites to you), should come from relevant and trusted sources - perhaps news articles, blogs or reviews of your work, business or product. You should never buy these as you could end up with low-quality links connected to poor websites which have nothing to do with your corpus and user intent.   

  • Social signals - connect your website with your social media channels. Makes navigation easier and makes you digitally joined up. 

  • The freshness of content - SEO isn't something you can once and then think it's done. It's something that needs to be managed at all times, so your website is up to date and not essentially gathering dust on a shelf!

There are hundreds of contributing factors but these are the ones that we believe carry the greatest weight and significance. For more information and a free quote get in touch today. 

How Much Does SEO Cost?

As you can imagine there is no set cost for managing an SEO campaign, it will depend on a number of factors, namely: 

  • The size of the job - some websites are bigger and also need more attention. Some search terms are much more competitive and we will require more work. We will always run an audit and outline how much work we think needs doing before we commence. 

  • Type of assistance required - sometimes a website may just need content marketing, basically, that is improving the on-page elements; the copy, images and videos. Other times, there may be more technical issues and need a site redesign or structure overhaul is needed.

Request a Quote

Can I Manage My SEO Myself?

Yes, many people choose to manage their search engine optimization in-house in order to rank well, however, normally we find that an SEO agency is best placed to start the process for you and get your website into a decent position. After this, your SEO efforts and frequent copy and updates can be complimented with notes and technical advice, such as up to date keyword research and competitor analysis, to make sure that you are keeping on track and making sure that your website continues to rank where you want it to. 

What is a Backlink?

A backlink is an incoming link from another website. Many SEO experts will tell you they are vital to ranking a website. Whilst important they should only ever be natural and real. There are a number of different types of backlinks, including image, as well as text links. When placing or managing these links you will need to understand anchor text and the difference between 'No follow' and 'Do follow' links. Essentially, a 'no follow' link is one that does not pass any trust or authority through to the page. You will find 'no follow' links on sites like Facebook where anyone can add a link to the site. If you have a 'do follow' link you are telling Google the site you are linking out to is trustworthy - if it isn't, you may be hit with a penalty. 

Frequently Asked Questions About Search Engine Optimisation in DE74 2

  1. “There are many people on the internet who seem to offer a guide to SEO, all with different views on what the most important ranking factors are. We are looking to increase our organic search traffic in a natural way. We want to adhere to best practices rather than choosing to shove many keywords onto a page or blog. What do you think makes the best SEO strategy?” Yes you’re right there are lots of people out there who will promise to improve your search engine ranking and lift you up the results pages but you need to be careful who you take SEO advice from. Generally, the search engines are way more intelligent than given credit for and don’t like websites that try to manipulate natural results, tactics just as unnatural link building is rightly frowned upon and even used as a negative SEO tactic. The main piece of SEO advice we would give is to write brilliant content, a well-structured site, strong social signals, fresh content and answer a users intent; basically make your website do what it should!

  2. “What is the difference between search engine marketing and search engine optimization?” There is no difference; they are basically the same thing. Search engine optimization SEO is essentially the process of ranking a web page (it literally could be one page, as Google ranks pages not sites) or a whole website in organic traffic searches to achieve as high a position as possible in search engines with search results.

  3. We are wanting to rank higher in search engines and gain more organic traffic, what are your top tips for improving search engine rankings?  And is there anything to avoid?” Our guide to SEO will give you an overview of what we think are the main points to focus on; basically, we would suggest strong content marketing (copy, images, videos etc) on your web pages and a great user experience. We would avoid heavy link building strategies; these tips should see you positioned well in search engines.

Contact Us for SEO Advice

If you would like more information on how professional search engine optimization could help improve your business or company's natural position in search engine results contact our experienced teams today. 

We will run an SEO audit of your current site to identify problem areas and ways to improve so that you will become more visible to new and existing customers. 

We look forward to hearing from you. 

Contact Us

We cover Castle Donington (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for seo marketing
Bondman Hays Osbaston Stapleford Eastwell Woodthorpe Boundary Sibson Asfordby Hill The Crescent Beeby Keythorpe Kibworth Harcourt Carlton Sproxton Kirby Bellars Rolleston Oadby Wistow Barsby Lutterworth Highfields Queensway Old Dalby Sinope Three Gates Osbaston Hollow Hunt's Lane Sutton in the Elms Leicester Leesthorpe Oaks in Charnwood Stonton Wyville Wyfordby Elmesthorpe Launde Abbey Newton Burgoland Coleorton Moor Hallaton Brascote Willoughby Waterleys Norris Hill Mountsorrel Barkby Nailstone Breedon on the Hill Leicester Forest East Swepstone Tilton on the Hill Hathern Laughton Kilby Bridge Sheepy Parva Old Ingarsby Barwell Albert Village Woodhouse Eaves Groby Scraptoft Blackfordby Thorpe Arnold Countesthorpe Leire Goadby Marwood Knaptoft Atterton Cranoe Donisthorpe Eaton Coleorton Stretton en le Field Freeby Gartree Peggs Green Osgathorpe Bottesford Sapcote Rearsby Ratby Coalville Wigston Magna Market Bosworth Spring Cottage Shenton Dadlington Seagrave Ratcliffe Culey Great Easton Ab Kettleby Glenfield Greenhill Newtown Linford Loddington Cold Overton Stapleton Oakthorpe Swithland Bushby Bitteswell Upton Peatling Magna Allexton Prestwold Ringing Hill Packington Wigston Battram Burbage Kibworth Beauchamp Wartnaby Cavendish Bridge Billesdon Kimcote Asfordby Tugby Market Harborough Gaulby Desford Croft Sketchley Old Village Acresford Barlestone Walcote Harston Syston Long Whatton Thorpe Acre Kirby Fields Leicester Forest West King Street Buildings Thurlaston Kirby Muxloe Old Dalby Husbands Bosworth Moira Saxelbye Thurcaston Chilcote Claybrooke Magna Hose East Goscote Whetstone Six Hills Western Park Slawston Ibstock Peckleton Merry Lees Nanpantan Newbold Cotes Belgrave Sketchley Welby Ashby-de-la-Zouch Gilmorton Braunstone Town Easthorpe Newbold Verdon Redmile Narborough Burton Lazars Little Twycross Bufton Black Friars Brooksby Care Village South Croxton Fleckney Sharnford Lowesby Newbold Sheepy Magna Wymeswold Peatling Parva Earl Shilton Ratcliffe on the Wreake Shellbrook Great Glen Bagworth Shawell Birstall Foxton Harby Houghton on the Hill Little Dalby Blaston Stonesby Peckleton Common Rothley Somerby Gaddesby Whitwick Lubenham Far Coton Kilby Barkby Thorpe Barton in the Beans Brentingby Lockington Ullesthorpe Frisby Griffydam Pickwell Upper Bruntingthorpe Misterton Skeffington Burton Overy Nether Hall Thorpe Satchville Mowsley South Kilworth Lount Ravenstone Norton-Juxta-Twycross Shangton Great Stretton Shoby Gumley Garthorpe Church Yard Ashby Woulds Rotherby Snarestone Sewstern Church Town Southfields Wigston Parva Braunstone Frith Thurnby Lodge Buckminster Tur Langton Nether End Primethorpe Hollycroft Thurmaston Wycomb Worthington Fenny Drayton Hoton Mowmacre Hill Saxby Isley Walton Dunton Bassett Stoney Stanton North Kilworth New Swannington Withcote Walton on the Wolds Stoneygate Long Clawson Queniborough Barrow upon Soar Farm Town Ellistown Wanlip Kegworth Ashby Folville Twyford Snibston Chadwell Cadeby Edmondthorpe Spinney Hills Kirkby Mallory Huncote Coston Rothley Plain South Wigston Owston Donington le Heath Cosby Outwoods Westcotes Bilstone Claybrooke Parva Stanton under Bardon Sileby Branston Hugglescote Enderby Sulby Great Bowden East Norton John O'Gaunt Holwell Horninghold Heather Frog Island Loughborough Bardon Normanton Orton-on-the-Hill Stoughton Humberstone Garden Shelthorpe Church Langton Anstey Newton Harcourt Plungar Knighton Fields Noseley Grimston Burton on the Wolds Muston Illston on the Hill West Langton Nether Broughton Witherley Waltham on the Wolds Quorndon Melton Mowbray Crown Hills Woolrooms Copt Oak Wykin Thrussington Rowley Fields Broughton Lodges Saltby East Langton West Knighton Beaumont Leys Arnesby Walton Bruntingthorpe Wymondham Nevill Holt Blaby Medbourne Thornton Diseworth Littlethorpe Markfield Little Bowden Wigston Harcourt North Evington Thorpe Langton The Brand Thringstone Appleby Magna Odstone Theddingworth Normanton le Heath High Cross Aylestone Park Agar Nook Smeeton Westerby Drayton Boothorpe King's Norton Sutton Cheney Shepshed Scalford Rushey Mead Frisby on the Wreake Little Stretton South Knighton Knossington Pinwall Knighton Appleby Parva Hoton Hills Fosse Park The Valley Gelsmoor Great Dalby Bescaby Cotesbach Hinckley Saddington Thurnby Catthorpe Potters Marston Twycross Aylestone Newtown Unthank Stoke Golding Swannington Woodhouse Marefield Ashby Parva Wilson Ragdale Eyres Monsell Croxton Kerrial Belcher's Bar Frolesworth Normanton Turville Cossington Newbold Heath Swinford Glen Parva Cropston Stathern New Parks Botcheston Tonge Wellsborough Upper End Barkestone-le-Vale Humberstone Shearsby Ashby Magna Stockerston Aston Flamville Staunton Harold Halstead Cold Newton Glooston Bringhurst Higham on the Hill Keyham Evington Belvoir Broughton Astley Clarendon Park Hungarton Castle Donington Knipton Dishley Foston Smockington Potter Hill Welham New Found Pool Hemington Goadby Belton Congerstone Burrough on the Hill Shackerstone Hoby Field Head Measham Carlton Curlieu