The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
01 Nov 2024 15:11
PromoMedia in Durham
Get in touchWelcome to PromoMedia; a new kind of advertising agency.
PromoMedia is here to promote your product, brand or service, no matter what size company you are through a range of advertising options.
Our friendly and experienced media teams work with a range of clients across different industries; from start-ups to major national and international companies, so whichever you are and whatever your budget, we can help you achieve your advertising aims through a full range of new and established options.
Simply drop us a message today and we'll be in touch with free quotes on any type of advertising you are interested in along with more information, suggestions and availability.
We look forward to hearing from you and working together to achieve your business goals through successful and cost-effective advertising in Durham at The Right Time, Right Place and Right Price.
Advertising Media Options
At PromoMedia our teams offer a full range of advertising media in Durham. As different businesses favour certain types of advertising (and certain types of advertising are also more effective in certain sectors) we believe it is important to have a full range of media options available for you to choose from.
For more information simply click on the form of advertising you are interested in or drop us an email and we can chat through them, or we can email over more information for you to look over:
Please be aware there are no costs involved in getting these, you only pay for what you book, so there is nothing to lose from making an initial enquiry.
Which Types of Businesses Do We Work With?
The types of organisations and individuals we work with at PromoMedia typically include the below:
In-house marketing teams - we put together bespoke advertising campaigns in Durham for in-house marketing departments, these plans incorporating a full spectrum of media options. These marketing departments are from a range of industries, including entertainment, public information, sports & fitness and more.
Self-employed individuals, entrepreneurs and sole-traders - we work with individuals and start-up companies who are looking for local and well-targeted advertisements in Durham to promote their goods or services and to get their company noticed; delivering a quick return on investment as well as raising profiles for the long term benefit.
SMEs - we work with small and medium enterprises often looking to expand, keep their profile in the public eye or launch new products and services on either a local, national or international scale.
National and international companies - we deliver major national and international advertising campaigns, often spanning a range of media options, for leading brands who are looking to cement their position in the market as market leaders. Campaigns often include major outdoor plans and TV ads.
External marketing agencies - we look after the media buying for external marketing agencies in Durham or independent media planners who are looking to benefit from our top advertising rates due to our buying power. Simply drop us a message and we'll do our best to beat whatever rates you are currently paying.
One-off purchases - we book advertising for those looking for one-off media purchases to see their company profits, messages and brand awareness increase.
For more information simply take a browse through our website and check out the different types of advertising media we offer and the types of businesses we promote.
Which Sectors Do We Work With?
Our advertising teams work across a variety of industries and sectors including the below, for more information on these simply follow the links or drop us a message:
Branding - our teams help brands to remain in the public eye, creating positive impressions through impactful and thoughtful marketing campaigns.
Product Launches - launching a new product can be tricky in a highly competitive world, our teams can help you make the impact that you need from the get-go.
Business Marketing - no matter what company you are, if you depend on customers and clients, marketing is key to keep you in the public eye and ahead of the competition.
Education - the education sector is growing and our teams look after advertising in Durham for everything from nurseries through to private schools and universities.
Construction - the building and construction world pays more attention to its branding and public perceptions than ever before, for more information on how we work with construction companies follow the link.
Retail - ever-changing, seasonal and competitive we work with leading fashion brands and small boutique outlets to get your fashion and retail messages out there and in front of your target markets.
Finance - banking, mortgages, loans and more, finance is a growing industry where certain rules and regulations must be upheld to achieve balanced yet brilliant results.
Healthcare - our teams work with everything from dentists, to private hospitals and NHS practices to attract more patients.
How It Works
PromoMedia is a new kind of advertising agency and one which puts the client at the heart of what we do. Unlike large one-stop-shop advertising agencies, we work with a collection of media planners and smaller agencies and, depending on your individual enquiry, we connect you to those; identifying the most suitable person who can help with the type of media that you are looking for. Sometimes this person or organisation may be local to you, sometimes they may be in another part of the country, sometimes a self-employed expert with years of experience in that field, other times an agency with better buying power. All of these contacts are UK based and all, we think, are the best at what they do.
The beauty of this approach is that we are able to help most people and organisations no matter what size marketing budget they have.
Since we launched in 2016 our independent teams have gone from strength to strength, supporting and booking advertising campaigns for everything from small local start-ups and chip-shops through to gym chains, storage companies, national restaurants, major hotel chains, sports clubs and international brands. We don't have big fancy offices and loads of staff and in many ways, we act as a virtual advertising agency in connecting the best media experts to people who require their services. That’s what makes us different, it's what keeps our costs down and means that our teams are dedicated, committed and the best at what they do.
Planning Your Bespoke Advertising Campaign in Durham
Our media planning teams can either plan a full advertising campaign for you or simply book your favoured form of media in Durham - so if you want anything specific just let us know and we'll get you the best advertising prices possible.
As a virtual full-service advertising agency we save you both time and money (by having key media relations in place), getting you preferential and cheap advertising rates quickly rather than you purchasing directly at more expensive “rate card” costs or trying to find these organisations yourself.
Our aim is to "take the mystery of out of marketing" and make the marketing process simple and transparent, so when we get your enquiry one of our media planners will call you to find out more about you and your business. Then, depending on your budget and business goals, we will put together a bespoke promotional plan for you, selecting the right marketing options, placing and timings, to present your company, product or service to potential customers at the Right Time, Right Place, Right Price.
We know that contacting an ad agency can seem daunting but we promise to listen and make it easy!
Our Advertising Agency Aims
Our aim at PromoMedia is simple and will always remain the same; to put our clients in front of their target audiences in the most engaging and cost-effective ways possible. We always strive to make your money and messages go further with quality and well-planned ad campaigns put together by our experienced and friendly independent teams.
Also, it’s worth pointing out that the best sites/spots are booked in advance - so forward planning is advised to achieve the best locations and best prices for your ad campaign.
Other ad agencies in Durham may promise you great options late on (or "late advertising space" as it is known) but these often don't represent value for money, they may be cheap but that is for a reason - it's because the sites haven't been purchased by more savvy advertisers and media planners who have planned ahead. To put it simply, they will be in poor locations and not worth the outlay, offering a poor return on investment.
Like anything in life, you often pay for what you get. So a top tip is; plan ahead!
Take The Next Step
So we can crack on with marketing your product or business we’ll need a few bits and pieces from you to get the ball rolling, so...:
Some information on what you are looking to advertise – your business, product or event. Who are you? What is your product or service? Are you a local, national or international product? You can keep it brief but this will allow us to match our best media planner or agency to you.
A budget for your campaign – even if just a rough idea. No figure is too big or small for us to work with; we can always make something work but it's helpful to know whether you are looking for a national TV campaign or more local, cheaper promotional options. This will allow your media planner to deliver a suitable marketing campaign quickly for you to consider.
Your target audience - or tell us who you think they are. Who are you trying to appeal to? We can help with this if you are unsure, even carrying out market and audience research. This will allow us to create a cost-effective and successful ad campaign, hitting the right people.
A location – whereabouts in the country are you? Do you want to advertise locally or nationwide, or both? At PromoMedia we can manage campaigns on both a local or national level.
Running time, or time-scale, for your campaign - we can again advise on this if you are unsure - are you looking for a two-week campaign, a month, a year?
Alternatively, aside from the steps above, you may have a good and clear idea of what media you would like (or want an advertising comparison quote to compare with another ad agency) if that is the case, let us know and we will arrange this for you as well.
Contact Us
So that's us in a nutshell; we are a virtual full-service advertising agency and work with different companies of all shapes and sizes from local garages to international food companies, leading theatre tours to major hotels and restaurants, top football teams to construction companies - and everything else in between.
At PromoMedia we love our varied clients and we’d love to help you take the next step towards fulfilling your business advertising ambitions with affordable, well-planned marketing campaigns.
Our full media solutions and personal touch are what we believe sets us apart from the other leading UK ad agencies, which many find intimidating and costly. It was for that reason that PromoMedia was launched, we wanted to create an advertising agency for all. Read more here.
We hope you have enjoyed finding out more about us and we'd love to know more about you, so contact us today via the enquiry box on this page, and we’ll put together a bespoke campaign based on your needs and budget.
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