Media Planning in Watchgate

Get in touch

Media Planners in Watchgate

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in LA8 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Watchgate for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Watchgate

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Watchgate (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Swinside Cowgill Silloth The Green Sunny Bank Keekle Newby West Pardshaw Hall Barton Sunbiggin Pategill Coalfell Askham Newbiggin Low Moresby Asby Matterdale End Lee Houses Barbary Plains Brackenthwaite Laversdale How Woodrow Nepgill Newby Head Millness Thornthwaite Rosside Prizet Tebay Scarness Garth Row Kirkby Stephen Bardsea Green Staveley Low Nibthwaite Scales Murton Beckhouse Halfpenny Kilnhill Forest Head Lamonby Saltcoats Townhead Little Urswick Eaglesfield Roadhead Cleator Nethertown Kirkland Guards Stone House Old Tebay Cardurnock Melmerby Langrigg Western Bank South Ulverston Nether Wasdale Cartmel Fell Siddick Great Easby Pooley Bridge Thrushwood Plasketlands Boot Grinsdale Great Corby Goat Whasset Hutton Row Sand Side West Silloth Backbarrow Witherslack Mountain View Bewaldeth North Row Bouth Troutbeck Flimby Rottington Papcastle Bowness-on-Windermere Four Lane Ends Cat Bank Cumdivock Hackthorpe Ewanrigg Stank Roose Gate Oxenholme Greenholme Middlesceugh Hall Senna Stone Raise Boltonfellend Sebergham Foulbridge Hartbarrow Langton North Side Hutton Seatle Lowther Castletown Great Strickland Salt Coates Cowan Head High Oaks Catholes Natland Southernby Keld Brackenber Abbotsmead High Ireby Scout Green The Hill Southerfield Slack Head Outcast Arrowthwaite Chapels High Whinnow Albyfield Grizebeck Wreay Elterwater Bowscar Thackthwaite Seaton Foxfield Wythop Mill Howbeck Little Corby High Waverbridge Row Arnside Greenside Calder Bridge Burnhill Roose Staffield Nether Welton Hazelslack Newlands Kentmere How Middletown Santon Bridge Corkickle Gatesgarth Kirksanton Grizedale Highlaws Castlerigg Rusland Cross Eden Mount Branthwaite Wilton Dufton Nook Aughertree Unthank Kirkby-in-Furness Aldoth Aiketgate Westnewton Edenhall Troutbeck New Rent Gilsland Frizington Scalebyhill Tirril Allonby Ormathwaite Wasdale Head Ludderburn Midgeholme Raby Grayson Green Walby Haverthwaite High Water Head Hutton Moor End Low Crosby Clawthorpe Skitby Thornby Pica Winskill Rowrah Spark Bridge Moor Row Warnell Bampton Ruckcroft Winster Hesket Newmarket Orthwaite Strawberry Bank Harras Wath Brow Oakshaw Ford Cumrew Lambfoot King's Meaburn Mains Waterhead Smithfield Longrigg Swallohurst South Newbarns Hincaster Milton Barugh Dacre Haws Bank Beck Houses Gleaston Tarnside Watermillock High Lorton Crossgates Broughton Moor Sandford High Wray Hall Waberthwaite Garsdale Head Crosslands Calder Green Quarter Strands Wetheral Cumwhitton Thickholme Drigg Satterthwaite Whitbarrow Bullgill Warcop Ploughlands Warwick Bridge Hindpool Wath Dykesfield Gamelsby Thwaite Flat Colthouse Whitbarrow Village Moor Row Swathwaite Head Parkgate Aikton Barclose Kingstown Row Haltcliff Bridge Kirkbampton Great Urswick Wreaks End Broughton in Furness Droomer Kingside Hill Millbeck Lady Hall Eveninghill Westfield Broughton Cross Water Garth Nook Colton Heggerscales Buckabank Stanthwaite Braithwaite Sandwith Newtown East Causewayhead Reagill Ackenthwaite High Nibthwaite Ousby Newland Risehow Dalton Barrows Green Waverbridge Uldale Edentown Prospect Blitterlees Great Orton Brockleymoor Winder Stripes Gillbank Beckces Metal Bridge Sadgill Little Strickland Catlowdy Longlands Longpark Mansriggs Bootle Low Borrowbridge Culgaith West Causewayhead Mosser Oughterside Keisley Hayton Whicham Brampton Greengill Laithes Baggrow Lowgill Whelpo Hyton Ghyll Head Storth Mite Houses Mockerkin Heathwaite Hartley Scotby Temple Sowerby Newtown Little Langdale Ulpha Wampool Bolton Wood Lane Threapland Chapel Stile Kendal Water Yeat Blagill Stonethwaite Bleatarn Force Mills Glen Dowlin Leece Haile Brough Sowerby Dundraw Langwathby Scar Head Stapleton Maryport Dubwath Kirkland Mirehouse West Kingmoor House Low Braithwaite Mosser Mains St Bees Holker Garsdale Browtop Seatoller Dale Mill Side Heggle Lane Burgh by Sands Brigham Shoregill Watendlath Staveley-in-Cartmel Park Head Kearstwick Bowston Nentsberry Threlkeld Bushfield Near Sawrey Martindale Sandylands Wigton Penruddock Kirkby Lonsdale Parton Motherby Milton Holmwrangle Gullom Holme Ruleholme Friars' Ground Haresceugh Allithwaite Birkby Finsthwaite Pelutho Salkeld Dykes Raughton Powter How Nether Row Weasdale Heron Hill Winton Flakebridge Tarraby Woodhouses High Longthwaite Monk Moors Port Carlisle Bomby Sprunston Linstock Ormsgill Longcroft Kirkby Thore Hewer Hill Prior Rigg Pennington Bransty Kirkland The Flatt Smardale Milburn Hallgarth Thursby Burneside Soulby Great Musgrave Grange-over-Sands Greystoke Dalton-in-Furness Great Blencow Kirkhouse Maulds Meaburn Millthrop Galligill Whiteclosegate Barrow Island Anthorn Hayton Corney Braystones Waitby West Curthwaite Broughton Mills Crosthwaite Waterside Newtown Appleby-in-Westmorland Grasmere Sleagill Mirehouse East Laversdale Lane Cockermouth Sedbergh Millholme Hallow Bank Portinscale Legburthwaite Kirkborough Cotehill Brothybeck Scotsdike Cardew Fell Side Scuggate Crosby Garrett Newton Arlosh Aikhead Plumpton Head Ravenstown Kelsick Newtown of Rockcliffe Lupton High Hesket Woodhouse Brownber Rosewain Carlisle Whitbeck Raughton Head Long Marton Seathwaite Newbarns Oughterby Langrigg West Woodside Scarrowhill Stanger Easton Netherton Garden Village Mallsburn Town Bank Woodland Holme Mills Wolsty Rampside Garlands Torver Moat Watchhill Low Row Tower Wood Lowick Green High Braithwaite Brough Dendron Isel Highbridge Townhead Leadgate Plumptonfoot Lea Yeat Calvo Hoff Corby Hill Roger Ground Carleton Hall Dunnerdale Chapelburn Unthank End Bowness-on-Solway Biglands Crosby-on-Eden Hampsfield Mosedale Middleton Croftlands Low Cotehill Drumburgh Rockcliffe Cross Raise Holme St Cuthbert Brocklebank Ferney Green Marton Little Clifton The Howe Todhills Beacon Hill Low Wood Bridekirk Morton Howgate Thurstonfield Buttermere Levens Vickerstown Blennerhasset High Seaton Silecroft Shopford Great Ormside Tallentire Rosley Bank End Lower Hawthwaite Allerby Faugh Crook Colt Park Fothergill Roosebeck Cartmel Barugh Kirkbride High Hill Mungrisdale Warwick-on-Eden Old Carlisle Dovenby Deepthwaite Moss Side Annaside Gaitsgill Beanthwaite Townhead Bassenthwaite Nenthead Kinkry Hill Kirkcambeck Grisdale Lyneholmeford Blackwell Casterton Kaber Beckermet Eccle Riggs Ambleside Aikrigg Moorhouse Yanwath Lowick Bridge Whitrigglees Barbon Sowerby Row Penrith Thornthwaite Banks Flookburgh Borwick Rails Middleton Place Burrells Coupland Studholme Parkside Sleetbeck Doddick Beetham Mansergh Carleton Moorthwaite Rowe Head Arrad Foot Newby North Dykes Summerlands Bowderdale Beck Fell End Briar Rigg Haggbeck Tarns Brigsteer Blackbeck Castle Carrock Cautley Hole Edderside Drybeck Moorclose Fenton South Stainmore Steel Green Greenscoe Moorhouse Bigrigg Hardendale Low Geltbridge Ickenthwaite Selside Thwaite Moss Bardsea Rowell Townhead Tummer Hill Westmoor End Lessonhall Little Braithwaite The Common Towcett High Walton Bleatarn Bolton Low Houses Waberthwaite Glasson Middleshaw Ainstable Scaleby Hilton Kells Wiggonby Flitholme Little Blencow Eskdale Green Helton Brampton Rheda Park Cark Beckbottom Seascale Sedgwick Brownrigg Parsonby Lockhills Crooklands Clappersgate Whitehaven Soulby Newland Bottom Crosscrake Cockley Beck Sandwick Boltongate Little Asby Yearngill Bayles Watchgate Sampool Orton Rigg Burnrigg Crosby Villa Raisbeck Felldyke Berrier Colby Lane Head Bleachgreen Bandrake Head Skiprigg Lakeside Dalston Newbiggin Sandwith Welton Field Broughton Clifton Dykes Butterwick Hurst Mawbray Arkleby Caldbeck Brownrigg Lindale Old Town Waverton Wescoe Longburgh Low Knipe Common End Ruthwaite Broughton Beck Town End Moorend Fletchertown Newbiggin Rydal Oxen Park Stainton Stainburn Seathwaite Fingland Brunstock Sunbrick Greystoke Gill Hopebeck Bewcastle Barepot Kidburngill Newtown Brackenlands Lindal in Furness Thwaite Head Branthwaite Clifton Standingstone Low Biggins Unthank Durdar Lanercost Ponsonby Beckfoot Wall End Houghton Stubble Green Skelton Bowland Bridge Woodend Sellafield Downfield Low Hesket Blackdyke Dent Harraby Gawthrop Firbank Aspatria Coniston Renwick Meathop Upper Denton Lowca Hutton Roof Gatebeck Bridgefoot Dockray Great Crosthwaite Park Broom Gilgarran Underbarrow Moss Side Brisco Endmoor Marthwaite Knock Greenbank Nenthall Bowmanstead Canal Foot Greysouthen Workington Market Brough Eamont Bridge Shap Hoskethill Hetherside Far Arnside Kents Bank Gilcrux Belah Cunsey Beck Head How Blackford Millom Harker Marsh Cummersdale Arnaby Walton Seaville Botcherby Beck Side Little Bampton Hutton End Mealrigg Wythburn Greenodd Burtholme Wharton Penny Bridge Stainton Calthwaite Hawcoat Little Salkeld Egremont Ayside Hubbersty Head Keswick Greengarth Hall Glasson Rooking Rannerdale Homewood Warwicksland Lazonby Plantation Bridge Little Arrow Wetheral Pasture Windermere Arlecdon Low Row Blindcrake Townfoot Slack Ireby Newby East Plumbland Barber Green Longtown Wordsworth Terrace Kirkandrews-on-Eden Newbiggin Wallthwaite Patton Bridge Sweetholme Stockdalewath Whitrigg Littlebeck Rosgill Carr Bank Irton Harriston Lenacre Rosebank Carleton Hall Garrigill Southwaite Cocklakes Cumwhinton Irthington Briery Towngate Applethwaite Beckfoot Swarthmoor Skelsmergh Little Orton Force Forge Wellgill Green Bank Roachburn Torpenhow Dunnerholme Little Musgrave Mealsgate Cargo Croglin Tindale Wetheral Shield Lamplugh Morton Tottlebank Branthwaite Edge Great Salkeld Birkthwaite Abbeytown Scales Grange Fell Aglionby Skelwith Bridge Town End Gosforth Patterdale Ulcat Row Wellington Dearham Armathwaite Helbeck Unthank Coulderton Down Hall Hale Low Lorton Wood Broughton Hall Glenridding Kelleth Loweswater Thackthwaite Rickerby Gaisgill Longdale Cotes Crackenthorpe Great Broughton Fell Foot Alston Carleton Brackenthwaite Stanwix Beckfoot High Scales Parton Newton Reigny Croasdale Brow Edge Ullock Pallaflat Upperby Knotts Oldwall Fair Hill Garnett Bridge Whale Duddon Bridge Oddendale Hensingham Kirkbarrow Baycliff Rookby Broad Oak Scales Embleton Soutergate Santon Ellenborough Raffles Grassgarth Willow Holme Salta Boustead Hill Shawfoot Dowbiggin Bonning Gate Morland Cleator Moor Hutton Roof Kentrigg Bampton Grange Brackenthwaite Kirkland Orton Bromfield Crosby Sockbridge Three Bridges Grange Greenrow Pardshaw High Harrington Yottenfews High Row Kirklinton Hawkshead Hill Blencogo High Cark Crewgarth Askam in Furness Scaws Low Newton Westlinton Millhouse Hethersgill Scales Howgill North Stainmore High Side New Hutton Brigflatts Roughsike Burnbanks Barrow-in-Furness Cardewlees Gawthwaite Milnthorpe Newbiggin Clickem Hall Santon Newby Bridge Rosthwaite Catterlen Howtown High Sellafield Harrington The Lound Mirehouse Knipe Fold Currock Gamblesby Kiskin Mossbay Nateby Ivegill Holme Preston Patrick Outgate Burton-in-Kendal Cliburn Glassonby Head Crag Biggar Ings Moresby Parks Winscales Low Walton Town Head Wood Gate Low Seaton Busk Crosscanonby North Scale High Biggins Newbiggin-on-Lune Church Brough Longthwaite Blawith Heversham Longsowerby High Side High Casterton Uppertown Far Sawrey Great Clifton Powhill Ulverston Ravenstonedale Old Hutton Dale Bottom Boothby Blencarn Roosecote Hallthwaites Hycemoor Meal Bank North Walney Redmain High Cunsey Plumpton Aldingham Rockcliffe Brougham Dragley Beck Thornhill New Mill Talkin Little Loughrigg Highmoor Ellonby Stair The Nook Dunnerdale Ennerdale Bridge Hornsby Gate Beck Wythop Grayrigg Hallbankgate Knowefield Longdales Harker Croslands Park Holmrook Red Dial Heads Nook Nealhouse Kirkoswald Docker Sandside Westward Belle Vue Chestnut Hill Outhgill Bradley Whitrigg Carwinley Red Hills Easton Birkett Mire Leasgill Skelton Wood End Hunsonby Nunclose Barras Thomas Close Wreay Bridgend Newtown Newbiggin Roundthwaite Newton Rigg Salterbeck Galemire Mintsfeet Bow Kershopefoot Scilly Bank Skirsgill Deanscales Hartsop Bolton Deepdale Troutbeck Bridge Great Asby Hornsby Micklethwaite Blackbank Mossedge Loppergarth Newton Sour Nook Stainton with Adgarley Brigham Stainton Quality Corner Broadwath Woodville Row Brow High Bankhill Etterby Crosby Ravensworth Station Hill Helmside Allenwood Longrigg Angerton Shire Skinburness Dunningwell Bolton New Houses Parkhead Sunderland Bothel Hawkshead Wetheral Plain Baldwinholme Sandale Distington Ireleth Beaumont Crookdake The Sands Killington New Cowper Farleton Denton Holme Newton-in-Cartmel Camerton Oulton Burthwaite Thrimby High Newton Chalkfoot Pool Bank Gilwilly Dean Goodyhills Brandlingill Melkinthorpe Wheyrigg Millgillhead Yarlside Little Ormside Oak Bank Haverigg Skirwith Heaning Greenwell Storrs Johnby Rusland Low Whinnow Farlam Penton Little Broughton East Curthwaite Caldewgate Plumgarths Mellguards Far End Paradise Ravenglass Monkhill Hawksdale Roa Island