Media Planning in Millington Green

Get in touch

Media Planners in Millington Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE6 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Millington Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Millington Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Millington Green (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
New Smithy Aldercar Glossop Newgate Unstone Ashopton Whitfield Park Nether Booth Stone Edge Gallows Inn Spout Long Eaton Pomeroy Marlpool Ashleyhay Castle View Chelmorton Coton Park Stanton in Peak Aston Heath Henmoor Hathersage Booths Newbold Priestcliffe Ditch Ashgate Alton Cromford Carsington Horsley Breadsall Hilltop Idridgehay Green Hognaston Norbury Dinting Vale Newhall Whitehough Cressbrook Shardlow Limekiln Field Butterley Great Longstone Caldwell Ilkeston Somercotes Greenhillocks Lower Pilsley Openwoodgate Ambaston Blackbrook Mercaston Spital Lower Birchwood Bridgeholm Green Slatepit Dale Thulston Walton-on-Trent Chaddesden Wormhill Churchbalk Moorwood Moor Bridgehill Holbrook Moor Oxcroft Estate Parkhouse Green Linton Marston Montgomery Bridgemont King Sterndale Toadmoor Aldwark Upper Newbold West Handley Litchurch Mickley Upperwood Breadsall New Zealand Woodseats Birley Millington Green Allestree Earl Sterndale Godfreyhole Mackworth Burrfields Fenny Bentley Sinfin Old Whittington Harper Hill Yeaveley Elmton Bowshaw Bonsall Shatton Plaistow Heathcote Abney Grassmoor Parwich Hope Pinxton Yeldersley Cowdale Leadmill Owler Bar Farhill Matlock Bath Charlesworth Friden Overton Tupton The Flourish Grindleford Astwith Ravensnest Killamarsh Hazelwood Mapperley Dalbury Sunny Hill West End Middle Handley Denby Common Brassington Winster Potter Somersal Biggin Fallgate Mount Pleasant Rodsley Curbar Brackenfield Hepthorne Lane Hollingwood Estate Ashbourne Stainsby Common Whitehough Head Upper Langwith Bamford Newmarket Ible Ilkeston Junction Smisby Hollington Osmaston Hollington Grove Shirland Ballidon Alfreton Wirksworth Moor Morley Northwood The Leys Stenson Sudbury Buxworth Crewton Newhaven Eagle Tor West Broughton Tansley Knoll Grangemill Normanton Langley Rosliston Stanfree Cross Hill Belper Lane End Sterndale Moor Stoneheads Oakwood Plaistow Green Harpur Hill Cowhill Peasehill Hatton Waingroves Coal Aston Old Matlock Brookfield Bramley Vale Pikehall Brand Side Morley Smithy Clay Cross Rowarth Calow Aston Brightgate Steeple Grange Glutton Bridge St Augustines Codnor Castle Gresley Moorhall Marsh Lane Alvaston Spondon Toadhole Furnace Dimple Elton Woodthorpe Ogston Slack Smalldale Hillclifflane Spancarr Park Nook Turnditch Marehay Chesterfield Hargatewall Furness Vale New Houghton Chevinside Chapel Milton Milltown Brockwell Yeldersley Hollies Blackwell Tetron Point Dunston Doe Lea Cartledge Breckend Linton Heath Birleyhay Hilltop Nether Padley Ault Hucknall Norwood Tunstead Kelstedge Hopton Ednaston Hassop Trentlock Smalley Green Over End Gosforth Valley Nether Handley Bankwood Gate Palterton Sandiacre Wingfield Park Hillcross Markham Vale Crowden Crich Etwall Common Broadmeadows Upper Loads Chapel-en-le-Frith Wardlow Mires Repton Sawmills Matlock Cliff Woolley Moor Snape Hill Owlcotes Hammersmith South Normanton Loundsley Green Dale Abbey Short Heath Ford Milehill Hill Top Fallinge Lydgate Street Lane Stony Houghton Bolsover Woodhouse Langwith Junction Wirksworth Mill Green Clifton Temple Normanton Horsleygate Coton in the Elms Thornhill Crowdicote Westthorpe Hollingwood Gamesley The Brushes Rowsley Edale End Atlow Old Brampton Troway Poolsbrook Shottlegate Castleton Danesmoor Palmer Moor Oxton Rakes Tansley Barrow Hill The Elms Whitwell Baslow Arkwright Town Bramley Roston Smithy Houses Bacon's Spring Barton Blount Aston Heanor Beeley Duckmanton Allenton Canholes Bolehill Church Hill Langley Mill Hollins Green Cross o' th' hands Torr Top Bolehill Apperknowle Bullbridge Dunsa Charlestown Weston-on-Trent Shaw Boylestone Starkholmes Compton Hallam Fields Bullhurst Hill Heath Thurvaston Staden Dicklant Tibshelf Fernilee Rumbling Street Lilypool Church Broughton Alport Park Head Lower Crossings Kirk Ireton Lodge House Surface Mine Heath End Mastin Moor Bradbourne Litton Whaley Thorns Ripley Pentrich Swadlincote Birdholme Moorend Chisworth Longcliffe Smalley Common Snelston Common Holmewood Church Wilne Tintwistle Nether Loads Quarndon Common Eckington Higher Chisworth Alderwasley Nether Sturston Summerwood Top Malcoff Stoney Middleton Higher Gamesley Hardwick Stockley Hadfield Holymoorside Sutton on the Hill Lower Midway New Bolsover Oaker Oversetts Hull End Calver Low Aston-on-Trent Monyash Cowley Bridge End Great Wilne Combs Borrowash Stonegravels Higher Dinting Bradwell Upper Padley Eaves Knoll Wheatcroft Gorsey Leys Snitterton Willington Wyaston Barlborough Lees Hasland Morton Unthank Darley Hillside Wilday Green Farley Nether Chanderhill Peakley Hill Stanhope Bretby Brindwoodgate Padfield Doehole Chellaston Boulton Moor Burntheath Barrow upon Trent Callow Little Hucklow Birchover Mapleton Cinderhill Sleet Moor Cock Alley Blackbrook Upper End Risley Darley Dale Common Side Wadshelf Hulland Ward Wakebridge Bolsover Unstone Green Corbriggs Wardlow Nether Moor Newbold Moor Ockbrook Cowers Lane Sinfin Moor Chinley Mickleover Millthorpe Riber Twyford Edensor Matlock Green Litton Mill Ladmanlow Church Town Pilsbury Newton Wigley North Wingfield Doveridge Rose Hill Morley Park Bradley Whatstandwell Windley Mugginton Shirebrook Matlock Bridge Dale End Stanton High Peak Junction Heanor Gate Rise End Mercaton Over Burrows Horsley Woodhouse Old Tupton Stonebroom Netherthorpe The Gutter Broadholm Makeney Longford Calton Lees Coldeaton Boothgate Egginton Common Holloway Ridgeway Whaley Hardstoft Netherthorpe Boulton Edlaston Commonside Stoke Shipley Common Littlemoor Brough High Lee Lane Ends Alkmonton Congreave Sheepbridge Wensley Kniveton Uppertown Pleasley Vale Boylestonfield The Forties Dale Moor Stanley Common Lower Gamesley Kedleston Kilburn Hague Bar Clay Mills Mount Pleasant Upper Booth Foolow Greenwich Stoneyford Hearthstone Longway Bank Glapwell Pentrichlane-end New York Great Hucklow Ambergate Gowhole Buxton Brimington Common Low Leighton Slaley Inkersall Hockerley Cowlow Findern Stretton Ladygrove Oakerthorpe Carr Vale Pilhough Pleasley Hales Green Porterhouse Heathtop New Whittington Ingleby Brookside Dove Holes Alsop en le Dale Little Bolehill Calow Green Peak Dale Arthurs View Farlands Booth Thorpe Hardwick Wood Hartington Knockerdown White Moor Shottle Nether End Swarkestone Chunal Middleton Upper Hackney Hangingbridge Darley Bridge Cherrytree Hill Simmondley New Brimington Nithen End Bradwell Hills Riddings Slackhall Osleston Holmesdale Longfordlane Holmley Common Cotes Park Codnor Gate Egginton Rowthorne Moravian Settlement Whittington Moor Townend Hillstown Hulland Village Hidebank Wheston Middlecroft Batham Gate Hartshorne Holmesfield Oxcroft Overseal Moorfield Matlock Bank Press Dalebank Derby War Memorial Village Weston Underwood Belper Windmill Tissington Hundall Lower Hartshay Bretby Idridgehay New Sawley Farnah Green Lower Kilburn Church Gresley Ingmanthorpe Shacklecross Ashgate Thurvaston Hill Somersal Emmett Carr Bowden Head Lowgates Bretton Pilsley Mount Pleasant Higher Buxton Dowry Sparrowpit High Cross Bank Spitewinter Whitwell Common Edale Little Cubley Horwich End Nether Biggin Bole Hill Pear Tree Longlane Churchtown Thornsett Tomthorn Calke Lea Smalldale Westhouses Marston on Dove Kirk Hallam Conksbury Robin Hood Stanton Gate Shuttlewood Calver Sough Milton Scarcliffe Sutton Scarsdale Hilton Quarndon Froggatt Woodnook Sheldon Biggin Barlow Kirk Langley Wash Lower Dinting Coddington Shepley Street Sapperton Foremark Heage Egstow New Horwich Bellevue Bakestone Moor Codnor Park Crist Hollins Cokhay Green Shipley Pye Bridge Burnaston Crowhole Over Haddon Hobroyd Highgate Harlesthorpe Swanwick Common Side Matlock Williamthorpe Hady Hodthorpe Dronfield Boythorpe Spitalhill Gorseybank Coxbench Burbage Tinkersley Taxal Grindsbrook Booth Chinley Head Tunstead Milton Priestcliffe Lee Head Whitfield Brook Bottom Penny Green Ticknall Riddings Little Eaton Winsick Little Hayfield Perryfoot Woolley Stanley Eyam Markeaton Osmaston Morleymoor Scotches Oaks Green Ridgeway Moor Golden Valley Whaley Bridge Northedge Calver Pilsley Green Littleover Leabrooks Old Glossop Loscoe Hardstoft Common Fritchley Lumsdale Hargate Hill Pratthall Brockhurst Upper Hartshay Scropton Leam Buckland Hollow Upper Birchwood South Wingfield Blackwell Grindlow Radbourne Ashford in the Water Clowne New Mills Tideswell Holbrook Annwell Place Millers Green Foston Little Hallam Spinkhill River's Vale Cockyard Long Duckmanton Netherseal Taddington Upper Biggin Cubley Common Two Dales Nether Green Nether Heage Nuttals Park Brailsford Green Derby Brimington Cropper Middleton Trusley Denby Village Ashover Hay Bargate Newtown Snelston Creswell Hallowes Stainsby Muggintonlane End Belph Tapton Acre Ridge Estate The Bungalows Cotmanhay Codnor Breach Duffieldbank Ollerbrook Booth Breaston Wingerworth Deepclough Smithy Moor Woodlinkin Woodhead Rawson Green Holestone Matlock Dale Peak Forest Far Laund Etwall Elvaston Newton Solney Langwith Dove Head Stanton-by-Dale Waldley Rylah Stanton Lees Bakewell Flaxholme Dethick Ironville Somersal Herbert Stanton by Bridge King's Newton Nether Burrows West Hallam Woodville New Stanton Sawley Handley Hatton Fields Leaden Knowl Cutthorpe Smalley Melbourne Bubnell Mickley Brushfield Radbourne Common Little Chester Warrencarr Crich Carr Freebirch Goseley Dale Monsal Head Lullington West Edge Darley Abbey Larklands Culland Higher Crossings Coplow Dale Dronfield Woodhouse Barber Booth Dalbury Hollow Walton Upper Town Eastmoor Offerton Youlgreave Shireoaks Higham Flagg Butterley Denby Bottles Greenside Harehill Millers Dale Ireton Wood Lightwood Shirley The Holmes Inkersall Green Warmbrook Swathwick Brampton Washgreen Bagshaw Old Dam Hulland Moss Smithfield The Park Parsley Hay Hathersage Brailsford Birch Vale Hilcote Pride Park Hayfield Lower Thurvaston Ashover Milford Staveley Holmgate Lane Head Wessington Newlands Hare Edge Wilmorton Draycott Hemming Green Renishaw Langley Common Great Cubley Upperthorpe Upper Town Summerley Pilsley Ridgeway Duffield Upper Midway Rowland Over Leigh Shelton Lock Hallfield Gate Little Longstone