Media Planning in Slackhall

Get in touch

Media Planners in Slackhall

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SK23 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Slackhall for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Slackhall

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Slackhall (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Radbourne Higher Dinting Holmley Common Street Lane Mount Pleasant Upper Booth Risley Padfield Ironville Gallows Inn Foolow West Broughton Arthurs View Biggin Stainsby Common Crowhole Shuttlewood Bowden Head Ilkeston Junction Old Whittington Bankwood Gate Slaley Trentlock Calton Lees New Smithy Palterton Newlands Hulland Ward Church Gresley Holymoorside Wash Inkersall Green Little Cubley Overton Rose Hill Birley Brushfield Heath End Aldwark Aston Priestcliffe Dove Holes Coxbench Long Duckmanton Arkwright Town Shipley Common Sinfin Fallinge Buxton Rylah Stockley Chevinside Bridge End Upperwood Lowgates Mackworth Lees Tunstead Brockwell Washgreen Rosliston Stanfree Matlock Bath Pratthall Wilmorton Alsop en le Dale Bridgehill Boulton Morley Smithy Holmesfield Moorfield Brook Bottom Weston Underwood Over Burrows Linton Heath Two Dales The Forties Furness Vale Danesmoor Brackenfield High Cross Bank The Bungalows Baslow Buxworth Duckmanton Ford Walton-on-Trent Churchbalk Waldley Newton Old Matlock Long Eaton Bakewell The Gutter Wardlow Mires Egginton Common Wadshelf Henmoor Castle Gresley Hearthstone Osleston Broadholm Scropton Farnah Green Glutton Bridge Hayfield Far Laund Lullington Gorsey Leys Bacon's Spring Sudbury Heanor Gate Stoneyford Hillclifflane Morley Park Leaden Knowl Upper Birchwood Marehay New Bolsover Smithy Moor Smalldale Great Cubley Hargatewall Hathersage Ridgeway Cinderhill Stoke Lydgate Litton Upper Newbold Beeley Parsley Hay Froggatt Hodthorpe Belper High Peak Junction River's Vale Pride Park Denby Village Kedleston Peasehill Dethick Smalley Green Coton Park Marston on Dove Bullbridge Edensor Bolsover King Sterndale Hockerley Hope Bamford Lee Head Inkersall Upper Town Stony Houghton Dale Moor Hepthorne Lane Crewton Riddings Heanor Newhall Willington Bridgeholm Green Morley Alderwasley Calow Green Longlane Higher Crossings Pilsbury Clay Cross West End Hundall Hallam Fields Coddington Nether Padley Little Hallam Roston Bonsall Simmondley Whatstandwell Birleyhay Normanton Whitfield Heath Lane Head Edale End Wensley Thurvaston Twyford Breckend Bramley Broadmeadows Ashover Wilday Green Eckington Markeaton Stanton Lees Netherseal Bagshaw Brookfield Millthorpe Fritchley Edlaston Northwood Holestone Ashgate South Wingfield West Edge Hill Somersal The Leys Unthank Hasland Eastmoor Newton Solney Youlgreave Radbourne Common Brimington Cross o' th' hands Shottle Acre Ridge Estate Steeple Grange Whitehough Head Rowsley Hobroyd Sawmills Hull End Horsley Woodhouse Godfreyhole Low Leighton Matlock Cliff Spitalhill Dunsa Ladygrove Dalbury Hollow Hargate Hill Great Hucklow Old Tupton Church Broughton Compton Greenside Hognaston Newmarket Press Ible Foston New Mills Wheatcroft The Park Barton Blount Heage Kniveton Pentrich Milford Ravensnest Clifton Woodthorpe Hardstoft Common Darley Hillside Alvaston Ollerbrook Booth Mount Pleasant Upperthorpe Longway Bank Grindsbrook Booth Shaw Moorend Alton Carsington Peak Forest Blackbrook Stanhope Bretby Dronfield Woodhouse Bubnell Ballidon Snelston Kirk Ireton Langley Ashleyhay Chellaston Upper Loads Brimington Common Lea Flaxholme Langwith Junction Brightgate Crich Carr West Hallam The Holmes Starkholmes Darley Bridge Stoney Middleton Codnor Gate Pentrichlane-end Stanley Harper Hill Hadfield Whitfield Park Netherthorpe Middleton Calow Norwood Sandiacre Creswell Pleasley Common Side Mickley Ingleby Combs Somersal Herbert Hammersmith Doveridge Mapleton Cotes Park Lower Thurvaston Friden Snape Hill Peakley Hill Oaks Green Tunstead Milton Elmton Upper Padley Cromford Etwall Old Dam Alport Church Hill Congreave Penny Green Killamarsh Over Leigh Doe Lea Fernilee High Lee Higham Warrencarr Repton Thorpe Higher Gamesley Coldeaton Eyam Middle Handley Hassop Tissington Caldwell Dicklant Dimple Yeldersley Tideswell Church Town Hulland Moss Ridgeway Tomthorn Goseley Dale Corbriggs Woolley Handley Eaves Knoll Higher Buxton Melbourne Openwoodgate Ockbrook Litchurch Harehill Littleover Pilsley Denby Common Cartledge Woodhead Scotches Canholes Pilhough Aston Heath Uppertown Somercotes Moorwood Moor Pye Bridge Breaston Hill Top Buckland Hollow New Brimington Birch Vale Burntheath Stretton Hollingwood Castleton Abney Smisby Emmett Carr Cowhill Horwich End Summerley Hallowes Old Glossop Fallgate Marston Montgomery Sunny Hill Newbold Moor New Stanton Swadlincote Millington Green Smalldale Parwich Staden Muggintonlane End Cowers Lane Little Chester Calver Sough Woodville Longford Bolehill South Normanton Loundsley Green Shacklecross Waingroves King's Newton Osmaston Matlock Little Longstone Sutton Scarsdale Bramley Vale Limekiln Field Riber Mugginton Stoneheads Porterhouse Hilltop Spital Whitwell Common Thulston Matlock Green Thornsett Gowhole Renishaw Monyash Glossop New York Little Hayfield Matlock Bank Hales Green Etwall Common Moravian Settlement Crowden Birchover Curbar Smalley Common Cressbrook Stenson Lodge House Surface Mine Grassmoor Astwith Snelston Common Chapel-en-le-Frith Hollington Eagle Tor Middleton Nether Loads Stanton Gate Sapperton Borrowash Plaistow Butterley Holloway Foremark Ogston Slackhall Northedge Gosforth Valley Elton Langley Mill Norbury Dalbury Moorhall Hillcross Lilypool Nether Sturston Calver Hardwick Shirley Ashford in the Water Blackwell Bowshaw Poolsbrook Barber Booth Morleymoor Weston-on-Trent Ambaston Unstone Green Sawley Tupton Milehill Cotmanhay Chaddesden Brailsford Green Commonside Sheepbridge Overseal Slatepit Dale Chisworth Breadsall New Sawley Kirk Hallam Holbrook Moor Mount Pleasant Upper Biggin Quarndon Common Lower Hartshay Woodlinkin Clay Mills Snitterton Hare Edge Tetron Point Mercaston Ladmanlow Upper Langwith Ilkeston Upper End Dowry Hidebank Calke Riddings Litton Mill Farlands Booth Coal Aston Cowdale Staveley Oxcroft White Moor Mastin Moor Windmill Tansley Knoll Parkhouse Green Aston Sinfin Moor Elvaston Alfreton Lane Ends Whaley Bridge Whaley Thorns Nether End Calver Low Woolley Moor Hallfield Gate Pilsley Green Leabrooks Denby Bottles Smithfield Stanton Brampton The Elms Rise End Ireton Wood Dale End Egginton Breadsall Hilltop Horsley Horsleygate Dove Head Duffield Hathersage Booths Nether Burrows Hardstoft Ridgeway Moor Scarcliffe Hulland Village Ingmanthorpe Stonebroom Hillstown Holmewood Hollins Temple Normanton Tintwistle Toadmoor Belper Lane End Hatton Fields Matlock Dale Larklands Bullhurst Hill Ticknall Ashover Hay Trusley Thornhill Crist Milton Birdholme Rawson Green Woodseats Atlow Sparrowpit Stainsby Lower Birchwood Lower Gamesley Ednaston Marsh Lane Derby Charlestown Wyaston Higher Chisworth Woodnook Yeaveley Newbold Bargate Boylestone Oakerthorpe Oakwood Tansley Clowne Swathwick Churchtown Monsal Head Spinkhill Potter Somersal Newgate Linton Batham Gate Owler Bar Crowdicote Chinley Head Oaker Nether Chanderhill Hilton Ripley Carr Vale Codnor Sterndale Moor Longcliffe Hatton Priestcliffe Ditch Lower Midway Rodsley Stanley Common Greenwich Brand Side Wingerworth Great Wilne Butterley Grindlow Allenton Peak Dale Bole Hill Wigley Upper Town Burnaston Thurvaston Hilcote Little Bolehill Stone Edge Bellevue Stonegravels Mercaton Markham Vale Millers Dale Hazelwood Burbage Park Head Doehole Bretton Heathcote Hague Bar Egstow Lightwood Hady Oxton Rakes Brassington Apperknowle Glapwell Wheston Summerwood Top Oversetts Troway Brockhurst Pleasley Vale Bolsover Woodhouse Gamesley Turnditch Shipley Over Haddon Dale Abbey Pomeroy Idridgehay Windley Belph Smalley Chunal Harpur Hill Bakestone Moor Barrow upon Trent Castle View Sleet Moor Coton in the Elms Chesterfield Gorseybank Grindleford Short Heath Barlborough Dinting Vale Little Hucklow Grangemill Rowland Bridgemont Old Brampton Perryfoot Hollingwood Estate Hollington Grove Shireoaks Boylestonfield Kilburn The Flourish Cockyard Park Nook Cropper Smithy Houses Townend Cutthorpe Wingfield Park Pilsley Common Side Over End Dronfield Palmer Moor Whaley Nithen End Brindwoodgate Bolehill Blackwell Hemming Green Westthorpe Upper Midway Wirksworth Moor Callow Nether Booth Ault Hucknall Makeney Nether Biggin Swanwick Duffieldbank Boothgate Ashopton Swarkestone Chapel Milton Barlow Mapperley Freebirch Bradbourne Hopton Derby War Memorial Village Millers Green Hardwick Wood Cowley Kirk Langley Pear Tree New Whittington Robin Hood Unstone New Zealand Boulton Moor Hartington Spout Darley Dale Cokhay Green Barrow Hill Flagg Middlecroft Biggin Winsick Church Wilne Dunston Kelstedge Brailsford Slack Little Eaton Charlesworth Loscoe Shardlow Stanton-by-Dale Nether Heage Coplow Dale Upper Hartshay Pinxton Milltown Whitwell Leadmill Holbrook Spancarr Yeldersley Hollies Bradley Bretby Knockerdown Rowarth Greenhillocks Codnor Breach Lower Kilburn Culland Walton Wardlow Westhouses Osmaston Taxal Boythorpe Hollins Green Langley Common Wakebridge Matlock Bridge Winster Lower Pilsley Annwell Place Deepclough Whitehough Wirksworth Highgate Wormhill Newhaven Mickleover Allestree Great Longstone Oxcroft Estate Alkmonton Farley Longfordlane Ambergate Golden Valley St Augustines Shepley Street Bradwell Cowlow Draycott Ashbourne Cock Alley Lumsdale Newtown Bradwell Hills Lower Dinting Darley Abbey Sheldon Upper Hackney Holmesdale Cross Hill New Horwich Brookside Shelton Lock Wessington Tapton Spondon Cherrytree Hill Nuttals Park Stanton by Bridge Offerton Nether Handley Warmbrook Nether Moor Aston-on-Trent Spitewinter Farhill Rowthorne Taddington Stanton in Peak Pikehall Earl Sterndale Sutton on the Hill Fenny Bentley Nether Green Littlemoor Shottlegate Harlesthorpe Toadhole Furnace Hartshorne Burrfields Tinkersley Morton Owlcotes North Wingfield Hangingbridge Codnor Park Leam Quarndon Malcoff New Houghton Tibshelf Brough West Handley The Brushes Whittington Moor Mickley Idridgehay Green Chinley Ashgate Marlpool Chelmorton Plaistow Green Williamthorpe Dalebank Shatton Shirland Rumbling Street Crich Langwith Lower Crossings Edale Cubley Common Shirebrook Netherthorpe Holmgate Heathtop Conksbury Mill Green Torr Top Findern Aldercar Blackbrook