Media Planning in The Elms

Get in touch

Media Planners in The Elms

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE5 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in The Elms for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in The Elms

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover The Elms (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Sapperton Allenton Waingroves Morley Park Morley Smithy Denby Village Morleymoor Mackworth Ravensnest Millers Green Pomeroy Bradwell Bolehill Morton Melbourne Woolley Higher Dinting Stainsby Shottle Hardstoft Common Hilton Palterton Two Dales Old Brampton Cock Alley Littleover Bridgehill Hollins Green Little Longstone Thurvaston Hassop Darley Abbey Radbourne Cromford Barlborough Summerwood Top Grindleford Charlesworth Milltown Ambaston Matlock Bath River's Vale Turnditch Pentrich New Brimington Mount Pleasant Nether Sturston Middlecroft Arkwright Town Hopton Smithy Houses Upper Hartshay Snelston Common Scotches Brand Side Stonegravels Oakwood Tupton Alport Charlestown Williamthorpe Thurvaston Owler Bar Spondon Lightwood Coddington Alkmonton Codnor Breach Tansley Knoll The Elms Blackwell Nether Chanderhill Slaley Over Haddon Ridgeway Hague Bar Ripley Alderwasley Unthank Alton Church Hill Tunstead Milton Mastin Moor Lower Crossings Wheston Heath Breckend Bakewell Unstone Green Nether Booth Cowley Milton Pilsley Aston-on-Trent Barton Blount Heath End Churchbalk Palmer Moor Hartshorne Brookfield Astwith Higham Moorhall Sinfin Edale Langley Summerley Newton Upper Biggin Lee Head Hargatewall Swanwick Owlcotes Woodville Bole Hill Tunstead Birdholme Caldwell Bramley Vale Smalldale Spitewinter Simmondley Church Town Bowshaw Bradley Lower Thurvaston Derby War Memorial Village Slackhall Matlock Bank Openwoodgate Moorend Uppertown Ashbourne Longcliffe Riddings Long Eaton Penny Green Ashopton Little Eaton Nether Handley Cowers Lane Wakebridge Coal Aston Markham Vale Godfreyhole Whitehough Coton in the Elms Belph Scropton Mount Pleasant Overseal Netherseal Boulton Cutthorpe Dethick Warrencarr Shuttlewood Sinfin Moor Lower Kilburn Trusley Idridgehay Heanor Gate Swathwick Sudbury Litton Mill Hardwick Wood Brough White Moor Hemming Green Earl Sterndale Marston on Dove Holloway Cropper Linton Hadfield Willington Lydgate Boylestonfield Normanton Grangemill Windley Crich Carr Weston Underwood Winsick Holmgate Peakley Hill Higher Crossings Gallows Inn Hayfield Edensor Marlpool Stoneyford Whitwell Common Brockwell Limekiln Field Common Side Crich Whaley Upper Loads Eckington Denby Bottles Idridgehay Green Harpur Hill Ladygrove Osmaston Doe Lea Newton Solney Little Hucklow Pear Tree Atlow Chinley Head Kelstedge Shirley Flagg Danesmoor Ilkeston Junction Corbriggs Ogston Shottlegate Whaley Thorns Little Chester New Whittington Bakestone Moor Over Burrows Troway Matlock Green Harehill Canholes Elmton Tinkersley Upper Booth Rowarth Arthurs View Blackbrook Edlaston Ridgeway Moor Buxton Doveridge Yeldersley Hollies Nether Loads Upper Padley Aldercar Stockley Sawmills Hockerley Stone Edge Abney Tansley Cotmanhay Elvaston Heathcote Sterndale Moor Somersal Herbert Churchtown Nether Moor Belper Lane End Lilypool Crewton Horwich End Toadhole Furnace Brampton Wash Dove Holes Stanhope Bretby Osmaston Swadlincote Horsley North Wingfield Kirk Langley Foremark Leam Linton Heath Newhall Staveley Whitfield Ashgate Farhill Horsleygate Hollington Grove Lumsdale The Gutter Upper End Mercaston Goseley Dale West End Hope Upper Birchwood Crist Biggin Tintwistle Hillclifflane Woodnook Ironville New Mills Hollingwood Upper Town Rodsley Pilsley Lodge House Surface Mine Middleton Hilltop Stony Houghton New Horwich Poolsbrook Stainsby Common Bamford Potter Somersal Hangingbridge Pilsley Green Brailsford Nether Heage Chapel-en-le-Frith Hodthorpe Hallfield Gate Mapleton Upper Town Compton Brindwoodgate Hartington Gorseybank Netherthorpe Malcoff New Houghton Brockhurst Millthorpe Holbrook Moor Oxton Rakes Knockerdown Golden Valley Middleton Old Dam Stenson Shipley Wilday Green Walton Bowden Head Wingfield Park New Smithy Scarcliffe Hargate Hill Farlands Booth Smithy Moor Hilcote Congreave Thornhill Great Longstone Larklands Barlow Heanor Church Gresley Newbold Moor Cokhay Green Calver Marehay Dalbury Quarndon Dale Moor Dove Head Pilsbury Monsal Head Ireton Wood Boythorpe Townend Weston-on-Trent Offerton Stanley Common Hollington Cotes Park Woodhead Creswell Hundall Press Brackenfield Lower Hartshay Darley Bridge Great Wilne Acre Ridge Estate Fenny Bentley Littlemoor Holmley Common Rylah Fallgate Cowdale Chapel Milton Highgate Carsington Langley Mill Dalbury Hollow Draycott Borrowash Moorwood Moor Brassington Bubnell Upper Midway Ashleyhay Wirksworth Moor Wyaston Little Hallam Chinley Spancarr Bacon's Spring Dinting Vale Snelston Quarndon Common Dowry Kedleston Bramley Bullbridge Calton Lees Sutton Scarsdale New Stanton Taxal Inkersall Newhaven Gamesley Ashover Sandiacre Harlesthorpe Deepclough Stanley Codnor Dicklant Cherrytree Hill Oaks Green Ingleby Sparrowpit Hatton Hepthorne Lane Bolsover Woodhouse Eyam Greenside Grindsbrook Booth Kirk Hallam Killamarsh Breadsall Hilltop Hasland New Sawley Crowden Tomthorn West Broughton Nether Green Stoneheads Makeney Longfordlane Wardlow Mires South Normanton Clifton Bellevue Greenwich Dalebank Crowhole Spital Shireoaks Farnah Green Hill Somersal Great Hucklow Coxbench Hillcross Higher Gamesley Rowland Clay Mills Woodseats Hulland Moss Middle Handley Breaston Fritchley Hammersmith Pleasley Overton Marsh Lane Sheepbridge Millers Dale Combs Upper Newbold Hallowes Cowhill Wormhill Boylestone Stoke Duffieldbank Holymoorside Spitalhill Bretton Lane Ends The Brushes Warmbrook Woodthorpe Mill Green Hathersage Booths Hady Chunal Mercaton Slack Tapton Whitehough Head Bankwood Gate Butterley Leabrooks Shatton Gosforth Valley Foston West Edge Walton-on-Trent Inkersall Green Northwood St Augustines Ticknall Peak Dale The Flourish Over End Bolsover Ingmanthorpe Peasehill Blackwell Dale End Milehill Mickley Burbage Cressbrook Peak Forest Heage Staden South Wingfield Boulton Moor Lower Dinting Ilkeston Crowdicote Rawson Green Smisby Nithen End Longford Wirksworth Millington Green Brightgate Stretton Upperwood Bargate Stoney Middleton Cross o' th' hands Calver Low Brimington Common Priestcliffe Ditch Roston Cartledge Wigley The Forties Rise End Lower Pilsley Nether Padley Aldwark Sleet Moor Chesterfield Bonsall Thornsett Egginton Common Friden Plaistow Fernilee Cinderhill Park Nook Old Tupton Ambergate Pilhough High Lee Lower Midway Birley Shaw Wardlow Cockyard Yeaveley Etwall Common Lower Gamesley Perryfoot Somercotes Stanton Holbrook Shacklecross Burrfields Longlane Smalley Barber Booth Horsley Woodhouse Hollins Ford New Zealand Bolehill Hardwick Ollerbrook Booth Hulland Village Temple Normanton Boothgate Kniveton Chevinside Grassmoor Batham Gate Oxcroft Estate Sawley Birch Vale Codnor Park Glapwell Sheldon Stanfree Calke Hobroyd Monyash Clay Cross Ashgate Nuttals Park Froggatt Dronfield Woodhouse Farley Porterhouse Morley Holmesfield Riddings Bradwell Hills Gorsey Leys Aston Over Leigh Repton Darley Hillside Lees Newgate Trentlock Cubley Common Bridgemont Pratthall Mapperley Great Cubley Shardlow Newbold Mount Pleasant Windmill Rowsley Brailsford Green Netherthorpe Old Whittington Heathtop Brookside Ridgeway Ednaston Swarkestone Woodlinkin Mickleover Moorfield Little Hayfield Woolley Moor Fallinge Stanton Gate Snape Hill Bagshaw Priestcliffe Grindlow Hatton Fields Bridge End Long Duckmanton Parsley Hay Castle Gresley Newmarket Hathersage Hearthstone Hull End Ballidon Hollingwood Estate Birchover Pinxton Hulland Ward Denby Common Flaxholme Nether End Shirland Osleston Wensley Oakerthorpe Parwich Matlock Dale Buckland Hollow Riber Egginton The Holmes Belper Commonside Hallam Fields Longway Bank Oaker Wilmorton Pentrichlane-end West Handley Langley Common The Park Muggintonlane End Westthorpe Birleyhay Wheatcroft Newlands Taddington Calow Dimple Stonebroom Torr Top Gowhole Thulston Park Head Risley Waldley Chaddesden Butterley Whaley Bridge Alfreton Little Cubley Old Glossop Smalley Common Lullington Parkhouse Green Newtown Shelton Lock Upperthorpe Leadmill Dronfield Matlock Bridge Moravian Settlement Old Matlock Brushfield Baslow Hales Green Common Side Stanton in Peak Castleton Church Wilne The Leys King Sterndale Upper Hackney Henmoor Aston Heath Smalldale Oversetts Unstone Elton Calver Sough Hill Top Ashover Hay Glutton Bridge Whitwell Barrow Hill Hardstoft Conksbury Sunny Hill Allestree Starkholmes Little Bolehill Findern Egstow Radbourne Common Curbar Youlgreave Matlock Cliff Loscoe Ault Hucknall Yeldersley Cross Hill Derby Winster Castle View Hazelwood Kilburn Carr Vale Pye Bridge New Bolsover Padfield Furness Vale Stanton Lees King's Newton Holmewood Milford Holmesdale Chisworth High Cross Bank Litton High Peak Junction Langwith Tissington Freebirch Alsop en le Dale Lowgates Steeple Grange Alvaston Ladmanlow Norwood Broadmeadows Markeaton Toadmoor Plaistow Green Low Leighton Brimington Nether Biggin Bradbourne Nether Burrows Upper Langwith New York Matlock Burntheath Rumbling Street Leaden Knowl Ible Loundsley Green Renishaw Beeley Wingerworth Robin Hood Etwall Duffield Chelmorton Tetron Point Holestone Dunsa Hidebank Shirebrook Whatstandwell Pikehall Pleasley Vale Higher Buxton Blackbrook Edale End Eastmoor Barrow upon Trent Rosliston Doehole Ockbrook Harper Hill Thorpe Burnaston Washgreen Street Lane Stanton-by-Dale Clowne Tibshelf The Bungalows Westhouses Coldeaton Lane Head Lea Coplow Dale Hognaston Mickley Dunston Wessington Kirk Ireton Church Broughton Marston Montgomery West Hallam Greenhillocks Emmett Carr Short Heath Litchurch Whittington Moor Brook Bottom Calow Green Shepley Street Ashford in the Water Breadsall Lower Birchwood Bridgeholm Green Callow Dale Abbey Wadshelf Spout Hare Edge Cowlow Glossop Far Laund Bretby Snitterton Hillstown Smithfield Biggin Stanton by Bridge Slatepit Dale Mugginton Aston Annwell Place Oxcroft Handley Whitfield Park Foolow Northedge Twyford Spinkhill Codnor Gate Culland Sutton on the Hill Coton Park Rose Hill Duckmanton Bullhurst Hill Higher Chisworth Buxworth Tideswell Darley Dale Smalley Green Broadholm Langwith Junction Eaves Knoll Norbury Pride Park Apperknowle Rowthorne Eagle Tor Chellaston Shipley Common