Media Planning in Tansley Knoll

Get in touch

Media Planners in Tansley Knoll

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE4 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Tansley Knoll for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Tansley Knoll

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Tansley Knoll (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Tinkersley Lee Head Ednaston Barlow Boothgate Henmoor Matlock Cliff Grindlow Osmaston Alvaston Ashgate Mapleton Hazelwood Tapton Carsington Gosforth Valley Findern Tomthorn Earl Sterndale Fallgate Stoneyford Church Wilne Nether Booth Longcliffe Woodhead Wingfield Park Fenny Bentley Crich Carr Sleet Moor Ambaston Bullbridge Coddington Ballidon Dicklant Hatton Fields Heath Hallfield Gate Wilmorton Morley Stanton Toadmoor Hepthorne Lane Wilday Green Cokhay Green Darley Bridge Calver Sough Upper Booth Whitfield Thurvaston Broadholm Morley Smithy Arthurs View Aston Heath Pride Park Littlemoor Commonside Castleton Heath End Cotes Park Rowarth Bridgeholm Green Renishaw Mugginton Slackhall Brockwell Unthank Hodthorpe Moorhall Nether Loads Duffield Chinley Head Toadhole Furnace Hartshorne Stainsby Common Hockerley Denby Village Long Duckmanton Brushfield Heanor Gate Shirley Summerwood Top Lower Midway Upper Town Holmley Common Crowden Troway Crowdicote Oxton Rakes Brailsford Loundsley Green Chisworth Ashleyhay Whittington Moor Cromford Simmondley Northedge Kilburn Pleasley Cartledge Breaston Blackwell Langwith Junction Church Broughton Upper End Cowhill Stanton in Peak Stretton Harpur Hill Hobroyd Thorpe Norwood Peasehill Boulton Moor Tansley Handley Burnaston Codnor Park Hill Top Bullhurst Hill Kelstedge Burntheath Marehay Ogston Woodnook Newhaven Etwall Common Aldercar Ticknall Harehill Ashbourne Grindsbrook Booth Alfreton Bretton Glapwell Doehole Horsleygate Oaker Chellaston Birch Vale Mount Pleasant Flaxholme Baslow Smalldale Little Chester Sutton on the Hill Parsley Hay White Moor Hare Edge Dalbury Thornhill Ault Hucknall Hognaston Killamarsh Lightwood Low Leighton Whaley Bridge Newbold Rise End Smalley Whaley Thorns Bakewell Riddings Ambergate Netherseal Calver Low Holbrook Moor Kniveton Oxcroft Brough Short Heath Borrowash Scarcliffe Apperknowle Elton Eastmoor Bacon's Spring Boylestonfield Snape Hill Mount Pleasant Lower Crossings Upper Biggin West Handley Shacklecross Bolehill Netherthorpe Cinderhill Edale End Robin Hood Heage Hillclifflane River's Vale Crowhole Hatton The Leys Aston-on-Trent Sheepbridge Rowthorne Ashover Hay Bridgemont Ireton Wood Millthorpe Common Side Higham Edlaston Rumbling Street Hargate Hill Woodthorpe Compton Morleymoor Coton in the Elms Upper Town Allestree Marsh Lane Litton Ridgeway Hammersmith Darley Hillside Alderwasley South Normanton Mapperley New Horwich Tunstead Milton Kirk Ireton Newlands Brimington Common Marston on Dove Flagg Crist Heathcote Oversetts Hilcote Bellevue Woodlinkin High Cross Bank Temple Normanton Langwith The Bungalows Chunal Swathwick Wigley Pilhough Burrfields Doveridge Snelston Barber Booth Ladmanlow Sheldon Foston Upper Loads Bolehill Little Cubley Hillcross Barrow upon Trent Higher Chisworth Tetron Point Hidebank Leaden Knowl Stonebroom Darley Dale Mickley Far Laund Matlock Bath Common Side Great Hucklow Palmer Moor Smisby South Wingfield Ripley Dunston Sterndale Moor Beeley Hardstoft Somersal Herbert Wakebridge Nuttals Park Peak Forest Holestone Churchtown Matlock Dale Radbourne Old Matlock Dalebank Pentrich Willington New Bolsover Abney New Stanton Park Nook Deepclough Greenside Longlane Chapel-en-le-Frith Stanton Gate Woodville Over Leigh Porterhouse Codnor Waldley Rose Hill Markham Vale Loscoe Yeldersley Steeple Grange Alton Windley High Peak Junction Staveley Belper Buxworth Rawson Green Cowley Lower Kilburn New York Mickley Turnditch North Wingfield Repton Chapel Milton Egginton The Park Gamesley Combs Great Cubley Inkersall Radbourne Common Great Longstone Long Eaton Edensor Middlecroft Doe Lea Shipley Common Buckland Hollow Wheatcroft Aston Plaistow Chevinside Alkmonton Pye Bridge Pilsley Whatstandwell Priestcliffe Golden Valley Hilltop Stoney Middleton Pilsley Creswell Taddington Rodsley Langley Mill Upper Hackney Calow Bridgehill Cowlow Dove Head Hundall Milford Farhill New Zealand Smalley Common Openwoodgate Lowgates Millington Green The Flourish Unstone Green Nether Burrows Hague Bar The Gutter Tupton Bramley Newgate Brook Bottom Hales Green Somercotes Millers Green Whitwell Common Chaddesden Sawmills Uppertown West Hallam Birleyhay Cutthorpe Cressbrook Blackbrook Lane Ends Youlgreave Danesmoor Monyash Lees Old Brampton Ridgeway Moor Shardlow Northwood Moorend The Elms Wadshelf Bramley Vale Chinley Osleston Linton Heath Ladygrove Ingmanthorpe Thulston Hollins Lower Pilsley Slatepit Dale New Whittington Congreave Little Hucklow Barrow Hill Hopton New Mills King's Newton Owler Bar Inkersall Green St Augustines Furness Vale Goseley Dale Hope Rylah Dronfield Mastin Moor Allenton Lumsdale Callow Litton Mill Lower Dinting Morton Newhall Tansley Knoll Castle Gresley Elvaston Dalbury Hollow Ashford in the Water Linton Stockley Eyam Little Longstone Little Bolehill Draycott Yeldersley Hollies Boythorpe Bankwood Gate Cotmanhay Elmton Lilypool Clowne Pikehall Williamthorpe Dale Moor Nether End Smalley Green Hilton Lower Birchwood Burbage Rosliston Wardlow Mires Codnor Breach Ford Twyford Bagshaw Stanton-by-Dale Holmesdale Norbury Calton Lees Brand Side Two Dales Matlock Green Hulland Ward Holmgate Westthorpe Roston Hardwick Biggin Barlborough Old Glossop Riber Oakwood Leam Codnor Gate Atlow Oxcroft Estate Holbrook New Smithy Cowdale Longford Horwich End Mackworth Calow Green Peak Dale Hardwick Wood Swanwick Whaley Edale Friden Brailsford Green Mount Pleasant Higher Crossings Lower Hartshay Riddings Gallows Inn Stoke Brimington Dethick Whitehough Slack Windmill Foremark Wardlow Brindwoodgate Newbold Moor Langley Common Pear Tree Cherrytree Hill Denby Common Whitehough Head Ilkeston Junction Birley Shottlegate Bolsover Woodhouse Smithy Moor Derby War Memorial Village Matlock Bridge Park Head Bretby Shatton Trusley Breckend Marston Montgomery Dimple Nether Biggin Longfordlane Oaks Green Potter Somersal Shaw Mercaton Lullington Lydgate Stoneheads Upper Hartshay Wensley Tunstead Buxton Over Haddon Stanton Lees Shirebrook Aston Hassop Matlock Higher Buxton Pleasley Vale Grangemill Conksbury Clifton Wirksworth Over Burrows The Brushes Duffieldbank Matlock Bank Ible Shottle Ridgeway Ashopton Crewton Ingleby Glossop Fernilee Greenhillocks Ashgate Corbriggs Hayfield Grindleford Cross Hill Newtown Cockyard Church Gresley Broadmeadows Stanfree Coal Aston Coton Park Sawley Trentlock Sinfin Heathtop Plaistow Green Lea Hollins Green Bowshaw Melbourne Brassington Nether Green Starkholmes Bradley Bradwell Hills Breadsall Hilltop Hathersage Booths Hadfield Dowry Calke Stenson Curbar Taxal Sandiacre Tibshelf Carr Vale Hearthstone Freebirch Sutton Scarsdale Darley Abbey Upperthorpe Hallowes Tideswell Weston Underwood Hardstoft Common Moravian Settlement Dale End Scotches Poolsbrook Palterton Sunny Hill Overton Hargatewall Lodge House Surface Mine Idridgehay Green Washgreen Hathersage Spondon Coplow Dale Warrencarr Ironville Fallinge Winster Pomeroy West Broughton Townend Priestcliffe Ditch Milton Owlcotes Godfreyhole Hulland Moss Mercaston Fritchley Westhouses Nether Padley Cock Alley Cubley Common Alport Wormhill Shelton Lock Thornsett Glutton Bridge Greenwich Breadsall Waingroves Millers Dale Bradwell Quarndon Common Stanley The Forties Bamford Arkwright Town Ilkeston Normanton Etwall Upper Birchwood Osmaston Little Hallam Pentrichlane-end Yeaveley Stanton by Bridge Wheston Gowhole Spancarr Middleton Slaley Perryfoot Shipley Wingerworth Pinxton Upper Newbold Farley Cowers Lane Annwell Place Kirk Hallam Nether Sturston Offerton Snelston Common Batham Gate Hill Somersal Walton Netherthorpe Bole Hill Milehill Egstow Gorsey Leys Walton-on-Trent Egginton Common Litchurch Old Dam Stone Edge Nether Handley Aldwark Shirland Derby Canholes Quarndon Hasland Wyaston Shepley Street Pilsley Green Dinting Vale Gorseybank New Sawley Moorwood Moor Hull End Spout Cropper New Houghton Charlestown Tissington Nether Moor Harlesthorpe Middleton Lower Gamesley Parwich Larklands Birdholme Cross o' th' hands Oakerthorpe Langley Bowden Head Parkhouse Green Upper Langwith Stony Houghton Chesterfield Acre Ridge Estate West Edge Sparrowpit Ashover Lane Head Upperwood High Lee Mickleover King Sterndale Holmewood Boylestone Astwith Dunsa Pilsbury Emmett Carr Rowland Newmarket Grassmoor Brookfield Eckington Brightgate Warmbrook Church Hill Leabrooks Kedleston Overseal Stanley Common Marlpool Bradbourne Scropton Farnah Green Ollerbrook Booth Smalldale Clay Mills Sudbury Whitfield Park Staden Hallam Fields Longway Bank Brackenfield Ockbrook Bargate Hollingwood Estate Dronfield Woodhouse New Brimington Holmesfield Milltown Spinkhill Leadmill Hady Nether Heage Moorfield Blackbrook Butterley Thurvaston Smithy Houses Eaves Knoll Ravensnest Littleover Hartington The Holmes Over End Clay Cross Holloway Dove Holes Spitewinter Peakley Hill Belph Sinfin Moor Farlands Booth Alsop en le Dale Wessington Harper Hill Horsley Charlesworth Blackwell Denby Bottles Biggin Coldeaton Spital Little Eaton Newton Solney Monsal Head Upper Midway Street Lane Idridgehay Swadlincote Makeney Shireoaks Higher Dinting Froggatt Padfield Coxbench Spitalhill Woodseats Hillstown Highgate Sapperton Hulland Village Stanhope Bretby Castle View Little Hayfield Snitterton Bubnell Mill Green Stainsby Woolley Moor Higher Gamesley Summerley Butterley Hangingbridge Penny Green Bakestone Moor Duckmanton Boulton Risley Heanor Caldwell Brookside Nithen End Bonsall Calver Rowsley Great Wilne Nether Chanderhill Morley Park Whitwell Markeaton Pratthall Lower Thurvaston Smithfield Dale Abbey Malcoff Holymoorside Torr Top Wash Old Whittington Tintwistle Hollingwood Shuttlewood Culland Bridge End Winsick Knockerdown Weston-on-Trent Muggintonlane End Middle Handley Bolsover Brampton Newton Birchover West End Old Tupton Wirksworth Moor Hollington Churchbalk Stonegravels Swarkestone Hollington Grove Upper Padley Kirk Langley Eagle Tor Press Unstone Crich Woolley Hemming Green Belper Lane End Foolow Church Town Horsley Woodhouse Barton Blount Limekiln Field Chelmorton Brockhurst