Healthcare Marketing in Tansley Knoll

Get in touch

Healthcare Advertising in Tansley Knoll

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DE4 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Tansley Knoll

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Tansley Knoll  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Tansley Knoll (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Tinkersley Lee Head Ednaston Barlow Boothgate Henmoor Matlock Cliff Grindlow Osmaston Alvaston Ashgate Mapleton Hazelwood Tapton Carsington Gosforth Valley Findern Tomthorn Earl Sterndale Fallgate Stoneyford Church Wilne Nether Booth Longcliffe Woodhead Wingfield Park Fenny Bentley Crich Carr Sleet Moor Ambaston Bullbridge Coddington Ballidon Dicklant Hatton Fields Heath Hallfield Gate Wilmorton Morley Stanton Toadmoor Hepthorne Lane Wilday Green Cokhay Green Darley Bridge Calver Sough Upper Booth Whitfield Thurvaston Broadholm Morley Smithy Arthurs View Aston Heath Pride Park Littlemoor Commonside Castleton Heath End Cotes Park Rowarth Bridgeholm Green Renishaw Mugginton Slackhall Brockwell Unthank Hodthorpe Moorhall Nether Loads Duffield Chinley Head Toadhole Furnace Hartshorne Stainsby Common Hockerley Denby Village Long Duckmanton Brushfield Heanor Gate Shirley Summerwood Top Lower Midway Upper Town Holmley Common Crowden Troway Crowdicote Oxton Rakes Brailsford Loundsley Green Chisworth Ashleyhay Whittington Moor Cromford Simmondley Northedge Kilburn Pleasley Cartledge Breaston Blackwell Langwith Junction Church Broughton Upper End Cowhill Stanton in Peak Stretton Harpur Hill Hobroyd Thorpe Norwood Peasehill Boulton Moor Tansley Handley Burnaston Codnor Park Hill Top Bullhurst Hill Kelstedge Burntheath Marehay Ogston Woodnook Newhaven Etwall Common Aldercar Ticknall Harehill Ashbourne Grindsbrook Booth Alfreton Bretton Glapwell Doehole Horsleygate Oaker Chellaston Birch Vale Mount Pleasant Flaxholme Baslow Smalldale Little Chester Sutton on the Hill Parsley Hay White Moor Hare Edge Dalbury Thornhill Ault Hucknall Hognaston Killamarsh Lightwood Low Leighton Whaley Bridge Newbold Rise End Smalley Whaley Thorns Bakewell Riddings Ambergate Netherseal Calver Low Holbrook Moor Kniveton Oxcroft Brough Short Heath Borrowash Scarcliffe Apperknowle Elton Eastmoor Bacon's Spring Boylestonfield Snape Hill Mount Pleasant Lower Crossings Upper Biggin West Handley Shacklecross Bolehill Netherthorpe Cinderhill Edale End Robin Hood Heage Hillclifflane River's Vale Crowhole Hatton The Leys Aston-on-Trent Sheepbridge Rowthorne Ashover Hay Bridgemont Ireton Wood Millthorpe Common Side Higham Edlaston Rumbling Street Hargate Hill Woodthorpe Compton Morleymoor Coton in the Elms Upper Town Allestree Marsh Lane Litton Ridgeway Hammersmith Darley Hillside Alderwasley South Normanton Mapperley New Horwich Tunstead Milton Kirk Ireton Newlands Brimington Common Marston on Dove Flagg Crist Heathcote Oversetts Hilcote Bellevue Woodlinkin High Cross Bank Temple Normanton Langwith The Bungalows Chunal Swathwick Wigley Pilhough Burrfields Doveridge Snelston Barber Booth Ladmanlow Sheldon Foston Upper Loads Bolehill Little Cubley Hillcross Barrow upon Trent Higher Chisworth Tetron Point Hidebank Leaden Knowl Stonebroom Darley Dale Mickley Far Laund Matlock Bath Common Side Great Hucklow Palmer Moor Smisby South Wingfield Ripley Dunston Sterndale Moor Beeley Hardstoft Somersal Herbert Wakebridge Nuttals Park Peak Forest Holestone Churchtown Matlock Dale Radbourne Old Matlock Dalebank Pentrich Willington New Bolsover Abney New Stanton Park Nook Deepclough Greenside Longlane Chapel-en-le-Frith Stanton Gate Woodville Over Leigh Porterhouse Codnor Waldley Rose Hill Markham Vale Loscoe Yeldersley Steeple Grange Alton Windley High Peak Junction Staveley Belper Buxworth Rawson Green Cowley Lower Kilburn New York Mickley Turnditch North Wingfield Repton Chapel Milton Egginton The Park Gamesley Combs Great Cubley Inkersall Radbourne Common Great Longstone Long Eaton Edensor Middlecroft Doe Lea Shipley Common Buckland Hollow Wheatcroft Aston Plaistow Chevinside Alkmonton Pye Bridge Pilsley Whatstandwell Priestcliffe Golden Valley Hilltop Stoney Middleton Pilsley Creswell Taddington Rodsley Langley Mill Upper Hackney Calow Bridgehill Cowlow Dove Head Hundall Milford Farhill New Zealand Smalley Common Openwoodgate Lowgates Millington Green The Flourish Unstone Green Nether Burrows Hague Bar The Gutter Tupton Bramley Newgate Brook Bottom Hales Green Somercotes Millers Green Whitwell Common Chaddesden Sawmills Uppertown West Hallam Birleyhay Cutthorpe Cressbrook Blackbrook Lane Ends Youlgreave Danesmoor Monyash Lees Old Brampton Ridgeway Moor Shardlow Northwood Moorend The Elms Wadshelf Bramley Vale Chinley Osleston Linton Heath Ladygrove Ingmanthorpe Thulston Hollins Lower Pilsley Slatepit Dale New Whittington Congreave Little Hucklow Barrow Hill Hopton New Mills King's Newton Owler Bar Inkersall Green St Augustines Furness Vale Goseley Dale Hope Rylah Dronfield Mastin Moor Allenton Lumsdale Callow Litton Mill Lower Dinting Morton Newhall Tansley Knoll Castle Gresley Elvaston Dalbury Hollow Ashford in the Water Linton Stockley Eyam Little Longstone Little Bolehill Draycott Yeldersley Hollies Boythorpe Bankwood Gate Cotmanhay Elmton Lilypool Clowne Pikehall Williamthorpe Dale Moor Nether End Smalley Green Hilton Lower Birchwood Burbage Rosliston Wardlow Mires Codnor Breach Ford Twyford Bagshaw Stanton-by-Dale Holmesdale Norbury Calton Lees Brand Side Two Dales Matlock Green Hulland Ward Holmgate Westthorpe Roston Hardwick Biggin Barlborough Old Glossop Riber Oakwood Leam Codnor Gate Atlow Oxcroft Estate Holbrook New Smithy Cowdale Longford Horwich End Mackworth Calow Green Peak Dale Hardwick Wood Swanwick Whaley Edale Friden Brailsford Green Mount Pleasant Higher Crossings Lower Hartshay Riddings Gallows Inn Stoke Brimington Dethick Whitehough Slack Windmill Foremark Wardlow Brindwoodgate Newbold Moor Langley Common Pear Tree Cherrytree Hill Denby Common Whitehough Head Ilkeston Junction Birley Shottlegate Bolsover Woodhouse Smithy Moor Derby War Memorial Village Matlock Bridge Park Head Bretby Shatton Trusley Breckend Marston Montgomery Dimple Nether Biggin Longfordlane Oaks Green Potter Somersal Shaw Mercaton Lullington Lydgate Stoneheads Upper Hartshay Wensley Tunstead Buxton Over Haddon Stanton Lees Shirebrook Aston Hassop Matlock Higher Buxton Pleasley Vale Grangemill Conksbury Clifton Wirksworth Over Burrows The Brushes Duffieldbank Matlock Bank Ible Shottle Ridgeway Ashopton Crewton Ingleby Glossop Fernilee Greenhillocks Ashgate Corbriggs Hayfield Grindleford Cross Hill Newtown Cockyard Church Gresley Broadmeadows Stanfree Coal Aston Coton Park Sawley Trentlock Sinfin Heathtop Plaistow Green Lea Hollins Green Bowshaw Melbourne Brassington Nether Green Starkholmes Bradley Bradwell Hills Breadsall Hilltop Hathersage Booths Hadfield Dowry Calke Stenson Curbar Taxal Sandiacre Tibshelf Carr Vale Hearthstone Freebirch Sutton Scarsdale Darley Abbey Upperthorpe Hallowes Tideswell Weston Underwood Hardstoft Common Moravian Settlement Dale End Scotches Poolsbrook Palterton Sunny Hill Overton Hargatewall Lodge House Surface Mine Idridgehay Green Washgreen Hathersage Spondon Coplow Dale Warrencarr Ironville Fallinge Winster Pomeroy West Broughton Townend Priestcliffe Ditch Milton Owlcotes Godfreyhole Hulland Moss Mercaston Fritchley Westhouses Nether Padley Cock Alley Cubley Common Alport Wormhill Shelton Lock Thornsett Glutton Bridge Greenwich Breadsall Waingroves Millers Dale Bradwell Quarndon Common Stanley The Forties Bamford Arkwright Town Ilkeston Normanton Etwall Upper Birchwood Osmaston Little Hallam Pentrichlane-end Yeaveley Stanton by Bridge Wheston Gowhole Spancarr Middleton Slaley Perryfoot Shipley Wingerworth Pinxton Upper Newbold Farley Cowers Lane Annwell Place Kirk Hallam Nether Sturston Offerton Snelston Common Batham Gate Hill Somersal Walton Netherthorpe Bole Hill Milehill Egstow Gorsey Leys Walton-on-Trent Egginton Common Litchurch Old Dam Stone Edge Nether Handley Aldwark Shirland Derby Canholes Quarndon Hasland Wyaston Shepley Street Pilsley Green Dinting Vale Gorseybank New Sawley Moorwood Moor Hull End Spout Cropper New Houghton Charlestown Tissington Nether Moor Harlesthorpe Middleton Lower Gamesley Parwich Larklands Birdholme Cross o' th' hands Oakerthorpe Langley Bowden Head Parkhouse Green Upper Langwith Stony Houghton Chesterfield Acre Ridge Estate West Edge Sparrowpit Ashover Lane Head Upperwood High Lee Mickleover King Sterndale Holmewood Boylestone Astwith Dunsa Pilsbury Emmett Carr Rowland Newmarket Grassmoor Brookfield Eckington Brightgate Warmbrook Church Hill Leabrooks Kedleston Overseal Stanley Common Marlpool Bradbourne Scropton Farnah Green Ollerbrook Booth Smalldale Clay Mills Sudbury Whitfield Park Staden Hallam Fields Longway Bank Brackenfield Ockbrook Bargate Hollingwood Estate Dronfield Woodhouse New Brimington Holmesfield Milltown Spinkhill Leadmill Hady Nether Heage Moorfield Blackbrook Butterley Thurvaston Smithy Houses Eaves Knoll Ravensnest Littleover Hartington The Holmes Over End Clay Cross Holloway Dove Holes Spitewinter Peakley Hill Belph Sinfin Moor Farlands Booth Alsop en le Dale Wessington Harper Hill Horsley Charlesworth Blackwell Denby Bottles Biggin Coldeaton Spital Little Eaton Newton Solney Monsal Head Upper Midway Street Lane Idridgehay Swadlincote Makeney Shireoaks Higher Dinting Froggatt Padfield Coxbench Spitalhill Woodseats Hillstown Highgate Sapperton Hulland Village Stanhope Bretby Castle View Little Hayfield Snitterton Bubnell Mill Green Stainsby Woolley Moor Higher Gamesley Summerley Butterley Hangingbridge Penny Green Bakestone Moor Duckmanton Boulton Risley Heanor Caldwell Brookside Nithen End Bonsall Calver Rowsley Great Wilne Nether Chanderhill Morley Park Whitwell Markeaton Pratthall Lower Thurvaston Smithfield Dale Abbey Malcoff Holymoorside Torr Top Wash Old Whittington Tintwistle Hollingwood Shuttlewood Culland Bridge End Winsick Knockerdown Weston-on-Trent Muggintonlane End Middle Handley Bolsover Brampton Newton Birchover West End Old Tupton Wirksworth Moor Hollington Churchbalk Stonegravels Swarkestone Hollington Grove Upper Padley Kirk Langley Eagle Tor Press Unstone Crich Woolley Hemming Green Belper Lane End Foolow Church Town Horsley Woodhouse Barton Blount Limekiln Field Chelmorton Brockhurst