Media Planning in Ham

Get in touch

Media Planners in Ham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SP8 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Ham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Ham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Ham (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Minterne Parva Northport Rodden Higher Eype Parkstone Leigh Tyneham Mount Pleasant Woolland Langton Long Blandford Branksome Lower Wraxall Norden Thorncombe Knowlton Ranston Blandford Camp Drive End Powerstock Colehill Hinton Martell South Perrott Sandpit Beaminster Chiswell Alweston Lillington Charlton Down Throop Turnworth Littlemoor Dean Muscliff Lodbourne Furzebrook Cranborne New Town Goathill Hermitage Waterloo Walditch Lower Blandford St Mary Queen Oak Stinsford Lower Ansty Rolls Mill Coker's Frome Maiden Newton Worbarrow Bradford Abbas Hincknowle Gussage All Saints Stour Row Netherbury Lulworth Camp Sturminster Marshall Bookham Birch Close Holton Heath Tarrant Monkton Notton Shaggs Hardy Country Park Muckleford Minchington Longburton Talbot Heath Hillbutts Adber Stanbridge Lower Bockhampton Kington Magna Moordown Boveridge Lewcombe Lyme Regis Creekmoor St Johns Bradpole Beaulieu Wood Warmwell Bowridge Hill Netherhay Frome St Quintin Piddlehinton West Morden Sherborne Highcliffe Westford Rushton Oborne East Fleet Stone West Stour Upper Parkstone Parley Green Bishop's Down Shave Cross Knob's Crook Wool South Bockhampton Champernhayes Marsh Dibberford Holditch Preston Lower Strode Southlands Monkton Up Wimborne Woodville Nottington Drimpton Winterborne Monkton Poole Rampisham Purse Caundle Melbury Sampford Shothole Atrim Pleck Synderford Cattistock Hartgrove Woodcutts Corscombe Milton Abbas Hains Gannetts Shillingstone Broadoak White Lackington Ilsington Deanend Fishpond Bottom Corfe Mullen Whitchurch Canonicorum Sturminster Newton Winterborne Herringston Mangerton Cripplestyle Ashington Sutton Poyntz Hedge End Purewell Sharnhill Green Litton Cheney Lytchett Minster Woodlands Common Briantspuddle Putton West Pulham Enmore Green Toller Whelme Poxwell Three Legged Cross Upwey Sutton Waldron Broadwey Tarrant Rawston Chalbury Common Toller Fratrum Burstock Tuckton Wootton Fitzpaine Spyway Ansty Cross East Cliff Cheselbourne Knighton Post Green Lilliput West Bay Alton Pancras Fifehead St Quintin Kitford Holt Heath Batcombe Fifehead Neville Guy's Marsh Horn Ash Birdsmoorgate Corfe Castle Stallen Dewlish Bowleaze Stoke Wake New Swanage Sandhills Newton Canford Heath Somerford Glanvilles Wootton St Catherine's Hill Rivers' Corner Merry Field Hill Watton Lower Eype Coryates Lambs' Green Rowlands Chilcombe Moorbath Hartmoor South Bowood Bluntshay North End Pleck Little Woolgarston Lulworth Cove St Leonard's Farm Park Belchalwell Street Winterborne Stickland Melcombe Bingham Charminster Chilbridge Chilfrome Cobb Melplash Hamworthy Wonston Wynford Eagle Higher Ansty Winkton Mosterton Merritown Friars Cliff Tadnoll Shroton Winterborne Tomson Tiley Langton Herring Camel Green Wareham Tincleton Hengistbury Head Rew Horton Coombe Keynes Woodbridge Steeple Blackdown Pimperne Caundle Marsh Newland Askerswell Winterborne Clenston West Compton Pillwell Dewlands Common East Knighton Compton Abbas Lanehouse Plush Fontmell Parva Holnest Salway Ash Broad Oak West Moors Ferndown Bovington Camp Langton Matravers Ash Frampton Gore Winterborne Whitechurch Kingston Russell Symondsbury Pig Oak Osehill Green Tollerford Whitefield Rew West Melbury Maudlin Cross Longham East Stour Stalbridge Mannington Swyre Herston Poundbury Oakley Hilfield Meyrick Park Morcombelake Park Gate Ashmore Bittles Green Little Canford Hayes Osmington Mills Hill Street Slepe Littlebredy Marshwood Yetminster Hurn Filford Huish Merriott Frome Whitfield Stoke Water Lytchett Matravers West Stafford Bloxworth East Melbury Daggons Forston West Lulworth Portland Port East Creech Littleton Higher Totnell Blackney Stourton Caundle Southill St Ives Ansty Swanage The Mount Burton Nether Cerne Stockwood Friar Waddon Shipton Gorge Castletown East Compton Nettlecombe Winterbourne Steepleton Laymore Woolgarston Grange Estate Beer Hackett Totnell Child Okeford Sturminster Common Primrose Hill Gussage St Michael Hummer Bridport Chedington Athelhampton Over Compton Newtown New Town Loscombe Foxholes Coldharbour Dean Park Stoke Abbott Puxey Whetley Cross Winterborne Came Newton Peveril Higher Row Bryanston Quarleston Hewood Lower Mannington Hilton Godmanstone East Morden Rockley Sands Colesbrook Ensbury Furleigh Cross Coneygar Higher Holnest Lower Holwell Farnham Packers Hill Brockhampton Green Southwell Christchurch Wigbeth Langham Winton Twyford White Post Aller Hound Hill Halstock Manswood Avon Castle East Lulworth Kit Hill Chaldon Herring Henbury West Milton Moreton Oxbridge Newtown Sydling St Nicholas Lower Holditch East Pulham Shitterton Durweston Catherston Leweston Whitecross Compton Valence West Woodsford Melbury Osmond Braytown Hollow Oak Bramblecombe Quarr Bincombe Woolcombe Broadmayne Bourne Valley Wallisdown Stony Knaps Crab Orchard Seaborough Peacemarsh Cashmoor Harman's Cross West End Charlestown Mapperton Southover Durlston Ham Hill Verwood Pilsdon Charlton on the Hill Alderholt Miles Cross Winterbourne Abbas Shaftesbury Kinson Whitcombe West Knighton Dottery Milborne St Andrew Higher Halstock Leigh West Chaldon Wraxall St Leonards Blandford St Mary Westfields Tarrant Keyneston Clifton Maybank West Holme Crossways Farrington Todber School House Monkton Wyld Sutton Holms East Stour Common Benville Dragon's Hill Lyon's Gate Higher Coombe Pamphill Walkford Fairmile Pymore Jumpers Common Netherstoke Tarrant Crawford Kingston Sandford East Holton Newtown Pimperne Hopsfield Worth Matravers Moor Crichel Templeman's Ash Manning's Heath Holywell Stoborough Green Chickerell Canford Bottom Upton Mapperton Ham Common Cruxton Deanland East Holme Fifehead Magdalen Leigh North Bowood Talbot Village Redford Turners Puddle Puddletown Hazelbury Bryan Piddletrenthide Knighton Three Gates Woodbridge Wimborne St Giles Edmondsham Sandford Woods Iwerne Minster Stapehill Ensbury Park Higher Kingcombe The Folly Wooth Pokesdown Stourpaine Galton New Town Uppington Glue Hill Littledown Weston Winfrith Newburgh Lower Hamworthy Stratton Portesham Organford Lodge Copse Estate Holt Oathill Pidney Ryall Tarrant Rushton Yondover West Bourton Cocknowle Turlin Moor Studland Happy Bottom Affpuddle Wyke Springbourne Sterte Wyke Regis Stalbridge Weston Pentridge Iford West Chelborough Dudsbury Boscombe West Cliff St James East End Pilford Portland Bill Muscliffe New Town Nether Compton Sockety Okeford Fitzpaine Witchampton Duntish Sandford Orcas Osmington West Howe Minterne Magna Combe Almer Gribb Kittwhistle Oakdale Glebeland Estate Stanley Green Bradford Peverell Stoborough Middlemarsh Leweston Talbot Woods Ebblake Holway Littlewindsor Redlands Pleck Warren East Stoke Cobley Trickett's Cross Hanford West Shilvinghampton Camesworth Crooked Withies Bedchester Buckland Ripers Lower Whatcombe Winterborne Zelston Up Sydling Throop Overcombe Ringstead Fleet Crendell Mappowder Red Hill Sandbanks East Brook Fontmell Magna Hamlet West Hurn Cosmore Steepleton Iwerne Northbourne Chalmington Canford Magna Chetnole Woodyates Bourton Holdenhurst Pleck West Parley Higher Melcombe Lake Silton Melbury Abbas Madjeston Higher Nyland South Poorton Evershot Branksome Park Coombe Kingsland Binnegar Longfleet Grange Folly Moorside Tarrant Gunville Rossmore Eccliffe Melbury Bubb Haydon Blandford Forum Alum Chine Beacon Hill Charlton Marshall Tarrant Launceston Gotham Weston Ridge Winterborne Muston Almer Poyntington Trent Pulham Bagber Charminster Tadden Abbotsbury Eype's Mouth Redbridge Walton Elm Lower Kingcombe Broom Hill Bishop's Caundle Haddon Hill Long Cross Hinton St Mary North Poorton Droop East Parley Worgret Mounters Horton Common Newtown Loders East Orchard Ryme Intrinseca Lake Cowgrove Clapgate Pallington Clift Greenham Arne Court Orchard Marnhull Holwell Tollard Farnham White Moor Upton Ashley Heath Holt Wood Wimborne Minster West Orchard Little Ansty Romford Wick Alderney Hurst St Andrew's Well Bugley Ham Seatown Canford Cliffs Long Bredy Ulwell Grove Broadwindsor Hogstock Elm Hill Melcombe Regis Kingston Maurward North Chideock Blackwater Chalbury Poolestown Gillingham Sixpenny Handley Allington Ivy Cross Bearwood Creech Stoborough Heath East Bloxworth Avon Common Cann Whitmore Merley Bingham's Melcombe Bettiscombe Cold Harbour Rodwell Buckham Acton Crouch Hill East Chelborough Wych Mount Pleasant Lower Nyland Turbary Common North Wootton Hampreston Ashley Hooke Portway Mudeford Westbourne Up Cerne Higher Wraxall Lower Halstock Leigh Radipole Buckland Newton Higher Chalmington Burleston Kimmeridge Matchams Gaunts The Common Puncknowle Buckhorn Weston Bournemouth Boys Hill Alcester Woodlake Anderson Shapwick Burton Bradstock West Southbourne Manston Bere Regis Belchalwell West Bexington Winterborne Houghton Skilling Stokeford Kingston Woodrow Fiddleford Lower Row Stubhampton Fortuneswell Milton on Stour Haydon Silkhay Waddon Cold Harbour Motcombe Huntingford Creech Bottom The Borough Cross Lanes Gaunt's Common God's Blessing Green Knackers Hole Uphall Dunbury Old Town Saddle Street Adam's Green Stanpit Haythorne Gussage St Andrew Southbourne Charmouth Mill Throop Thornicombe Higher Sandford Giddy Green Higher Bockhampton Middle Bockhampton Yewstock Leigh Meerhay Owermoigne Chettle Marshalsea Tarrant Hinton Woolsbridge Gibbs Marsh Waytown Cerne Abbas Holmebridge King's Stag Pleck Green Toller Porcorum Horton Heath Strouden Furzehill Grimstone Holway Caundle Wake Folke North Bockhampton Burngate Winterborne Kingston Woolford's Water Rushcombe Bottom Bothenhampton Woodlands Lydlinch Weymouth Woodsford Hursey Lower Street Westham Margaret Marsh Stafford's Green Dorchester Hinton Parva Uploders Henley Stour Provost Nuffield Tolpuddle Holworth Blacknoll Townsend Burton East Burton Hemsworth Spetisbury Columbia Farm Higher Woodsford Bear Cross Hammoon East Howe Whitcombe Chideock Cann Common Winyard's Gap Beaumont Village Lane End Long Crichel Ibberton Winterborne St Martin Ameysford Well Bottom Sandhills Sleight Thornford Stour Meadows Easton East Shilvinghampton Hillbourne Broadstone Church Knowle Penn Rixon Higher Whatcombe