Radio Advertising in Ham

Get in touch

Radio Station Advertising in Ham

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in SP8 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Ham?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Ham, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in SP8 4. 

We cover Ham (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Minterne Parva Northport Rodden Higher Eype Parkstone Leigh Tyneham Mount Pleasant Woolland Langton Long Blandford Branksome Lower Wraxall Norden Thorncombe Knowlton Ranston Blandford Camp Drive End Powerstock Colehill Hinton Martell South Perrott Sandpit Beaminster Chiswell Alweston Lillington Charlton Down Throop Turnworth Littlemoor Dean Muscliff Lodbourne Furzebrook Cranborne New Town Goathill Hermitage Waterloo Walditch Lower Blandford St Mary Queen Oak Stinsford Lower Ansty Rolls Mill Coker's Frome Maiden Newton Worbarrow Bradford Abbas Hincknowle Gussage All Saints Stour Row Netherbury Lulworth Camp Sturminster Marshall Bookham Birch Close Holton Heath Tarrant Monkton Notton Shaggs Hardy Country Park Muckleford Minchington Longburton Talbot Heath Hillbutts Adber Stanbridge Lower Bockhampton Kington Magna Moordown Boveridge Lewcombe Lyme Regis Creekmoor St Johns Bradpole Beaulieu Wood Warmwell Bowridge Hill Netherhay Frome St Quintin Piddlehinton West Morden Sherborne Highcliffe Westford Rushton Oborne East Fleet Stone West Stour Upper Parkstone Parley Green Bishop's Down Shave Cross Knob's Crook Wool South Bockhampton Champernhayes Marsh Dibberford Holditch Preston Lower Strode Southlands Monkton Up Wimborne Woodville Nottington Drimpton Winterborne Monkton Poole Rampisham Purse Caundle Melbury Sampford Shothole Atrim Pleck Synderford Cattistock Hartgrove Woodcutts Corscombe Milton Abbas Hains Gannetts Shillingstone Broadoak White Lackington Ilsington Deanend Fishpond Bottom Corfe Mullen Whitchurch Canonicorum Sturminster Newton Winterborne Herringston Mangerton Cripplestyle Ashington Sutton Poyntz Hedge End Purewell Sharnhill Green Litton Cheney Lytchett Minster Woodlands Common Briantspuddle Putton West Pulham Enmore Green Toller Whelme Poxwell Three Legged Cross Upwey Sutton Waldron Broadwey Tarrant Rawston Chalbury Common Toller Fratrum Burstock Tuckton Wootton Fitzpaine Spyway Ansty Cross East Cliff Cheselbourne Knighton Post Green Lilliput West Bay Alton Pancras Fifehead St Quintin Kitford Holt Heath Batcombe Fifehead Neville Guy's Marsh Horn Ash Birdsmoorgate Corfe Castle Stallen Dewlish Bowleaze Stoke Wake New Swanage Sandhills Newton Canford Heath Somerford Glanvilles Wootton St Catherine's Hill Rivers' Corner Merry Field Hill Watton Lower Eype Coryates Lambs' Green Rowlands Chilcombe Moorbath Hartmoor South Bowood Bluntshay North End Pleck Little Woolgarston Lulworth Cove St Leonard's Farm Park Belchalwell Street Winterborne Stickland Melcombe Bingham Charminster Chilbridge Chilfrome Cobb Melplash Hamworthy Wonston Wynford Eagle Higher Ansty Winkton Mosterton Merritown Friars Cliff Tadnoll Shroton Winterborne Tomson Tiley Langton Herring Camel Green Wareham Tincleton Hengistbury Head Rew Horton Coombe Keynes Woodbridge Steeple Blackdown Pimperne Caundle Marsh Newland Askerswell Winterborne Clenston West Compton Pillwell Dewlands Common East Knighton Compton Abbas Lanehouse Plush Fontmell Parva Holnest Salway Ash Broad Oak West Moors Ferndown Bovington Camp Langton Matravers Ash Frampton Gore Winterborne Whitechurch Kingston Russell Symondsbury Pig Oak Osehill Green Tollerford Whitefield Rew West Melbury Maudlin Cross Longham East Stour Stalbridge Mannington Swyre Herston Poundbury Oakley Hilfield Meyrick Park Morcombelake Park Gate Ashmore Bittles Green Little Canford Hayes Osmington Mills Hill Street Slepe Littlebredy Marshwood Yetminster Hurn Filford Huish Merriott Frome Whitfield Stoke Water Lytchett Matravers West Stafford Bloxworth East Melbury Daggons Forston West Lulworth Portland Port East Creech Littleton Higher Totnell Blackney Stourton Caundle Southill St Ives Ansty Swanage The Mount Burton Nether Cerne Stockwood Friar Waddon Shipton Gorge Castletown East Compton Nettlecombe Winterbourne Steepleton Laymore Woolgarston Grange Estate Beer Hackett Totnell Child Okeford Sturminster Common Primrose Hill Gussage St Michael Hummer Bridport Chedington Athelhampton Over Compton Newtown New Town Loscombe Foxholes Coldharbour Dean Park Stoke Abbott Puxey Whetley Cross Winterborne Came Newton Peveril Higher Row Bryanston Quarleston Hewood Lower Mannington Hilton Godmanstone East Morden Rockley Sands Colesbrook Ensbury Furleigh Cross Coneygar Higher Holnest Lower Holwell Farnham Packers Hill Brockhampton Green Southwell Christchurch Wigbeth Langham Winton Twyford White Post Aller Hound Hill Halstock Manswood Avon Castle East Lulworth Kit Hill Chaldon Herring Henbury West Milton Moreton Oxbridge Newtown Sydling St Nicholas Lower Holditch East Pulham Shitterton Durweston Catherston Leweston Whitecross Compton Valence West Woodsford Melbury Osmond Braytown Hollow Oak Bramblecombe Quarr Bincombe Woolcombe Broadmayne Bourne Valley Wallisdown Stony Knaps Crab Orchard Seaborough Peacemarsh Cashmoor Harman's Cross West End Charlestown Mapperton Southover Durlston Ham Hill Verwood Pilsdon Charlton on the Hill Alderholt Miles Cross Winterbourne Abbas Shaftesbury Kinson Whitcombe West Knighton Dottery Milborne St Andrew Higher Halstock Leigh West Chaldon Wraxall St Leonards Blandford St Mary Westfields Tarrant Keyneston Clifton Maybank West Holme Crossways Farrington Todber School House Monkton Wyld Sutton Holms East Stour Common Benville Dragon's Hill Lyon's Gate Higher Coombe Pamphill Walkford Fairmile Pymore Jumpers Common Netherstoke Tarrant Crawford Kingston Sandford East Holton Newtown Pimperne Hopsfield Worth Matravers Moor Crichel Templeman's Ash Manning's Heath Holywell Stoborough Green Chickerell Canford Bottom Upton Mapperton Ham Common Cruxton Deanland East Holme Fifehead Magdalen Leigh North Bowood Talbot Village Redford Turners Puddle Puddletown Hazelbury Bryan Piddletrenthide Knighton Three Gates Woodbridge Wimborne St Giles Edmondsham Sandford Woods Iwerne Minster Stapehill Ensbury Park Higher Kingcombe The Folly Wooth Pokesdown Stourpaine Galton New Town Uppington Glue Hill Littledown Weston Winfrith Newburgh Lower Hamworthy Stratton Portesham Organford Lodge Copse Estate Holt Oathill Pidney Ryall Tarrant Rushton Yondover West Bourton Cocknowle Turlin Moor Studland Happy Bottom Affpuddle Wyke Springbourne Sterte Wyke Regis Stalbridge Weston Pentridge Iford West Chelborough Dudsbury Boscombe West Cliff St James East End Pilford Portland Bill Muscliffe New Town Nether Compton Sockety Okeford Fitzpaine Witchampton Duntish Sandford Orcas Osmington West Howe Minterne Magna Combe Almer Gribb Kittwhistle Oakdale Glebeland Estate Stanley Green Bradford Peverell Stoborough Middlemarsh Leweston Talbot Woods Ebblake Holway Littlewindsor Redlands Pleck Warren East Stoke Cobley Trickett's Cross Hanford West Shilvinghampton Camesworth Crooked Withies Bedchester Buckland Ripers Lower Whatcombe Winterborne Zelston Up Sydling Throop Overcombe Ringstead Fleet Crendell Mappowder Red Hill Sandbanks East Brook Fontmell Magna Hamlet West Hurn Cosmore Steepleton Iwerne Northbourne Chalmington Canford Magna Chetnole Woodyates Bourton Holdenhurst Pleck West Parley Higher Melcombe Lake Silton Melbury Abbas Madjeston Higher Nyland South Poorton Evershot Branksome Park Coombe Kingsland Binnegar Longfleet Grange Folly Moorside Tarrant Gunville Rossmore Eccliffe Melbury Bubb Haydon Blandford Forum Alum Chine Beacon Hill Charlton Marshall Tarrant Launceston Gotham Weston Ridge Winterborne Muston Almer Poyntington Trent Pulham Bagber Charminster Tadden Abbotsbury Eype's Mouth Redbridge Walton Elm Lower Kingcombe Broom Hill Bishop's Caundle Haddon Hill Long Cross Hinton St Mary North Poorton Droop East Parley Worgret Mounters Horton Common Newtown Loders East Orchard Ryme Intrinseca Lake Cowgrove Clapgate Pallington Clift Greenham Arne Court Orchard Marnhull Holwell Tollard Farnham White Moor Upton Ashley Heath Holt Wood Wimborne Minster West Orchard Little Ansty Romford Wick Alderney Hurst St Andrew's Well Bugley Ham Seatown Canford Cliffs Long Bredy Ulwell Grove Broadwindsor Hogstock Elm Hill Melcombe Regis Kingston Maurward North Chideock Blackwater Chalbury Poolestown Gillingham Sixpenny Handley Allington Ivy Cross Bearwood Creech Stoborough Heath East Bloxworth Avon Common Cann Whitmore Merley Bingham's Melcombe Bettiscombe Cold Harbour Rodwell Buckham Acton Crouch Hill East Chelborough Wych Mount Pleasant Lower Nyland Turbary Common North Wootton Hampreston Ashley Hooke Portway Mudeford Westbourne Up Cerne Higher Wraxall Lower Halstock Leigh Radipole Buckland Newton Higher Chalmington Burleston Kimmeridge Matchams Gaunts The Common Puncknowle Buckhorn Weston Bournemouth Boys Hill Alcester Woodlake Anderson Shapwick Burton Bradstock West Southbourne Manston Bere Regis Belchalwell West Bexington Winterborne Houghton Skilling Stokeford Kingston Woodrow Fiddleford Lower Row Stubhampton Fortuneswell Milton on Stour Haydon Silkhay Waddon Cold Harbour Motcombe Huntingford Creech Bottom The Borough Cross Lanes Gaunt's Common God's Blessing Green Knackers Hole Uphall Dunbury Old Town Saddle Street Adam's Green Stanpit Haythorne Gussage St Andrew Southbourne Charmouth Mill Throop Thornicombe Higher Sandford Giddy Green Higher Bockhampton Middle Bockhampton Yewstock Leigh Meerhay Owermoigne Chettle Marshalsea Tarrant Hinton Woolsbridge Gibbs Marsh Waytown Cerne Abbas Holmebridge King's Stag Pleck Green Toller Porcorum Horton Heath Strouden Furzehill Grimstone Holway Caundle Wake Folke North Bockhampton Burngate Winterborne Kingston Woolford's Water Rushcombe Bottom Bothenhampton Woodlands Lydlinch Weymouth Woodsford Hursey Lower Street Westham Margaret Marsh Stafford's Green Dorchester Hinton Parva Uploders Henley Stour Provost Nuffield Tolpuddle Holworth Blacknoll Townsend Burton East Burton Hemsworth Spetisbury Columbia Farm Higher Woodsford Bear Cross Hammoon East Howe Whitcombe Chideock Cann Common Winyard's Gap Beaumont Village Lane End Long Crichel Ibberton Winterborne St Martin Ameysford Well Bottom Sandhills Sleight Thornford Stour Meadows Easton East Shilvinghampton Hillbourne Broadstone Church Knowle Penn Rixon Higher Whatcombe