Media Planning in Pimperne

Get in touch

Media Planners in Pimperne

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DT2 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Pimperne for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Pimperne

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Pimperne (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Synderford Woolsbridge St Andrew's Well Plush Stoke Abbott Wonston Higher Row Mappowder Hilton Hengistbury Head Rew West Cliff Higher Eype New Town Hayes Turners Puddle Friar Waddon Fifehead Neville Silton Tyneham Bagber Edmondsham Muscliffe Higher Bockhampton Kingsland East Orchard Pilford Lyon's Gate Southbourne Newtown Marnhull Crouch Hill Peacemarsh Sutton Poyntz Sutton Holms Allington Bryanston Saddle Street Turnworth Pimperne Bettiscombe Stalbridge Giddy Green Spyway Tiley Tarrant Rushton West Shilvinghampton Bishop's Caundle Muscliff Lower Blandford St Mary Winterborne Tomson Grimstone Pentridge Bourne Valley Todber Oakdale Dudsbury Bowridge Hill Cann Hartmoor Waterloo Tadnoll Morcombelake East Bloxworth Holmebridge Newton Bourton Loscombe Ebblake Weston Wooth Wych Langton Long Blandford Affpuddle Broadstone Broadwey Newtown Sutton Waldron Blackney Mudeford Mangerton West Woodsford Adber God's Blessing Green Dean Park West Moors Birdsmoorgate Mill Throop Winkton Grange West Melbury St James Broad Oak Belchalwell Street Grange Estate Jumpers Common West Hurn Coombe Keynes Poolestown Ilsington Gibbs Marsh Sterte Gannetts West Knighton Durlston Overcombe Alcester Horton Heath Waddon Corfe Castle Shillingstone Cheselbourne East Cliff Primrose Hill Hound Hill Talbot Heath Compton Valence Slepe Higher Whatcombe Woodville Clifton Maybank Dottery Higher Nyland Camel Green Gotham Three Gates Dragon's Hill Hewood Woodrow Newland Templeman's Ash Birch Close West Chelborough Sturminster Common Cross Lanes Melcombe Regis Rossmore Woolgarston Whetley Cross Broadoak East Fleet Huntingford Wimborne St Giles Hinton Martell Ashley Heath North Poorton Yetminster Over Compton Matchams Hurn Poyntington Gaunts Broadwindsor Woodlake East Stour Common Pulham Sandford Orcas Hanford Milton Abbas Symondsbury Nuffield Clapgate Holwell The Folly Child Okeford Boveridge Kingston Alweston Merley Wyke Regis Tarrant Keyneston East Compton Merriott Dorchester Margaret Marsh Beer Hackett Godmanstone Beaumont Village Lower Kingcombe Talbot Woods Winterborne Muston Okeford Fitzpaine Long Crichel Lulworth Camp Hains Westbourne Langton Herring Higher Holnest Holnest Briantspuddle Fortuneswell Melbury Sampford Turbary Common Castletown Throop Portland Bill Hillbourne Stour Row East Morden Hummer Twyford Chalmington Queen Oak Littleton Madjeston Alton Pancras Bothenhampton Avon Common Bingham's Melcombe Fairmile Hamlet Holway Tincleton Higher Halstock Leigh Holworth Bridport Moordown Fishpond Bottom Ham Common Lower Holwell Frome Whitfield Frome St Quintin South Perrott Old Town Higher Melcombe Packers Hill Upton Westham Woodbridge Greenham Ameysford Mosterton Canford Magna Canford Bottom Cocknowle Trickett's Cross Mapperton Friars Cliff Oborne Bowleaze Ansty Cross Little Canford Cruxton Winterborne Stickland Bookham Knighton Thornicombe Lodbourne Strouden Ashmore Studland West Pulham Gussage St Andrew Meyrick Park Dibberford Corscombe Halstock Moreton Folly Salway Ash Sherborne Lower Mannington Woolland Ryall West Lulworth Creekmoor Rushcombe Bottom Cobley Daggons Crossways East Parley Kittwhistle Lake Knackers Hole Ferndown East Brook Meerhay Henley Bugley Sydling St Nicholas Acton Glanvilles Wootton Mount Pleasant Champernhayes Marsh Woodbridge Rixon Stour Meadows Sharnhill Green Winfrith Newburgh Purewell Uploders Duntish Chiswell Cold Harbour Rolls Mill Huish Higher Chalmington Manswood Pillwell Minterne Parva Turlin Moor Stratton Drive End Southlands Haythorne Corfe Mullen Lower Bockhampton Cowgrove Clift Sandbanks Chettle Langham Holway Lilliput Buckland Newton Throop Swanage Farrington Charlton Marshall Ensbury Park St Leonard's Farm Park Wynford Eagle East Burton Stoke Wake Cripplestyle Monkton Up Wimborne Ensbury Maiden Newton Portway Pleck Green Chideock Moorside Drimpton Bedchester Puncknowle Pleck Silkhay Hinton Parva Chilfrome Higher Kingcombe Holton Heath Hinton St Mary Winterbourne Steepleton Chilbridge Ashington East End Sturminster Newton Hursey Shapwick Poxwell Milborne St Andrew Avon Castle Hedge End Batcombe Sandhills Coldharbour Ulwell White Post Tadden White Moor Portland Port Stinsford Lyme Regis Warmwell Manning's Heath Sandford Woods Cosmore Forston Grove Steepleton Iwerne Northbourne Park Gate Parkstone Merritown Dewlish Catherston Leweston West Southbourne Leweston Stubhampton Hilfield Leigh Alderholt Sandpit Hurst Romford North Bockhampton Bradford Abbas Piddlehinton Whitcombe Hampreston Toller Fratrum Coker's Frome Quarleston Wootton Fitzpaine Blackwater Kinson Cattistock Motcombe Woodlands Lower Row Mapperton Shave Cross Mounters Spetisbury West Holme Stour Provost East Shilvinghampton Aller Fleet Branksome Shaftesbury Miles Cross Newtown Coryates Kingston Warren Longburton West Parley Pallington Bere Regis Stoborough Green Eype's Mouth Littlewindsor Leigh Swyre Wallisdown Puxey Melbury Bubb East Pulham Kimmeridge Bramblecombe Chickerell West Morden Springbourne Higher Woodsford Tarrant Crawford The Mount Seaborough Tarrant Launceston Winterborne Kingston Beaminster Redlands Creech Ringstead Coombe Owermoigne West Howe Holt Wood Christchurch Knob's Crook Dunbury Canford Cliffs Merry Field Hill Caundle Wake Quarr St Catherine's Hill Wraxall Deanend Tarrant Hinton Purse Caundle Wool Wimborne Minster Woolford's Water West Bourton Furleigh Cross Puddletown Minchington Boys Hill Nether Compton Deanland Charminster Sandhills Talbot Village Fiddleford Osehill Green Folke Redford Gaunt's Common Blandford St Mary Kingston Russell Lower Eype Church Knowle Colehill Nottington Blacknoll West Compton Worgret Higher Sandford Shaggs Townsend Cann Common Well Bottom Rowlands Rampisham Pleck Pamphill Uppington Rew Henbury Winterborne Herringston Poole Walkford Maudlin Cross Netherstoke Pymore Pidney Crab Orchard Littlemoor Haydon Elm Hill Binnegar Marshalsea Cashmoor New Town Hooke Longham Alum Chine Seatown Broadmayne Trent Hermitage Bradford Peverell Laymore Post Green Woodyates Pilsdon St Johns Blandford Camp Abbotsbury East Creech Higher Coombe Stanpit Stallen Powerstock Winterborne Came Putton West Stour Tuckton Filford Pleck Tollard Farnham Lytchett Minster Iford Burton Bradstock Milton on Stour Droop Charlton Down Redbridge Westford Fontmell Parva Yondover Kingston Maurward St Leonards Netherhay Shroton Stoborough Heath Verwood Penn Knighton Bear Cross Blackdown Leigh Bradpole Uphall Sleight Toller Porcorum Somerford Little Woolgarston Crendell Goathill Radipole Compton Abbas Walton Elm Cerne Abbas Lower Ansty Organford Newton Peveril Holywell Blandford Forum The Borough Lulworth Cove Lower Street Lower Halstock Leigh St Ives Stokeford Furzehill Brockhampton Green Whitefield Nether Cerne Winterborne Clenston Knowlton Shitterton Lydlinch West Orchard Lodge Copse Estate Hazelbury Bryan Upwey Dean Osmington Stourpaine Glue Hill Northport West Milton Weymouth Lower Holditch Bloxworth East Holme Durweston Skilling Hamworthy Waytown Ash Tolpuddle Long Bredy Woodlands Common Arne Evershot Horton King's Stag Hardy Country Park Cold Harbour West Bay Upper Parkstone Tarrant Rawston Combe Almer Bittles Green Up Sydling Iwerne Minster Winterbourne Abbas New Town Stanley Green Colesbrook West End Court Orchard Long Cross Fifehead Magdalen Oathill Hollow Oak Woodsford Totnell Melbury Osmond Hill Street Winterborne Zelston Athelhampton North End East Howe Preston Anderson Pleck Lower Hamworthy Gussage St Michael South Poorton Lewcombe Manston Rodwell East Melbury Alderney Kit Hill Stalbridge Weston Cobb Rockley Sands Chetnole Burton Bournemouth Canford Heath Stanbridge Higher Totnell Thornford Chalbury Benville Bearwood Langton Matravers Bovington Camp Stockwood Minterne Magna Marshwood Winterborne St Martin Oakley Monkton Wyld Stoke Water Coneygar Whitchurch Canonicorum Frampton Tarrant Gunville South Bockhampton Walditch Mannington Rodden Ham Hill Hogstock Hartgrove Winton Stourton Caundle East Knighton Kington Magna Wigbeth Adam's Green Muckleford Broom Hill South Bowood Whitmore Woolcombe Holt Heath Farnham Enmore Green Lower Wraxall Red Hill Kitford Boscombe Sockety North Bowood Shipton Gorge Ivy Cross Buckham Newtown Whitcombe Ham Galton Whitecross Woodcutts Guy's Marsh Yewstock Worth Matravers East Lulworth Tarrant Monkton Hammoon Hincknowle North Chideock Osmington Mills The Common Winterborne Houghton Lanehouse Ridge Littlebredy Rushton Cranborne East Chelborough Thorncombe Stafford's Green Sandford Middlemarsh Litton Cheney Furzebrook Chalbury Common Crooked Withies Wick Horton Common Holdenhurst Eccliffe Tollerford Happy Bottom Holditch Southover Ranston Parley Green Stapehill East Stoke Moorbath Winyard's Gap Lake Branksome Park Stone West Bexington Lower Nyland Ashley Buckland Ripers Bluntshay Poundbury Chilcombe Almer Wareham Upton Bincombe Littledown White Lackington Melbury Abbas Hillbutts Highcliffe Wyke New Town Gore Foxholes Horn Ash Holt Ansty Gillingham Beaulieu Wood Fontmell Magna Charminster Stoborough Loders Gussage All Saints Pokesdown New Swanage Norden Charlestown Charlton on the Hill Witchampton Atrim Askerswell Portesham North Wootton Lillington Toller Whelme Hopsfield Glebeland Estate Fifehead St Quintin Shothole Higher Ansty Southwell Winterborne Monkton Burstock Beacon Hill Mount Pleasant Charmouth Three Legged Cross Melplash Haddon Hill Lytchett Matravers Middle Bockhampton Easton West Chaldon Camesworth Dewlands Common Longfleet Belchalwell Sixpenny Handley Oxbridge Netherbury Pig Oak Hemsworth Lane End Westfields Chaldon Herring East Stour Southill School House Creech Bottom Haydon Lower Whatcombe Rivers' Corner Buckhorn Weston Notton East Holton Braytown Pimperne Moor Crichel Caundle Marsh Melcombe Bingham Up Cerne Gribb Columbia Farm Piddletrenthide Burton Nettlecombe Worbarrow Higher Wraxall Little Ansty Burngate West Stafford Lambs' Green Bishop's Down Sturminster Marshall Ibberton Watton Harman's Cross Herston Winterborne Whitechurch Stony Knaps Burleston Weston Ryme Intrinseca Chedington Steeple Lower Strode