Media Planning in Thornicombe

Get in touch

Media Planners in Thornicombe

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DT11 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Thornicombe for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Thornicombe

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Thornicombe (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Loders Whitcombe White Moor Ashington Hinton St Mary Pidney Cocknowle Westbourne Ensbury Park Radipole Lake Horton Heath Beer Hackett Burstock East Fleet Alum Chine Knighton Mosterton Woolland Chettle Durweston Melbury Bubb Pimperne West Woodsford The Mount Newland Frome Whitfield Upwey Winterborne Monkton Hillbourne Hilfield Morcombelake Todber Giddy Green Charlton Down Guy's Marsh Puxey Stallen Gibbs Marsh Stoke Abbott Hummer Kingsland Deanland Higher Bockhampton Gaunt's Common God's Blessing Green Gillingham Chedington Pleck Ulwell Spyway Bugley East Stour Common Post Green Hillbutts Southlands Moordown Northbourne Walditch Chiswell Castletown Primrose Hill Holnest Gaunts West Parley Overcombe Oathill Dottery Mill Throop Charminster Lower Wraxall Aller Whitecross Wyke Littlemoor Dunbury Kittwhistle Goathill Westford Durlston West Bay Herston Fiddleford Poole Charmouth New Town Harman's Cross Lytchett Matravers St James Fairmile West Bourton Mapperton Fifehead Magdalen Queen Oak Broad Oak Avon Castle Portesham Jumpers Common Portway Huntingford Leigh Mounters Ferndown Haythorne Walton Elm Dean Steepleton Iwerne Buckhorn Weston Long Cross Rivers' Corner Ash North End Netherstoke Toller Whelme Stoke Water Holton Heath Bere Regis Monkton Wyld Ryall Tarrant Rawston Grimstone Iford Tarrant Hinton Thornicombe East Morden Knighton Southill Dorchester Stoborough Green Redford Tadden Seatown Broadmayne Coombe Hound Hill West Stour Glanvilles Wootton Winterborne Houghton Farrington Long Bredy Portland Port Winterborne Whitechurch Holwell Quarr Manning's Heath Osehill Green Newtown New Town Woodbridge Blackwater Woodyates Wick Puncknowle Sutton Waldron Tarrant Keyneston Combe Almer Waytown East Stour Coker's Frome Stour Row Dean Park Leweston Shitterton South Perrott Winterborne Stickland Ensbury Weston Winterborne Zelston Crooked Withies Wych Sturminster Marshall Stoborough Heath Kinson Penn East Compton Burton Hamlet Pamphill Langham Witchampton King's Stag Symondsbury Court Orchard Hill Street Hayes Pulham Winterborne Tomson Maiden Newton Norden Gotham Adam's Green Winyard's Gap Fishpond Bottom Manston Sutton Poyntz Dibberford Grange Saddle Street South Bowood Happy Bottom Cranborne Whitcombe Studland Leigh Little Canford Higher Melcombe Tuckton Madjeston Foxholes The Borough Moreton Coombe Keynes East Howe Swanage Fifehead Neville Bloxworth Winfrith Newburgh Quarleston Bookham Holt Atrim Lane End Acton North Wootton Mount Pleasant Owermoigne Purewell Waterloo Parley Green Rixon Higher Row Hooke Highcliffe Cobb Bryanston Hains Bedchester East Brook Melbury Sampford Ridge Silton Melbury Osmond Milton on Stour Gore Wool West Orchard Loscombe Tyneham Warmwell Lulworth Cove Puddletown Bradford Abbas Winton Stanley Green Merley Iwerne Minster East Shilvinghampton Rowlands Ashley Heath Benville The Common South Poorton Woodrow Over Compton Throop Beaminster Longham Sandford Woods Pleck Belchalwell Milton Abbas Lytchett Minster Burngate Briantspuddle Alderholt Enmore Green Sandpit Charlton on the Hill Dewlish Turbary Common West Cliff East Knighton Sandhills Muscliff Colehill Branksome Bittles Green Adber Stourpaine Turnworth Friar Waddon Tollerford Ham Common Walkford Wareham Steeple North Chideock Throop Whetley Cross Hemsworth Folke Cold Harbour Henbury Bear Cross Higher Eype East Melbury Wootton Fitzpaine Oxbridge Cann Chilcombe Margaret Marsh Newton Peveril Littleton Littledown Westham Lower Strode Preston Furzehill Wonston Cripplestyle West Knighton Furleigh Cross Mangerton Piddlehinton Osmington Mills Miles Cross Catherston Leweston Gussage All Saints Newton Laymore Bishop's Caundle Chilbridge Poxwell Pleck Lower Street Bothenhampton Henley Hanford Woodcutts Beacon Hill Turners Puddle Chalbury Common Hinton Parva Sockety Stour Meadows Lyon's Gate Chalmington Cosmore Holway Peacemarsh Allington Corscombe Plush Fleet Tolpuddle Woolsbridge Stanbridge Christchurch Monkton Up Wimborne Bridport Sydling St Nicholas Organford Blacknoll Askerswell Piddletrenthide Wallisdown Boscombe Warren Hurn Fontmell Magna Oakdale Winterborne Herringston Up Cerne Stour Provost Stafford's Green Beaumont Village Gannetts West Shilvinghampton Higher Holnest Motcombe Belchalwell Street Alton Pancras Sandford Hedge End Wimborne St Giles Ivy Cross Leigh Elm Hill Tarrant Launceston White Lackington West Chaldon Grange Estate Twyford West Howe Whitmore Lilliput Three Legged Cross Holdenhurst Little Woolgarston Up Sydling Little Ansty Ashmore Minchington Moorbath Lodbourne Compton Valence Winterbourne Abbas Blandford Forum Bradford Peverell Charminster Tarrant Crawford Duntish Pilsdon Upton Creech Bradpole Minterne Magna Lambs' Green Lower Eype Haddon Hill Tiley Pleck Hammoon Sixpenny Handley Pillwell Woodsford Charlton Marshall Hollow Oak Redlands Hincknowle Folly Kington Magna Tadnoll New Swanage Nether Compton Tincleton St Leonards Burleston Drimpton Kitford Shillingstone Winterborne Kingston West Holme Littlewindsor Woolford's Water Wigbeth Winterborne Came Lulworth Camp Higher Woodsford North Bowood Chideock Lower Ansty St Catherine's Hill Higher Kingcombe Coneygar Tarrant Gunville Stoborough Park Gate Broadoak Sleight Evershot Bingham's Melcombe Mapperton Higher Sandford Talbot Village Woodville Stockwood Blandford St Mary Shapwick Melcombe Bingham Eype's Mouth Worth Matravers West Pulham Holywell Langton Long Blandford Romford Arne Colesbrook Crab Orchard Toller Fratrum Stratton Higher Chalmington West Lulworth Filford Melplash Hamworthy St Johns Woodlake Uploders Higher Ansty Somerford Gussage St Michael Muscliffe Holditch Broadwey Osmington Merry Field Hill Broom Hill Cruxton Ibberton Hurst West Southbourne West Stafford Eccliffe School House Gribb Meerhay Rossmore Lower Holwell Buckham Totnell Glue Hill Bincombe Greenham Higher Nyland Red Hill Okeford Fitzpaine Bluntshay Marshwood Ham Shaggs Skilling Blandford Camp Stalbridge Weston Horn Ash Cattistock Higher Coombe Compton Abbas Frome St Quintin Whitchurch Canonicorum Lillington Higher Whatcombe Child Okeford Tarrant Rushton East Holton Talbot Woods Hartgrove Templeman's Ash Glebeland Estate East Stoke East Pulham Sterte Springbourne Lyme Regis Bournemouth Stourton Caundle Swyre Silkhay Stokeford Langton Herring Lower Whatcombe Sutton Holms Crouch Hill Haydon Blackney Old Town Lodge Copse Estate Birch Close St Ives Edmondsham Lower Halstock Leigh Sturminster Newton Drive End Fontmell Parva Newtown North Poorton Knob's Crook Moorside Southbourne Dudsbury Sandhills Maudlin Cross Boys Hill Bagber Rushton Knackers Hole Stone West Bexington Powerstock Birdsmoorgate Winterborne Muston Cashmoor Mudeford Muckleford Canford Magna Godmanstone Kingston Rew Woodlands Common Ashley Abbotsbury Friars Cliff Waddon Holway Frampton South Bockhampton Spetisbury Pymore Woodlands Corfe Castle Hopsfield Kimmeridge Creech Bottom Hengistbury Head Deanend Corfe Mullen Furzebrook Weymouth Tollard Farnham Easton Lower Blandford St Mary Marshalsea West Melbury Westfields Caundle Wake Tarrant Monkton Stinsford White Post New Town Rolls Mill Athelhampton Braytown Galton Shave Cross Huish Shothole Nottington East Cliff Pleck Green Rushcombe Bottom Lake Yondover Holmebridge Chaldon Herring Higher Wraxall Townsend East Burton Redbridge Droop Chickerell Purse Caundle Stanpit Middlemarsh East End Almer Sandford Orcas West Morden Ryme Intrinseca Branksome Park Stapehill Longfleet Winterbourne Steepleton Chalbury Shipton Gorge Whitefield Rodden Cann Common Mannington West Compton West Hurn Kingston Russell Kingston Maurward Nuffield Synderford Ebblake Verwood Canford Cliffs Toller Porcorum Columbia Farm Holt Wood Bowleaze Cerne Abbas Hartmoor Oborne Litton Cheney Upton Hursey Merriott East Chelborough Lewcombe Weston Notton Dewlands Common Rampisham Sturminster Common West Milton Stubhampton Woodbridge Clifton Maybank The Folly Lower Hamworthy West End Alweston Lanehouse Slepe Ringstead Pentridge Cold Harbour Knowlton Avon Common Langton Matravers Bearwood Bettiscombe Hampreston St Leonard's Farm Park Thorncombe Chetnole Pig Oak Holworth Ranston Shaftesbury West Moors Champernhayes Marsh Trent Fortuneswell Church Knowle Hilton Pallington Wyke Regis Sandbanks Melcombe Regis Cowgrove Manswood Ham Hill Higher Totnell Uppington Northport Alcester Putton Binnegar Lower Row Winkton Hermitage Nether Cerne Ameysford Fifehead St Quintin Rew Ansty Cross Kingston East Lulworth Pokesdown Sharnhill Green Buckland Newton Crendell Crossways Turlin Moor East Creech Brockhampton Green Clapgate Batcombe Woolcombe Coldharbour East Bloxworth Oakley Stony Knaps Southover Halstock Poolestown Clift Wynford Eagle Mount Pleasant Yewstock Matchams Nettlecombe Strouden Pimperne Cross Lanes Bishop's Down Longburton Moor Crichel Farnham Higher Halstock Leigh Anderson Lydlinch Newtown Poyntington Salway Ash Charlestown Portland Bill Caundle Marsh Hogstock Worgret Middle Bockhampton St Andrew's Well Rockley Sands Yetminster Burton Hewood Milborne St Andrew Ansty Upper Parkstone Lower Bockhampton Woolgarston Wooth Thornford Southwell Netherbury Coryates Broadwindsor Kit Hill Blackdown Littlebredy New Town Sherborne East Parley Netherhay Meyrick Park Well Bottom Canford Bottom Buckland Ripers Mappowder West Chelborough Gussage St Andrew Burton Bradstock Trickett's Cross East Holme Bovington Camp North Bockhampton Lower Kingcombe Lower Nyland Bramblecombe Shroton Dragon's Hill Marnhull Hardy Country Park Forston Camel Green Lower Mannington Winterborne St Martin Horton Melbury Abbas Grove Camesworth Parkstone Hazelbury Bryan Wraxall Long Crichel Affpuddle Cobley Minterne Parva Beaulieu Wood Poundbury Bourne Valley Daggons Hinton Martell Uphall Holt Heath Newtown Packers Hill Ilsington Boveridge Chilfrome Horton Common Merritown Bourton Three Gates Broadstone Stalbridge Seaborough Creekmoor Pilford Rodwell Canford Heath Haydon Watton Worbarrow Lower Holditch Bowridge Hill Winterborne Clenston Wimborne Minster Cheselbourne East Orchard Alderney Talbot Heath Stoke Wake