Luxury Brand Advertising in Thornicombe

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Luxury Brand Marketing in Thornicombe

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Thornicombe

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT11 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Thornicombe

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Thornicombe

True luxury need not be directly communicated but instead experienced.

Consumers in Thornicombe like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Thornicombe

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Bradford Abbas Ivy Cross Evershot Preston Netherhay Portesham Wool East Cliff Winterborne Whitechurch Silton Holworth Waterloo Kittwhistle Blandford Camp West Milton Swyre Holmebridge Shaftesbury Middle Bockhampton Maiden Newton Leigh Gillingham Thorncombe East Stour Winterbourne Steepleton Witchampton Woodcutts Merley West Holme Leigh East Holme Askerswell Mount Pleasant Sandford Orcas Hillbourne Long Bredy Hardy Country Park Coombe Corfe Mullen Avon Castle Leigh Wigbeth Stockwood St Johns Winterborne Clenston Bramblecombe Dean Organford Charlestown Bittles Green Sturminster Newton Post Green Glue Hill Champernhayes Marsh Cruxton Melcombe Bingham Puddletown Ham Hill Coneygar East Compton Glebeland Estate Wyke Holt Wood Charlton Down Furzehill Lower Hamworthy Minterne Parva Tarrant Crawford Notton Poole Chalmington Iford Stour Meadows Swanage Goathill Wimborne Minster Lulworth Cove Stafford's Green Whitefield God's Blessing Green Alweston Manswood Cross Lanes Belchalwell Verwood Compton Valence Matchams East Burton Stoborough Heath Kingston Beacon Hill Stratton Todber Higher Halstock Leigh Branksome Broom Hill Hinton Parva Norden New Town Sleight St Leonards Park Gate Loders Chaldon Herring Canford Magna Lytchett Minster Skilling Wootton Fitzpaine Brockhampton Green St Andrew's Well Newton Broadwey Lower Holditch Mapperton Lewcombe North End Ringstead Templeman's Ash Blandford Forum Stanpit Charminster Sutton Waldron Owermoigne Horton Heath Shitterton Bourne Valley Littlewindsor Compton Abbas Stallen Throop Shipton Gorge Higher Whatcombe Bishop's Caundle Ameysford Netherstoke Pallington Creekmoor Littledown Frampton Stoborough Green Stone Eype's Mouth Turbary Common Oakdale Blackdown Woolsbridge Holywell Upton West Pulham Toller Porcorum Thornford Woodlake Hollow Oak Stapehill Bryanston Monkton Up Wimborne Symondsbury East Knighton Hains Pokesdown East Melbury West Stafford Droop Muscliff Pleck Maudlin Cross Rowlands Foxholes Longfleet Winterborne Kingston Newtown Buckland Newton Stourton Caundle Pig Oak Broadoak Winton Camesworth Talbot Woods Westbourne Stour Provost Slepe Holdenhurst Holton Heath Combe Almer School House Loscombe Tollerford Fiddleford Gussage All Saints Sandford Galton Puncknowle Stoke Wake South Bowood Bourton Southlands Poxwell Drive End Bedchester Hound Hill Charlton Marshall Lower Eype Friars Cliff Chedington Giddy Green Seaborough Adber Boys Hill Pimperne Redford Fontmell Parva Uphall North Poorton Dudsbury Ilsington Chetnole Cosmore Kingston Russell Hengistbury Head Ashley Heath Rampisham Queen Oak Iwerne Minster Yondover Coldharbour Worth Matravers Happy Bottom Steepleton Iwerne Ebblake Forston Shothole Lake East Stour Common Abbotsbury Godmanstone Knowlton Bradford Peverell Fleet Sandpit Bincombe Up Cerne Merriott Langton Matravers Grimstone Haythorne Knackers Hole Farrington Lower Mannington Osehill Green Chettle East Stoke Tarrant Rushton East Morden Atrim Uppington Deanend Dewlands Common Bettiscombe 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Synderford Stokeford Gibbs Marsh Weston Townsend Buckhorn Weston Halstock Tarrant Keyneston Ibberton Moor Crichel Southover Long Cross West Parley Pilford Burton Ham Branksome Park Sutton Holms Newtown Uploders Manning's Heath Grove North Bowood Winterborne Stickland Spetisbury Belchalwell Street Tolpuddle Lower Holwell Oathill West Stour Pillwell Turlin Moor Glanvilles Wootton Ashington New Swanage Hanford Littlemoor Wyke Regis Penn Hilton Rossmore Arne Colesbrook Alum Chine Mill Throop Marshwood Tarrant Rawston Winterborne Tomson Winterborne Muston Weymouth St Leonard's Farm Park Sandhills West Cliff Cold Harbour East Parley South Bockhampton Pentridge Miles Cross Little Canford Folly Court Orchard West Morden Cold Harbour Muscliffe East Howe Purewell Guy's Marsh Hopsfield Puxey Hewood Marnhull Broadmayne Lower Bockhampton Caundle Marsh North Chideock Hemsworth Sterte Athelhampton East Shilvinghampton Henley Madjeston Higher Coombe Bugley Portland Port Ansty Cross Beaulieu Wood 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Common Walkford Dunbury Little Ansty Mangerton Tarrant Launceston Friar Waddon St James Bishop's Down Alton Pancras Gaunts Rockley Sands Wick Littlebredy Twyford Sockety Lower Kingcombe East Holton Whitecross Lower Row Stanbridge Ulwell Child Okeford Clifton Maybank Bridport Braytown Cann Common Hilfield Duntish Bloxworth Sandhills Furzebrook Mount Pleasant Whitchurch Canonicorum Totnell Charmouth Langham Canford Cliffs Melbury Osmond Waytown Bowridge Hill Waddon Winterborne St Martin Winterborne Zelston Huish Poyntington Bere Regis Acton Minterne Magna West Howe Bluntshay Kington Magna Lyme Regis Caundle Wake Holway Huntingford Ash Silkhay Woodbridge Kimmeridge Netherbury Rodwell Higher Kingcombe Trent Oborne Lower Halstock Leigh Longham Tarrant Hinton Tiley Lanehouse Nettlecombe Cashmoor Kingston Hurn Merry Field Hill Tyneham Hamlet Pleck Yewstock Bovington Camp West Bay Camel Green Oakley Winkton Frome St Quintin Winterborne Houghton Toller Whelme Bothenhampton Hooke Dragon's Hill Corfe Castle Hartgrove Benville Tuckton Tarrant Gunville Whitcombe Powerstock Westham Lower Ansty Fairmile Radipole Corscombe Holt Bowleaze Parley Green Buckland Ripers The Borough Higher Holnest Hedge End Ferndown East Fleet Primrose Hill Lake Woodlands Wraxall Thornicombe Whitcombe Aller Bearwood Horton Common Mudeford Higher Chalmington Haydon Parkstone Sixpenny Handley Quarr Kingsland Worgret Edmondsham Chalbury Common Woolland Milton Abbas West Southbourne Frome Whitfield Hartmoor Sherborne Northport Knob's Crook Furleigh Cross Salway Ash Rivers' Corner Gussage St Andrew Rixon Sydling St Nicholas Poolestown Rolls Mill Warmwell Ham Common Rew The Folly Filford Higher Wraxall Higher Woodsford Cobley Meyrick Park Mounters Northbourne West Chelborough Ranston Blacknoll Dean Park Cattistock Sutton Poyntz Gannetts Minchington Oxbridge Birch Close Tincleton Dorchester Lodge Copse Estate Milton on Stour Dewlish Crendell Winterborne Came Pulham Ryme Intrinseca Hill Street Dottery Putton Redlands East Bloxworth Pleck Chilbridge Adam's Green Moorbath Burstock Pleck Alcester Gaunt's Common Lambs' Green Portway Easton Stoborough Pilsdon Lower Whatcombe Stoke Abbott Southwell Tollard Farnham Higher Eype West Bexington West Knighton Ashley Shroton Nottington Hampreston Woodsford Fifehead St Quintin West End Stony Knaps Somerford Alderney Pamphill Litton Cheney Cranborne Wareham Cripplestyle Ensbury Alderholt King's Stag Upwey Lyon's Gate Grange Estate Lilliput Turnworth Winyard's Gap White Post Woolcombe Strouden Beaumont Village Coryates Henbury Charlton on the Hill Mosterton Kit Hill Higher Row Horn Ash Studland Lower Strode Steeple Ensbury Park East Brook Packers Hill Burleston Coker's Frome Kinson Holditch West Chaldon Catherston Leweston Higher Totnell Stour Row Colehill Mannington Stoke Water Wynford Eagle Newtown Piddlehinton Quarleston Crooked Withies New Town Beaminster Rodden Grange Upton Coombe Keynes Muckleford New Town Gotham Charminster Ansty Knighton Hummer 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