Media Planning in Cousley Wood

Get in touch

Media Planners in Cousley Wood

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in TN5 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Cousley Wood for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Cousley Wood

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Cousley Wood (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Woodingdean Southease Chapel Cross Hailsham Wivelsfield Green Tidebrook Chilley Green Wivelsfield Waldron Down Rottingdean Four Oaks Barcombe Cross Pett Playden Telscombe Rushlake Green Ely Grange Hurst Green Burwash Weald Streat Groombridge Cock Marling Rushy Green Sidley Tarring Neville Battle Little Common Canadia Pevensey Bay Poundford Little Bayham Westham Beacon Down Thunder's Hill Mark Cross Alderbrook Kent Street Preston St Anne's Lidham Hill Bowlers Town Southern Cross Litlington Sheffield Green Moulsecoomb Godleys Green Ashburnham Forge Mountfield Whitesmith Little Horsted Three Cups Corner Belmont Hastings Chiltington Blackboys Wych Cross Plumpton Bells Yew Green Duddleswell High Wickham Coggins Mill Falmer Langney Iden Wallcrouch Chitcombe Burwash Common Glyndebourne Harbour Heights Dodd's Bottom Spithurst Town Littleworth Bardown Glynde Bulverhythe Foxhunt Green Quabrook Staplecross Rodmell Riseden Watermill Cooden Hadlow Down Broad Oak Coleman's Hatch Jumper's Town Filching Beddingham Horam South Malling Harley Shute Millbrook Mount Pleasant Furner's Green Tolhurst Russell's Green Hankham Poundgate Berner's Hill Peter's Green Broad Street Etchingham Ponts Green Wilmington Westdean Clive Vale Moulsecomb Flimwell Etchingwood Glenleigh Park Portslade-by-Sea Henley's Down Vinehall Street Burnt Oak Meads Stone Cross Holtye Heron's Ghyll Winchelsea Beach Barcombe Mills Witherenden Hill Willingdon Ticehurst Landport Boreham Street Davis's Town Udimore West Firle Penhurst Icklesham Muddles Green Denton Northease East Guldeford Argos Hill Mark Street Eridge Green Friday Street New Town Uckfield Marsh Green Camber Sutton Rotherfield Five Ashes Pounsley Tile Hurst Down Street Wilmington Green The America Ground Round Hill Barcombe Glyne Gap Splayne's Green Gun Hill Forest Row St Leonards-on-Sea Pebsham Horney Common Sedlescombe Foulride Green Rockrobin Stone Cross Upper Hartfield Bishopstone Maresfield Park Trolliloes Boarshead Ginger's Green Teasley Mead Frant Friar's Gate Fairlight Earl's Down Eason's Green Saltdean Alciston Darwell Hole Eastbourne Birchett's Green Lower Willingdon Budlett's Common Blacklands Withyham Fletching Waterhall Lyewood Common Robertsbridge Chuck Hatch Fairlight Cove Bodiam Twelve Oaks Ovingdean Isfield Churches Green Steel Cross Cliffe Crumbles Starr's Green Balcombe Green Oxley's Green Silverhill Park Peacehaven Heights Rusher's Cross Wickstreet Great Maxfield Three Oaks Rye Foreign Bohemia Hollingrove Westmeston Little London Telham Newbridge Brownbread Street Friston Lunsford's Cross Brightling Golden Cross Peacehaven North Moulsecoomb Birchden Tilsmore Rocks Park St Leonards Green Laughton Common Broomsgrove Upper Wellingham Holton Hill Ratton Village Pell Green Hollingbury Whatlington Aldrington Carter's Corner Broadland Row Nutley Cackle Street Flackley Ash Grisling Common Crowlink Blackness Cross in Hand Fletching Common Union Street Cousley Wood Birling Gap East Dean Halland Laughton Southover Shortgate Westdene John's Cross Lions Green Ewhurst Green Broadstreet Green Firle Norlington Ridgewood St Anthony's Hill Jury's Gap Shover's Green Hale Green Blackness South Heighton Hartfield Sparrow's Green Mark Cross Portslade Village Buckham Hill Guestling Green Pett Level Herstmonceux Pevensey Burlow Caneheath West Blatchington Norton Upper Dicker Ditchling Rose Hill Golden Cross Cottenden Patcham Rye Harbour Best Beech Hill Hooe Common The Pound Cuilfail Town Row Broomham Dallington Woolbridge Burwash Chelwood Common Hollington Park Milton Street Arlington Catsfield Stream Baldslow Old Town St Helen's Salehurst Castle Hill Offham Magham Down Polegate Plumpton Green Lower Horsebridge Roedean Hangleton Whitehill West Hill Snagshall Primmers Green Crowborough Newhaven Hellingly Upperton Little Norlington Berwick Withdean Red House Common Holmes's Hill Mill Corner Wallands Park Heighton Street Dale Hill Friar's Hill Eckington Corner Cooksbridge Hove Ringmer East Blatchington Cogger's Cross Warbleton Cliff End Lewes Piltdown Swiftsden Cowbeech Catsfield Old Heathfield Willard's Hill East Moulsecoomb Wadhurst Peasmarsh East Chiltington Horsted Green Kingston near Lewes Sleeches Cross Bexhill Flowers Green Mutton Hall Hampden Park Swaile's Green Green Street Coldean Poundfield Sharpsbridge Jenkins' Green Black Rock Jevington Westfield Chiddingly Windmill Hill Clayhill Hollingdean Chalvington Brede East Saltdean St Helen's Wood Broyle Side Steven's Crouch Cooper's Corner Collier's Green Netherfield Whydown Blackham Tompset's Bank Hollington Houghton Green Exceat Cornwell's Bank High Hurstwood Crowborough Warren Brighton and Hove Newbury's Framfield Sweethaws Guestling Thorn Downside Caldbec Hill Durgates Bachelor's Bump Church Wood Nash Street Pound Green Piddinghoe Park Corner Gallypot Street Mile Oak Palehouse Common South Street Roser's Cross Cackle Street Stonegate North Corner Brighton Rye Butcher's Cross Maynard's Green Chapel Row Broomgrove Punnett's Town Burgh Hill Danehill Balls Green Wellbrook Marle Green Maresfield Waldron Winchelsea Ashton Green Wannock Ore Ringles Cross Newick Chilsham Ripe Silverhill Northiam Cackle Street Buxted Beckley Dukes Green Foul Mile Potter's Green Fairwarp West Marina Dodd's Hill Hawkhurst Common Terrible Down Cade Street Sharp's Corner Beachlands Trull's Hatch Heathfield Seaford Ninfield Hooe Hall's Close Bevendean Wartling Vines Cross Normans' Bay Rickney Cripp's Corner Hammerwood Folkington Roselands Hazard's Green Lunce's Common The Platt Highgate Mount Ephraim Stunts Green High Cross Fisher's Gate Halton East Hoathly Chelwood Gate Lower Dicker Bodle Street Green Chailey Broad Oak North Chailey Wood's Green Danegate Bexhill-on-Sea Northbridge Street Mount Pleasant Upper Horsebridge Kemp Town Alfriston Honey's Green Old Town Horns Cross Ditchling Common North End Mayfield Marden's Hill Selmeston Hartwell St John's Grove Hill Beckley Furnace Crowhurst Three Leg Cross Hamsey Lower Cousley Wood Shortbridge Iford Jarvis Brook Skippers Hill Winton South Chailey Silver Hill Cowbeech Hill Wood's Corner Langney Village Whitehawk Founthill Dittons Mott's Mill Five Ash Down Telscombe Cliffs Pestalozzi International Village Chapman's Town Stanmer Goatham Green