Financial Advertising Agency in Cousley Wood

Get in touch

Financial Services Advertising in Cousley Wood

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Cousley Wood to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Cousley Wood often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in TN5 6

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Cousley Wood are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in TN5 6 get in touch today to find out how with effective finance marketing in Cousley Wood we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Cousley Wood (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Etchingwood Upper Horsebridge Beckley Wartling Etchingham Fisher's Gate Newick Hammerwood Brighton and Hove Poundgate Oxley's Green Silverhill Mill Corner Three Leg Cross Ore Hastings Bowlers Town Riseden Norlington Holtye Fletching Common Budlett's Common Filching Rushlake Green Wilmington Burwash Downside Coggins Mill Old Town Cousley Wood Broad Oak Laughton Common Darwell Hole Vines Cross Harbour Heights Hollingdean Horney Common Beckley Furnace Laughton Hellingly Friar's Hill Wickstreet Millbrook Sidley Cackle Street Lewes Chelwood Common Shortbridge Sharpsbridge Alderbrook Langney Village Castle Hill Bachelor's Bump Hawkhurst Common Bexhill Earl's Down The America Ground North Corner Denton Hollingbury Northease Fairlight Cove Pell Green Winchelsea Streat Mile Oak Eastbourne Churches Green South Malling Langney Hadlow Down Poundford Chiddingly Penhurst Buxted North Chailey Seaford Dallington Golden Cross Forest Row Pebsham South Street Rickney Ringles Cross Lower Willingdon Bardown Robertsbridge Russell's Green Peter's Green High Wickham Waldron Down Chapel Row Town Row Park Corner Broad Oak Folkington Meads Blackham Plumpton Green Roedean Marsh Green Aldrington Bexhill-on-Sea Northbridge Street Dodd's Bottom Founthill Southease Round Hill Bohemia Vinehall Street Horsted Green Peasmarsh Cooden Tarring Neville Foul Mile Burwash Common Chailey Upperton Poundfield Boarshead Camber St Anthony's Hill St Anne's Brede Lunsford's Cross Sweethaws St John's Marle Green Wych Cross Twelve Oaks Bells Yew Green Mayfield St Leonards Green North End Glyne Gap Ovingdean Lidham Hill Belmont Firle North Moulsecoomb East Saltdean Lower Cousley Wood Flackley Ash Hartfield Clayhill Broadland Row Cowbeech Hill Four Oaks Teasley Mead Davis's Town Bishopstone Normans' Bay Cross in Hand Netherfield Glyndebourne Nash Street Steven's Crouch Duddleswell Quabrook Peacehaven Heights Halton Isfield Wallcrouch Gallypot Street Snagshall Jenkins' Green Hampden Park St Helen's Beddingham Grove Hill Groombridge Harley Shute Plumpton Watermill Mount Pleasant Goatham Green Furner's Green Town Littleworth Pestalozzi International Village Three Oaks Whitehill Boreham Street Hurst Green Red House Common Wannock Tolhurst Falmer Beacon Down Rottingdean Fairlight Salehurst Skippers Hill Ponts Green Golden Cross Ripe Hankham Crowlink Danehill Catsfield Hamsey Best Beech Hill Ticehurst Wallands Park Barcombe Cross Rye Foreign Hartwell Eridge Green Withyham Winton Chuck Hatch Chiltington Rye Hazard's Green Tidebrook Carter's Corner Barcombe Moulsecomb Dale Hill Starr's Green Roser's Cross Ditchling Common Grisling Common Five Ash Down Crumbles Black Rock Staplecross West Blatchington Wood's Corner Nutley Silverhill Park Buckham Hill Glenleigh Park Witherenden Hill Primmers Green Mott's Mill Willard's Hill Little London Friston Stunts Green Bevendean Patcham Crowhurst Jumper's Town Hall's Close Ashburnham Forge St Leonards-on-Sea Catsfield Stream Palehouse Common Ginger's Green Lyewood Common Herstmonceux Mark Cross Thunder's Hill Wellbrook Cooper's Corner Rushy Green Coleman's Hatch Sleeches Cross Tompset's Bank Maresfield Park Spithurst Piddinghoe Udimore Waldron Westmeston Friar's Gate Whatlington Argos Hill Horns Cross Stone Cross Down Street Cowbeech Ashton Green Selmeston Lower Dicker Berner's Hill Balls Green Newhaven Rotherfield Swaile's Green Pevensey Bay Punnett's Town Kent Street Houghton Green Landport Broomham Butcher's Cross East Guldeford Birchett's Green Newbridge Church Wood Heathfield Coldean Lunce's Common Heighton Street Jevington Fairwarp Bodle Street Green Flimwell Cliff End Iden Holmes's Hill Durgates Heron's Ghyll Old Heathfield Beachlands Wivelsfield Telscombe Cliffs Danegate Terrible Down Ringmer Offham West Hill Fletching Foulride Green Flowers Green Guestling Green Maynard's Green Stone Cross Swiftsden Kemp Town Arlington Caneheath East Dean Sparrow's Green Cogger's Cross Iford Broomgrove Blackness Ely Grange Winchelsea Beach Mount Pleasant Alfriston Sheffield Green Splayne's Green Stanmer Chilley Green New Town Shortgate Horam Birchden St Helen's Wood Moulsecoomb Pounsley Crowborough Warren Chapel Cross Jarvis Brook High Cross Magham Down Woolbridge Pett Level West Marina Westdean Windmill Hill Saltdean Rockrobin Chilsham Brownbread Street Barcombe Mills Old Town Chalvington Halland Whydown Wilmington Green Cliffe Great Maxfield Hailsham Rodmell Dittons Broyle Side Wivelsfield Green Waterhall Chelwood Gate Pevensey Steel Cross Burnt Oak Rye Harbour Woodingdean Mutton Hall Baldslow Glynde Telham Southover Icklesham Foxhunt Green Westham Ridgewood Clive Vale Stonegate Rocks Park Collier's Green Whitesmith Peacehaven Muddles Green Lower Horsebridge Caldbec Hill Tilsmore Little Horsted Litlington Wadhurst Telscombe Holton Hill Little Common Ditchling Pound Green Burgh Hill Highgate Henley's Down Trull's Hatch Sutton Alciston Westfield Playden Cackle Street Frant Tile Hurst Berwick Birling Gap Marden's Hill East Moulsecoomb Portslade-by-Sea Sedlescombe Framfield Jury's Gap Northiam Shover's Green Burlow East Chiltington Hooe Broadstreet Green Broad Street Roselands Battle Hollington Warbleton Cade Street Cripp's Corner Kingston near Lewes Cooksbridge John's Cross Newbury's Pett Burwash Weald Norton Uckfield Ratton Village Bodiam Piltdown Canadia Broomsgrove The Platt Blackness Trolliloes Eason's Green Godleys Green Preston Exceat Portslade Village Eckington Corner Willingdon Cornwell's Bank Rose Hill Union Street Mark Cross East Hoathly Dukes Green Blacklands Green Street Hangleton Crowborough High Hurstwood Lions Green Five Ashes Mountfield Chitcombe The Pound Silver Hill Withdean Little Norlington Milton Street Southern Cross Cuilfail Upper Dicker Chapman's Town Brightling Dodd's Hill Rusher's Cross Friday Street Hale Green Cottenden Westdene East Blatchington Guestling Thorn Three Cups Corner Cock Marling Mount Ephraim Whitehawk Upper Hartfield Maresfield Brighton Potter's Green Upper Wellingham Mark Street Wood's Green South Heighton Polegate Hove Ninfield Sharp's Corner Bulverhythe Ewhurst Green Honey's Green Little Bayham Gun Hill Hollington Park Blackboys Balcombe Green Hooe Common West Firle Hollingrove Cackle Street South Chailey