Media Planning in Great Claydons

Get in touch

Media Planners in Great Claydons

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CM2 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Great Claydons for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Great Claydons

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Great Claydons (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Surrex Southminster Hawkin's Hill White Colne Tumbler's Green Wellstye Green Ramsden Heath Rawreth Rickling Green Wethersfield Brightlingsea Pig Street Barrow Hill Great Yeldham New Thundersley Kirkby-le-Soken Little Wakering Herongate Langham Wick Bradfield Heath Mowden Holder's Green Netteswell Greensted Green Southfields Row Green Cherry Green Tyler's Green Little Braxted Kingsmoor Pitsea Marks Tey Frogs' Green Fordham Heath Roost End Little Easton Hornestreet Horne Row Noak Hill Church End Lindsell Thundersley Takeley Street White Roding Tye Green Newtown Steward's Green Great Henny Sabine's Green Springfield Brandy Hole Black Horse Corner Edney Common Ghyllgrove Doddinghurst Wendens Ambo Runsell Green Kelvedon Hatch Lambourne North Benfleet Widdington Hawbush Green Little End Pepper's Green Horseman Side Smythe's Green Low Street Hockley Elkins Green Birdbrook Stocks Green Hare Street Monk Street Netteswell Cross Lower Sheering Crays Hill Willows Green Felsted Coggeshall Stebbing Green Belchamp Walter Bulphan Fingringhoe Churchgate Street Peldon Gamble's Green Vange Mount Bures Flack's Green Crockleford Hill South Green Layer Marney Twinstead Old Heath Chalkwell Curling Tye Green Broomfield Liston Bustard Green Prittlewell Ashingdon Woodside Green Church Langley Latchmore Bank Clatterford End Pentlow Hobbs Cross Rushley Green Passingford Bridge Cannon's Green Keeres Green Braiswick Helions Bumpstead Eastend Dedham Heath South Benfleet Newney Green Tilty Stanford Rivers Little Wigborough Gay Bowers Strethall Bradfield Laindon Loyter's Green Hastingwood Langley Tolleshunt Major Runwell Shenfield Mark Hall North Paglesham Churchend Tilbury Green Beacon Hill Canewdon Braintree Canvey Island Clifftown Little Horkesley High Beach Sandon Greenwoods Stagden Cross Stansted Mountfitchet Stewards Passmores Roast Green Epping Green Far Thorpe Green Gestingthorpe Farnham Green Mulberry Green Don Johns Brook Street Crockleford Heath Bocking Churchstreet Howlett End Ardleigh Heath Nine Ashes Abberton Northend North Fambridge Woodham Mortimer Armigers Great Maplestead Little Bromley Aldham Great Oxney Green Great Bardfield Bridge End Grange Hill Hemp's Green Bocking Belchamp St Paul Ugley Oxley Green Lower Green Navestock Side Heybridge Panfield The High Thaxted Malting Green Ostend Beggar Hill Oxen End Boreham Bumble's Green Weeley Heath Alphamstone Linford Cupid's Corner Rowhedge White Notley Little Hallingbury Thurrock Park Horsley Cross Chapel End Bocking's Elm Keysers Estate Hazel End Mount Pleasant Littlebury Green Audley End Wakes Colne Elmstead Heath Hawkwell Westcliff-on-Sea New England Pharisee Green Southfields Woodend Elsenham Sta Great Wigborough Needham Green Woodend Green Watch House Green Great Saling Frenches Green Sunken Marsh Little Sampford Aimes Green Lamb Corner Chalk End Great Clacton Clacton-on-Sea Swan Street Sibley's Green Elmstead Market Great Easton Barling Stafford's Corner Brewer's End Stow Maries Monkey Street Howe Green Purton End Sible Hedingham Puttock's End Cock Green Orsett Heath Little Common Chapelend Cranes Cobler's Green Toot Hill Foster Street Tendring Heath Horkesley Heath Brays Grove Pentlow Street Newlands Chappel Mashbury Coopersale Common Beacon End Duddenhoe End Mark Hall South Elmdon Hope's Green Sumners Nevendon St Lawrence Leigh-on-Sea Courtsend Stock Building End North Weald Bassett Bannister Green South Fambridge Little Bardfield Howe Green Langham Downham Friars Mead Theydon Garnon Point Clear Farmbridge End Duckend Green Stones Green Ford End Broad Green Salcott-cum-Virley North Stifford Hallingbury Street Little Clacton Butts Green King Street Mott's Green Mill Green Coopersale Threshers Bush Matching Tendring Debden Green Temple Fields Jack's Hatch Howegreen Grays Park Green Daw's Cross Little Maplestead Hartford End Black Notley Cooper's End Mill End Padham's Green Hatfield Broad Oak Maggots End Woodhill West Horndon Weeley Sunnymede Hatfield Heath Nether Street Walton-on-the-Naze Sewardstonebury Winter Gardens Rotten End Debden Olmstead Green Pledgdon Green Shrub End Wrabness South Stifford Elder Street Heckfordbridge Mistley Rose Green Great Canfield Mountnessing Lower Nazeing Greenhill North End Goldhanger Stoneyhills Long Gardens Ridgewell Galleyend Canvey Village Little Dunmow Abbess Roding The Common Chignall St James Oaker Hill Stanway Epping Althorne Abbess End Stambourne Green Tye Green Thorpe Green Shoeburyness Chafford Hundred Little Warley East Horndon Mile End Tollesbury Boxted Windmill Hill Hope End Green Great Oakley Margaretting St Osyth Heath Tillingham Southchurch East Tilbury Halstead Copford Chelmsford Barstable Brick House End Waterhales Bradwell Wick Lower Green Buttsbury Tiptree Heath Jasper's Green Burnham-on-Crouch Sucksted Green Boyton Cross Alresford Dengie Smith's Green Terling Danbury Common Paternoster Heath Bowers Gifford Reader's Corner Great Burstead Cole End Sand Hill Rettendon Carter's Green Beazley End Boose's Green Stapleford Abbotts Galleywood Messing Dewes Green Clay Hills Cock Clarks Loves Green Welshwood Park Twinstead Green Aveley Ashen Lucking Street Harrowcross Roundbush Green Hempstead Shellow Bowells Havering's Grove Maylandsea Waltham's Cross Harwich Tindon End Raven's Green Lower Pond Street Brick End Sewards End Little Laver Great Malgraves Little London Fobbing Pedlars End Gainsford End Great Baddow Coopersale Street Church End Thornwood Common Brookend Young's End Mucking Eastwood Borley Green Landermere Workhouse Hill South Heath Mundon Lee Chapel Heybridge Burton's Green Clatterford End Holyfield Great Waltham Fox Street Greensted Warley Blackcat Coalhill Tolleshunt Knights Margaretting Tye The Green Gransmore Green Little Yeldham Mayland Fox Hatch Paslow Wood Common Bromley Cross Daws Heath Silver End Duck End Hyde Chase Basildon Seven Star Green Abridge The Ryes Nazeing School Green High Ongar West Tilbury Blackheath Perry Green Queen's Park Blasford Hill Copthall Green Woodgates End Starling's Green Hobbs Cross Rowney Corner Roydon Hamlet Gosfield Leigh Beck Feering Shotgate Outer Part of Town Eastward Cambridge Town Rush Green Galley's Corner Navestock Heath Blake End Countess Cross Great Berry Baddow Park Catmere End Little Cambridge Battlesbridge West Mersea Pond Street Braintree Corner Hellman's Cross Watton's Green Horndon on the Hill Dutch Village Taverners Green Felmore Little Totham Great Wakering Pannel's Ash Little Oakley Great Horkesley Broad Green Norton End Birch Lambourne End Burton End Bulmer Chigwell Row Mount End Colne Engaine Campions Wimbish Green Little Walden Tye Green Kingswood Great Holland Upper Pond Street Berechurch Littlebury Tye Green Chipping Ongar Willingale Harknett's Gate Rayne Downhall Beach Estate Henny Street Nounsley Leaden Roding Inworth Bovinger Rochford Theydon Bois Hook End Almshouse Green Gallows Green Upper Green Clatterford End Shalford Barnston Bradwell on Sea Gallows Green Bicknacre Potter Street Great Hallingbury Danbury Maldon Steventon End Katherines Wicken Bonhunt Henham Cripplegate Gaunt's End Great Dunmow St Vincent's Hamlet Bamber's Green Gaston Green Great Canney Crawley End Latchingdon Burnt Heath Hazeleigh Montsale Crow Green Fordstreet Pattiswick Stebbing Earls Colne Coggeshall Hamlet Pigstye Green Stockstreet Great Notley Roydon Witham Bath Side Moulsham Craig's End Harlow Common Stocking Green Thorpe Bay Lanham Green Little Waltham Debden Green Pipps Hill Easthorpe Good Easter Waltham Abbey Southend-on-Sea Elsenham Robinhood End Claverhambury Purfleet West Hanningfield Widford Fyfield Whiteash Green Lawford Nazeing Long Green Chipping Hill Puttock End Start Hill Lee Chapel North Great Bentley Bonhunt Water Nazeing Mead Bradwell Waterside Hickford Hill Farnham Skye Green Ovington Porters Town The Hythe Broad's Green Hadstock Tye Green Liston Gardens Outer Part of Town Westward Ost End Billericay Foxearth Thorpe Cross Berners Roding Samuel's Corner Knowl Green Layer-de-la-Haye Creeksea Upper Green Ashdon High Park Corner Steeple Cornish Hall End Chignall Smealy New Mistley Tilegate Green Heybridge Basin Epping Upland Quendon Wix Green Clavering Mill End Deer's Green Aythorpe Roding Hardy's Green Tip's Cross Pinnacles Paglesham Eastend Smith's Green Buckhurst Hill Tendring Green Wyatt's Green Broad Green South Woodham Ferrers Ardleigh Wix Howe Street Doddinghurst Common Nuper's Hatch Uppend Minnow End Lane End Finkle Green Asheldham Chrishall Shelley Ingatestone Oak Corner Gubbion's Green Pleshey South Ockendon Berden Morris Green Newport Brickkiln Green Great Tey Manningtree Northend Kelvedon Green Street Janke's Green Woodham Walter Causeway End Kirby Cross Great Braxted Hutton Moreton Bentfield Green Norwood End Rotchfords Bedlar's Green Colchester Peartree Green Bush End Burnt Mills Goose Green Layer Breton Duton Hill Hatfield Peverel Newman's End Roundbush Cold Norton Wickford Ramsden Bellhouse Pebmarsh Butt's Green Norton Heath Stondon Green Philpot End Rudley Green Noak Bridge Chalvedon Upper Dovercourt Great Totham Birchanger Howe Street Hornells Corner Boxted Cross Ramsey Island High Houses Lee Chapel South Rank's Green Loughton Broadley Common Abbey Field Rivenhall End Burrsville Park Great Warley Halls Green Stisted Long Green Magdalen Laver Stonebridge Tolleshunt D'Arcy Bradwell Lamarsh Lee-over-Sands Shalford Green Woodham Ferrers Sewardstone Bulmer Tye Breach Barns Corringham Blackmore End Chatham Green Upshire Hallsford Bridge Glen Faba Meadowend Coryton Molehill Green South Weald South Hanningfield Arkesden Purfleet-on-Thames High Roding Grass Green Parson's Heath Duck End Little Leighs Radley Green Wimbish Green Street Parney Heath Greenstead Green Eversley Ford End Little Henny Takeley Bardfield End Green Great Parndon Rawreth Shot Gore Pit Baythorne End Rayleigh Garnetts North Shoebury Stondon Massey Goose Green Little Parndon Greenstead Navestock Common Stickling Green Churchend East Hanningfield Brookend Temple End Tilekiln Green Blackmore Man's Cross Mistley Heath Gilwell Park Bournes Green Mill End Green Mallows Green Hill Green Little Chesterford Ringtail Green Cooksmill Green Aingers Green Latton Bush Tye Green Beaumont Tinkers Green Frinton-on-Sea Fryerning Lower Green Matching Green Great Chesterford The Birches Hamperden End Wickham Bishops Osea Island West Thurrock Housham Tye Hare Green Cutlers Green Forrey Green High Street Green Dovercourt Bunting's Green Birchhall Corner Handley Green Tilbury Juxta Clare Nazeing Gate Kirby-le-Soken Roxwell Rivenhall Bell Common Molehill Green Little Burstead Borley Radwinter Curtismill Green Sturmer Audley End Stanford-le-Hope Southey Green Tye Common East Gores Water End Bentfield Bury Richmond's Green Piercing Hill Fiddlers Hamlet Margaret Roding Breeds Pale Green Radwinter End Swallows Cross Little Baddow Hullbridge Childerditch East Mersea Chatter End Stroud Green Langford Orsett Old Harlow Beauchamp Roding Harlow Manuden Middleton Church End West Bergholt Ardley End Fairstead Hawkspur Green Tye Green Fryerns Wakes Colne Green Little Thurrock Balstonia Chitts Hills Row Heath Dobb's Weir Little Canfield Fordham Brock Hill Miller's Green High Beech Great Claydons Little Oxney Green Boyton End Thorrington Ulting Frating Delvin End Tiptree Further Ford End Theydon Mount Cobbler's Green Bigods Wiggens Green Dry Street Woodhatch Baconend Green North End High Garrett Pilgrims' Hatch Little Henham Bran End Baker Street Chadwell St Mary Wivenhoe Great Stambridge Cripple Corner Ugley Green Great Bromley Manwood Green Foxash Estate Wickham St Paul Steeple View Saffron Walden Coxtie Green Horsleycross Street Fuller's End High Easter St Osyth Gooseberry Green Brookstreet Rickling Purleigh Eight Ash Green Ballards Gore Gernon Bushes Holland-on-Sea Hutton Mount Bardfield Saling Little Mascalls Westley Heights Fuller Street Ingrave Biggin Finchingfield Church End Bridge Green Marden Ash Maple End Salmon's Corner Little Tey Great Sampford Farther Howegreen Old Mead Folly Green High Laver Hadleigh Chigwell Tarpots Little London Lower Bobbingworth Green Bobbingworth Bartholomew Green Dyer's End Copford Green Bishop's Green Rook End Killem's Green Wormingford Four Wantz Writtle Tilkey Chickney Broad Street Green Stapleford Tawney Bentley Lippitts Hill Castle Hedingham Clapdog Green Ramsey Brentwood Colliers Hatch Littley Green Hare Street Jaywick Cowey Green Powers Hall End Toppesfield Tilbury Mill End Norton Mandeville Cressing Keelars Tye Steeple Bumpstead Belchamp Otten Long Green Bacon End Stambourne Langenhoe Suttons Matching Tye Frating Green Cross End Fanner's Green Sheering Mount Bovers Totham Hill Level's Green Cobbs Fenn Parkeston Tylerscross Onslow Green Dedham Chelmer Village Mill Green Langham Moor Little Bentley Milch Hill Totham Plains Seawick Broxted Birch Green Stanbrook Clapgate Crow's Green Faulkbourne Lexden Langdon Hills Ivy Chimneys Great Leighs Wesley End Thorpe-le-Soken