Media Planning in Little Baddow

Get in touch

Media Planners in Little Baddow

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CM3 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Little Baddow for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Little Baddow

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Little Baddow (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Downhall Beach Estate Weeley Threshers Bush Bradwell Ashen Copford Hawkspur Green Colchester Windmill Hill Birchhall Corner Paglesham Eastend Aveley Tilekiln Green Outer Part of Town Eastward Galley's Corner Clatterford End Woodhill Tendring Heath Philpot End Finchingfield Little Sampford Fryerns Greenstead Margaretting Garnetts North End Bedlar's Green Lamb Corner Tilbury Wimbish Green Bush End Killem's Green Tye Green Newlands Katherines Horne Row Kelvedon Hatch Stonebridge Swallows Cross Heybridge Wimbish Blackcat Delvin End Galleywood Boyton Cross Braiswick Lower Green Eversley Oak Corner Sheering Broad Green Great Bromley Greenwoods Theydon Bois Creeksea Abridge Wiggens Green Great Totham Bowers Gifford Sumners Brandy Hole Little Warley Feering Clatterford End Mott's Green Tilegate Green Kirby Cross Butt's Green Barstable Moreton Tiptree Roost End Foxash Estate New Thundersley Newtown Bobbingworth Ballards Gore Duton Hill West Horndon Wickford Kirby-le-Soken Buttsbury Rivenhall End Bradfield Heath Wakes Colne Tyler's Green Great Maplestead Broomfield Sabine's Green Miller's Green Little Leighs Ardleigh Roast Green Wormingford Dovercourt Cutlers Green Little Thurrock Ridgewell High Garrett Chapel End Hope's Green Burnt Heath Glen Faba Holyfield Clatterford End Perry Green Rivenhall Little Hallingbury Whiteash Green Birch Green Strethall Little Bardfield Aingers Green Canewdon Coopersale Butts Green Woodend Green The Ryes Layer Marney Lexden Howegreen Bonhunt Water Hook End Stow Maries Lee Chapel Wesley End Great Holland Parkeston Epping Green Passingford Bridge Basildon Nazeing Chigwell West Bergholt Needham Green Boxted Cross Pale Green Felmore Bradfield Hawkwell Southfields Halls Green Little Burstead Mulberry Green Nine Ashes Craig's End Wivenhoe Little Laver Little Oakley Horseman Side Lane End Sunken Marsh Billericay Queen's Park Fordham Thurrock Park Tolleshunt Major Maggots End Paslow Wood Common Purton End Abberton Ovington Farnham Green Terling Shenfield Margaretting Tye Seven Star Green Wendens Ambo Eastend New England Howe Green Mill End Thorpe Bay Wrabness Church End Coxtie Green Cock Clarks Wyatt's Green Loyter's Green Great Baddow Passmores Lee-over-Sands Bran End Gay Bowers Mount End Boose's Green Crow's Green Mill Green Watch House Green Kirkby-le-Soken Balstonia Berechurch Herongate Smith's Green Birchanger Lee Chapel South Aldham Smith's Green Powers Hall End Netteswell Duddenhoe End Reader's Corner Woodhatch Gallows Green Liston Baddow Park Pedlars End Little Chesterford Robinhood End Rotchfords Stroud Green Jaywick Ugley Green Twinstead Rowhedge Little Bentley Rettendon Row Green North Shoebury Braintree Burrsville Park Chignall Smealy Mountnessing Langham Mount Bures Deer's Green Great Tey Parson's Heath Tilty Molehill Green Pepper's Green Tip's Cross Beacon End Bath Side Cowey Green Great Warley Fuller Street Welshwood Park Chickney Thorpe-le-Soken Young's End Great Chesterford Cranes Shelley Littley Green North End High Easter Beaumont Oxen End Black Horse Corner Surrex King Street Keysers Estate Lower Sheering Cupid's Corner Thundersley Upshire Toot Hill Great Braxted Runsell Green Arkesden Stebbing Barnston Alphamstone West Thurrock Newney Green Cannon's Green Cobbs Fenn Lindsell Ivy Chimneys Woodgates End Nevendon Daws Heath Lower Nazeing Cornish Hall End Long Green Southchurch Great Waltham Radley Green Fuller's End Duck End School Green Gamble's Green Liston Gardens Wix South Benfleet Flack's Green Westcliff-on-Sea Bicknacre Ghyllgrove Blackheath Lower Green Old Harlow Biggin Crockleford Heath Leigh Beck Epping Upland Start Hill Church Langley Breeds Tollesbury Chalk End Tye Green Bunting's Green Hope End Green Long Green Rowney Corner Hamperden End Cripplegate Cherry Green Ramsey Island Maple End Howe Green Rotten End Bocking Churchstreet Jasper's Green Widdington Helions Bumpstead Further Ford End Elmstead Heath Great Wigborough Fobbing Mill End Green Beggar Hill Ashingdon Debden Green Rank's Green Hardy's Green Willingale Goose Green Blackmore Doddinghurst Common Great Stambridge Stambourne Peartree Green Lambourne Broxted Elmstead Market Rickling Green Goldhanger Bentley Stebbing Green Weeley Heath Blake End Pilgrims' Hatch High Street Green Little Common Chipping Ongar Potter Street Easthorpe Hare Street Horsleycross Street Norton End Lawford Tolleshunt D'Arcy Chatham Green Brightlingsea Brick End Finkle Green Gaston Green Chignall St James Shalford Green High Beech Brick House End Hastingwood Ingrave Old Heath Churchgate Street Broadley Common Little Cambridge Cambridge Town Waltham's Cross Netteswell Cross Berners Roding Brook Street Good Easter Smythe's Green Stapleford Abbotts Heybridge Basin Mistley Bridge Green Clacton-on-Sea Little Oxney Green Minnow End Tillingham Great Berry Langley Grays Purleigh Hemp's Green Coopersale Common Gilwell Park White Colne Waltham Abbey Thorpe Green Cooksmill Green Pond Street Ramsey Buckhurst Hill Mundon Malting Green Navestock Side Lower Pond Street Faulkbourne Starling's Green East Horndon Fairstead Norton Heath Willows Green Rawreth Great Horkesley Great Notley Southminster Upper Pond Street Elder Street Manuden Belchamp St Paul Chrishall Barling Eight Ash Green Great Canney South Heath Bradwell Wick Chelmsford Richmond's Green Farnham Westley Heights Cole End Northend Housham Tye Mucking Little Parndon Olmstead Green North Weald Bassett Sibley's Green Matching Tye Greensted Pebmarsh Bustard Green Campions Hartford End Nazeing Gate Messing Hobbs Cross Tilbury Juxta Clare Silver End Langdon Hills Janke's Green Paternoster Heath Colliers Hatch Little Canfield East Tilbury Felsted Morris Green Ramsden Bellhouse Onslow Green Aimes Green North Fambridge Hellman's Cross Gainsford End Stickling Green Bartholomew Green Kingsmoor Hallingbury Street Corringham Stoneyhills Belchamp Otten Boreham Radwinter Molehill Green Southend-on-Sea Beacon Hill North Benfleet Latchingdon Ringtail Green Church End Clavering New Mistley Noak Bridge Stondon Green Frenches Green Point Clear Fingringhoe Mill Green Farther Howegreen Hyde Chase Ugley West Tilbury Coalhill Ulting Maylandsea St Osyth Heath Bacon End East Mersea Roydon Stansted Mountfitchet Catmere End Burnt Mills The Green Brookend Bridge End Fox Hatch Langford High Beach Stockstreet Burton End Porters Town Greenstead Green The Hythe Pig Street Duck End Manwood Green Henham Tye Green Wickham St Paul Theydon Mount Hobbs Cross Little Waltham Tye Green Nether Street Totham Plains Chadwell St Mary St Vincent's Hamlet Piercing Hill Rickling Nounsley Stones Green Langham Moor Mount Pleasant Nuper's Hatch Dutch Village Chatter End Hadleigh Wakes Colne Green Writtle Brentwood Rushley Green Crow Green Alresford Hempstead South Woodham Ferrers Audley End Sunnymede Crockleford Hill Bardfield End Green Wicken Bonhunt High Park Corner Forrey Green Hatfield Peverel Hutton Foxearth Sewardstone Frinton-on-Sea Greenhill Carter's Green Little Wakering Debden Suttons South Fambridge Abbess Roding Lambourne End Countess Cross Lippitts Hill Ramsden Heath Childerditch Edney Common Almshouse Green Laindon Row Heath Great Burstead Mayland South Hanningfield Navestock Common Great Saling Stanford-le-Hope Woodside Green Watton's Green Chafford Hundred Harknett's Gate Brookstreet Thorpe Cross Radwinter End Sandon Pentlow Swan Street Asheldham Grass Green Monk Street Little Clacton Coopersale Street Orsett Heath Pannel's Ash Purfleet-on-Thames Elsenham Sta Little Maplestead Chigwell Row Dedham South Stifford Seawick Great Oxney Green Coryton Southey Green Panfield Puttock's End Upper Green Friars Mead Chelmer Village Doddinghurst Broad Green Bigods Abbess End Four Wantz Frating Green Broad's Green Danbury North Stifford Horkesley Heath Bardfield Saling White Notley Manningtree Waterhales Bentfield Green Puttock End Little Bromley Loves Green Knowl Green Taverners Green Little Henham Bulmer Tye Latchmore Bank Walton-on-the-Naze Ardleigh Heath Navestock Heath Curtismill Green Sturmer Keelars Tye Great Canfield Black Notley Dengie Mount Bovers Hazeleigh Brays Grove Fordham Heath Peldon Hullbridge Pledgdon Green Woodham Walter Matching Canvey Village Breach Barns Jack's Hatch Latton Bush Little End Handley Green Tylerscross Little Braxted Belchamp Walter Brookend Gaunt's End Hawkin's Hill Bamber's Green Great Leighs Monkey Street Wellstye Green Foster Street Paglesham Churchend Greensted Green Woodham Mortimer Hockley Hornestreet High Laver Bishop's Green Tendring Green Hare Green South Weald Curling Tye Green Great Parndon Clay Hills Raven's Green East Gores Havering's Grove Bournes Green Pleshey Great Bardfield Stocks Green Hatfield Heath Tye Green Rochford Great Claydons Springfield Galleyend Fordstreet Mark Hall North Chitts Hills Oxley Green Oaker Hill Heckfordbridge Great Wakering Thaxted Norwood End Little Easton Bannister Green Temple Fields Harlow Shrub End Loughton Tiptree Heath Heybridge Mile End Northend Earls Colne Stock Battlesbridge Crawley End Ford End Hill Green Sewardstonebury Tilbury Green Nazeing Mead Brickkiln Green Bulmer Hazel End Twinstead Green Little London Wethersfield Elsenham Little Yeldham Mistley Heath Tarpots Hare Street Newman's End Hickford Hill Sucksted Green Audley End Coggeshall Hamlet Chappel Baker Street Marks Tey Cripple Corner Braintree Corner Toppesfield Steeple Bumpstead Hawbush Green Beauchamp Roding Horndon on the Hill Pattiswick Baconend Green Great Henny Armigers Elmdon Thornwood Common Chalkwell Birdbrook Cobbler's Green Danbury Common Padham's Green Little Henny Takeley Church End Folly Green Wickham Bishops Church End Tendring Tumbler's Green Harrowcross Ost End Cooper's End Kingswood Downham Dry Street Horsley Cross Rudley Green Workhouse Hill Newport Landermere Gore Pit Great Oakley South Ockendon Gallows Green Mashbury Langenhoe Pinnacles Harlow Common Littlebury Green Woodend Great Dunmow Tye Green Epping Green Street Rayleigh Cressing Little Mascalls Level's Green St Osyth Little Wigborough Layer Breton Meadowend Little Baddow Eastwood Dyer's End Brewer's End Mallows Green Ford End High Houses Holland-on-Sea Copford Green South Green Elkins Green Stambourne Green Duckend Green Stafford's Corner Bradwell on Sea The High Great Sampford Nazeing Long Green Roundbush Green Bocking's Elm Gooseberry Green Hadstock Clapgate Witham Don Johns Steeple View Blasford Hill Bovinger Ardley End Bumble's Green Rook End Pitsea Water End Hutton Mount Mill End Steward's Green Pipps Hill Saffron Walden Chalvedon Castle Hedingham Cross End Gosfield Middleton Little Walden Crays Hill Berden Little Tey Tolleshunt Knights Great Easton Gransmore Green Littlebury Stanford Rivers Fanner's Green Milch Hill Outer Part of Town Westward Frating Purfleet Borley Green Man's Cross Maldon Great Hallingbury Hornells Corner Roydon Hamlet Stisted St Lawrence Borley Rush Green Linford Boyton End Upper Green Shotgate Inworth Boxted Shoeburyness Steventon End Howlett End Baythorne End Grange Hill Matching Green Pharisee Green Park Green Coggeshall Sand Hill Fox Street Great Clacton Cock Green Canvey Island White Roding Uppend Roxwell Howe Street Little Horkesley Prittlewell Fyfield Woodham Ferrers Fiddlers Hamlet Salcott-cum-Virley Rose Green Great Bentley East Hanningfield Stewards Tilkey Dobb's Weir Lucking Street Shalford Leaden Roding Layer-de-la-Haye Cold Norton Daw's Cross Great Yeldham Upper Dovercourt Old Mead The Common Stapleford Tawney Stondon Massey Howe Street Gernon Bushes Skye Green Clifftown Bromley Cross High Ongar Bentfield Bury West Mersea Bocking Sible Hedingham Rayne Lee Chapel North Temple End Hallsford Bridge Burton's Green Aythorpe Roding Ostend Claverhambury Salmon's Corner Runwell Chapelend Wix Green Blackmore End Frogs' Green Samuel's Corner Birch Lanham Green Tye Green Copthall Green Tindon End Leigh-on-Sea Osea Island Harwich Bulphan Thorrington Theydon Garnon Althorne Halstead Gubbion's Green Quendon Henny Street Lamarsh Little Dunmow Abbey Field Totham Hill Roundbush Beazley End Stagden Cross Hatfield Broad Oak Colne Engaine Green Street Steeple Goose Green Dewes Green Holder's Green Brock Hill Broad Street Green Southfields Fryerning Mark Hall South Ashdon Stocking Green Barrow Hill Vange Montsale Parney Heath Ingatestone Bradwell Waterside Bell Common Moulsham Magdalen Laver Lower Bobbingworth Green Little Totham Shellow Bowells Keeres Green Pigstye Green Winter Gardens Stanway Broad Green Far Thorpe Green Low Street Courtsend Cobler's Green West Hanningfield Norton Mandeville Building End Marden Ash Tye Common Clapdog Green Noak Hill Mill End Long Gardens Farmbridge End Pentlow Street Stanbrook Langham Wick Kelvedon Lower Green Takeley Street Orsett High Roding Debden Green Margaret Roding Burnham-on-Crouch Dedham Heath Gestingthorpe Little London The Birches Widford Churchend Rawreth Shot Chipping Hill Tinkers Green Mowden Sewards End Causeway End Great Malgraves Warley