Media Planning in Horsley Cross

Get in touch

Media Planners in Horsley Cross

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CO11 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Horsley Cross for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Horsley Cross

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Horsley Cross (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Don Johns Handley Green Wakes Colne Green Fyfield Hazeleigh Great Sampford Little Clacton East Tilbury Childerditch Cripplegate Pitsea Crockleford Heath Lexden Margaretting Tye Little Bentley Bulmer Tye Crow's Green Stanbrook Rivenhall End Waltham Abbey Passingford Bridge Knowl Green Surrex Buttsbury Coalhill Welshwood Park Keelars Tye Church End Silver End Heybridge Cutlers Green Horne Row Crockleford Hill Twinstead Green Southey Green Sewardstonebury Stewards Pilgrims' Hatch South Green Paslow Wood Common Rayleigh Littlebury Baythorne End Clatterford End Blackcat Ivy Chimneys Mucking Howe Street Frenches Green Loughton Lambourne Loves Green Great Baddow Layer-de-la-Haye Burrsville Park Barstable Point Clear Steeple Sabine's Green West Tilbury Frating Hatfield Broad Oak Chappel Halstead Prittlewell Wivenhoe Stonebridge Langham Moor Latchmore Bank Upshire Pipps Hill Matching Green Fingringhoe Thurrock Park Navestock Common Clavering Horsley Cross Toot Hill Church End Bishop's Green Rochford Belchamp Walter Cherry Green Great Maplestead Roundbush Stockstreet Greensted Southend-on-Sea High Garrett Netteswell Cross Pentlow Street Cock Clarks Woodgates End Little Mascalls Maggots End Cobler's Green Brookend Waltham's Cross Rush Green Dyer's End Terling Tilbury Green Wix Green Rawreth Hullbridge Little Laver Boyton Cross Lower Bobbingworth Green Tye Green Tilty Fuller's End West Bergholt Cross End Goldhanger Little Bromley Kirby-le-Soken Olmstead Green Southchurch Margaretting The Ryes Abberton Pannel's Ash Cobbs Fenn Bradwell Stebbing Barrow Hill Matching Tye Little Wakering Fanner's Green Buckhurst Hill Ost End Borley Green Threshers Bush Bridge Green Harlow Common Blackmore Beacon Hill Beaumont Langford Rudley Green High Easter Stapleford Tawney Great Canney Tinkers Green Totham Plains Cock Green Weeley Heath Chipping Hill Porters Town Abbey Field Ashdon Hope End Green Netteswell Starling's Green Galley's Corner Daw's Cross Liston Fairstead Layer Breton Bulphan Burnt Heath Great Hallingbury Greensted Green Totham Hill Halls Green Woodside Green Flack's Green Shotgate Great Malgraves Roast Green Green Street Montsale West Horndon Cooper's End Nazeing Gestingthorpe Newlands Shoeburyness Farther Howegreen Woodham Mortimer Newport Powers Hall End Heybridge Barling Onslow Green Cranes Galleyend South Benfleet West Hanningfield Bush End North End Chatham Green Gaston Green Skye Green Watton's Green Upper Pond Street Church Langley Hickford Hill Billericay Bowers Gifford Elsenham Sta Bovinger Tendring Duck End Baddow Park Stanford-le-Hope Margaret Roding Farmbridge End Blackmore End High Beech Hadleigh Mott's Green Horkesley Heath Duckend Green Tye Green Salcott-cum-Virley Stocking Green Ugley Great Bardfield Greenwoods Tiptree Heath Four Wantz Nether Street Cowey Green Little Maplestead Galleywood Horseman Side Shenfield Raven's Green Tilkey Tilegate Green Wesley End Steeple Bumpstead Little Leighs Tollesbury Howlett End Elmstead Heath Willows Green Fordham Heath Boose's Green Oxen End Bamber's Green Alphamstone Nuper's Hatch Tumbler's Green Lower Sheering Alresford Little Braxted Boxted Cross Gainsford End Chalk End Lee-over-Sands Good Easter Oxley Green New Mistley Woodhatch Rook End Brookstreet Church End Thorpe Cross Claverhambury Armigers Beacon End Lucking Street Boreham Radwinter End Cambridge Town Westley Heights Rettendon Pond Street Rose Green Monk Street Jasper's Green Norwood End Bradfield Heath Finkle Green Lee Chapel The High Northend Holyfield Folly Green Ghyllgrove Upper Green Steward's Green Woodham Ferrers Quendon Little Hallingbury Shrub End Harwich Lanham Green Baker Street Osea Island Wickford Clacton-on-Sea Great Wakering Nine Ashes Epping Hadstock Tye Green West Thurrock Samuel's Corner Burnt Mills Ovington Gosfield Dengie Colliers Hatch Braiswick Hobbs Cross Basildon Canewdon Manningtree Stickling Green Tye Green Springfield Bell Common Start Hill Puttock's End Ugley Green Bedlar's Green Feering Crays Hill Battlesbridge Hellman's Cross Shelley Goose Green Rotchfords Little London School Green The Green Little End Curling Tye Green Bardfield End Green Bentfield Bury Great Holland Blake End Great Oakley Mount Pleasant Brickkiln Green Oak Corner Chadwell St Mary Coopersale Street North Benfleet Stocks Green Pleshey High Roding Housham Tye Thornwood Common Danbury Little Henny Mountnessing Ridgewell Finchingfield Ashen Brick End Littley Green Sand Hill Boxted South Weald Frinton-on-Sea Little Parndon Burton End Edney Common Castle Hedingham Hazel End Arkesden Kelvedon Tilekiln Green Suttons Stondon Green Lower Green Bigods Woodhill Brentwood Copford Green South Hanningfield Newney Green Woodend Green Felsted Wethersfield Salmon's Corner Great Saling Forrey Green Lamarsh Thorrington Stones Green South Ockendon Fryerning The Hythe Farnham Green Church End Rowhedge Butt's Green Clatterford End Miller's Green Breeds Molehill Green White Notley Temple End Mistley Heath Long Green Henham Mulberry Green Birchanger Little Walden Bannister Green Audley End Young's End Building End Dedham Gamble's Green Walton-on-the-Naze Causeway End Greenstead Green Great Claydons Wimbish Green Runsell Green Little Chesterford Old Heath Shalford Audley End Wimbish White Roding Brays Grove Pale Green North Weald Bassett Kingsmoor Norton Heath Morris Green Harknett's Gate Mallows Green Great Chesterford Mayland Bardfield Saling Little Horkesley Pinnacles Theydon Bois Braintree Duddenhoe End Takeley Street Mile End Lamb Corner Little Henham Great Tey Mill Green Coggeshall Bocking Churchstreet Peldon Little Easton Chafford Hundred The Common Gallows Green Abbess End Grass Green Jaywick Dry Street Thorpe Bay Broad Green Mill End Smith's Green Hawkin's Hill Chalvedon Cressing Rushley Green Landermere Foster Street Upper Dovercourt Crow Green Water End Old Mead North Fambridge Mount End Chrishall Althorne Radley Green Witham Katherines Hatfield Peverel Debden Green Pentlow Hare Street Perry Green Wellstye Green Tolleshunt Major Laindon Thundersley Langham Tolleshunt D'Arcy Orsett Langdon Hills Bobbingworth Hornells Corner Downhall Beach Estate Hare Green Messing Hardy's Green Doddinghurst Dewes Green Canvey Village Tye Green Manwood Green Foxearth Canvey Island Level's Green Lee Chapel North Sewards End Bromley Cross Stafford's Corner Park Green White Colne Howe Green Sumners Ramsden Heath Padham's Green Brook Street Green Street Braintree Corner Barnston Great Totham Mill Green St Lawrence Philpot End Little Thurrock Row Green Hatfield Heath Great Bromley Breach Barns Mashbury Great Wigborough Radwinter Lower Nazeing Roydon High Ongar Lindsell Ford End Nazeing Mead Broad Street Green Little Sampford Peartree Green Elsenham Southfields Wrabness Hill Green Watch House Green Latton Bush Strethall Lower Green Hawkwell Stock Mill End Littlebury Green Lawford Chignall Smealy Loyter's Green Mark Hall South Meadowend Gubbion's Green Hockley Biggin Duton Hill Rowney Corner Hallsford Bridge Crawley End Bentley Broad Green Magdalen Laver Kirby Cross Ramsey Island Dutch Village Hawbush Green Howegreen Aimes Green Copthall Green Kingswood Parkeston Borley Milch Hill Pigstye Green Dedham Heath Goose Green Balstonia Lane End Sunnymede Rayne Black Notley Hastingwood Thaxted Latchingdon Hawkspur Green High Park Corner Further Ford End Clay Hills Farnham Pharisee Green Thorpe-le-Soken Ostend Dobb's Weir Harrowcross St Osyth Curtismill Green Tip's Cross Tiptree Nounsley Aythorpe Roding Noak Hill Mowden Little Yeldham Eastend New England Campions Marden Ash Gallows Green Lippitts Hill Hartford End Pig Street Debden Far Thorpe Green Janke's Green Birch Green Bridge End Ramsey Maple End Foxash Estate Sunken Marsh Workhouse Hill Broad's Green Purton End Little Tey Great Parndon Shellow Bowells Little Waltham Stondon Massey Stambourne Green Faulkbourne Danbury Common Minnow End Almshouse Green Lower Green Widford The Birches Puttock End Easthorpe Marks Tey Long Green Queen's Park Roxwell Bulmer Linford Rivenhall Sheering Great Warley Burton's Green Aldham Heybridge Basin Stagden Cross Ramsden Bellhouse Greenstead Wendens Ambo Bradwell Waterside Hornestreet Writtle Chipping Ongar Wakes Colne Felmore Runwell Rickling New Thundersley Fox Hatch Debden Green Pattiswick Delvin End Gay Bowers Rickling Green Mount Bures Little Cambridge Howe Street Temple Fields Colchester Nazeing Gate South Woodham Ferrers Cupid's Corner Panfield Eastwood Wyatt's Green Brick House End Garnetts Sturmer Deer's Green Harlow Cripple Corner Ardleigh Bumble's Green Grays Stebbing Green Wormingford Little Canfield Belchamp St Paul Cannon's Green Stisted Keeres Green Stanway Frogs' Green Tindon End Brewer's End Berden Friars Mead Churchend Navestock Side High Laver Doddinghurst Common Chatter End South Stifford Chapel End Great Berry Robinhood End Horsleycross Street Pebmarsh Bentfield Green Moulsham Great Yeldham Waterhales Stambourne Hempstead Parson's Heath Monkey Street Courtsend Mark Hall North Langenhoe Hope's Green Epping Upland East Gores Whiteash Green Matching Hemp's Green Weeley Wickham Bishops Norton End Maldon Upper Green Great Clacton Bradfield Ringtail Green Bacon End Broxted Little Totham Southminster Cornish Hall End Twinstead Beggar Hill Great Canfield Roydon Hamlet Stoneyhills Warley St Osyth Heath Little Oxney Green Lee Chapel South Inworth Theydon Mount Outer Part of Town Westward Coryton Elmdon Craig's End Clifftown Tye Green Aveley Tylerscross Wiggens Green Clapgate Taverners Green Copford Lower Pond Street King Street Brightlingsea Vange Maylandsea Birdbrook Fordham South Heath Glen Faba Great Horkesley Winter Gardens Man's Cross Earls Colne Navestock Heath Molehill Green Killem's Green Berechurch Belchamp Otten Takeley Bocking East Mersea Eight Ash Green Kelvedon Hatch Birch Swallows Cross North Stifford Downham Holland-on-Sea Tolleshunt Knights Row Heath Little London Smith's Green East Hanningfield Little Common North End Countess Cross Coggeshall Hamlet Reader's Corner Havering's Grove Windmill Hill Little Oakley Chelmsford Wickham St Paul Purfleet Bradwell on Sea Rotten End St Vincent's Hamlet East Horndon Paglesham Eastend Heckfordbridge Boyton End Daws Heath Widdington Mill End Green Theydon Garnon Fordstreet Fox Street Bicknacre West Mersea Burnham-on-Crouch Tarpots Middleton Horndon on the Hill Black Horse Corner Chapelend Layer Marney Henny Street Outer Part of Town Eastward Langham Wick Brock Hill Keysers Estate Swan Street Great Dunmow Berners Roding Gernon Bushes Chalkwell Hamperden End Purleigh Hutton Cobbler's Green Gaunt's End Coopersale Common Piercing Hill Stapleford Abbotts North Shoebury Frating Green Elmstead Market Elder Street Cole End Bath Side Howe Green Leigh-on-Sea Purfleet-on-Thames Low Street Gore Pit Mundon Fryerns Parney Heath Wix Northend Bran End Bocking's Elm Elkins Green Tilbury Newtown Broomfield Gooseberry Green Mistley Great Bentley Ardley End Gransmore Green Eversley Broadley Common Old Harlow Stroud Green Great Burstead Rawreth Shot Thorpe Green Liston Gardens Churchgate Street Toppesfield Stansted Mountfitchet Uppend Saffron Walden Paglesham Churchend Kirkby-le-Soken Pledgdon Green Aingers Green Little Burstead Sandon Coxtie Green Ford End Baconend Green Creeksea Bradwell Wick Seven Star Green Butts Green Hutton Mount Stanford Rivers Richmond's Green Ballards Gore Hallingbury Street Great Stambridge Chitts Hills Bartholomew Green Ashingdon Holder's Green Great Leighs Blasford Hill Fiddlers Hamlet Little Wigborough Noak Bridge Tyler's Green Abbess Roding Dovercourt Catmere End Tilbury Juxta Clare Westcliff-on-Sea Clatterford End Brookend Tendring Green Willingale Beauchamp Roding Great Waltham Norton Mandeville Bustard Green Wicken Bonhunt High Street Green Smythe's Green Great Notley Leigh Beck Duck End Little Baddow Ingrave Nazeing Long Green Sewardstone Bournes Green Pedlars End Potter Street Malting Green Hyde Chase Tye Common Gilwell Park Steeple View Lambourne End Epping Green Tye Green Chignall St James Great Oxney Green Herongate South Fambridge Great Braxted Great Easton Birchhall Corner Clapdog Green Southfields Paternoster Heath Ingatestone Woodend Long Gardens Beazley End Newman's End Woodham Walter Pepper's Green Fobbing Leaden Roding High Beach Helions Bumpstead Tillingham Chigwell Little Bardfield Roundbush Green Jack's Hatch Brandy Hole Grange Hill Orsett Heath Langley Coopersale Asheldham Great Henny Chickney Greenhill Little Warley Steventon End Bonhunt Water Tendring Heath Mount Bovers Stow Maries Ulting Needham Green Manuden Sible Hedingham Little Dunmow Seawick Nevendon Chigwell Row Bunting's Green Oaker Hill Carter's Green Cold Norton Colne Engaine Cooksmill Green Moreton Shalford Green Chelmer Village Ardleigh Heath Fuller Street High Houses Rank's Green Sibley's Green Hobbs Cross Mill End Sucksted Green Blackheath Broad Green Hook End Hare Street Corringham Abridge Roost End Passmores