Media Planning in Inworth

Get in touch

Media Planners in Inworth

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CO5 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Inworth for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Inworth

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Inworth (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Steeple View Hornells Corner Newman's End Crow Green Stroud Green Ugley Green Hawkin's Hill Brays Grove Wivenhoe Margaretting Easthorpe Pipps Hill Maylandsea Clavering Westley Heights Henham Tiptree Wrabness Hickford Hill Jaywick Langenhoe Mundon Wix Breach Barns Tye Green Barnston Chalvedon Building End Braintree Corner Robinhood End Woodside Green Harwich Hare Street Hutton Mount Greenstead North Benfleet Brookstreet Brock Hill Fiddlers Hamlet Sewardstonebury Twinstead Green Fox Hatch South Ockendon Netteswell Stambourne Broad's Green Dovercourt Chappel East Tilbury Hamperden End Belchamp Walter Rayleigh Ashdon Chatham Green Heybridge Westcliff-on-Sea Epping Upland Lower Green Latchmore Bank Silver End Rushley Green Aldham Stapleford Tawney Temple End Folly Green Henny Street Buttsbury Wormingford Shoeburyness Sucksted Green Great Leighs Wimbish Green Little Walden Mill Green Long Green Wix Green Navestock Heath Housham Tye Breeds Broomfield Uppend Margaretting Tye Bartholomew Green East Horndon Cole End Downhall Beach Estate Arkesden Frogs' Green Outer Part of Town Westward Oak Corner Puttock End Lawford Chatter End Clay Hills Lucking Street Great Bardfield Pig Street Blasford Hill Lower Nazeing Little Braxted Four Wantz Berden Bath Side Butts Green Forrey Green Fairstead Deer's Green Gubbion's Green Ashingdon Jack's Hatch Great Oxney Green Waterhales Shenfield Bumble's Green Monkey Street Hatfield Heath Brandy Hole Chignall Smealy Langham Wick Upper Dovercourt Great Clacton Thorpe Cross Lower Pond Street Wellstye Green Paglesham Churchend Thornwood Common Chrishall Row Green East Hanningfield Wiggens Green Buckhurst Hill Malting Green Great Hallingbury Cross End North End Wakes Colne Green Chickney Little Bardfield Bigods White Colne Horsley Cross Shelley Noak Hill Tip's Cross Nounsley Dyer's End Craig's End Tye Green Cupid's Corner Dobb's Weir Jasper's Green Sible Hedingham Woodham Mortimer Copthall Green Rose Green Ramsey Kirby-le-Soken Toppesfield Little London St Lawrence Reader's Corner Bell Common Pilgrims' Hatch Cock Clarks Coggeshall Hamlet Mulberry Green Tye Green High Ongar Bradwell on Sea Coxtie Green Cooksmill Green Abbey Field Burton End Leigh-on-Sea High Easter Tilbury Juxta Clare Prittlewell Stagden Cross Mount Bures West Hanningfield Cripple Corner Perry Green Hyde Chase Ardleigh Heath Roydon Hamlet Abberton Ovington Howe Green Holder's Green Matching Thorpe-le-Soken Frating Green Nazeing Keysers Estate Bicknacre Woodham Walter Widdington East Gores Broad Green Tendring Green Beauchamp Roding Lane End Miller's Green Little Clacton Tilbury Horkesley Heath Mount Pleasant Chignall St James Little Thurrock Colliers Hatch Galley's Corner Little Canfield Great Warley High Beach Cranes Copford Mountnessing Thaxted Little Tey Hadleigh Felmore Little Hallingbury Noak Bridge Crockleford Hill Moulsham Morris Green Salmon's Corner Ivy Chimneys Tinkers Green Tumbler's Green Danbury Chitts Hills Lexden Dry Street Cowey Green Pleshey Tyler's Green Duck End Purleigh Clapgate Church End Start Hill Southend-on-Sea Little Wakering Bunting's Green Coryton Layer-de-la-Haye Boreham Creeksea Herongate Pattiswick Kirby Cross Cannon's Green Rickling Friars Mead Ingrave Eversley Cobbs Fenn Glen Faba South Woodham Ferrers Mucking Baythorne End Rayne Hare Green Butt's Green Berechurch Piercing Hill Harlow Bacon End Wimbish Maggots End Harknett's Gate Springfield Keelars Tye Orsett Heath Woodend Green Steventon End Tendring Heath Hornestreet Holland-on-Sea Low Street Bocking Chalkwell Mallows Green Lindsell Danbury Common Starling's Green Aingers Green Brookend Coopersale Common Green Street Rivenhall End Taverners Green Little Common Mill End Leigh Beck Chapelend South Green Downham Horsleycross Street Heybridge Basin Goldhanger High Houses Woodend Saffron Walden Hope End Green Hawkwell Bonhunt Water Stocks Green Molehill Green Beaumont Theydon Mount Fyfield Magdalen Laver Fobbing Handley Green Brentwood Great Malgraves Marden Ash Toot Hill High Roding Stebbing Tollesbury Threshers Bush Chipping Ongar Chelmer Village Lower Sheering Fryerns Parney Heath Panfield Stanbrook Great Chesterford Brickkiln Green Burrsville Park Newtown Black Horse Corner Brewer's End Gosfield New Thundersley Bustard Green Mill End Green Roost End Althorne Tilty Mile End Tilbury Green West Bergholt Copford Green Stewards Ford End Mark Hall North Rivenhall South Stifford Keeres Green Kingswood Newlands Tilekiln Green Hook End Bocking's Elm Tillingham Little Totham Norton End Chelmsford Mowden Finchingfield Messing Thorrington Bowers Gifford Raven's Green Upper Green Mott's Green Little Bromley Watton's Green Great Maplestead The Green Roast Green Liston Gardens Gernon Bushes Great Bentley Ramsden Heath Cobler's Green Gaston Green Chapel End Loyter's Green Sheering St Osyth Carter's Green Burnt Heath Purfleet-on-Thames Barling Mashbury Clacton-on-Sea Stow Maries Littlebury Green Water End Blackmore Greensted Cold Norton Row Heath Philpot End Grange Hill South Benfleet Wakes Colne Roydon Great Henny Elsenham Sta Hellman's Cross Roundbush Green Temple Fields Stoneyhills Birch Green Crays Hill Great Easton Bentley Great Canfield Powers Hall End Rank's Green Paglesham Eastend Maldon Goose Green Pepper's Green Stisted Ulting Almshouse Green Hope's Green Church End Upper Pond Street Helions Bumpstead Delvin End Salcott-cum-Virley Havering's Grove Clifftown Blackheath Workhouse Hill Lanham Green Lee-over-Sands Broad Street Green Old Heath Gore Pit Foxash Estate Campions Boose's Green Alresford Loves Green Howe Green Richmond's Green Montsale Killem's Green Manwood Green Debden Green Hardy's Green Faulkbourne Lee Chapel North The Common Ardleigh Waltham Abbey Galleyend Laindon Lower Green Aimes Green Sand Hill Sewards End Winter Gardens Old Harlow Audley End Hawbush Green Belchamp Otten Stondon Massey Duck End Newport Wyatt's Green Great Stambridge Warley Little Easton Woodgates End Great Yeldham Wicken Bonhunt Baconend Green Nazeing Gate Landermere Pond Street Baker Street Little Horkesley Porters Town Little Cambridge Stock Knowl Green Howegreen Navestock Side Great Wakering Clapdog Green Heybridge Harlow Common Quendon Southchurch Fuller Street Tilkey Parkeston Woodhatch Doddinghurst Common Little Oxney Green Causeway End Radley Green Braintree North Stifford Fuller's End Pannel's Ash Greensted Green Church Langley Norton Mandeville Wendens Ambo Elder Street Greenstead Green Nuper's Hatch North Shoebury Seawick Burnt Mills Layer Breton Stondon Green Thundersley Canvey Island Shellow Bowells Sturmer Bournes Green Woodham Ferrers Smythe's Green Upper Green Thorpe Green Gamble's Green Oxley Green Bobbingworth Battlesbridge Great Canney Langdon Hills St Vincent's Hamlet Radwinter End Runwell Southfields Ardley End Totham Plains Steeple Rush Green Hazeleigh Farnham Mistley Gallows Green Maple End Bridge End Swan Street Elmstead Market Windmill Hill Tylerscross Mark Hall South Weeley Ugley Twinstead Boxted Cross Langford Long Green Thurrock Park Shalford Osea Island Long Gardens Minnow End Weeley Heath Hallsford Bridge Coopersale Bush End Stones Green Hatfield Peverel The High Audley End Chigwell Row Tye Common Little Chesterford Frenches Green Ghyllgrove Brightlingsea Frinton-on-Sea Skye Green Ramsey Island Wesley End The Ryes White Roding School Green Farmbridge End Barstable Tolleshunt D'Arcy Bradfield Heath Purfleet Baddow Park Fox Street Swallows Cross Upshire Pharisee Green Doddinghurst Puttock's End Ramsden Bellhouse Ford End Stanford-le-Hope Great Oakley Little Burstead Aveley Stafford's Corner Pentlow Bulmer Tye Coggeshall Sunken Marsh Netteswell Cross Marks Tey Eastend Lower Green New England Great Claydons Earls Colne Young's End Shrub End Shalford Green Orsett Curtismill Green Crawley End Castle Hedingham Oxen End Cutlers Green Molehill Green Abbess Roding Southminster Aythorpe Roding Hill Green High Laver Cock Green Elmstead Heath North End The Birches Langham Moor Little Sampford Fordstreet Finkle Green Little Oakley Bardfield End Green Little Parndon Lamb Corner Roxwell Rowhedge Bentfield Bury Great Berry Rawreth Wickford Duckend Green Asheldham Edney Common Abbess End Navestock Common Vange Point Clear Bridge Green Chigwell Crow's Green Kingsmoor Ballards Gore Birchhall Corner Little Waltham Bradfield Nazeing Mead Braiswick Clatterford End Rudley Green Roundbush Pentlow Street Great Dunmow Great Holland Nine Ashes Epping Langham Howe Street Bardfield Saling Queen's Park The Hythe Tye Green Latton Bush Courtsend Stickling Green Blake End Harrowcross Newney Green Gay Bowers Fordham Heath Cornish Hall End Tindon End Little Baddow Bentfield Green Olmstead Green Great Tey Great Saling Galleywood Wickham St Paul Church End Hutton Man's Cross South Weald Katherines Hawkspur Green Basildon North Fambridge South Heath Hempstead Rotchfords Bran End Witham Countess Cross Tiptree Heath Gainsford End Hatfield Broad Oak Northend Meadowend Foster Street Belchamp St Paul Smith's Green Tye Green Pebmarsh Clatterford End Stockstreet Pigstye Green Runsell Green Stambourne Green Sabine's Green Pinnacles Hazel End Duton Hill Southey Green Great Baddow Churchgate Street Little Yeldham Little Bentley Layer Marney Thorpe Bay Gallows Green Don Johns Matching Green Dedham Heath West Horndon Wickham Bishops Dewes Green Feering Howlett End Smith's Green Hadstock St Osyth Heath High Street Green Brick House End Fryerning Lambourne Pale Green Sunnymede Gooseberry Green Horndon on the Hill Hobbs Cross Black Notley Good Easter Little End Tye Green Linford Lambourne End Norwood End Littley Green Beacon End Daw's Cross Great Waltham Duddenhoe End Loughton Padham's Green Bulmer West Thurrock Clatterford End Tye Green Balstonia Bishop's Green Fingringhoe Brick End Liston Coopersale Street Eastwood Willows Green Cambridge Town Lee Chapel Colne Engaine Ingatestone Hastingwood Grass Green Outer Part of Town Eastward Needham Green Northend Sumners Monk Street Langley Hullbridge Parson's Heath Southfields Pedlars End South Fambridge Leaden Roding Tilegate Green Brookend Dutch Village Greenwoods Fanner's Green Paternoster Heath Peldon Hemp's Green Canvey Village Bulphan Chalk End Lippitts Hill Frating Sandon Stonebridge Walton-on-the-Naze Surrex Suttons Old Mead Horseman Side Mayland Seven Star Green Grays Lamarsh Totham Hill Debden Green White Notley Dengie Tarpots Hartford End Elsenham Great Parndon Chipping Hill Dedham Theydon Garnon Terling Curling Tye Green Daws Heath Tolleshunt Major Bamber's Green Bannister Green Birchanger Burton's Green Manningtree Nazeing Long Green Great Wigborough East Mersea Bradwell Wick Middleton Burnham-on-Crouch West Tilbury Samuel's Corner Waltham's Cross Kelvedon Hatch Willingale Ringtail Green Pledgdon Green Far Thorpe Green Flack's Green Little Henny Paslow Wood Common Brook Street Littlebury Holyfield Bocking Churchstreet Strethall Corringham Debden Mill End Elmdon Cherry Green Coalhill Borley Green King Street Great Burstead Billericay Horne Row Little Mascalls Armigers Bradwell Waterside Nether Street Rook End Catmere End Boyton End Foxearth Little London Little Dunmow Latchingdon Hockley Beggar Hill Mill End Elkins Green Church End Broxted Chadwell St Mary Beacon Hill Eight Ash Green Birch Little Laver Bromley Cross Passingford Bridge Sewardstone Nevendon Chafford Hundred Passmores Wethersfield Peartree Green Tendring Fordham Manuden Greenhill Great Sampford Cooper's End Great Totham Little Maplestead Little Henham Farnham Green Ost End Janke's Green Sibley's Green Stebbing Green Childerditch Takeley Rowney Corner Takeley Street Boyton Cross Cripplegate Woodhill Heckfordbridge Farther Howegreen Theydon Bois Writtle Tolleshunt Knights Moreton Ostend Canewdon South Hanningfield Hobbs Cross Steeple Bumpstead Onslow Green Borley Little Wigborough Broadley Common Norton Heath Halls Green Green Street Ridgewell Barrow Hill Birdbrook Mill Green Howe Street Rotten End Blackcat New Mistley Boxted Felsted Rickling Green Widford Biggin Goose Green Hallingbury Street Alphamstone Broad Green Gestingthorpe Steward's Green Mount End Level's Green Oaker Hill Great Notley Stanford Rivers Great Bromley Stocking Green Lee Chapel South Purton End High Beech Further Ford End Little Leighs West Mersea Whiteash Green Shotgate High Garrett Watch House Green Cobbler's Green High Park Corner Hare Street Churchend Milch Hill Bedlar's Green Park Green Gaunt's End Halstead Great Braxted Stansted Mountfitchet Little Warley Mount Bovers North Weald Bassett Potter Street Colchester Pitsea Welshwood Park Mistley Heath Rettendon Beazley End Stanway Bradwell Bovinger Cressing Matching Tye Lower Bobbingworth Green Kelvedon Rawreth Shot Crockleford Heath Kirkby-le-Soken Garnetts Blackmore End Claverhambury Rochford Abridge Gilwell Park Margaret Roding Berners Roding Gransmore Green Inworth Ashen Epping Green Stapleford Abbotts Great Horkesley Radwinter Broad Green