Media Planning in Southey Green

Get in touch

Media Planners in Southey Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CO9 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Southey Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Southey Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Southey Green (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Milch Hill Wickham Bishops Manwood Green Lamb Corner Tolleshunt Knights Great Horkesley Horsleycross Street Holland-on-Sea Long Green Hare Green Braintree Corner Nazeing Mount End Stondon Green Bell Common Smythe's Green Woodside Green Jaywick Cornish Hall End Mill Green Puttock's End Wendens Ambo Level's Green Great Canfield Little Henny Lamarsh Sucksted Green Fyfield Chitts Hills Brookstreet Pond Street Boxted Cross Hill Green Ford End Bulmer Fordstreet Langdon Hills Boyton End Chapelend Bardfield End Green Chigwell Row Great Wakering Bradwell Waterside Laindon Leaden Roding Ramsden Heath Bentfield Green Katherines Mill End Witham Potter Street Mashbury Maple End Nuper's Hatch Ridgewell Coggeshall Norwood End Passmores Great Braxted Glen Faba Wethersfield Middleton Copthall Green Netteswell Fingringhoe Little Horkesley Broad's Green Churchgate Street North Fambridge Little Leighs Tilegate Green Cock Clarks South Woodham Ferrers Workhouse Hill Tye Green High Park Corner Latton Bush Hickford Hill Springfield Gamble's Green Little Braxted Paglesham Eastend Great Notley Aveley Chipping Ongar Coopersale Sunnymede Abbess End Bromley Cross Great Bromley Bobbingworth Claverhambury Cooper's End Roast Green Craig's End Terling Little Wigborough Copford Green St Osyth Lippitts Hill Messing Mistley Heath Northend Sewardstone The Green Great Dunmow Cupid's Corner Robinhood End Breach Barns Burton End Church End Little Burstead Hare Street Orsett Bacon End Chigwell Great Warley Radwinter End Goose Green Beaumont Ardley End Orsett Heath Little Oakley Campions Hatfield Heath Kelvedon Littley Green Margaret Roding Blackheath Strethall Chipping Hill Pebmarsh Sand Hill Newlands Alphamstone Aimes Green Epping Belchamp Otten Pale Green Rush Green West Bergholt Watch House Green Liston Gardens Hazel End Bulmer Tye Littlebury Stapleford Abbotts Cripplegate Ovington Cambridge Town Onslow Green Bardfield Saling Tendring Green Belchamp Walter Brick House End Hazeleigh Hadleigh Audley End Winter Gardens Dyer's End Rayne Garnetts Mill End Matching Green Stafford's Corner Elder Street Lawford Beazley End New Thundersley Farnham Green Skye Green Faulkbourne Keelars Tye Canewdon Chadwell St Mary Thurrock Park Great Tey Mistley Mount Bures Tilty Newtown Elmstead Market Upper Green Cole End Passingford Bridge Felmore Crockleford Heath Black Horse Corner Thorpe Green Greenstead Green Southey Green Duddenhoe End Frogs' Green Pentlow Langford Latchingdon Oxley Green Lower Green Silver End Tilekiln Green Woodgates End Old Heath Great Henny Braintree Finchingfield Navestock Common Tye Green Olmstead Green High Ongar Tye Common Blackmore End Wiggens Green Broadley Common Hook End Matching Tye South Green Swan Street Bocking Church End Ashdon Newport Water End Heckfordbridge Countess Cross Inworth Boyton Cross Westley Heights Heybridge Start Hill New England Horne Row Tilbury Aldham Brock Hill Hare Street Delvin End Steeple Brandy Hole Foxash Estate Harlow Common Hallsford Bridge Frinton-on-Sea Fox Street Foster Street Tylerscross Row Heath Rochford Elsenham Sta Stanway Crow Green Wakes Colne Green Abridge School Green Seawick Fryerning Holyfield Montsale Little Laver Smith's Green South Hanningfield Stickling Green Park Green Osea Island Great Burstead Hatfield Broad Oak West Tilbury Marden Ash Greenhill Farmbridge End Tye Green St Vincent's Hamlet Mulberry Green Stocking Green Greenwoods Holder's Green Magdalen Laver Cowey Green Great Leighs Canvey Village Easthorpe Clacton-on-Sea Greensted Green Lower Pond Street Hardy's Green Upshire Pinnacles Bowers Gifford Theydon Garnon Flack's Green Little Yeldham Eight Ash Green Fox Hatch Harrowcross Moreton Ashingdon Epping Upland Norton End Langley Little Walden Tolleshunt Major Church Langley Halstead Tollesbury Little Sampford Tiptree Heath Brays Grove Duck End Tillingham The Common Kingswood Mill End Green Clatterford End Mucking Mill End Southminster Newney Green Loves Green Little Dunmow Fairstead Nether Street Wormingford Gallows Green Blake End Hempstead Stanbrook Maylandsea Steventon End Roydon Stewards Monk Street Daws Heath Great Malgraves Berechurch Oxen End Sandon Cranes Coopersale Street Doddinghurst Common Hope End Green Eastend Great Canney Peartree Green Fobbing Frating Woodhill East Horndon Norton Heath Stisted Toppesfield Little Easton Feering Building End Sumners Jasper's Green Baythorne End East Mersea Bannister Green Old Harlow Temple End Roydon Hamlet Baker Street Wrabness Duck End Crawley End Elmdon Thaxted Colne Engaine Richmond's Green Elsenham Totham Hill Stansted Mountfitchet Sewardstonebury Cobbs Fenn Westcliff-on-Sea Great Hallingbury Causeway End Earls Colne Bentley Abbey Field Almshouse Green Littlebury Green Northend Bournes Green Galleyend Crow's Green Tinkers Green Shalford Green Waltham's Cross Netteswell Cross Langham Moor North Weald Bassett Gestingthorpe Coryton Bigods North Benfleet Bradfield Heath Ardleigh Howlett End Churchend Sheering Coxtie Green Lee Chapel Colliers Hatch Tilbury Juxta Clare Widdington Rickling Chalk End Miller's Green Brick End Black Notley Cobbler's Green Rawreth Langham Farnham Outer Part of Town Eastward Lee-over-Sands Nine Ashes West Hanningfield Nazeing Mead Purleigh Bradwell Butt's Green Foxearth Baddow Park Mundon Basildon Tiptree Gay Bowers Little Common Gallows Green Purton End Little Cambridge Blasford Hill Wicken Bonhunt Chatham Green Dutch Village Althorne Curling Tye Green Lanham Green Horsley Cross Billericay Paglesham Churchend Roxwell Southend-on-Sea Upper Dovercourt Noak Bridge Mowden Mallows Green Chappel Starling's Green Ashen Sturmer Kelvedon Hatch Downham Gaunt's End Panfield Lane End St Osyth Heath Thorpe-le-Soken Willingale Leigh-on-Sea Gilwell Park Wesley End Hockley New Mistley White Colne Toot Hill Green Street High Street Green Wickford Wimbish Brookend Howe Green High Beech Cock Green Braiswick Handley Green Colchester Long Green Stambourne Bocking's Elm Outer Part of Town Westward Bridge End Woodend Rettendon Little Bromley Woodham Walter Brightlingsea Wellstye Green Lucking Street Suttons Clapdog Green The Birches Beauchamp Roding Vange Copford Bovinger Howe Green Downhall Beach Estate Little Chesterford Duton Hill Tyler's Green West Mersea Bedlar's Green Tye Green Rotchfords Weeley Heath Birchanger Shalford Row Green Herongate Seven Star Green Burnt Mills Steeple Bumpstead Pentlow Street Jack's Hatch Birchhall Corner Ingrave Cannon's Green Eastwood Danbury Navestock Side Bradfield Sible Hedingham Carter's Green Needham Green Stocks Green Crockleford Hill Thorpe Cross Debden Green Pigstye Green The Ryes Cripple Corner Chignall St James Parkeston Pattiswick Oaker Hill Cold Norton Great Totham Dengie Coopersale Common Borley Hawkspur Green North Stifford Little Waltham Abbess Roding Whiteash Green North End Hallingbury Street Mountnessing North End Fuller's End Kirkby-le-Soken Wakes Colne Great Easton Bumble's Green High Beach Mott's Green Lower Bobbingworth Green Molehill Green Stambourne Green Barrow Hill Surrex Hawkwell Clapgate Deer's Green Baconend Green Woodhatch Daw's Cross Queen's Park Little Tey Willows Green Ballards Gore Blackmore Buckhurst Hill Stebbing Green Cutlers Green Layer-de-la-Haye Clatterford End East Gores Pilgrims' Hatch Theydon Bois Alresford Great Oxney Green Janke's Green Little Clacton Greensted Doddinghurst Tye Green South Stifford Young's End Nazeing Gate Bridge Green Ramsey Salmon's Corner Hullbridge Berners Roding Tolleshunt D'Arcy Shotgate Chalkwell Brickkiln Green Gaston Green Little London Windmill Hill Wimbish Green Twinstead Great Chesterford Bulphan Four Wantz Stagden Cross Birch Green The High Minnow End Mayland Twinstead Green Fordham Malting Green Woodham Mortimer Boreham Halls Green Mount Pleasant Chelmer Village Rayleigh Stock Heybridge Basin Southfields Thorrington Rivenhall Layer Breton Tilbury Green Breeds South Heath Shenfield Bush End Bentfield Bury Goose Green Asheldham Sunken Marsh Waltham Abbey Paslow Wood Common Killem's Green Little Baddow Broad Green Tye Green Mount Bovers Barling Wix Cooksmill Green Cobler's Green Abberton Ivy Chimneys Upper Green Little Bentley Great Wigborough Arkesden Eversley Hawbush Green Rotten End Upper Pond Street Fanner's Green White Notley Pedlars End Uppend Steward's Green Saffron Walden Great Waltham Pledgdon Green Little Totham Little Wakering Prittlewell Moulsham Ardleigh Heath Battlesbridge Dovercourt Green Street Fryerns Gooseberry Green Manuden The Hythe High Laver Heybridge Tarpots High Easter Grass Green Barstable Raven's Green Taverners Green Bradwell Wick Friars Mead Broad Green Nevendon Clay Hills Hamperden End Farther Howegreen Loughton Aythorpe Roding Castle Hedingham Hornestreet Tendring Bartholomew Green Church End Wickham St Paul Fuller Street Morris Green Little Henham Langham Wick Tye Green Berden Stoneyhills Barnston Shoeburyness Broad Street Green Hawkin's Hill Liston Horseman Side Quendon Ugley Gainsford End Philpot End Birdbrook High Houses Lower Green Loyter's Green Finkle Green Helions Bumpstead Waterhales Frenches Green South Ockendon Little Bardfield Salcott-cum-Virley Stockstreet South Fambridge Mark Hall North Buttsbury Broad Green Tendring Heath Lambourne End Bustard Green Manningtree Balstonia Ghyllgrove Little London Landermere Sewards End Gernon Bushes Roost End Dry Street Good Easter Woodend Green Pipps Hill Hastingwood Galleywood Leigh Beck Chelmsford Knowl Green Stonebridge Swallows Cross Keeres Green Theydon Mount Rowhedge Hartford End Roundbush Latchmore Bank Gore Pit High Roding Little Warley Great Berry Oak Corner Roundbush Green Paternoster Heath Ford End Henham Ramsey Island Henny Street Brookend West Thurrock Threshers Bush North Shoebury Temple Fields Lee Chapel South Hutton Parney Heath Beacon Hill Ingatestone Hyde Chase Wivenhoe Edney Common Smith's Green Brentwood Beacon End Kingsmoor Ringtail Green South Weald Chalvedon Man's Cross Steeple View Powers Hall End Curtismill Green Pannel's Ash Pitsea Little End Lower Green Grays Fordham Heath Galley's Corner Lower Sheering Long Gardens Chatter End Totham Plains Howe Street Point Clear Samuel's Corner Stones Green Crays Hill Thorpe Bay Kirby Cross Lee Chapel North Tilkey Tumbler's Green Rudley Green Chafford Hundred Harwich Keysers Estate Borley Green Brook Street Lexden Rivenhall End Shelley Burton's Green Monkey Street Great Stambridge Clavering Thornwood Common Radley Green Little Hallingbury Greenstead Shellow Bowells Cressing Hadstock Bran End South Benfleet Housham Tye Marks Tey East Hanningfield Cherry Green Folly Green Hellman's Cross Danbury Common Chignall Smealy Little Maplestead Writtle Great Maplestead Broxted Gosfield Meadowend Blackcat Piercing Hill Further Ford End Hobbs Cross Norton Mandeville Watton's Green Warley Hornells Corner Nazeing Long Green Navestock Heath Biggin Peldon Bocking Churchstreet Howe Street Creeksea Armigers Boose's Green Porters Town Ost End Dedham Heath Havering's Grove Broomfield Great Baddow Great Yeldham Mile End Far Thorpe Green Sabine's Green Woodham Ferrers Dobb's Weir Hatfield Peverel Rickling Green Maldon Bonhunt Water Chickney Margaretting Burnt Heath Bradwell on Sea Gransmore Green Nounsley Stebbing Elmstead Heath Childerditch Stanford Rivers Margaretting Tye Puttock End Shrub End Rushley Green Duckend Green Purfleet-on-Thames Grange Hill Runsell Green Lindsell Harknett's Gate Langenhoe Little Thurrock Coalhill Matching White Roding Forrey Green Butts Green Little Oxney Green Dedham Wix Green Lower Nazeing Widford Great Bentley Great Bardfield Pepper's Green Takeley Street Dewes Green Catmere End Ramsden Bellhouse Pharisee Green Thundersley West Horndon Corringham Debden Green Welshwood Park Stow Maries Rook End Chrishall Clatterford End Bamber's Green Radwinter Perry Green Tip's Cross Bunting's Green East Tilbury Takeley Chapel End Felsted Audley End Belchamp St Paul Little Mascalls Burnham-on-Crouch Bicknacre King Street Burrsville Park Beggar Hill Ostend Rowney Corner Great Sampford Great Holland St Lawrence Great Parndon Aingers Green Coggeshall Hamlet Don Johns Ulting Noak Hill Rose Green Maggots End Mill Green Brewer's End High Garrett Linford Epping Green Sibley's Green Frating Green Great Saling Little Canfield Runwell Layer Marney Pleshey Southfields Lambourne Birch Hemp's Green Cross End Canvey Island Great Clacton Church End Stondon Massey Rawreth Shot Horndon on the Hill Great Oakley Purfleet Stanford-le-Hope Stroud Green Old Mead Harlow Southchurch Newman's End Molehill Green Stapleford Tawney Elkins Green Bath Side Debden Kirby-le-Soken Parson's Heath Clifftown Boxted Howegreen Hobbs Cross Rank's Green Bishop's Green Goldhanger Little Parndon Tindon End Mark Hall South Walton-on-the-Naze Fiddlers Hamlet Weeley Courtsend Pig Street Horkesley Heath Gubbion's Green Reader's Corner Great Claydons Hope's Green Hutton Mount Low Street Ugley Green Wyatt's Green Padham's Green