Media Planning in Parson's Heath

Get in touch

Media Planners in Parson's Heath

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CO4 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Parson's Heath for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Parson's Heath

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Parson's Heath (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Moulsham Church End Clatterford End Farnham Green Hawkspur Green Beacon End Stambourne Little Walden Ulting Sandon Eastend Crockleford Hill Lexden Little London Wimbish Walton-on-the-Naze Harrowcross Takeley Street Warley Greensted Green Little Yeldham Burnt Heath Heybridge Upper Pond Street Nounsley Fox Hatch Park Green Hobbs Cross Gestingthorpe Pleshey Rickling Little Oxney Green Mott's Green Dobb's Weir Stambourne Green Thornwood Common Boyton End Sewards End Great Wigborough High Ongar Lane End Duckend Green Farmbridge End Janke's Green Cobbs Fenn Greensted Ost End Lamb Corner Shelley Nine Ashes Colne Engaine The Hythe Lower Green Onslow Green Pattiswick Abbey Field Gamble's Green Alphamstone Curtismill Green Watch House Green South Fambridge Elkins Green Black Horse Corner Norton Mandeville Shotgate Widford Level's Green Sibley's Green Aingers Green Burrsville Park Cherry Green Liston Gardens Southchurch South Benfleet Nazeing Piercing Hill Blake End Springfield Woodgates End Black Notley Saffron Walden Liston Newman's End Rickling Green Frating Great Hallingbury Hatfield Peverel Cranes Paglesham Churchend Uppend Greenstead Green Fingringhoe Sunken Marsh Tollesbury Ugley Waterhales Stones Green Cressing Carter's Green Smythe's Green Montsale Tilbury Debden Green Swan Street Little Parndon Horseman Side Easthorpe Little Common Sewardstonebury Meadowend Hamperden End Little Henny Faulkbourne Balstonia Leigh-on-Sea Sand Hill Tarpots Eight Ash Green Little Baddow Fyfield Burton's Green Tilegate Green Holder's Green Langley Paternoster Heath Wesley End Matching Tye Mistley Glen Faba Powers Hall End Man's Cross Chigwell Row Greenstead Ramsey Island Daws Heath Little Hallingbury Noak Bridge Upshire Brook Street Woodhill Gilwell Park Great Stambridge Langenhoe Wyatt's Green High Roding Newlands Coryton Brookend Radley Green Southend-on-Sea Smith's Green Berners Roding Dedham Heath Brays Grove Holyfield Old Mead Blasford Hill Westley Heights Mill Green Terling Bocking Westcliff-on-Sea Langham Frogs' Green Molehill Green Great Saling Grays Galleyend Beggar Hill Brightlingsea Claverhambury Tye Green Great Bardfield Chignall Smealy Tinkers Green Canvey Village Great Totham Foxash Estate Fordham Berechurch Bartholomew Green Butts Green Dewes Green Duck End Stanbrook Toot Hill Bradwell Wick Horsley Cross Fryerning Molehill Green Steeple View Marks Tey Cobbler's Green Harlow Rudley Green Layer Marney Delvin End Long Gardens Stapleford Abbotts Magdalen Laver Greenhill Goose Green Tye Green Passmores East Gores Hullbridge Wrabness Cornish Hall End Thurrock Park South Hanningfield Hatfield Heath Steventon End Little Totham Bradfield Church Langley Hill Green Bush End Gransmore Green Chadwell St Mary South Woodham Ferrers Great Oxney Green Moreton Orsett Bicknacre Thorpe-le-Soken Bocking Churchstreet Woodend Finchingfield Halstead Butt's Green Stoneyhills Abbess End Tolleshunt Major Salcott-cum-Virley Stapleford Tawney Ingatestone Hutton Weeley Bumble's Green Ingrave Building End Broomfield Pale Green Clacton-on-Sea Elmstead Heath Temple End Chapelend Hope's Green Littlebury Green Cambridge Town High Beech Great Bentley Kirby-le-Soken Chatham Green Ashdon Pentlow Street Fox Street Cowey Green Stanway Little Cambridge Tendring Goldhanger Borley Green Toppesfield Great Leighs Monkey Street Eversley Great Maplestead Ardley End Stanford Rivers St Osyth Heath Coopersale Street Coxtie Green Churchgate Street Beauchamp Roding Water End Stock Long Green Great Holland Perry Green Great Yeldham Childerditch Tyler's Green Ardleigh Heath Hare Street Little Clacton Ringtail Green Linford Bardfield End Green Hadstock Doddinghurst Common Bournes Green Chatter End Audley End Theydon Bois West Mersea Thaxted Gore Pit Hazeleigh Hardy's Green North Weald Bassett Helions Bumpstead Bannister Green White Colne Great Canfield Earls Colne Great Wakering Debden New Thundersley Mill End Matching Holland-on-Sea Ridgewell Littlebury Loyter's Green Foxearth Forrey Green Mucking Brick End Tilty Wellstye Green North End Bridge Green Folly Green Langford Copford Latton Bush Loves Green Aimes Green Duck End Halls Green Bedlar's Green Gooseberry Green Lee Chapel High Street Green Deer's Green Lawford Duddenhoe End Housham Tye Theydon Garnon Braintree Corner Frenches Green Great Bromley Nazeing Mead Cutlers Green Navestock Heath Bonhunt Water Tumbler's Green Roost End Sumners Boyton Cross Epping Green Tiptree Don Johns Quendon Hellman's Cross Great Parndon Bromley Cross Foster Street Twinstead Green Oxen End Killem's Green Keelars Tye Crays Hill Laindon Heckfordbridge Ardleigh Ashen Kelvedon Point Clear Richmond's Green Hartford End Katherines Rayleigh Chalkwell Little Easton Abberton Coggeshall Hamlet Danbury Common Little Bardfield Crockleford Heath Mount Pleasant Duton Hill Oxley Green Pinnacles Tilbury Juxta Clare Lower Green Workhouse Hill Chignall St James Newtown Hawkin's Hill Stebbing Needham Green Heybridge Mountnessing Roydon Hamlet North Fambridge Nevendon Upper Dovercourt Skye Green Little Sampford Aldham Hornells Corner Panfield Messing Sunnymede Old Harlow Cupid's Corner Hempstead Tye Green Pannel's Ash Stonebridge Henham Rivenhall End Nazeing Long Green Fryerns Barstable Mallows Green North Shoebury Miller's Green South Green Shellow Bowells Billericay Rank's Green Aythorpe Roding Farnham Stewards Lanham Green Battlesbridge Bradwell Waterside High Beach Clay Hills Tendring Green Mount Bures Bath Side Puttock's End Mile End Tilekiln Green Layer-de-la-Haye Norwood End Inworth Rivenhall Fordham Heath Broad Green Gaston Green Daw's Cross Hare Street Littley Green Causeway End Roundbush Green Arkesden Wakes Colne Bigods Hallsford Bridge Beacon Hill High Park Corner Langdon Hills Chigwell Maggots End Little Horkesley Cannon's Green Eastwood Ovington Burton End Elmstead Market Sturmer Dutch Village Canewdon Mill Green High Garrett Oaker Hill Danbury Cock Green Noak Hill Chickney Waltham Abbey Mundon Little Warley Crow's Green Little Braxted Great Clacton Mulberry Green Little Mascalls Elder Street Little Thurrock Dyer's End Little Canfield Lee Chapel South Great Canney Tendring Heath Cole End Bishop's Green Purleigh Southey Green Paslow Wood Common Leigh Beck Abridge Bardfield Saling Bulmer Little Waltham Great Henny Northend Friars Mead Burnham-on-Crouch Purfleet Downhall Beach Estate Willingale Clapdog Green Ramsden Bellhouse Great Tey Wickford Taverners Green Althorne Little Wakering Dry Street Armigers Bobbingworth Little Bentley Gosfield Hutton Mount Witham Samuel's Corner Rush Green Great Baddow Felmore Starling's Green Garnetts Chapel End Row Heath Pigstye Green Seven Star Green White Roding Gallows Green Frinton-on-Sea Seawick Howe Green Queen's Park Little Leighs Kirkby-le-Soken Fobbing The High Pebmarsh Cock Clarks Boreham Margaret Roding Woodend Green Sucksted Green Milch Hill Sible Hedingham Mount End Bowers Gifford Pharisee Green Porters Town Shrub End Pig Street Pitsea Potter Street Brentwood Great Oakley Stisted Jack's Hatch Long Green Northend Brick House End Wakes Colne Green Mark Hall North Vange Craig's End Horsleycross Street Braintree Berden Feering Leaden Roding Hobbs Cross Hadleigh Ivy Chimneys Blackheath Welshwood Park Cooksmill Green Temple Fields Cripple Corner Greenwoods Mill End Parney Heath Fuller's End Basildon Whiteash Green Rawreth Great Chesterford Pepper's Green Kingsmoor Bocking's Elm Steward's Green Blackmore Breeds Colchester Woodham Mortimer Lower Pond Street Jasper's Green Shoeburyness Shalford Purfleet-on-Thames Bacon End Horne Row Matching Green Fanner's Green Asheldham Mill End Blackcat Cooper's End Robinhood End Biggin Loughton Thundersley Tindon End Marden Ash Debden Green Wicken Bonhunt Epping Margaretting Tye Sheering Cripplegate Great Claydons Rawreth Shot Buttsbury Chelmsford Tolleshunt Knights Burnt Mills Further Ford End Campions Norton Heath Threshers Bush Creeksea Woodhatch Bentfield Green East Mersea Great Easton Bradwell Lower Green Bran End Bustard Green Brookend Little End Sewardstone Barrow Hill Chafford Hundred Hallingbury Street Hickford Hill Ugley Green West Hanningfield Great Burstead Gaunt's End Crow Green Hare Green Elsenham Howe Green Far Thorpe Green Birchanger Curling Tye Green Radwinter Mill End Green Chalk End Takeley Stickling Green South Heath Great Braxted Stagden Cross Fairstead Copthall Green Wormingford Stondon Massey Great Berry Bradwell on Sea Upper Green Twinstead Totham Plains Bovinger Galley's Corner Purton End Broad Street Green Howe Street Doddinghurst Totham Hill Fuller Street Osea Island White Notley Old Heath Layer Breton Tye Green Woodham Walter Shalford Green Tye Green Peldon Green Street Catmere End Mowden Keeres Green Barling Brandy Hole Waltham's Cross Belchamp St Paul Runsell Green Chelmer Village The Ryes Church End Little Oakley Norton End Little Henham Watton's Green Olmstead Green Gainsford End Newport Edney Common Wickham Bishops Great Dunmow Broxted West Bergholt Boxted Willows Green Wivenhoe Maylandsea Kingswood School Green Rowhedge Frating Green Lower Bobbingworth Green Great Sampford Copford Green Netteswell Cross Crawley End Baconend Green Silver End Little London Bamber's Green Coopersale Langham Wick Rotchfords Bell Common Pond Street Keysers Estate Fordstreet Morris Green Sabine's Green Thorpe Green Netteswell Farther Howegreen Ramsey Newney Green Lower Sheering Little Dunmow Cobler's Green Stockstreet Church End Alresford Little Tey Little Chesterford Hope End Green Latchmore Bank Tylerscross Tye Common Grass Green Lower Nazeing Grange Hill Rochford Bulphan Stanford-le-Hope Woodside Green Middleton Coggeshall Church End Birchhall Corner Maldon Roundbush Bentfield Bury Little Burstead Kelvedon Hatch Woodham Ferrers Monk Street Hockley Southminster Windmill Hill Blackmore End Reader's Corner Steeple Gernon Bushes Roast Green Raven's Green St Osyth Upper Green Roxwell Stafford's Corner Lippitts Hill Clavering Hornestreet St Lawrence Thorpe Bay Howe Street Rotten End St Vincent's Hamlet Birch Great Malgraves Flack's Green Lee-over-Sands Harwich Bridge End Dedham Broad Green Ford End Widdington Great Horkesley Theydon Mount Good Easter Breach Barns Downham Tye Green Baddow Park Lambourne Latchingdon Finkle Green Beazley End Brookstreet Nuper's Hatch Navestock Side Mayland Thorpe Cross Ostend Lucking Street Horndon on the Hill West Horndon Tiptree Heath Surrex Lamarsh Bunting's Green High Easter Belchamp Otten Outer Part of Town Eastward Jaywick Salmon's Corner Broadley Common Broad's Green Southfields Langham Moor Hook End Wix Green Little Bromley Malting Green South Ockendon Hazel End Bradfield Heath Four Wantz Padham's Green Ghyllgrove Havering's Grove Audley End Margaretting Henny Street Bulmer Tye Thorrington Maple End Manuden Clifftown Parson's Heath Ramsden Heath Stroud Green Aveley Broad Green Epping Upland Cold Norton Parkeston Pentlow Great Notley Rushley Green Pedlars End Orsett Heath Almshouse Green Hawkwell Tilkey Lindsell Baythorne End Young's End Gubbion's Green Buckhurst Hill North End Chalvedon Hastingwood High Houses Lambourne End New England Tye Green Smith's Green Kirby Cross Baker Street East Tilbury Brock Hill The Green Countess Cross Manwood Green Elmdon Coopersale Common Suttons Mount Bovers Wethersfield Clapgate Lee Chapel North Boxted Cross Little Wigborough Puttock End Hemp's Green Paglesham Eastend Bentley King Street Brickkiln Green Steeple Bumpstead South Stifford Radwinter End Horkesley Heath Low Street Little Maplestead East Hanningfield Minnow End Colliers Hatch Dovercourt Stocks Green Boose's Green Howlett End Mistley Heath Galleywood Canvey Island North Stifford Harlow Common Felsted Beaumont Runwell Rook End Elsenham Sta Handley Green Clatterford End Nazeing Gate Howegreen Manningtree High Laver Gallows Green Landermere Strethall Churchend Braiswick Passingford Bridge Stocking Green Pledgdon Green Rettendon Tilbury Green Stow Maries Abbess Roding Cross End Pipps Hill Writtle Corringham Philpot End Wiggens Green Barnston Dengie Peartree Green Ballards Gore Coalhill Ford End Roydon Heybridge Basin Gay Bowers Rose Green Birch Green The Common Green Street Swallows Cross West Tilbury Chipping Hill Navestock Common Birdbrook Clatterford End Hyde Chase West Thurrock Hatfield Broad Oak Belchamp Walter The Birches Chappel Wimbish Green East Horndon Chipping Ongar Winter Gardens Mashbury Tip's Cross Goose Green Chrishall Borley Wendens Ambo Chitts Hills Courtsend Great Waltham Mark Hall South Row Green Prittlewell Rayne Shenfield Stondon Green Tillingham Tolleshunt D'Arcy South Weald Wickham St Paul Oak Corner Rowney Corner Nether Street Little Laver North Benfleet Hawbush Green Southfields Ashingdon Fiddlers Hamlet Herongate Stebbing Green Outer Part of Town Westward Weeley Heath Pilgrims' Hatch Wix Knowl Green Brewer's End Great Warley Start Hill Castle Hedingham New Mistley Harknett's Gate Stansted Mountfitchet