Media Planning in Thorpe Bay

Get in touch

Media Planners in Thorpe Bay

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SS1 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Thorpe Bay for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Thorpe Bay

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Thorpe Bay (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Debden Great Chesterford Tiptree Heckfordbridge Ugley Great Warley Little London Stow Maries Stroud Green Fingringhoe Brookend Breach Barns Workhouse Hill Thundersley Tyler's Green Ost End Upper Dovercourt Tendring Green Chapel End Maggots End Crockleford Heath Brightlingsea Newlands Mundon Paternoster Heath Great Bentley Birdbrook Abridge Little Thurrock Chickney Vange Lower Pond Street Little Henham Baconend Green Saffron Walden Mucking Norton End Beggar Hill Mill End Craig's End Blasford Hill Tillingham Warley Duton Hill Little Dunmow Halstead Knowl Green East Hanningfield Gernon Bushes Edney Common Tarpots Friars Mead Tinkers Green Bradwell Waterside Bardfield Saling Cock Green Chadwell St Mary Mount Pleasant Church End Jack's Hatch Great Stambridge Lamb Corner Wicken Bonhunt Stondon Massey Hullbridge Hallsford Bridge Monk Street Cranes Black Notley Purfleet Tilbury Juxta Clare Southfields Copthall Green Great Braxted Pentlow Roydon Hamlet Ridgewell Bonhunt Water Blackheath Ramsey Island Tumbler's Green Linford Greensted Green Sewardstone Starling's Green Molehill Green Orsett Heath Mill End Chalk End Pledgdon Green Ardleigh Heath Great Leighs Great Waltham Gooseberry Green Great Holland Galley's Corner Fordham Heath Middleton Dewes Green Broomfield Netteswell Cross Mashbury Wiggens Green Kingsmoor Gransmore Green East Gores Hawkspur Green High Roding Manningtree Great Clacton Glen Faba Man's Cross Breeds Courtsend Tye Common Ashen Water End Tiptree Heath Whiteash Green Writtle Newtown Long Gardens Panfield Silver End Braiswick Aythorpe Roding Hadstock Tilbury Green Dedham Heath St Vincent's Hamlet High Beech St Osyth Rickling Felsted Chelmer Village Little Hallingbury Stickling Green Great Burstead Janke's Green Little Clacton Wethersfield East Mersea Maldon Navestock Heath Butt's Green Horsley Cross Keeres Green Abbess End Pannel's Ash Nether Street Nazeing Long Green Tye Green Great Wakering Clapgate Stambourne Green Smith's Green Epping Green Clacton-on-Sea Bocking Great Bardfield Theydon Mount Parney Heath Eastend Bentfield Bury Coalhill White Colne Duddenhoe End Great Saling Chignall Smealy Hornells Corner Lower Sheering Rochford Frating Tilkey Gaunt's End Peldon Brock Hill Takeley Street Jaywick Navestock Side Latton Bush Thorpe Cross Little Oakley Holland-on-Sea Almshouse Green Goose Green Great Easton Lower Green Frinton-on-Sea Farther Howegreen Henham Stafford's Corner Bradwell on Sea Weeley West Tilbury Finchingfield Swan Street Osea Island Woodend Cambridge Town Roundbush Green Pigstye Green Purfleet-on-Thames Chalvedon Churchgate Street Brewer's End Bridge Green Heybridge Woodend Green Stanford Rivers Tendring Heath Rose Green Crawley End Lower Green Sheering Strethall Tindon End Hockley South Green Hickford Hill Burton End Northend Wrabness Broad Street Green Deer's Green Perry Green Moulsham High Laver Eversley Manuden Little Parndon Bannister Green Mount End Woodham Mortimer Foxash Estate Threshers Bush Chipping Hill Upper Green Piercing Hill Maple End Earls Colne Toppesfield Witham Stapleford Abbotts Mowden Winter Gardens Littley Green Colchester The Hythe Mark Hall North Little Sampford Keelars Tye Blake End Beacon End Stisted Wickham St Paul Toot Hill Danbury Pharisee Green Mount Bovers High Park Corner Chafford Hundred Little Wakering Althorne Hellman's Cross Seawick Coggeshall Hamlet Molehill Green Bromley Cross Hare Street Cripplegate Elmdon Handley Green Welshwood Park Bournes Green Rivenhall Grays Little Braxted Armigers Thaxted Stagden Cross Kirby Cross Powers Hall End South Fambridge Great Canfield Wakes Colne Great Horkesley Bustard Green St Osyth Heath Lawford Hardy's Green Lower Green Pebmarsh Upshire Little Burstead Point Clear Pond Street Cooksmill Green The Ryes Cannon's Green Forrey Green Ford End Ghyllgrove Horseman Side Harrowcross Rickling Green Braintree Ingatestone Killem's Green South Benfleet Hope End Green Sumners Rawreth Wakes Colne Green Doddinghurst Common Elsenham Sta Stondon Green Widford Crockleford Hill Bentley Mill Green Fuller Street Great Parndon Montsale Hazeleigh Lower Nazeing Fiddlers Hamlet Chappel Hemp's Green Messing The Green The Common Aimes Green Newman's End North Shoebury Shoeburyness Fox Hatch Boxted Cross Billericay Bush End Lambourne Cooper's End Sucksted Green Temple End Bishop's Green Mill Green Causeway End Claverhambury Wimbish Green Lanham Green Mountnessing Liston Ardley End Goldhanger Lee Chapel Church Langley Lexden Frenches Green Tye Green Cupid's Corner Fobbing Flack's Green Katherines Great Dunmow Havering's Grove Stocking Green Young's End Stock Little Leighs Boose's Green Easthorpe Coxtie Green Ardleigh Chigwell Broad Green Moreton Prittlewell Clifftown Southfields Salmon's Corner Thurrock Park Thorrington Stonebridge Pig Street Loughton Parkeston North End High Ongar Ivy Chimneys Bedlar's Green Fryerning Berechurch High Easter Leaden Roding Stanbrook Clavering Old Mead Suttons Faulkbourne Buttsbury Gilwell Park Loyter's Green Roast Green Brandy Hole Braintree Corner Lower Bobbingworth Green Langley Miller's Green Foxearth Cole End Elmstead Market North End Baker Street Purton End Little Wigborough Chelmsford Stanway Church End Epping Needham Green Orsett Samuel's Corner Layer-de-la-Haye Daws Heath Bartholomew Green Mulberry Green Mile End Broad Green Campions Woodgates End Cold Norton Parson's Heath Steventon End Farmbridge End The Birches Little Bardfield Surrex Good Easter Hobbs Cross Bocking Churchstreet Radwinter Fox Street Barling Sturmer Paglesham Eastend Green Street Totham Hill Elmstead Heath Harknett's Gate Howe Green Curtismill Green Hare Street Rook End Ramsden Bellhouse Little Warley Audley End Wendens Ambo West Hanningfield Burnham-on-Crouch Margaret Roding Tye Green Bobbingworth Padham's Green Chipping Ongar Henny Street Upper Green Stoneyhills Rushley Green Wivenhoe Park Green Howe Green Blackmore Arkesden Little Totham Wesley End Balstonia Landermere Radley Green Great Bromley Mill End Dedham Shalford Stanford-le-Hope Rush Green Sandon Robinhood End Gubbion's Green Westcliff-on-Sea Steward's Green Nuper's Hatch Totham Plains Finkle Green White Notley Gainsford End Crow Green Cross End Newport Pale Green Howe Street Ford End Hallingbury Street Broad Green Fairstead Stockstreet Southminster Salcott-cum-Virley Stebbing Lambourne End Downham Nazeing Baddow Park Sunken Marsh Woodham Ferrers Brick End Ringtail Green Roxwell Colne Engaine Howlett End Langham Barstable Brentwood Weeley Heath Galleyend Dutch Village Elder Street Little Canfield Canewdon Little Bentley Netteswell Clatterford End Margaretting Tye Steeple Bumpstead Waltham's Cross Gay Bowers Walton-on-the-Naze Latchingdon Cutlers Green Outer Part of Town Westward Fordstreet Leigh-on-Sea Woodhatch Jasper's Green Greenstead Cressing Hawbush Green Coryton Gosfield Butts Green Carter's Green Layer Marney Bicknacre Hyde Chase Tolleshunt D'Arcy Chrishall Eight Ash Green Kirkby-le-Soken Belchamp Walter Little Easton Hawkin's Hill Countess Cross School Green Grange Hill Green Street Great Claydons Ballards Gore Epping Upland Chigwell Row Black Horse Corner North Stifford Chatham Green Uppend Sewardstonebury Milch Hill Great Tey High Garrett Latchmore Bank Aingers Green Little End Fryerns Hartford End Start Hill Little Tey Battlesbridge Don Johns Greenwoods Northend Great Oakley Ashingdon Little Horkesley Great Totham Springfield Kelvedon Hatch Paglesham Churchend New Mistley Bigods Greenhill Tye Green Rank's Green Eastwood Hope's Green Childerditch Porters Town Gallows Green High Houses Duck End Frating Green Tollesbury Aveley Four Wantz Chitts Hills Pitsea Norwood End Basildon Sunnymede Audley End Howegreen Birchhall Corner Steeple Fuller's End New England Feering South Weald Great Baddow Temple Fields Clatterford End Mount Bures Philpot End Wix Wickford Wix Green East Tilbury Hill Green Raven's Green Lee Chapel North Willingale Twinstead Green Rowhedge Stansted Mountfitchet Pedlars End Boreham South Heath Little Laver West Thurrock Ramsey Downhall Beach Estate Creeksea Mott's Green Tilekiln Green Langford Rayleigh Maylandsea Little Waltham West Mersea Inworth Blackcat Hare Green Marks Tey Laindon Sewards End Rudley Green Great Berry King Street Broad's Green Tip's Cross Waterhales Sibley's Green Alresford Lucking Street South Ockendon Dry Street Old Harlow Runwell Bran End Quendon Puttock End Alphamstone Great Malgraves Woodham Walter The High Holyfield Paslow Wood Common Hook End Hobbs Cross Canvey Village Watch House Green Mallows Green Matching Cherry Green Wormingford Goose Green Theydon Garnon Helions Bumpstead Windmill Hill Little Mascalls Doddinghurst Old Heath Great Notley Bath Side Berden Onslow Green Row Green Southey Green Smith's Green Tilty Monkey Street Bulmer Mark Hall South Dyer's End Hastingwood Woodhill Bocking's Elm Swallows Cross Hamperden End Seven Star Green Langham Moor Sible Hedingham Southend-on-Sea Waltham Abbey Coggeshall Gestingthorpe Danbury Common Wimbish Thorpe Green Tylerscross Blackmore End Norton Mandeville Oxen End Bradwell Wick Cobbler's Green Castle Hedingham Corringham Beauchamp Roding Little Yeldham Chalkwell North Fambridge Shellow Bowells Gore Pit Duck End Daw's Cross Taverners Green Delvin End Little Maplestead Willows Green South Stifford Barrow Hill Theydon Bois Skye Green Elsenham Rawreth Shot Pinnacles Matching Tye Roost End Hadleigh Pleshey Folly Green Herongate Stocks Green Farnham Green Row Heath Stones Green Ostend Bowers Gifford Shalford Green Clapdog Green Bamber's Green Little Henny Boyton End North Weald Bassett Coopersale Common Mistley Heath Great Henny Tye Green Colliers Hatch Debden Green Thorpe Bay Mayland Radwinter End Debden Green Stewards Cobler's Green Chatter End High Beach Burrsville Park Hatfield Peverel Great Wigborough Brookend Holder's Green Minnow End Cripple Corner Hatfield Broad Oak Birchanger Aldham Bulmer Tye Heybridge Basin Passmores Great Yeldham Tye Green Hornestreet Margaretting Clatterford End Chignall St James Duckend Green Fanner's Green Roundbush Further Ford End Manwood Green Baythorne End Hutton Mount Low Street Felmore High Street Green Brookstreet Richmond's Green Hazel End Copford Green Gaston Green Frogs' Green Far Thorpe Green Hutton Steeple View Burton's Green Stambourne Keysers Estate Great Oxney Green Upper Pond Street Farnham Pattiswick Purleigh Mistley Woodside Green Bunting's Green Wickham Bishops Borley Green Beaumont Widdington Malting Green Tye Green Hatfield Heath Bradfield Stebbing Green Watton's Green Little Bromley St Lawrence Westley Heights Biggin Lindsell Hempstead Housham Tye Marden Ash Kingswood Pentlow Street Bulphan Meadowend Newney Green Broxted West Horndon Dengie Oaker Hill Rivenhall End Navestock Common Burnt Heath Halls Green Thornwood Common Nounsley Crays Hill South Hanningfield Ovington Nine Ashes Layer Breton Tilbury Horsleycross Street Langenhoe North Benfleet Dovercourt Oak Corner Horne Row Burnt Mills Building End Lane End Harlow Smythe's Green Great Hallingbury Bumble's Green Pilgrims' Hatch Cock Clarks Rowney Corner Shelley Harwich South Woodham Ferrers Leigh Beck Kirby-le-Soken Long Green Little Cambridge Buckhurst Hill Abbess Roding Little Walden Little Baddow Heybridge Bacon End Bradfield Heath Shenfield Sabine's Green Catmere End Langdon Hills Brick House End Beacon Hill Church End Langham Wick Foster Street Thorpe-le-Soken Noak Bridge Little Common Brook Street Rotten End Ulting Boxted White Roding East Horndon Mill End Green Canvey Island Ingrave Runsell Green Curling Tye Green Rotchfords Greenstead Green Bovinger Noak Hill Oxley Green Queen's Park Coopersale Street Belchamp St Paul Clay Hills Churchend Loves Green Outer Part of Town Eastward Great Sampford New Thundersley Roydon Southchurch Great Maplestead Grass Green Tolleshunt Knights Coopersale Lippitts Hill Garnetts Shrub End Chapelend Borley Hawkwell Nazeing Gate Abbey Field Matching Green Gallows Green Brickkiln Green Little Chesterford Rettendon Berners Roding Peartree Green Pipps Hill Passingford Bridge Cowey Green Horkesley Heath Boyton Cross Pepper's Green Wyatt's Green Gamble's Green Lee-over-Sands Sand Hill Little London Bardfield End Green Morris Green Lee Chapel South Birch Littlebury Green Bell Common Takeley Abberton Little Oxney Green Norton Heath Church End Wellstye Green Elkins Green Greensted Copford Crow's Green Tendring Littlebury Bentfield Green Stapleford Tawney Beazley End Rayne Ashdon Tilegate Green Fyfield Puttock's End Reader's Corner Great Canney Cobbs Fenn Olmstead Green Bradwell Twinstead Harlow Common Galleywood Howe Street Nazeing Mead West Bergholt Birch Green Terling Broadley Common Shotgate Nevendon Cornish Hall End Level's Green Ugley Green Liston Gardens Brays Grove Magdalen Laver Lamarsh Ramsden Heath Dobb's Weir Fordham Potter Street Long Green Horndon on the Hill Belchamp Otten Barnston Asheldham Bridge End Tolleshunt Major Kelvedon