Media Planning in Blaisdon

Get in touch

Media Planners in Blaisdon

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL17 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Blaisdon for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Blaisdon

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Blaisdon (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Huntley Matson Turkdean Murrell's End Primrose Hill Wibdon Woodhouse Down Fairford Rendcomb Bitton Dixton Cromhall Rooksmoor Cadbury Heath Harescombe King's Green Knockdown Ham Frampton Cotterell High Brotheridge Tidenham Hatherop Bournes Green Smart's Green Haresfield Guiting Power Warmley Ram Hill Falfield Cooper's Hill Shipton Solers Battlescombe Palmer's Flat Badbrook Newerne Preston Hatherley Gatwick Sapperton Joyford Church End Shaw Common Ozleworth Brain's Green Sezincote Woodmancote Oldland Common Cainscross Slad Rockstowes Moorend Woodcroft Lower Tuffley Chase Hill Little Drybrook Colt's Green Boddington Lynworth Charlton Kings Pullens Green Staunton Frampton End Highfield Hasfield Westington Middle Wick Hudnalls St Chloe Itchington Bread Street Upleadon The Flat Hillersland Catbrain Stow-on-the-Wold Symonds Yat East Sibland Highleadon Newtown Lower Hazel Miserden Thrupp Upper Cam Hidcote Boyce Broadwell Toddington Ruddle Abson Charfield Hill Ampney St Mary Ewen Oxlynch Horsepools The Barton Notgrove Kemble Wick Naunton Park Abwell Hinton Forthampton Harleywood Mickleton Wickwar Coney Hill Wanswell Puckshole Ampney St Peter Lower Chedworth The Haw Hardeicke Little London Bridge Yate Barnsley Gatcombe Stanway Frogland Cross Northfield Ganborough Tortworth Green Woolridge Tirley Knowle Upper Morton Clapton-on-the-Hill Blockley Whiteway The Moat Bridgend Broad Campden Over Cashes Green The Fence Newnham Kington Siston Common Plump Hill Bussage Stroud Green Ruspidge Holbrook Common New Mills Severn Beach Bourton-on-the-Hill France Lynch Tredington Pillowell Maisemore Temple Guiting Benhall The Reddings Beachley Frenchay Whitecroft Nibley Bishop's Cleeve Northway Snowshill Lower Kilcott Horton Bream's Meend Whiteshill Aston Subedge Latteridge The Scarr Southam Quedgeley Boxwell North Cerney Avening Green Elberton Forwood Somerford Keynes Fiddington Churcham Orange End Hewelsfield Brimps Hill North Common Lower Slaughter Selsley West South Woodchester Eastington Brimscombe Kendleshire Cribbs Causeway Newmarket The Island Rodford Ford Stratton Brockweir Sharpness Tewkesbury Poulton Stratfordbridge Brierley Brockhampton Coberley Whaddon Pitchcombe Baunton Siston Syreford Chalford Hill Upper Soudley Kempsford Ryton Etloe Seven Springs The Twittocks Shortwood Townsend Acton Turville Lower Oddington Bartlett's Green Owlpen Lower Common Calcot Leonard Stanley Hampen Staunton Westrip Saul North Woodchester Shadwell Grange Village Deerhurst Wicks Green Dudbridge St Paul's Alderton Rodley Didbrook New Cheltenham Watley's End Maugersbury Watermoor Cockadilly Church Westcote Wormington New Passage Upper Slaughter Sandpits Glasshouse Doynton Little Haresfield Crossways Compton Greenfield Joy's Green Eastcombe Natton Five Acres Harry Stoke Fishpool Crackstone Rangeworthy Overton Park Town Street Podsmead Awre Summerhayes Hanham Kenton Green Plusterwine Elton Andoversford Abenhall Double View Littleworth Little Witcombe Charlton Park Little Herbert's Upper Soundwell Brockworth Alstone Hinchwick Kineton Duntisbourne Leer Highfields Taddington Wapley Alveston Silver Street The Quarry Bownham Tresham Smallbrook Cress Green Shapridge Bevington Hester's Way Woolaston Green Bottom Randwick Arle Warmley Tower Wyegate Green Oxenhall Warmley Hill Minsterworth Lower Rea Dodington Marston Hill Littleford Horsley Fretherne Uplands Foss Cross Bagpath Shepperdine Hucclecote Daglingworth Beach Brookthorpe Shortwood Bibstone The Purlieu Cutsdean Upper Siddington Quenington Dursley Cross Longridge Filton Bournside Kings Hill Windsoredge Old Sodbury Upper Wick Stroat Berry Hill Viney Hill Winterbourne Steam Mills Burnt Ash Littledean Icomb Slimbridge Moorslade Lower Lode Whiteshill Dumbleton Pucklechurch Far Green Wallsworth North Corner Lowbands Gossington Mayshill Forest Green Hill End Stanley Pontlarge Homedowns Britain Bottom Thames Head Soundwell Plusterrwine Boxbush Stidcot Gretton Fields Tidenham Chase Readings Alstone Tytherington Leathern Bottle Stowe Green Kingscourt Bullo Patchway Epney Holywell Old Bishton Donnington Bradley Green Barton Sandy Lane Willsbridge Fyfield Kingswood Walham Highfield Southend Harnhill Paxford Stonehouse Chipping Campden Ashley Amberley Laverton Bengrove Winson Woolstone Westerleigh Mobley Tirley Cold Elm Deerhurst Walton Blakeney Mount Pleasant Yorkley Slade Marle Hill Ayleford Driffield The Mythe Moor End Colesbourne Ruardean Lower Soudley Horcott Shakesfield Pope's Hill Blackhorse Longford Clapton Lynch The Rangers Hewelsfield Common Claypits Mitton Leighterton Gillingstool Woolaston Woodside Lower Soundwell Ashleworth Badminton Culkerton Little Badminton Oakley Preston Cross Chipmans Platt Ruardean Hill Nibley Green Bourton-on-the-Water Shorncote Nympsfield Chaceley Hole Hallwood Green Wotton-under-Edge Edge End Bournstream Kingsditch Long Newnton Walton Cardiff Ryeford Olveston Arlington Paradise Northwood Green Tormarton Bradley Stoke St Briavels Poolhill Kingscote Henfield Upper Hill Elcombe Elmore Back Churchdown Mount Pleasant Poole Keynes New Town Longborough Fairview Eastington Frampton Court King's Stanley Knave-in-hole Cleevemount Ampney Crucis Redwick Minchinhampton Linden Flaxley Stockend Birdlip Egypt Huntingford Southrop Tunley Buckover Tivoli Tibberton Alderton Fields Bledington The Beeches Hidcote Bartrim Up Hatherley Halmore Wyndbrook Chavenage Green Fairfields Springbank Upleadon Court Calmsden Lassington Harrow Hill Cannop Marsh Lane The Pludds Worley Wishanger Almondsbury Moreton Valence Cheltenham Rockness Whelford Burleigh Knightsbridge Norton Swindon Netherend Malswick Coln St Dennis Lower Lemington Quarhouse Hamshill Hawkesbury Upton Upthorpe Prescott Upton Cheyney Great Washbourne Moreton-in-Marsh Berkeley North Nibley Triangle St Paul's Syde Ganders Green Draycott Abbotside Forthay Rowanfield Buckland Hillesley The Tynings Bledisloe Green Street Norcote Charfield Bromley Heath Great Barrington Stumps Cross Bilson Green Footbridge Coltham Fields Shepherd's Patch Brownshill Eastleach Martin Twyning English Bicknor Whitminster Central Lydbrook Wyck Rissington Cockleford East End Dyer's Common Whittington Tetbury Upton Elmstone Hardwicke Wotton Longney Whitecliff Little Bristol Henley St Mark's Alveston Down Parkfield The Rocks Stanfields Waterlane Oridge Street The Park Dyrham Farmcote Brockhollands Mitcheldean The Camp Northwick Prior's Norton Chatterley Coaley Kingswood Norman Hill Ashchurch Rodmarton Hempsted Lower Meend Fromebridge Newent Brimpsfield Hamwell Leaze Down Ampney Drybrook Coln Rogers Tillers' Green Awkley Ebley Wick Damery Aylburton Broom's Green Caudle Green Bagpath Daylesford Shuthonger Bencombe Little Sodbury End Duntisbourne Rouse Hyde Cobb's Cross Naunton Iron Acton Nethercote Milbury Heath Lower Wick St Peter's Woodchester Lower Morton Stanley Downton Boughspring Kitlye Newleaze Northleach Coalpit Heath Tutshill Bisley Hanham Green Duckhole Townwell Homestead Crossways Stantway Broadrock Twyning Green Innsworth Nibley Green Chipping Sodbury Kempley Upper Lydbrook Little London Ball's Green Stroud Hill Bentham Upper Ley Standish Prior's Park Lechlade-on-Thames Kempley Green Broadoak Gorsley Postlip Cromhall Common Woodfield Highnam Park End Shipton Oliffe Hopewell Hill Ashmead Green Clements End Hystfield Clanna Wood Stanway Longhope Bishop's Norton The Hacket Whiteway Aldsworth Littleworth Wheatenhurst Tickshill Barnwood Newington Bagpath Chaceley Stock Bowbridge Clearwell Longwell Green Hillend Green Coombe Dymock Little Shurdington Woolaston Slade Meysey Hampton Lydney Middle Duntisbourne Hampton Green Selsley Corse Stowell Coln St Aldwyns Hailes Pillows Green Brookend Milton End Aston on Carrant Baker's Hill Montpellier Coaley Peak Perrott's Brook Sedbury Wick Rocks Brookend Itlay Trow Green Oldbury-on-Severn Twigworth Bath Street Nimlet Overton Cold Ashton Uley Chargrove Stoke Gifford West End Okle Green Vinney Green Wickridge Street Elkstone Allaston Greenway Cherington Hilcot End Doughton Barrow Wake Churchend Hill Withington Pinfarthings Whitfield Aston Magna Ebrington Berkeley Heath Clifford's Mesne Cold Aston St Briavels Common Oakle Street Beverston Marshfield Chaxhill Worrall Hill Yanworth Pilley Upper Up Nailsworth Little Sodbury Bibury Butterrow Eggs Tump Netherhope Edge Stowe The Eaves Broadwell Upper Swell Hardwicke Ryeworth Moor End Collafield Betty's Grave Adlestrop Cranham Hawling Emerson's Green Birdwood Stone Hill Old Passage Hambrook The Heath Lower Lydbrook Barrow Siddington Fairmead Starveall Downend Newport Stinchcombe Stone Lower Cockleford Tilsdown Wortley Badgeworth Lasborough Littleton-upon-Severn Pilning Crawley Kent's Green Redinhorne Windrush Saintbury Compton Green Redmarley D'Abitot Four Oaks Highnam Green Talbot's End Wallow Green Engine Common Westbury-on-Severn Hunt's Grave Northville Heath End Leckhampton Hill Tutnalls The Leigh Abbeydale Tumpy Green Ruscombe Tuffley Sheepscombe Todenham Oldend Oldbury Naite Avening Barton End Bulley Coombe Hill The Pound Lower Hamswell Inchbrook Heathfield Pennsylvania Bromesberrow Little Barrington Lintridge Weston-sub-Edge Purton Piff's Elm Putloe Dunkirk Hagloe Sudgrove Hartpury Winchcombe Shipton Rockhampton Pancakehill Walkleywood Upper Rissington Fiddler's Green Watermead Ham Whaddon Woodford Playley Green Cranham Corner Earthcott Green Ingst Bradley South Cerney Poolway Robinswood Lower Apperley Smart's Green Phipps Bottom Upper Common Neds Top Ablington Bays Hill Draycott Watledge Hinton Upper Kilcott Christchurch Salperton Park Park Hill Naas Upper Framilode Pamington Compton Abdale Alvington Tetbury Greet Swineford Nupdown Middle Street Oxenton Little Rissington Howley Potterswood Woodmancote Stancombe Hethelpit Cross Beeches Green Cambridge Hardwicke Chaceley Mount Hill Lower Redbrook Chalford Apperley Staple Hill Grovesend High Nash Staverton Pool Meadow West Littleton Painswick Tarlton Lightpill Parkend Puckrup Foxcote Calcott's Green Cowley Brockhampton Breadstone Coldharbour Parkend Woodstock Great Stoke Ketford Bowling Green Upper Dowdeswell Lower Stone Upper Oddington Rudford Box Blackwells End Green Stanley Brown's End Bafford Nether Westcote Frampton on Severn Westerleigh Hill Aylworth Gotherington Westonbirt Cam Newton Theescombe Nag's Head Daneway East End Aust Sling Rudgeway Nailbridge Longlevens Priding Newtown Arlingham Lower Berry Hill Snig's End Scowles Coomb's End Cleeve Hill Nastend Oldland Mork Bagstone Swanley Willersey Hallen Saintbridge Cassey Compton Dorn Codrington Wymans Brook Alderley Ruardean Woodside Coates Hook Street Yorkley Hampton Fields Berkeley Road Golden Valley Cirencester Great Rissington Cerney Wick Horwood Riding Down Hatherley High Orchard Cross Hill Rodborough Lower Dowdeswell Elmore Kingsholm Bream Hilcot Nupend Shab Hill Tortworth Chesterton Cockshoot Morton Kingshill Little Washbourne Newland Winterbourne Down Taynton Houndscroft Prestbury Winstone Synwell Shortstanding Thornbury Chedworth Laines Pittville Tockington Woolaston Common Pitt Court Woodmancote Farfield Highfield Shurdington Aston Cross Hampnett Framilode Farleys End High Woolaston Leckhampton Sladbrook Hawkesbury Tiltups End Millbottom Duntisbourne Abbots Longridge End Carterspiece Cinderford Farmington Evenlode Lower Swell Gloucester Totteroak Gaunt's Earthcott Stanton Anthony's Cross Woodbridge Blakeney Hill Sandhurst Coalway Leddington Charfield Green Four Mile Elm Berwick Sherborne Three Ashes Milbury Heath Uckington Lower Cam Didmarton Castletump Tredworth Sundayshill Sunhill Arlebrook Stoke Orchard Sevenhampton Petty France Old Down Gretton Preston Dunfield Everlands Cowhorn Hill Ready Token Kilcot Far Oakridge Great Witcombe Boulsdon Bromesberrow Heath Mile End Botloe's Green Hazleton Lower Ley Milkwall Upton St Leonards Middleyard Kemble Condicote Teddington Bagendon Fossebridge Marsh Common Cowhill Mangotsfield The Folly Warden Hill Longridge Westend Colethrop Coleford Bamfurlong Blaisdon Elmbridge Oakridge Lynch Shipton Moyne Througham Yate Rocks The Butts Oakhunger Netherton Oldcroft Chedworth Oldbury on the Hill Edgeworth Evington Willis Elm Jack's Green Salperton Purton Batsford Barton Ellwood Easter Compton Tickmorend May Hill Village Frocester Dursley Newtown Charingworth Paganhill Brand Green Littledean Hill Far Thrupp Hawcross Over Bubblewell Upper Coberley Yate Aylburton Common Battledown Jeffries Hill Frampton Mansell Nuppend Hayden Churchend Stroud Eastleach Turville Charlton Abbots Picklenash Noverton