Media Planning in Cockleford

Get in touch

Media Planners in Cockleford

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL53 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Cockleford for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Cockleford

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Cockleford (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Upper Siddington Hill End Nuppend Hewelsfield Common Cerney Wick Fairford Bledington Ruardean Woodside Glasshouse Oldcroft Hampnett Marle Hill Westend Willsbridge Fairview The Camp Norton Bourton-on-the-Water Daneway Bagpath Frampton Mansell Upton Cheyney Jack's Green Westington Cromhall Common Little Barrington Windrush Tumpy Green Tutshill Cribbs Causeway Evington Charfield Greenway Mitcheldean Bradley Stoke Ganders Green Priding Downend Cranham Corner Nupdown Buckover Dursley Jeffries Hill Cowhorn Hill Bamfurlong Almondsbury Shab Hill Siston Chedworth Vinney Green Woodmancote Newerne Upton St Leonards Parkend Mount Pleasant The Tynings Lower Oddington Shuthonger Broadwell Nimlet Old Down Arlingham Fromebridge Little Haresfield Kempley Newington Bagpath Wheatenhurst Wood Stanway Snowshill Lower Tuffley Hillersland Cockadilly Upper Soundwell Ingst Shurdington Lower Swell Coberley Lasborough Marston Hill Oxlynch Little London Stroud Sibland Tarlton Coltham Fields Upper Common Wicks Green Purton Dursley Cross Holywell Halmore Pennsylvania Smart's Green Chaceley Britain Bottom Knockdown Upper Rissington Yanworth Park Hill Theescombe Aust Coln St Aldwyns Eggs Tump Howley Longridge Totteroak Brookthorpe Frampton on Severn Little Rissington Elcombe Pillows Green Horton Slimbridge Lower Stone Puckshole Patchway Brookend Twigworth Ham Everlands Horcott Ruscombe Woodford Longlevens Marsh Common Bromley Heath Hallwood Green Middleyard Baunton Coaley Peak Nether Westcote Batsford Tilsdown Lassington Lower Soudley Hampen Stancombe Woodcroft Tirley Parkfield Oldland Common Lower Common Bisley Olveston Rendcomb Upper Swell Alderton Fields Homedowns Lower Kilcott High Woolaston Moreton Valence Woolaston Slade Littleton-upon-Severn Lintridge Frenchay Lower Wick Hazleton Cockleford Brockhampton Steam Mills Woodmancote Cambridge Hucclecote The Heath Lower Cam Nastend Brierley Potterswood Norman Hill Chaxhill Blakeney Hill Brockhampton Southend Alvington Little Sodbury End Broadrock Lynch Hatherley Ebley Blaisdon Gorsley Chaceley Stock Awkley Northwick Kineton Catbrain Hidcote Bartrim Fossebridge Townwell St Briavels Newmarket Highnam Tidenham Hayden Codrington North Cerney Teddington Golden Valley Selsley West Castletump Tortworth Damery Ruardean Hill Hyde Stockend Pope's Hill Littledean Hardeicke Park End Brockweir Moor End Newland Mount Pleasant Crossways Broom's Green Nailbridge Overton Charlton Abbots East End Joyford Poolway Hinton Gatcombe Moor End Tickshill Pilley Cranham Coalway Prior's Norton Nibley Chalford Hill Calcot Northville Farleys End Warmley Tower Hambrook Chase Hill Kington Cirencester Little Sodbury Burnt Ash Willis Elm The Butts Stowell Hempsted Milkwall Turkdean Cromhall Upper Ley New Cheltenham Easter Compton Whitecroft Lynworth Wishanger Compton Green The Fence Butterrow Gloucester Stanley Pontlarge Littleworth Leighterton Watledge Whitminster Oxenhall Upper Framilode Little Washbourne Siddington Chatterley Whiteway Kingscote Moreton-in-Marsh Naunton Stoke Gifford Viney Hill Heath End Lower Lemington Shepperdine Itchington Northwood Green Bromesberrow Elton Elmore Back Tidenham Chase Littleford Rodley Sunhill Tunley Fretherne Cadbury Heath Calcott's Green Up Hatherley Gillingstool Bradley Green Bowbridge Horsepools Sundayshill Northfield Shorncote Battledown Pool Meadow The Scarr Bourton-on-the-Hill Woodbridge Parkend Coombe Sevenhampton Aldsworth Hinton Rooksmoor Ebrington Coates Linden Wotton Milbury Heath Farfield Coln St Dennis Forest Green Badbrook Bournes Green Gossington Buckland Paxford Twyning Green Caudle Green Blackwells End Green Cold Ashton Clapton Toddington Bowling Green Lower Berry Hill Aylworth Daglingworth Aston Subedge Meysey Hampton Tiltups End Upper Dowdeswell Hawkesbury Grovesend Mount Hill English Bicknor Picklenash Winstone Hampton Green Draycott Little Shurdington Upper Hill Barrow Wake Neds Top Chargrove Ham Knave-in-hole Church Westcote Wick Rocks Wortley Prescott Oldend Hilcot End Fiddler's Green Notgrove Brockhollands Mickleton Frampton End The Quarry Hasfield Dyer's Common Whelford Cherington Puckrup Nethercote Adlestrop Tutnalls St Paul's Chalford Wyck Rissington Ram Hill Okle Green Prestbury Postlip Ellwood Nag's Head Pilning Paradise Aston Magna Great Washbourne Alstone Wallow Green Ozleworth Didbrook Itlay Winterbourne Northway Willersey West Littleton Stone Hill Cowley Oxenton Moorslade Summerhayes Trow Green Dunkirk Phipps Bottom Abson Lower Meend Brain's Green Ryton Longridge Leckhampton St Chloe Corse Bromesberrow Heath Tredington Sladbrook Tredworth Bagpath Whiteshill Bulley Lower Slaughter Robinswood Bridge Yate The Pound Bread Street Sandhurst Dymock Latteridge Duntisbourne Rouse Longney Wyegate Green Maugersbury Taddington Shortwood Severn Beach Pinfarthings Beeches Green Bencombe Winson Podsmead Barnsley Thornbury Homestead Plusterwine North Common Abwell Longborough Awre Southrop Fairmead Little Drybrook Apperley Naunton Park Yate Rocks The Pludds Winchcombe Bream's Meend Temple Guiting Old Passage The Barton Cooper's Hill Barton Siston Common Wibdon Boddington Clearwell Oldland Ready Token Woolaston Common Oldbury Naite Piff's Elm Over Birdlip Upper Soudley Hanham Lower Rea Staverton Prior's Park Aston Cross Nupend Kendleshire Rudford The Eaves Rockness Upleadon Playley Green Andoversford Redwick Wotton-under-Edge Blackhorse The Haw Upper Up Berkeley Heath Morton Worrall Hill Harescombe Sling Uplands Whitecliff Tivoli Sheepscombe Syde Sezincote Flaxley Lechlade-on-Thames New Town Stratton Woolaston Woodside Whaddon Highfield Little Bristol Bournstream Hudnalls Cross Hill Chipping Sodbury Lower Lode Bilson Green Shortwood Preston Cross Beverston Kings Hill Emerson's Green Oakley The Island Cashes Green Amberley Berry Hill Warmley Hystfield Eastleach Martin Worley Bubblewell Aylburton Common Aston on Carrant King's Stanley Clifford's Mesne Netherton Painswick Chipping Campden Stantway Four Oaks King's Green Hailes Upper Morton Whiteway Coombe Hill Inchbrook Bafford Dorn Highfields Newport Ablington Taynton Swanley Ruddle Old Bishton Town Street Chaceley Hole Over Leonard Stanley Barton Synwell North Corner Ketford France Lynch Ryeford St Peter's Brookend Stowe Green Tetbury Upton Montpellier Lower Soundwell Sapperton Paganhill Upper Oddington Charlton Kings Earthcott Green Overton Park Westbury-on-Severn Hallen Eastleach Turville Naas Rockhampton Shepherd's Patch Elmbridge Uckington Lydney Pucklechurch Pitt Court Newnham Cockshoot Green Street Newtown Culkerton Miserden Wickwar Boxwell Kilcot Twyning Milbury Heath Frogland Cross Framilode West End Green Bottom Charfield Green Badgeworth Shakesfield Box Engine Common Aylburton Cleevemount Lowbands Leckhampton Hill Plusterrwine Daylesford Selsley Hawcross Sandy Lane Hester's Way Tetbury Hamshill Longridge End Longford South Woodchester Walham Longhope Laverton Down Ampney Farmington Berkeley Road Springbank Down Hatherley Rowanfield Pancakehill Saintbridge Elmore Hillesley Symonds Yat East North Nibley Highfield Kingsholm Bledisloe Purton Marsh Lane Coomb's End Leddington Hawling Bishop's Norton Driffield Ruspidge Bishop's Cleeve Broad Campden Kingshill Broadoak Stanfields St Briavels Common Chavenage Green Hinchwick The Rangers Charfield Hill Gretton Fields Donnington Pullens Green High Orchard Westerleigh Hill Church End Kenton Green Marshfield Kemble Wick Clanna Woodchester Mitton Alstone Wyndbrook Kitlye Greet Littledean Hill Withington Boulsdon Hook Street Stow-on-the-Wold Cainscross Little Herbert's Oakhunger Walkleywood Elmstone Hardwicke Rockstowes New Mills Barton End Noverton Eastington Rodmarton Minchinhampton Tickmorend Elberton Weston-sub-Edge Kempley Green Hillend Green Colt's Green Harleywood Wick Quarhouse Harry Stoke Crossways Crawley Leathern Bottle Kemble Tibberton Avening Bevington Tuffley Boxbush Ball's Green Horwood Riding Wapley Upper Lydbrook Perrott's Brook Botloe's Green Coney Hill Iron Acton Footbridge Brimpsfield Cowhill Arlington Westerleigh Lower Morton Longwell Green Farmcote Cam Somerford Keynes Huntley Stidcot Brimscombe Mangotsfield Shipton Oliffe Kingswood Lower Hamswell Kent's Green Newtown Oldbury-on-Severn Talbot's End Brown's End Staunton Berwick Orange End Deerhurst Crackstone The Folly Tormarton Draycott Bournside Bentham Stroud Hill Deerhurst Walton Hampton Fields Doynton Bays Hill Swindon Dumbleton Double View Ganborough Dunfield Old Sodbury Millbottom Great Stoke Redmarley D'Abitot Newtown High Brotheridge Rudgeway Great Rissington Stone Upper Slaughter The Hacket The Mythe Upthorpe Stoke Orchard Foss Cross Bownham Calmsden Whaddon Bartlett's Green Brownshill Maisemore Highnam Green Nibley Green Saintbury Abenhall Hanham Green The Beeches Baker's Hill Forthay Frampton Cotterell Sharpness The Purlieu Starveall Far Thrupp Middle Wick Burleigh Sherborne Rangeworthy Readings Coldharbour Brimps Hill Todenham Bream Edge End Claypits Great Witcombe Henfield Nympsfield Clapton-on-the-Hill Harnhill Warmley Hill Upper Coberley Poolhill Highleadon Walton Cardiff Milton End Mayshill Etloe Matson Salperton Park Kingscourt Compton Greenfield Elkstone Triangle Westonbirt Sandpits Breadstone Murrell's End Malswick Ayleford Anthony's Cross Ashley Rodborough Preston Yate Netherhope Oakridge Lynch Eastcombe Pillowell Lower Lydbrook Newent North Woodchester Abbeydale Coln Rogers Netherend Newleaze Lightpill Forwood Preston Quedgeley Harrow Hill Middle Duntisbourne Poulton Salperton Wanswell Stowe Bibstone Townsend East End Stinchcombe Plump Hill Stonehouse Birdwood Tirley Knowle Bullo Bradley Brand Green Ryeworth Guiting Power Syreford Icomb Tresham Cutsdean Little London Didmarton Alveston Down Gaunt's Earthcott Fyfield Tillers' Green May Hill Village Putloe Hopewell Hill Poole Keynes Lower Apperley Shipton Cobb's Cross Stroud Green Holbrook Common Stratfordbridge Watermoor Woolstone Stanley Downton Bath Street Haresfield Heathfield Ewen Little Witcombe Middle Street Whitfield Chesterton Coleford Hill Four Mile Elm South Cerney Thames Head Houndscroft Shipton Moyne The Rocks Huntingford Bengrove Pittville Upper Wick Carterspiece Alderton Hatherop Avening Green Ampney St Peter Knightsbridge Three Ashes Far Green Lower Dowdeswell Mile End New Passage Benhall Duntisbourne Abbots Dodington Hamwell Leaze Whiteshill Hardwicke Clements End Lower Hazel Badminton Compton Abdale Pamington Hunt's Grave Littleworth Blockley Yorkley Nibley Green Upleadon Court Arle Woolridge Charingworth Chedworth Laines Dixton Whittington Barnwood Kingswood Upper Kilcott Cinderford Wickridge Street Thrupp Hidcote Boyce Ford Stanton Hartpury Upper Cam Lower Ley Shipton Solers Shortstanding The Moat Smart's Green Joy's Green Seven Springs The Leigh Sedbury Woodstock Palmer's Flat Watley's End Edgeworth Christchurch Staple Hill Petty France Oakle Street Througham Woodmancote Ampney Crucis Cannop Stanway Sudgrove Mobley Colesbourne Kempsford Westrip Tewkesbury Eastington Shapridge Winterbourne Down Evenlode Frocester Beachley Falfield Primrose Hill Five Acres Warden Hill Broadwell Minsterworth Churchend Norcote Gretton Ampney St Mary The Flat Far Oakridge Northleach Gatwick Hardwicke Fairfields Oridge Street Saul Tytherington Collafield Betty's Grave Frampton Court Lower Chedworth Fiddington Berkeley Stroat Smallbrook Colethrop Little Badminton Swineford The Park Churcham Windsoredge Dudbridge St Mark's Scowles Hawkesbury Upton Rodford Yorkley Slade Boughspring Highfield Watermead St Paul's Stanley Woodhouse Down Woodfield Shaw Common Coaley The Reddings Waterlane Forthampton Edge Acton Turville Alveston Arlebrook Great Barrington Doughton Cassey Compton Coalpit Heath Cold Elm Hethelpit Cross Quenington Churchdown Snig's End Bridgend Churchend Slad Tockington Ashleworth Blakeney High Nash Epney Drybrook Ashmead Green Tortworth Green Lower Redbrook Dyrham Kingsditch Duckhole Moorend Henley Shadwell Pitchcombe Southam Natton Randwick Charlton Park Bibury Hilcot Nailsworth Bagstone Hewelsfield Staunton Long Newnton Owlpen Wymans Brook Wallsworth Lower Cockleford Silver Street Hagloe Cleeve Hill Barrow Cold Aston Grange Village Alderley Cheltenham Duntisbourne Leer Uley Bagendon Brockworth Gotherington Ashchurch Condicote Fishpool Wormington Stumps Cross Bitton Chipmans Platt Ruardean Mork Soundwell Beach Innsworth Allaston The Twittocks Central Lydbrook Bussage Cress Green Horsley Egypt Abbotside Redinhorne Battlescombe Filton Foxcote Woolaston Oldbury on the Hill Standish Newton