Media Planning in High Orchard

Get in touch

Media Planners in High Orchard

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL1 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in High Orchard for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in High Orchard

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover High Orchard (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Middle Duntisbourne Mount Hill Battledown Newmarket Nuppend Cutsdean Woolstone Birdwood Arle Knightsbridge Barrow Wake Aylburton Common Lower Wick Hidcote Boyce Daglingworth English Bicknor Syreford Bournes Green Littleworth Haresfield Bengrove Standish Kent's Green Rodford Brockweir Podsmead Old Bishton Tumpy Green Dymock Laverton Aylworth Starveall Blackwells End Green Turkdean Nailsworth Littledean Hill Middle Wick New Cheltenham Howley Lower Cockleford Purton Epney Patchway Mangotsfield Purton Bagpath Viney Hill Upper Rissington Coney Hill Hill End Berry Hill Snig's End Southend Hunt's Grave Church Westcote Brimps Hill Marston Hill Elkstone Huntley Ashley Upthorpe Broom's Green Pucklechurch Damery Lower Swell Coalpit Heath Preston Cross Oxenhall Didbrook Yate Lower Redbrook Stonehouse Rockhampton Battlescombe Buckover Winson Colesbourne Framilode Ram Hill Huntingford Upper Siddington Warmley Hill Crossways New Town Coberley Walkleywood Coldharbour Moreton-in-Marsh Cleeve Hill Hewelsfield Sevenhampton Slad Rockstowes Upper Kilcott Putloe Whitminster Ryton Hyde Lowbands Codrington Longridge Swineford Whitecroft Harleywood Little Witcombe Burnt Ash Hayden Cam Highnam Green Wyck Rissington Northleach Hazleton Chaceley Hole Sundayshill North Nibley Far Thrupp Fyfield Daylesford Double View Watermoor Bowbridge Little Rissington Willersey Earthcott Green Doughton Longridge End Woodhouse Down Coombe Lower Hamswell Hillend Green Wickwar North Cerney Compton Abdale Whelford Bishop's Cleeve Pennsylvania Redinhorne Crackstone Oldbury Naite Lower Chedworth Upper Common Charlton Park Little London Emerson's Green Horsley Caudle Green St Paul's Shaw Common Stanley Bledington Ruardean Hill Awre Hampnett Castletump Eastington Almondsbury Morton Saintbridge Upper Coberley Dorn Whiteway Saul Broadoak Churcham Sherborne Poulton Chargrove Etloe Nibley Green Aust Worley Brockhollands The Twittocks Chaceley Stock Duntisbourne Rouse Great Rissington West End The Hacket Twigworth Paganhill Berkeley Road Little Shurdington Lower Stone Farmcote Filton Marshfield Newtown Wicks Green Boddington Rangeworthy Readings Netherend Chase Hill Long Newnton Five Acres Coaley Peak Primrose Hill Compton Greenfield The Leigh Broad Campden Upper Up Brookthorpe Tewkesbury Clearwell Upper Swell Oxenton Woodfield Hatherley Oakley Alstone Allaston Cobb's Cross Coln St Dennis Little London Upper Morton Boughspring Stoke Orchard Northwick Kendleshire Bevington Bath Street Worrall Hill Eggs Tump Lower Meend Woodbridge Watermead Tetbury Upton Lassington Cranham Corner Lower Rea Rooksmoor Hester's Way Mickleton Newington Bagpath Donnington Willis Elm Cockleford Siston Common Great Witcombe Prior's Norton Kineton Wickridge Street Minsterworth Yorkley Slade Ayleford Highnam Northville Upper Dowdeswell Heath End Uley Hagloe Parkend Plusterwine Tunley Old Sodbury Lower Lemington Bridge Yate Chipmans Platt Cainscross Sedbury Ashleworth Westerleigh Hill Hartpury Silver Street The Beeches Broadrock Upper Soundwell Bafford Edgeworth Lower Ley Robinswood Mobley Nupdown Smart's Green Newtown Duckhole Hempsted Eastcombe Hawcross Down Ampney Brimpsfield Brockhampton Poolhill Crawley Aldsworth Kings Hill Upper Slaughter Bridgend Highfields Icomb Ebrington Teddington Park Hill Sandhurst Churchdown Picklenash Wotton Woodmancote Perrott's Brook Woolaston Easter Compton Shadwell Newport Claypits Forest Green Totteroak Naunton Park Nailbridge Daneway Shortstanding Egypt Thames Head Stroud Green Coleford Greenway Halmore Tortworth Green Oridge Street Temple Guiting Acton Turville Ruscombe Painswick Salperton Park Newnham Yanworth Shipton Cerney Wick Netherhope Kempley Green The Tynings Bamfurlong Gatwick Severn Beach Moorslade Aylburton Dodington Longwell Green Holbrook Common Alvington Avening Green Potterswood Frogland Cross Boxwell Beachley Farmington Puckshole Woolridge Alveston Down Pope's Hill Tiltups End The Park Hopewell Hill Wheatenhurst Golden Valley Abenhall Horcott Tockington Whitfield Marsh Lane Hystfield Birdlip Lower Oddington Stowe Upper Wick Batsford Bourton-on-the-Water Duntisbourne Leer Gloucester Miserden Hanham Ready Token Bromesberrow Driffield Tutshill Itlay Kington Barnsley Doynton Chipping Sodbury Walton Cardiff Taynton Inchbrook Woodford Quarhouse Botloe's Green Meysey Hampton Stowe Green Tivoli Bream's Meend Milbury Heath Clements End Hawkesbury Hethelpit Cross Whaddon Little Washbourne Ganborough Newtown Cockshoot Nupend Eastleach Turville Breadstone Blakeney Hill Baunton Poolway Yorkley Elmore Back Matson Fairmead Fiddler's Green Oldcroft Bournside Pillowell Vinney Green Pitchcombe Dunkirk Stanley Downton Little Bristol Ashchurch Upton Cheyney Rendcomb Ball's Green Quedgeley Cribbs Causeway Leathern Bottle Homedowns Great Barrington Barton Ruddle Ablington Hampen Stanley Pontlarge Newerne Littleford Fretherne Abbotside Soundwell Wallsworth High Woolaston Ganders Green Elmore Nastend Brierley Cold Elm Owlpen Farfield Pullens Green Nibley Green Paradise Gretton Churchend Longney Draycott Trow Green Evington South Woodchester Siddington Sudgrove Sandy Lane The Flat Pinfarthings The Pound Badgeworth Upper Lydbrook The Purlieu Fromebridge Barton The Heath Southam Longhope Lintridge Hook Street Whiteshill St Briavels Oldbury on the Hill Malswick Staverton Middle Street Westbury-on-Severn Forwood Dixton Brain's Green Corse Chatterley Harnhill Nag's Head Clapton North Common Wibdon St Mark's Hewelsfield Common Saintbury Glasshouse Withington Joyford Sandpits Sheepscombe Coombe Hill Frampton Court Hillersland Dunfield The Rocks France Lynch Postlip Greet Oakridge Lynch Dyrham Bibstone Drybrook Hudnalls Wyndbrook Stanfields Hardwicke Church End Wapley Four Oaks Cold Ashton Moor End Charlton Abbots Stone Chalford Little Sodbury Paxford Milton End Alstone Longridge Innsworth Calcot Ford Bradley Stoke Weston-sub-Edge Hinton Neds Top Watley's End Rodborough Wood Stanway Tarlton Tidenham Chase Littleworth Whaddon Poole Keynes Hampton Green Deerhurst Walton Northfield Highfield Whiteway Warmley Longlevens Swanley Tidenham Duntisbourne Abbots Tresham Fossebridge Townsend Park End Kingswood Tutnalls Bartlett's Green Shepperdine Badminton Charfield Green Wanswell Brookend Aston Magna Lower Lode Stoke Gifford Woolaston Woodside Houndscroft Bourton-on-the-Hill Adlestrop The Scarr Charlton Kings Wick Badbrook Norcote Hilcot End Beverston Tytherington High Brotheridge Northwood Green Swindon Nethercote Stidcot Longford Box Seven Springs Baker's Hill Yate Rocks Kemble Toddington Chedworth Laines Bisley Green Bottom Kenton Green Elmbridge Thrupp Symonds Yat East Cirencester Bays Hill Upper Cam Wallow Green Woodstock Ham Shakesfield Fiddington Littleton-upon-Severn Shortwood Prior's Park Central Lydbrook Tirley Upleadon Whittington Stratton Foss Cross Smallbrook Brimscombe Frampton Mansell Tredworth The Mythe Old Down Avening Benhall Henley Smart's Green Kingswood Lydney Amberley King's Green Gorsley Wick Rocks Oldbury-on-Severn Bromesberrow Heath Britain Bottom The Reddings Moreton Valence Boxbush East End Dyer's Common Mork Charfield Bullo Overton Lower Soudley Cowley Bread Street Calmsden Lower Soundwell Ketford Cowhorn Hill Hambrook Beach Brockhampton Bishop's Norton Hampton Fields Charingworth Colethrop Steam Mills Down Hatherley Eastington Shab Hill Coaley Rudford Shorncote Calcott's Green Twyning Green Mount Pleasant Winstone Nimlet Wyegate Green Woodmancote Pitt Court Pilley Oldland Common Maugersbury Iron Acton Hardeicke Snowshill Bowling Green Coln Rogers Chipping Campden Chavenage Green Dursley Cross Tetbury Lower Apperley Dumbleton Woodmancote Cannop Hamshill Ashmead Green Bussage Noverton Horsepools Elmstone Hardwicke North Woodchester Cashes Green Naas Overton Park Gretton Fields Cress Green King's Stanley Evenlode Uplands Itchington Waterlane Abwell Upton St Leonards Hamwell Leaze Walham Flaxley Bibury Town Street Milbury Heath Tuffley Alderley Falfield Wymans Brook Througham Redmarley D'Abitot Bubblewell Bledisloe Holywell Leckhampton Everlands Little Barrington Todenham Edge End Talbot's End Great Stoke Rockness Bownham Maisemore Sapperton The Folly Stow-on-the-Wold Collafield St Paul's Okle Green Stratfordbridge Harescombe Footbridge Culkerton Oxlynch The Island Tibberton Oldend Preston Linden Westend Pamington Willsbridge Brockworth Alderton Fields Kemble Wick Apperley Edge Stone Hill Pancakehill Engine Common Ampney St Peter Playley Green Carterspiece Lasborough Woodchester Frocester Kingscote Norton Bentham Whitecliff Tortworth Rodmarton Hailes Plusterrwine Little Drybrook Puckrup Stumps Cross Woolaston Common Upper Framilode Stroud Hill Stroat Clapton-on-the-Hill Montpellier Gotherington Compton Green Bagendon Cheltenham Condicote Southrop Shuthonger Hucclecote Hill Olveston Bournstream Catbrain Over Hanham Green Salperton Broadwell Longborough Woolaston Slade Synwell Staple Hill Blackhorse Winterbourne Upper Oddington Brand Green Newleaze Alderton Charfield Hill Oldland Norman Hill Harry Stoke Elberton Fishpool Lynch Wormington Jeffries Hill Alveston Bagstone Lower Lydbrook Townwell Tormarton Frampton Cotterell Scowles Aston Subedge Stowell Lower Berry Hill The Butts Ellwood Whiteshill Westerleigh Frenchay Jack's Green Parkfield Over Westrip Butterrow Uckington Knockdown North Corner Sharpness Beeches Green Tredington Highfield Lechlade-on-Thames Plump Hill Chaxhill Stockend Rodley Shepherd's Patch Lower Slaughter Cromhall Common Ruardean Woodside Deerhurst The Eaves Gaunt's Earthcott Nether Westcote Warden Hill Leonard Stanley The Fence Mile End Cowhill Wortley Bradley Triangle Northway Barnwood Andoversford Knave-in-hole Betty's Grave Cooper's Hill The Haw Ryeworth Little Sodbury End Winchcombe Four Mile Elm Lower Morton Heathfield Millbottom Hinchwick Cambridge Crossways Fairfields Chalford Hill Kingshill Berwick Kilcot Stinchcombe Chaceley Tirley Knowle The Rangers Stanton Harrow Hill The Quarry Berkeley Hawling Clanna Brown's End St Chloe Tickmorend Anthony's Cross Phipps Bottom Old Passage Awkley Buckland Horwood Riding St Briavels Common Hallen Guiting Power The Barton Lower Common Rudgeway Kempsford Theescombe Brownshill The Moat Bream Oakle Street Twyning Springbank Dursley Little Haresfield Kingscourt Frampton on Severn Coomb's End Milkwall Pool Meadow Hillesley Preston Natton Moorend New Passage Mayshill Blockley Mitton Littledean Newton Coalway Christchurch Sling Sladbrook Marsh Common Winterbourne Down Upleadon Court Farleys End Churchend Ham Highfield Bromley Heath Bagpath Quenington Ozleworth Forthay Somerford Keynes Upper Hill Great Washbourne Aston on Carrant Lower Tuffley Chesterton Bilson Green Horton Westonbirt Hardwicke Stantway Elcombe Woodcroft Prestbury South Cerney Windrush Stanway Bencombe Henfield Bitton Arlington Summerhayes Up Hatherley Ebley East End Hidcote Bartrim New Mills Prescott The Pludds High Nash Redwick Slimbridge Downend Aston Cross Lower Hazel Barrow Dudbridge Blakeney Newland Kempley Shapridge Abbeydale Lower Cam Cross Hill Kingsholm Pilning Piff's Elm Draycott Priding Stroud Tillers' Green Gossington Parkend Barton End Broadwell Randwick Staunton Murrell's End Shurdington Orange End Foxcote Ampney St Mary Gatcombe Ingst Sezincote Shipton Solers Cockadilly Cadbury Heath Stancombe Pittville Grange Village Newent Shortwood Three Ashes Coltham Fields Palmer's Flat Homestead Sibland Lower Dowdeswell Berkeley Heath Ampney Crucis Minchinhampton Boulsdon Petty France Cranham Rowanfield Clifford's Mesne Cleevemount Netherton Westington Forthampton May Hill Village West Littleton Didmarton Latteridge Little Herbert's Ryeford Brookend Nibley Windsoredge Mount Pleasant Hilcot Coates Hinton Selsley Grovesend Upper Ley St Peter's Hallwood Green Notgrove Cinderford Fairview Fairford Leighterton Gillingstool Naunton Taddington Cold Aston Abson Kitlye Thornbury Middleyard Ruspidge Bradley Green Hatherop Eastleach Martin Shipton Oliffe Chedworth Mitcheldean Watledge Bulley Sunhill Shipton Moyne Oakhunger Burleigh Joy's Green Hawkesbury Upton Syde Lower Kilcott Green Street Colt's Green Lynworth Frampton End Cromhall Arlingham Little Badminton Warmley Tower Hasfield Wotton-under-Edge Tickshill Selsley West Ruardean Siston Leddington Moor End Wishanger Leckhampton Hill Tilsdown Pillows Green Ewen Blaisdon Marle Hill Highleadon High Orchard Elton Cherington Lightpill Staunton Upper Soudley The Camp Nympsfield Cassey Compton Coln St Aldwyns Far Green Far Oakridge Kingsditch Arlebrook